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Unilever Team
The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
After completing this course, you will be able to:
- Describe the value of data storytelling and list best practices for preparing visualizations.
- Identify popular visualization tools and advantages of each.
- Identify common market channel strategies.
- Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix.
Read more
The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
After completing this course, you will be able to:
- Describe the value of data storytelling and list best practices for preparing visualizations.
- Identify popular visualization tools and advantages of each.
- Identify common market channel strategies.
- Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix.
Read more
The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
After completing this course, you will be able to:
- Describe the value of data storytelling and list best practices for preparing visualizations.
- Identify popular visualization tools and advantages of each.
- Identify common market channel strategies.
- Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix.
- Identify what campaign structures impact ROI and common pitfalls to avoid.
- Assess and readjust ROI.
- Identify the steps to plan and implement market campaign analysis.
- Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.
Register for this course and see more details by visiting:
OpenCourser.com/course/kzres0/campaign
What's inside
Syllabus
Data Visualization and Tools
In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
Read more
Syllabus
Data Visualization and Tools
In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
Read more
Data-driven market strategies
In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
Assessing & optimizing ROI
In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).
Campaign performance improvement
In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops skills required for marketing analytics such as data visualization and understanding ROI
Offers multi-modal learning through videos, discussions, and hands-on labs
Industry-relevant as it covers core marketing strategies and frameworks like the ANSOFF Matrix
Taught by instructors from Unilever, a well-known brand in the consumer goods industry
Assesses and optimizes ROI based on SMART objectives and KPIs, aiding data-driven decision-making
Provides insights into multi-touch attribution techniques, facilitating accurate campaign performance measurement
Save this course
Save Campaign Performance Reporting, Visualization, & Improvement to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Campaign Performance Reporting, Visualization, & Improvement with these
activities:
Compile a Marketing Analytics Resources List
Show steps
Organize and expand upon your knowledge by gathering a collection of valuable resources, such as articles, tools, and case studies, related to marketing analytics.
Browse courses on
Marketing Analytics
Show steps
-
Identify relevant resources.
-
Collect and organize the resources in a central location.
-
Share the list with others.
Review Digital Marketing Analytics Techniques
Show steps
Prepare for the course by reviewing the basics of digital marketing analytics, which will help you better understand key metrics and reporting.
Browse courses on
Market Analysis
Show steps
-
Identify key digital marketing analytics metrics.
-
Understand the different types of marketing channels
-
Review the basics of data visualization
Read 'Marketing Metrics' by Leslie A. Thomas
Show steps
Gain a comprehensive understanding of marketing metrics and measurement techniques to effectively track and evaluate your marketing campaigns.
View
Welcome to Dystopia: 45 Visions of What Lies...
on Amazon
Show steps
-
Read the book and take notes.
-
Identify key concepts and frameworks.
-
Apply the knowledge to your own marketing efforts.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Marketing Analytics Tutorials
Show steps
Explore online tutorials and resources to supplement your learning and enhance your understanding of marketing analytics techniques and tools.
Browse courses on
Marketing Analytics
Show steps
-
Find relevant tutorials on platforms like Coursera, Udemy, or YouTube.
-
Follow the tutorials and complete the exercises.
-
Take notes and apply the knowledge to your own projects.
Complete Marketing Analytics Exercises
Show steps
Engage in regular practice exercises to reinforce your understanding of marketing analytics concepts and develop your analytical skills.
Browse courses on
Marketing Analytics
Show steps
-
Find online exercises or create your own.
-
Complete the exercises on a regular basis.
-
Review your results and identify areas for improvement.
Join a Marketing Analytics Study Group
Show steps
Collaborate with peers to discuss concepts, share insights, and work on practical exercises to enhance your understanding and application of marketing analytics.
Browse courses on
Data Analysis
Show steps
-
Find or create a study group.
-
Set regular meeting times.
-
Prepare for each meeting by reviewing relevant materials.
Develop a Marketing Campaign Performance Dashboard
Show steps
Create a visual representation of key marketing campaign performance metrics, allowing you to easily track and analyze campaign effectiveness.
Show steps
-
Identify the key metrics to track
-
Choose the appropriate visualization tools
-
Design and create the dashboard
Analyze and Optimize a Real-World Marketing Campaign
Show steps
Apply your knowledge and skills to a real-world marketing campaign, providing valuable hands-on experience in identifying and implementing optimization strategies.
Show steps
-
Select a marketing campaign to analyze.
-
Collect and analyze data on campaign performance.
-
Identify areas for improvement and optimization.
-
Develop and implement optimization strategies.
-
Track and evaluate the results of your optimization efforts.
Compile a Marketing Analytics Resources List
Show steps
Organize and expand upon your knowledge by gathering a collection of valuable resources, such as articles, tools, and case studies, related to marketing analytics.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Identify relevant resources.
- Collect and organize the resources in a central location.
- Share the list with others.
Review Digital Marketing Analytics Techniques
Show steps
Prepare for the course by reviewing the basics of digital marketing analytics, which will help you better understand key metrics and reporting.
Browse courses on
Market Analysis
Show steps
Show steps
Show steps
- Identify key digital marketing analytics metrics.
- Understand the different types of marketing channels
- Review the basics of data visualization
Read 'Marketing Metrics' by Leslie A. Thomas
Show steps
Gain a comprehensive understanding of marketing metrics and measurement techniques to effectively track and evaluate your marketing campaigns.
View
Welcome to Dystopia: 45 Visions of What Lies...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes.
- Identify key concepts and frameworks.
- Apply the knowledge to your own marketing efforts.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Marketing Analytics Tutorials
Show steps
Explore online tutorials and resources to supplement your learning and enhance your understanding of marketing analytics techniques and tools.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Find relevant tutorials on platforms like Coursera, Udemy, or YouTube.
- Follow the tutorials and complete the exercises.
- Take notes and apply the knowledge to your own projects.
Complete Marketing Analytics Exercises
Show steps
Engage in regular practice exercises to reinforce your understanding of marketing analytics concepts and develop your analytical skills.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Find online exercises or create your own.
- Complete the exercises on a regular basis.
- Review your results and identify areas for improvement.
Join a Marketing Analytics Study Group
Show steps
Collaborate with peers to discuss concepts, share insights, and work on practical exercises to enhance your understanding and application of marketing analytics.
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Find or create a study group.
- Set regular meeting times.
- Prepare for each meeting by reviewing relevant materials.
Develop a Marketing Campaign Performance Dashboard
Show steps
Create a visual representation of key marketing campaign performance metrics, allowing you to easily track and analyze campaign effectiveness.
Show steps
Show steps
Show steps
- Identify the key metrics to track
- Choose the appropriate visualization tools
- Design and create the dashboard
Analyze and Optimize a Real-World Marketing Campaign
Show steps
Apply your knowledge and skills to a real-world marketing campaign, providing valuable hands-on experience in identifying and implementing optimization strategies.
Show steps
Show steps
Show steps
- Select a marketing campaign to analyze.
- Collect and analyze data on campaign performance.
- Identify areas for improvement and optimization.
- Develop and implement optimization strategies.
- Track and evaluate the results of your optimization efforts.
Career center
Learners who complete Campaign Performance Reporting, Visualization, & Improvement will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
Data Analysts collect, analyze, interpret, and present data to help businesses make informed decisions. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.
Market Researcher
Market Researcher
Market Researchers conduct research to gather information about target markets. They use this information to help businesses develop and implement marketing strategies. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. They oversee all aspects of marketing, from market research to campaign development and execution. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products and services. They work closely with marketing, engineering, and other teams to ensure that products meet customer needs. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive product development and marketing campaigns.
Business Analyst
Business Analyst
Business Analysts help businesses improve their operations by identifying and solving problems. They use data analysis, process improvement, and other techniques to help businesses achieve their goals. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive business decisions and improve performance.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including marketing, strategy, and operations. They use their expertise to help businesses improve their performance and achieve their goals. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive business decisions and improve performance.
Data Scientist
Data Scientist
Data Scientists use data analysis and machine learning to solve business problems. They work with large datasets to identify patterns and trends that can help businesses make better decisions. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive business decisions and improve performance.
Marketing Analyst
Marketing Analyst
Marketing Analysts use data to analyze marketing campaigns and measure their effectiveness. They provide insights that help businesses improve their marketing strategies and ROI. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.
Operations Analyst
Operations Analyst
Operations Analysts use data to analyze business processes and identify opportunities for improvement. They work with businesses to help them improve their efficiency and effectiveness. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive business decisions and improve performance.
Financial Analyst
Financial Analyst
Financial Analysts use data to analyze financial performance and make investment recommendations. They work with companies, governments, and individuals to help them make informed financial decisions. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive financial decisions and improve performance.
Project Manager
Project Manager
Project Managers plan, execute, and close projects. They work with teams of people to achieve project goals and objectives. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive project decisions and improve performance.
Machine Learning Engineer
Machine Learning Engineer
Machine Learning Engineers design, build, and maintain machine learning models. They work with businesses to create machine learning solutions that meet their needs. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive machine learning decisions and improve performance.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. They work with businesses to create software solutions that meet their needs. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive software development decisions and improve performance.
Data Engineer
Data Engineer
Data Engineers design, build, and maintain data pipelines. They work with businesses to create data solutions that meet their needs. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive data engineering decisions and improve performance.
Statistician
Statistician
Statisticians collect, analyze, and interpret data. They work with businesses to help them make informed decisions. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive statistical decisions and improve performance.
For more career information including salaries, visit:
OpenCourser.com/course/kzres0/campaign
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Campaign Performance Reporting, Visualization, & Improvement.
Save
Covers the basics of data storytelling, including how to find the right story in your data, how to structure your story, and how to present your story in a way that is both engaging and persuasive.
Provides a comprehensive overview of marketing strategy and management, including topics such as market research, segmentation, targeting, and positioning.
Save
Provides a framework for understanding why some ideas and products become contagious. It helps readers to understand the key factors that drive virality and to apply them to their own marketing campaigns.
Save
Provides a simple framework for evaluating the quality of a strategy. It helps readers to identify the key elements of a good strategy and to avoid the common pitfalls of bad strategy.
Save
Provides a practical guide to getting traction for your startup. It covers topics such as content marketing, social media marketing, and search engine optimization.
Provides a set of timeless principles for marketing success. It helps readers to understand the fundamental principles of marketing and to avoid the common pitfalls.
Save
Provides a framework for understanding how to create ideas that stick. It helps readers to understand the key elements of a memorable idea and to apply them to their own marketing campaigns.
Provides a more advanced treatment of marketing analytics, including topics such as customer lifetime value, marketing mix modeling, and social media analytics.
Provides a framework for understanding how to position your product or service in the marketplace. It helps readers to identify their target audience and to develop a positioning statement that will resonate with them.
Provides a step-by-step guide to building a successful startup. It teaches readers how to validate their ideas, build a minimum viable product, and get feedback from customers.
This classic work on military strategy provides valuable insights into the principles of competition and conflict. It can be helpful for marketers in understanding how to compete in the marketplace.
Classic work on innovation and disruption. It provides a framework for understanding how disruptive technologies can lead to the downfall of established companies.
This classic work on writing provides valuable advice on how to write clearly and concisely. It can be helpful for marketers in writing effective marketing materials.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/kzres0/campaign
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Level
Introductory
Via
Coursera
Institution
Unilever
Instructor
Unilever Team
Language
English
This course belongs to a
collection
called
Unilever Digital Marketing Analyst. It's comprised of four courses:
- Advanced Tools for Digital Marketing Analytics
- Customer Understanding and Digital Marketing Channels
- Measurement and Analysis
- Campaign Performance Reporting, Visualization, & Improvement (viewing)
Good to know
Develops skills required for marketing analytics such as data visualization and understanding ROI
Offers multi-modal learning through videos, discussions, and hands-on labs
Industry-relevant as it covers core marketing strategies and frameworks like the ANSOFF Matrix
Taught by instructors from Unilever, a well-known brand in the consumer goods industry
Assesses and optimizes ROI based on SMART objectives and KPIs, aiding data-driven decision-making
Provides insights into multi-touch attribution techniques, facilitating accurate campaign performance measurement
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