We may earn an affiliate commission when you visit our partners.

Campaign Performance Reporting, Visualization, & Improvement

The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.

After completing this course, you will be able to:

- Describe the value of data storytelling and list best practices for preparing visualizations.

- Identify popular visualization tools and advantages of each.

- Identify common market channel strategies.

- Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix.

- Identify what campaign structures impact ROI and common pitfalls to avoid.

- Assess and readjust ROI.

- Identify the steps to plan and implement market campaign analysis.

- Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Three deals to help you save

We found three deals and offers that may be relevant to this course.

Save money when you learn. All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until December 12

Annual Subscription Savings

Unlock programs from Google, Microsoft, and IBM and join 77% of learners who reported positive career outcomes.

Only $239!

Valid for a limited time only

Future-proof your career

Access O'Reilly books, live events, courses, and more. Save with an annual subscription.

Take

15%

off

What's inside

Syllabus

Data Visualization and Tools

In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.

Data-driven market strategies

In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.

Assessing & optimizing ROI

In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).

Campaign performance improvement

In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills required for marketing analytics such as data visualization and understanding ROI

Offers multi-modal learning through videos, discussions, and hands-on labs

Industry-relevant as it covers core marketing strategies and frameworks like the ANSOFF Matrix

Taught by instructors from Unilever, a well-known brand in the consumer goods industry

Assesses and optimizes ROI based on SMART objectives and KPIs, aiding data-driven decision-making

Provides insights into multi-touch attribution techniques, facilitating accurate campaign performance measurement

Save this course

Save Campaign Performance Reporting, Visualization, & Improvement to your list so you can find it easily later:

Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Campaign Performance Reporting, Visualization, & Improvement with these activities:

Compile a Marketing Analytics Resources List

Show steps

Organize and expand upon your knowledge by gathering a collection of valuable resources, such as articles, tools, and case studies, related to marketing analytics.

Browse courses on Marketing Analytics

Show steps

Identify relevant resources.
Collect and organize the resources in a central location.
Share the list with others.

Review Digital Marketing Analytics Techniques

Show steps

Prepare for the course by reviewing the basics of digital marketing analytics, which will help you better understand key metrics and reporting.

Browse courses on Market Analysis

Show steps

Identify key digital marketing analytics metrics.
Understand the different types of marketing channels
Review the basics of data visualization

Read 'Marketing Metrics' by Leslie A. Thomas

Show steps

Gain a comprehensive understanding of marketing metrics and measurement techniques to effectively track and evaluate your marketing campaigns.

View Welcome to Dystopia: 45 Visions of What Lies... on Amazon

Show steps

Read the book and take notes.
Identify key concepts and frameworks.
Apply the knowledge to your own marketing efforts.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Follow Marketing Analytics Tutorials

Show steps

Explore online tutorials and resources to supplement your learning and enhance your understanding of marketing analytics techniques and tools.

Browse courses on Marketing Analytics

Show steps

Find relevant tutorials on platforms like Coursera, Udemy, or YouTube.
Follow the tutorials and complete the exercises.
Take notes and apply the knowledge to your own projects.

Complete Marketing Analytics Exercises

Show steps

Engage in regular practice exercises to reinforce your understanding of marketing analytics concepts and develop your analytical skills.

Browse courses on Marketing Analytics

Show steps

Find online exercises or create your own.
Complete the exercises on a regular basis.
Review your results and identify areas for improvement.

Join a Marketing Analytics Study Group

Show steps

Collaborate with peers to discuss concepts, share insights, and work on practical exercises to enhance your understanding and application of marketing analytics.

Browse courses on Data Analysis

Show steps

Find or create a study group.
Set regular meeting times.
Prepare for each meeting by reviewing relevant materials.

Develop a Marketing Campaign Performance Dashboard

Show steps

Create a visual representation of key marketing campaign performance metrics, allowing you to easily track and analyze campaign effectiveness.

Show steps

Identify the key metrics to track
Choose the appropriate visualization tools
Design and create the dashboard

Analyze and Optimize a Real-World Marketing Campaign

Show steps

Apply your knowledge and skills to a real-world marketing campaign, providing valuable hands-on experience in identifying and implementing optimization strategies.

Show steps

Select a marketing campaign to analyze.
Collect and analyze data on campaign performance.
Identify areas for improvement and optimization.
Develop and implement optimization strategies.
Track and evaluate the results of your optimization efforts.

Career center

Learners who complete Campaign Performance Reporting, Visualization, & Improvement will develop knowledge and skills that may be useful to these careers:

Data Analyst

Data Analysts collect, analyze, interpret, and present data to help businesses make informed decisions. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.

See salaries and explore the career path for Data Analyst

Market Researcher

Market Researchers conduct research to gather information about target markets. They use this information to help businesses develop and implement marketing strategies. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.

See salaries and explore the career path for Market Researcher

Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products and services. They oversee all aspects of marketing, from market research to campaign development and execution. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.

See salaries and explore the career path for Marketing Manager

Product Manager

Product Managers are responsible for the development and launch of new products and services. They work closely with marketing, engineering, and other teams to ensure that products meet customer needs. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive product development and marketing campaigns.

See salaries and explore the career path for Product Manager

Business Analyst

Business Analysts help businesses improve their operations by identifying and solving problems. They use data analysis, process improvement, and other techniques to help businesses achieve their goals. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive business decisions and improve performance.

See salaries and explore the career path for Business Analyst

Consultant

Consultants provide advice and guidance to businesses on a variety of topics, including marketing, strategy, and operations. They use their expertise to help businesses improve their performance and achieve their goals. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive business decisions and improve performance.

See salaries and explore the career path for Consultant

Data Scientist

Data Scientists use data analysis and machine learning to solve business problems. They work with large datasets to identify patterns and trends that can help businesses make better decisions. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive business decisions and improve performance.

See salaries and explore the career path for Data Scientist

Marketing Analyst

Marketing Analysts use data to analyze marketing campaigns and measure their effectiveness. They provide insights that help businesses improve their marketing strategies and ROI. The Campaign Performance Reporting, Visualization, and Improvement course can help you develop the skills needed to succeed in this role, such as data visualization, storytelling, and market analysis. This course can also help you understand how to use data to drive marketing campaigns and improve ROI.

See salaries and explore the career path for Marketing Analyst

Operations Analyst

Operations Analysts use data to analyze business processes and identify opportunities for improvement. They work with businesses to help them improve their efficiency and effectiveness. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive business decisions and improve performance.

See salaries and explore the career path for Operations Analyst

Financial Analyst

Financial Analysts use data to analyze financial performance and make investment recommendations. They work with companies, governments, and individuals to help them make informed financial decisions. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive financial decisions and improve performance.

See salaries and explore the career path for Financial Analyst

Project Manager

Project Managers plan, execute, and close projects. They work with teams of people to achieve project goals and objectives. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive project decisions and improve performance.

See salaries and explore the career path for Project Manager

Machine Learning Engineer

Machine Learning Engineers design, build, and maintain machine learning models. They work with businesses to create machine learning solutions that meet their needs. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive machine learning decisions and improve performance.

See salaries and explore the career path for Machine Learning Engineer

Software Engineer

Software Engineers design, develop, and maintain software applications. They work with businesses to create software solutions that meet their needs. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive software development decisions and improve performance.

See salaries and explore the career path for Software Engineer

Data Engineer

Data Engineers design, build, and maintain data pipelines. They work with businesses to create data solutions that meet their needs. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive data engineering decisions and improve performance.

See salaries and explore the career path for Data Engineer

Statistician

Statisticians collect, analyze, and interpret data. They work with businesses to help them make informed decisions. The Campaign Performance Reporting, Visualization, and Improvement course may help you develop the skills needed to succeed in this role, such as data visualization and storytelling. This course can also help you understand how to use data to drive statistical decisions and improve performance.

See salaries and explore the career path for Statistician

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Campaign Performance Reporting, Visualization, & Improvement.

Daphne Draws Data

Save

Covers the basics of data storytelling, including how to find the right story in your data, how to structure your story, and how to present your story in a way that is both engaging and persuasive.

Daphne Draws Data: A Storytelling with Data...

Hardcover

Marketing Management, Global Edition

Save

Provides a comprehensive overview of marketing strategy and management, including topics such as market research, segmentation, targeting, and positioning.

Campaign Performance Reporting, Visualization, & Improvement

Three deals to help you save

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses