Retail and Omnichannel Management

Santiago Gallino and Antonio Moreno-Garcia

Master the key essentials of the retail business and gain insights from real-world retailers on how to successfully navigate the transformation from traditional brick and mortar to omnichannel.

In this Professional Certificate program, you will learn the four key components of the retail business:

Master the key essentials of the retail business and gain insights from real-world retailers on how to successfully navigate the transformation from traditional brick and mortar to omnichannel.

In this Professional Certificate program, you will learn the four key components of the retail business:

You will explore the different challenges that retailers face as they integrate traditional brick and mortar and online and the tools and strategies they are using address these challenges. This program will take a hands-on, problem driven approach that will help you understand and put into practice the concepts you learn.

You will see how the decisions you make impact your business and your customers.

In addition to the online video, the certificate material includes: simulations, screencast showing how to implement the concepts and tools we discuss, interviews with managers, live chats and more.

This program is targeted to a wide variety of participants, from retail owners and store managers, to undergrad business majors or specialists in retail. By the end of the program, you, will be able to make better decisions at every step of the retail process.

What you'll learn

How to generate and evaluate sales forecasts
How to plan and optimize your inventory management
How to think and decide on product assortment
How to find the best prices for your products
How to understand the needs of omnichannel customers
How to fulfill omnichannel demand
How leading retailers are navigating their omnichannel journeys
How to support an omnichannel strategy

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What's inside

Two courses

Retail Fundamentals

(16 hours)

In this course, you will learn the four key components of the retail business: demand forecasting, inventory management, assortment planning, and pricing decisions. You will learn about the different challenges that retailers face and have the opportunity to explore methods and techniques available to address these challenges.

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Omnichannel Strategy and Management

(16 hours)

Retail customers are omnichannel, increasingly expecting seamless interactions with retailers. They want to order online and pick up in-store, or return online orders at physical stores. This course explores how retailers can become omnichannel, covering topics such as attracting omnichannel customers, fulfilling demand, leveraging online and brick-and-mortar presence, and supporting an omnichannel strategy.

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