Brand and Marketing Research Strategy

As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using data and the art of creating strong connect with customers have become crucial in these challenging times.

With a core focus on marketing research and brand management, this tailored program is designed for working professionals to navigate their marketing plans. The three featured courses not only introduce the fundamental concepts of marketing but also offer the methodologies to design, implement, and interpret the quantitative market research projects. At it’s core, modules on brand management help learners strike a balance between strategy and emotion.

This professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your marketing careers.

What you'll learn

• Understand marketing concepts in detail.
• Appreciate the strategic and tactical aspects of marketing.
• Comprehend marketing research techniques.
• Discuss ethical issues in marketing research.
• Explain core concepts of branding.
• Craft an integrated brand campaign.