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Brand Management

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

What you'll learn

Basics of brand management
Key brand-related terminology
Important frameworks and principles of branding

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What's inside

Learning objectives

Basics of brand management
Key brand-related terminology

Important frameworks and principles of branding

Basics of brand management
Key brand-related terminology
Important frameworks and principles of branding

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces foundational knowledge for learners new to branding

Provides a thorough basis of branding concepts and terminology

Offers relevant examples from various markets, particularly India

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Brand Management with these activities:

Review Brand Management Concepts

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Review key concepts covered in the course, such as brand identity, brand positioning, and brand communication, to strengthen your foundational understanding.

Browse courses on Brand Identity

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Read the course syllabus and skim the first module.
Review your notes from previous courses or textbooks on brand management.
Take practice quizzes or mock exams to test your knowledge.

Read 'Brand Management: A Guide To Building, Measuring and Managing Your Brand' by David Aaker

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Gain in-depth knowledge of brand management principles and practices by reading the seminal work by David Aaker, a leading authority in the field.

View Your Guide To Entertainment Marketing and... on Amazon

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Read the book thoroughly, taking notes on key concepts and examples.
Summarize the main takeaways from each chapter.
Apply the concepts to your own brand management projects or case studies.

Mentor Junior Students or Professionals in Brand Management

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Strengthen your understanding of brand management principles by sharing your knowledge and experience with others, providing guidance and support to those starting their journey in the field.

Browse courses on Knowledge Sharing

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Identify opportunities to mentor junior students or professionals in brand management.
Provide guidance on brand management concepts and best practices.
Share your own experiences and lessons learned.
Offer feedback and support on their brand management projects or assignments.

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Career center

Learners who complete Brand Management will develop knowledge and skills that may be useful to these careers:

Brand Manager

A Brand Manager is responsible for overseeing all aspects of a brand, from its development and positioning to its promotion and sales. They work closely with marketing, sales, and product development teams to ensure that the brand is consistent and meets the needs of its target audience. This course can help Brand Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the real world.

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Product Manager

A Product Manager is responsible for managing the development and launch of new products and services. They work with engineering, marketing, and sales teams to ensure that products meet the needs of customers. This course can help Product Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and launch of successful products.

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Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. They work with marketing teams to develop and implement marketing strategies, and manage budgets and resources. This course can help Marketing Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development of effective marketing campaigns.

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Brand Consultant

A Brand Consultant is responsible for providing advice and guidance to companies and organizations on brand management. They work with clients to develop and implement brand strategies, and provide ongoing support. This course can help Brand Consultants build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective brand consulting services.

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Brand Strategist

A Brand Strategist is responsible for developing and implementing brand strategies for companies and organizations. They work with marketing and creative teams to develop brand positioning, messaging, and visuals. This course can help Brand Strategists build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective brand strategies.

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Public relations manager

A Public Relations Manager is responsible for managing the public image of a company or organization. They work with the media, customers, and other stakeholders to build and maintain a positive reputation. This course can help Public Relations Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective public relations campaigns.

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Brand Analyst

A Brand Analyst is responsible for conducting research and analysis on brands and markets. They work with marketing and research teams to identify opportunities and threats, and develop strategies to address them. This course can help Brand Analysts build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective brand research and analysis.

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Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns for a company or organization. They work with advertising agencies and media outlets to develop and place ads, and manage budgets and resources. This course can help Advertising Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development of effective advertising campaigns.

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Brand Ambassador

A Brand Ambassador is responsible for representing a brand and promoting its products or services. They work with marketing and public relations teams to develop and implement brand awareness campaigns. This course may be useful for Brand Ambassadors who want to build a stronger foundation in brand management principles and frameworks.

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Social Media Manager

A Social Media Manager is responsible for managing a company or organization's social media presence. They work with marketing and communications teams to develop and implement social media campaigns, and manage budgets and resources. This course may be useful for Social Media Managers who want to build a stronger foundation in brand management principles and frameworks.

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Digital Marketing Manager

A Digital Marketing Manager is responsible for overseeing all digital marketing activities for a company or organization. They work with marketing teams to develop and implement digital marketing campaigns, and manage budgets and resources. This course may be useful for Digital Marketing Managers who want to build a stronger foundation in brand management principles and frameworks.

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Product Marketing Manager

A Product Marketing Manager is responsible for marketing a specific product or line of products. They work with marketing and product development teams to develop and implement marketing campaigns, and manage budgets and resources. This course may be useful for Product Marketing Managers who want to build a stronger foundation in brand management principles and frameworks.

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Creative Director

A Creative Director is responsible for overseeing the creative direction of a company or organization. They work with creative teams to develop and implement creative campaigns, and ensure that all creative output is consistent with the brand strategy. This course may be useful for Creative Directors who want to build a stronger foundation in brand management principles and frameworks.

See salaries and explore the career path for Creative Director

Marketing Director

A Marketing Director is responsible for overseeing all marketing activities for a company or organization. They work with marketing teams to develop and implement marketing plans, and manage budgets and resources. This course may be useful for Marketing Directors who want to build a stronger foundation in brand management principles and frameworks.

See salaries and explore the career path for Marketing Director

Brand Experience Manager

A Brand Experience Manager is responsible for creating and managing brand experiences for customers. They work with marketing and customer experience teams to develop and implement brand experiences that are consistent with the brand strategy. This course may be useful for Brand Experience Managers who want to build a stronger foundation in brand management principles and frameworks.

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Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Brand Management.

Strategic Brand Management

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Classic textbook on brand management, containing valuable content for those new to the subject and those seeking to expand their knowledge.

Brand Management

What you'll learn

Two deals to help you save

What's inside

Learning objectives

Good to know

Save this course

Activities

Career center

Reading list

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