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Preeti Krishnan Lyndem
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Read more
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Read more
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
What you'll learn
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Register for this course and see more details by visiting:
OpenCourser.com/course/rgf8gs/brand
What's inside
Learning objectives
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Introduces foundational knowledge for learners new to branding
Provides a thorough basis of branding concepts and terminology
Offers relevant examples from various markets, particularly India
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Reviews summary
Foundational principles of brand management
According to students, this course offers a solid foundational understanding of brand management, covering key terminology and theoretical frameworks. Learners found the content to be well-structured and easy to follow, making it particularly suitable for beginners in the field. While the course provides practical examples, often with an emphasis on the Indian market, some students noted that it primarily focuses on theoretical aspects, suggesting it might require additional hands-on application for a more comprehensive learning experience. Overall, it's considered a largely positive introduction.
Case studies often feature the Indian market context.
"The examples from the Indian market were highly relevant to my work and provided excellent context."
"As an international student, some examples specific to India were less familiar, but still illustrative of the concepts."
"It was interesting to see how brand principles are applied in a major emerging market like India."
Content is logically organized and easy to navigate.
"The flow of topics was very logical, building knowledge progressively from one module to the next."
"I appreciated the clear definitions of key terms; it made understanding new concepts much easier."
"The overall structure made it simple to follow along and retain information effectively."
Highly recommended for those new to brand management concepts.
"This course is perfectly designed for anyone starting their journey in brand management; it breaks down everything clearly."
"As a newcomer, I found the pace and depth just right to build confidence in brand-related topics."
"I was able to grasp complex ideas thanks to the well-explained lessons and clear definitions provided."
Provides a clear and comprehensive introduction to brand basics.
"I gained a very solid understanding of brand identity and positioning from this course, it clarified many concepts for me."
"The course truly lays down the necessary groundwork, making complex brand management theories accessible."
"It was an excellent starting point for someone like me who had no prior experience in branding."
Primarily focuses on theory; practical application varies.
"While I appreciated the theoretical depth, I felt there could have been more case studies or hands-on projects."
"The course is very strong on frameworks, but I wished for more real-world, actionable strategies beyond the examples."
"I found the principles well explained, but applying them in my specific business context will require more effort on my part."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Brand Management with these
activities:
Review Brand Management Concepts
Show steps
Review key concepts covered in the course, such as brand identity, brand positioning, and brand communication, to strengthen your foundational understanding.
Browse courses on
Brand Identity
Show steps
-
Read the course syllabus and skim the first module.
-
Review your notes from previous courses or textbooks on brand management.
-
Take practice quizzes or mock exams to test your knowledge.
Read 'Brand Management: A Guide To Building, Measuring and Managing Your Brand' by David Aaker
Show steps
Gain in-depth knowledge of brand management principles and practices by reading the seminal work by David Aaker, a leading authority in the field.
View
Your Guide To Entertainment Marketing and...
on Amazon
Show steps
-
Read the book thoroughly, taking notes on key concepts and examples.
-
Summarize the main takeaways from each chapter.
-
Apply the concepts to your own brand management projects or case studies.
Mentor Junior Students or Professionals in Brand Management
Show steps
Strengthen your understanding of brand management principles by sharing your knowledge and experience with others, providing guidance and support to those starting their journey in the field.
Browse courses on
Knowledge Sharing
Show steps
-
Identify opportunities to mentor junior students or professionals in brand management.
-
Provide guidance on brand management concepts and best practices.
-
Share your own experiences and lessons learned.
-
Offer feedback and support on their brand management projects or assignments.
Show all three activities
Review Brand Management Concepts
Show steps
Review key concepts covered in the course, such as brand identity, brand positioning, and brand communication, to strengthen your foundational understanding.
Browse courses on
Brand Identity
Show steps
Show steps
Show steps
- Read the course syllabus and skim the first module.
- Review your notes from previous courses or textbooks on brand management.
- Take practice quizzes or mock exams to test your knowledge.
Read 'Brand Management: A Guide To Building, Measuring and Managing Your Brand' by David Aaker
Show steps
Gain in-depth knowledge of brand management principles and practices by reading the seminal work by David Aaker, a leading authority in the field.
View
Your Guide To Entertainment Marketing and...
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, taking notes on key concepts and examples.
- Summarize the main takeaways from each chapter.
- Apply the concepts to your own brand management projects or case studies.
Mentor Junior Students or Professionals in Brand Management
Show steps
Strengthen your understanding of brand management principles by sharing your knowledge and experience with others, providing guidance and support to those starting their journey in the field.
Browse courses on
Knowledge Sharing
Show steps
Show steps
Show steps
- Identify opportunities to mentor junior students or professionals in brand management.
- Provide guidance on brand management concepts and best practices.
- Share your own experiences and lessons learned.
- Offer feedback and support on their brand management projects or assignments.
Show all three activities
Career center
Learners who complete Brand Management will develop knowledge and skills
that may be useful to these careers:
Brand Manager
Brand Manager
A Brand Manager is responsible for overseeing all aspects of a brand, from its development and positioning to its promotion and sales. They work closely with marketing, sales, and product development teams to ensure that the brand is consistent and meets the needs of its target audience. This course can help Brand Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the real world.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. They work with marketing teams to develop and implement marketing strategies, and manage budgets and resources. This course can help Marketing Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development of effective marketing campaigns.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products and services. They work with engineering, marketing, and sales teams to ensure that products meet the needs of customers. This course can help Product Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and launch of successful products.
Brand Consultant
Brand Consultant
A Brand Consultant is responsible for providing advice and guidance to companies and organizations on brand management. They work with clients to develop and implement brand strategies, and provide ongoing support. This course can help Brand Consultants build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective brand consulting services.
Brand Strategist
Brand Strategist
A Brand Strategist is responsible for developing and implementing brand strategies for companies and organizations. They work with marketing and creative teams to develop brand positioning, messaging, and visuals. This course can help Brand Strategists build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective brand strategies.
Brand Analyst
Brand Analyst
A Brand Analyst is responsible for conducting research and analysis on brands and markets. They work with marketing and research teams to identify opportunities and threats, and develop strategies to address them. This course can help Brand Analysts build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective brand research and analysis.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning and executing advertising campaigns for a company or organization. They work with advertising agencies and media outlets to develop and place ads, and manage budgets and resources. This course can help Advertising Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development of effective advertising campaigns.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. They work with the media, customers, and other stakeholders to build and maintain a positive reputation. This course can help Public Relations Managers build a strong foundation in brand management principles and frameworks, and learn how to apply them in the development and implementation of effective public relations campaigns.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for overseeing all digital marketing activities for a company or organization. They work with marketing teams to develop and implement digital marketing campaigns, and manage budgets and resources. This course may be useful for Digital Marketing Managers who want to build a stronger foundation in brand management principles and frameworks.
Brand Experience Manager
Brand Experience Manager
A Brand Experience Manager is responsible for creating and managing brand experiences for customers. They work with marketing and customer experience teams to develop and implement brand experiences that are consistent with the brand strategy. This course may be useful for Brand Experience Managers who want to build a stronger foundation in brand management principles and frameworks.
Brand Ambassador
Brand Ambassador
A Brand Ambassador is responsible for representing a brand and promoting its products or services. They work with marketing and public relations teams to develop and implement brand awareness campaigns. This course may be useful for Brand Ambassadors who want to build a stronger foundation in brand management principles and frameworks.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company or organization's social media presence. They work with marketing and communications teams to develop and implement social media campaigns, and manage budgets and resources. This course may be useful for Social Media Managers who want to build a stronger foundation in brand management principles and frameworks.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for marketing a specific product or line of products. They work with marketing and product development teams to develop and implement marketing campaigns, and manage budgets and resources. This course may be useful for Product Marketing Managers who want to build a stronger foundation in brand management principles and frameworks.
Creative Director
Creative Director
A Creative Director is responsible for overseeing the creative direction of a company or organization. They work with creative teams to develop and implement creative campaigns, and ensure that all creative output is consistent with the brand strategy. This course may be useful for Creative Directors who want to build a stronger foundation in brand management principles and frameworks.
Marketing Director
Marketing Director
A Marketing Director is responsible for overseeing all marketing activities for a company or organization. They work with marketing teams to develop and implement marketing plans, and manage budgets and resources. This course may be useful for Marketing Directors who want to build a stronger foundation in brand management principles and frameworks.
For more career information including salaries, visit:
OpenCourser.com/course/rgf8gs/brand
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Brand Management.
Classic textbook on brand management, containing valuable content for those new to the subject and those seeking to expand their knowledge.
Offers a practical approach to brand management, with a focus on real-world examples and case studies.
Save
Provides insights into how to create a consistent and effective brand experience across all touchpoints.
Presents a set of timeless principles for building strong brands.
Save
Focuses on the importance of creating brands that are relevant to consumers' lives.
Comprehensive guide to building strong brands, covering topics such as brand positioning, brand identity, and brand communication.
Good choice for students interested in building brands for non-profit organizations.
Save
Useful addition to the course for those wanting to learn more about digital brand management.
Save
Is recommended for students interested in global brand management.
Focuses specifically on luxury brand management.
Save
Practical guide to brand management, written in a straightforward and accessible style.
Save
Provides insights into the psychological techniques used by companies to influence consumer behavior.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rgf8gs/brand
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Rating
4.6
Effort
3 to 5 hours per week for 5 weeks
Level
Elementary
Via
edX
Institution
Indian Institute of Management Bangalore
Instructor
Preeti Krishnan Lyndem
Language
English
Transcript
English
This course belongs to a
collection
called
Brand and Marketing Research Strategy. It's comprised of three courses:
- Quantitative Marketing Research
- Marketing Essentials
- Brand Management (viewing)
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