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Brand Management

Brand and Marketing Research Strategy,

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

What you'll learn

  • Basics of brand management
  • Key brand-related terminology
  • Important frameworks and principles of branding
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Rating Not enough ratings
Length 5 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $149
From IIMBx, Indian Institute of Management Bangalore via edX
Instructor Preeti Krishnan Lyndem
Download Videos On all desktop and mobile devices
Language English
Subjects Business Social Sciences Humanities
Tags Business & Management Social Sciences Humanities

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Brand Management and Licensing Agent $32k

Sales and Brand Management $54k

Corporate Brand Management $54k

Brand Management Contractor $58k

Production - Brand Management $70k

Regional Brand Management $73k

Brand Management Roles $74k

Brand Risk Management $75k

Team Brand Management Lead $76k

Brand Management, Degree and Suave $76k

Sales / Marketing / Brand Management $80k

Brand Management Lead $88k

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Rating Not enough ratings
Length 5 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $149
From IIMBx, Indian Institute of Management Bangalore via edX
Instructor Preeti Krishnan Lyndem
Download Videos On all desktop and mobile devices
Language English
Subjects Business Social Sciences Humanities
Tags Business & Management Social Sciences Humanities

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