Brand Management
Brand and Marketing Research Strategy,
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
What you'll learn
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
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| Rating | Not enough ratings |
|---|---|
| Length | 5 weeks |
| Effort | 5 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $169 |
| From | IIMBx, Indian Institute of Management Bangalore via edX |
| Instructor | Preeti Krishnan Lyndem |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Social Sciences Humanities |
| Tags | Business & Management Social Sciences Humanities |
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An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Brand Management and Licensing Agent $32k
Sales and Brand Management $54k
Corporate Brand Management $54k
Brand Management Contractor $58k
Production - Brand Management $70k
Regional Brand Management $73k
Brand Management Roles $74k
Brand Risk Management $75k
Team Brand Management Lead $76k
Brand Management, Degree and Suave $76k
Sales / Marketing / Brand Management $80k
Brand Management Lead $88k
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| Rating | Not enough ratings |
|---|---|
| Length | 5 weeks |
| Effort | 5 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $169 |
| From | IIMBx, Indian Institute of Management Bangalore via edX |
| Instructor | Preeti Krishnan Lyndem |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Social Sciences Humanities |
| Tags | Business & Management Social Sciences Humanities |
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