Fandom, Community, and Identity in Popular Music from Coursera

In "Fandom, Community, and Identity in Popular Music," you will explore the intersections of fandom and popular culture using pop music as a framework. You will apply your skills of self-reflection and close reading/analysis to a few case studies of pop musicians and the ways in which their art inhabits and evolves in pop culture spaces. You will learn about what it means to be a music fan, and therefore to be a fan in general. Along the way, you’ll have the chance to express your creativity as a fan by making something to contribute back into your fandom. This project will ask you to apply your self-reflection and close reading frameworks, and will ground your studies of fandom and pop culture in your lived experience (both physical and virtual).

Course-Level Learning Outcomes

* Define and describe the dynamics of popular music and its relationship with fandom, popular culture, and digital media

* Apply critical self-reflection and close reading frameworks through analytical writing and creative expression

* Engage with pop culture and fandom communities by leveraging online platforms to make connections and synthesize learning

* Reflect on your personal relationship to popular music, popular art, and how popular culture intersects with memory and nostalgia

Course 2 Skills:

* Analysis

* Evaluation

* Critical Thinking

* Communication

* Creativity

* Close Reading

What's inside

Syllabus

The Shape and Scope of Pop Music Fandom

In this module, you will explore the shape and scope of pop music fandom by analyzing not only the music itself through a few high-profile case studies, but also considering the ways we access music in the digital age and the connection between music and memory, nostalgia and community.

Close Listening, Music Fandom, and Cultural Change

In this module, you will explore the joys of “close listening” by digging deeper into your music fandom and the ways in which it connects to your identity and to your engagement with digital media. You’ll prepare your Making Fandom project for submission, and have a chance to revisit the self-reflection and analysis frameworks we’ve been practicing and applying. You’ll also learn about hip hop culture and representation through a case study of rapper Kendrick Lamar.

Globalized and Mobilized: Pop Music Fandom

In this module, you will explore how pop music fandom travels the globe by digging into the example of k-pop (a music and dance aesthetic originating in South Korea). While you’re preparing your Making Fandom project for submission, you will learn about the digital media channels that facilitate global pop, and consider some of the influence these global patterns have had on American music, culture, and politics.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a solid grounding for novices looking to learn about the intersection of fandom and popular music

Involves projects that foster creativity and self-reflection, providing hands-on experience in expressing their fandom

Taught by Christopher Haynes, recognized for their expertise in popular culture and fandom studies

Suitable for learners with a general interest in popular culture and a desire to understand the dynamics of fandom

Focuses on contemporary examples in pop music, providing relevant and relatable case studies

Uses a mix of readings, discussions, and creative projects to engage learners in multiple ways

Reviews summary

A course on fandom

According to students, Fandom, Community, and Identity in Popular Music is a great course. Students say that the course is engaging and that they learned a lot. Students also mentioned liking the instructor's passion for the subject.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fandom, Community, and Identity in Popular Music with these activities:

Volunteer as a Pop Music Ambassador

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Share your knowledge and passion for pop music with others.

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Contact local organizations or community centers that offer music programs.
Lead workshops or discussions on pop music history, genres, and artists.

Engage in Online Pop Music Discussions

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Connect with fellow students and discuss different aspects of pop music.

Browse courses on Social Media Engagement

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Join online forums or social media groups dedicated to pop music.
Participate in discussions and share your perspectives on pop music trends, artists, and albums.

Analyze Pop Music Lyrics

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Develop critical thinking and analytical skills by examining the lyrics of pop songs.

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Select a variety of pop songs with different lyrical themes.
Identify literary devices, metaphors, and symbolism in the lyrics.
Discuss the meanings and messages conveyed through the lyrics.

Two other activities

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Show all five activities

Read 'The Pop Music Studies Reader'

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Gain insights from scholarly perspectives on the significance and impact of pop music.

View Culture and Everyday Life on Amazon

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Review key chapters on fandom and popular music.
Identify different theoretical approaches to understanding pop music fandom.
Reflect on the implications of pop music's role in shaping cultural identities.

Create a Video Essay on a Pop Music Icon

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Explore the impact and significance of a particular pop music artist or icon.

Browse courses on Video Production

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Research the artist's life, career, and cultural influence.
Analyze their music, lyrics, and visual aesthetics.
Develop a script and storyboard for the video essay.
Record, edit, and produce the video essay.

Career center

Learners who complete Fandom, Community, and Identity in Popular Music will develop knowledge and skills that may be useful to these careers:

Music Journalist

The relationship between pop music and popular culture is an essential aspect of a Music Journalist's work. This course delves into the connection between pop music fandom, the digital age, and the evolution of music in popular culture spaces. Through case studies of pop musicians, you'll explore the role of music in shaping culture and the ways in which fans interact with and influence the music industry. By understanding the dynamics of pop music fandom, you'll gain valuable insights into the music industry and the role of music in society, enhancing your ability to write engaging and informative articles as a Music Journalist.

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Music Producer

As a Music Producer, you'll collaborate with musicians to bring their creative visions to life. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between artists and their fans. By analyzing case studies of pop musicians and their fan bases, you'll develop a deeper understanding of how music fandom shapes the industry and how it influences the creative process. This knowledge can help you build stronger relationships with artists and their fans, enabling you to produce music that resonates with audiences.

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Talent Manager

A Talent Manager plays a crucial role in guiding the careers of musicians. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the dynamics of pop music fandom and its impact on artists' careers. By examining case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences the music industry and the strategies managers can use to harness this power. This knowledge can help you develop effective strategies for promoting artists and managing their relationships with fans.

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Music Critic

Music Critics play a vital role in shaping public opinion about music and the artists who create it. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music fandom and the critical reception of music. By analyzing case studies of pop musicians and their fan bases, you'll develop a deeper understanding of how fandom influences the way music is perceived and evaluated. This knowledge can help you write insightful and thought-provoking reviews that resonate with readers.

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Music Supervisor

Music Supervisors are responsible for selecting and securing the music used in films, television shows, and other media. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and the entertainment industry. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how music fandom influences the cultural landscape and the ways in which music is used to create emotional connections in media. This knowledge can help you make informed decisions about music selection and effectively collaborate with artists and their representatives.

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Digital Marketing Manager

Digital Marketing Managers are responsible for developing and executing marketing campaigns across digital channels. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and social media marketing. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences digital marketing strategies and the ways in which music can be used to engage and connect with audiences online. This knowledge can help you create effective digital marketing campaigns that reach and resonate with target audiences.

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Music Publicist

Music Publicists are responsible for managing the public image and reputation of musicians. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and public relations. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences the media landscape and the ways in which music can be used to shape public perception. This knowledge can help you develop effective public relations strategies that protect and enhance the reputation of artists.

See salaries and explore the career path for Music Publicist

Radio Program Director

Radio Program Directors are responsible for selecting and scheduling music for radio stations. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and radio airplay. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences the music industry and the ways in which music is consumed by audiences. This knowledge can help you make informed decisions about music programming and effectively engage with listeners.

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Music Video Director

Music Video Directors are responsible for creating and directing music videos for musicians. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and visual storytelling. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences the creative process and the ways in which music videos can be used to connect with audiences. This knowledge can help you develop compelling and visually stunning music videos that resonate with fans and leave a lasting impression.

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Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for businesses and organizations. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and social media marketing. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences social media engagement and the ways in which music can be used to build and maintain online communities. This knowledge can help you create effective social media strategies that reach and resonate with target audiences.

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Event Planner

Event Planners are responsible for planning and executing events of all sizes and types. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and live events. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences event planning and the ways in which music can be used to create memorable and engaging experiences. This knowledge can help you plan and execute successful events that cater to the needs and interests of music fans.

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Artist Manager

Artist Managers are responsible for managing the day-to-day operations of musicians' careers. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and artist management. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how fandom influences the music industry and the ways in which artists can build and maintain successful careers. This knowledge can help you effectively manage the careers of musicians and navigate the challenges of the music industry.

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Music Therapist

Music Therapists use music to help people with physical, emotional, and cognitive needs. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between music fandom and music therapy. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how music can be used to connect with people, provide emotional support, and promote healing. This knowledge can help you develop effective music therapy techniques and interventions that meet the needs of diverse populations.

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Music Educator

Music Educators teach music at all levels, from elementary school to college. This course in Fandom, Community, and Identity in Popular Music can provide valuable insights into the relationship between pop music and music education. By analyzing case studies of pop musicians and their fan bases, you'll gain a deeper understanding of how music can be used to engage students, teach musical concepts, and promote creativity. This knowledge can help you develop effective music lesson plans and teaching strategies that resonate with students and foster their love of music.

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Music Librarian

Music Librarians are responsible for managing and preserving music collections in libraries and archives. This course in Fandom, Community, and Identity in Popular Music may provide some insights into the relationship between pop music and music librarianship. While the course specifically focuses on fandom and the digital age, understanding the dynamics of pop music fandom and its cultural significance can enhance your ability to curate and promote music collections that reflect the interests and needs of diverse patrons.

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