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Google Cloud Training

In this course, you learn how Gemini, a generative AI-powered collaborator from Google Cloud, helps analyze customer data and predict product sales. You also learn how to identify, categorize, and develop new customers using customer data in BigQuery. Using hands-on labs, you experience how Gemini improves data analysis and machine learning workflows.

Duet AI was renamed to Gemini, our next-generation model.

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Covers important industry standard tools for data analysis and machine learning
Includes hands-on labs for practical experience
Teaches up-to-date skills and knowledge related to AI and data analysis
Helps students understand how to use innovative AI tools to analyze data

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Reviews summary

Gemini for data analysis in bigquery

According to students, this course offers a highly practical introduction to Gemini for data professionals, emphasizing hands-on labs within BigQuery. Learners appreciate its focus on real-world applications like sales prediction and customer analysis, making it relevant for those looking to leverage generative AI in their data workflows. While it provides a clear understanding of Gemini's capabilities, some found that a foundational understanding of BigQuery or data analytics concepts is beneficial to fully keep pace. The course is seen as a focused guide for specific use cases rather than a comprehensive AI theory course.
Covers specific applications rather than broad theoretical concepts.
"The course is great for its specific use cases like sales prediction."
"Don't expect a deep dive into LLM architecture; it's very applied."
"It's excellent for understanding how Gemini helps with BigQuery tasks, but not a general AI course."
Benefits learners with some prior BigQuery or data analysis background.
"I found it moved quickly; prior BigQuery experience was helpful."
"Beginners might need to brush up on SQL/BigQuery basics first."
"While I found it valuable, a basic understanding of data analytics is beneficial."
Keeps learners updated on cutting-edge generative AI tools.
"It's great to see a course covering Gemini right now."
"This course is highly relevant for anyone in data science today."
"I appreciate learning about the latest AI features from Google Cloud."
Provides valuable practical experience with Google Cloud tools.
"The hands-on labs really solidified my understanding of Gemini."
"I enjoyed the labs in BigQuery; they were very relevant."
"The exercises helped me learn by doing, which is essential for this topic."
Directly apply Gemini to real-world data analysis tasks.
"I could immediately see how to use Gemini in my daily workflow."
"The labs were very helpful for practical understanding."
"This course showed me how to apply generative AI in a business context."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Gemini for Data Scientists and Analysts with these activities:
Compile Course Materials
Prepare for class by gathering and organizing all relevant materials.
Show steps
  • Review syllabus and identify required materials.
  • Locate and obtain textbooks, workbooks, and other resources.
  • Set up a designated study space and file system for materials.
Attend Industry Webinars or Conferences
Expand your knowledge and connect with professionals by attending industry events.
Browse courses on Networking
Show steps
  • Research upcoming webinars or conferences.
  • Register for the event and mark it on your calendar.
  • Actively participate in discussions and take notes.
Explore Gemini Tutorials
Supplement your understanding by following guided tutorials and exercises on Gemini.
Browse courses on Gemini
Show steps
  • Access the Google Cloud Training tutorials.
  • Follow along with the step-by-step instructions.
  • Complete the hands-on exercises to practice Gemini.
Five other activities
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Show all eight activities
Attend a Hands-on Workshop on Gemini
Deepen your understanding of Gemini by attending a hands-on workshop.
Browse courses on Gemini
Show steps
  • Identify and register for a relevant workshop.
  • Prepare for the workshop by completing any prerequisites.
  • Attend the workshop and actively participate in exercises.
  • Connect with other attendees and industry experts.
Practice Data Analysis with BigQuery
Reinforce your skills by completing practice exercises in BigQuery.
Browse courses on BigQuery
Show steps
  • Set up a BigQuery sandbox environment.
  • Run SQL queries to analyze sample datasets.
  • Interpret the results and draw insights from the data.
Volunteer at a Data-Driven Organization
Gain practical experience and contribute to the community by volunteering at a data-driven organization.
Browse courses on Data Analysis
Show steps
  • Identify organizations that align with your interests.
  • Contact the organization and inquire about volunteer opportunities.
  • Commit to a regular volunteer schedule.
  • Engage in data-related activities and support the organization's mission.
Develop a Customer Segmentation Model
Apply your knowledge by creating a project to identify and categorize new customers.
Browse courses on Supervised Learning
Show steps
  • Define the project scope and objectives.
  • Gather and prepare customer data from BigQuery.
  • Develop and train a machine learning model using Gemini.
  • Evaluate the model's performance and accuracy.
  • Present your findings and recommendations.
Create a Data Analysis Presentation
Enhance your communication skills by creating a presentation on your data analysis findings.
Browse courses on Data Visualization
Show steps
  • Summarize your analysis and findings.
  • Create data visualizations to illustrate your insights.
  • Develop a clear and concise narrative.
  • Practice delivering your presentation.
  • Share your presentation with peers or a wider audience.

Career center

Learners who complete Gemini for Data Scientists and Analysts will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Gemini for Data Scientists and Analysts.
Serves as the definitive engineering blueprint for building production applications on multimodal foundation models like Google Gemini, covering long-context prompting, retrieval-augmented generation, agentic tool calling, evaluation pipelines, and latency optimization.
The premier applied machine learning masterwork, taking practitioners through intuitive concept breakdowns, production-grade Scikit-Learn workflows, and deep neural architecture implementations.
Teaches both developers and business builders how to structure reliable system instructions, few-shot examples, structured JSON outputs, and multimodal chains across Google Gemini and frontier LLM APIs.
A timeless mathematical masterpiece that provides an uncompromising Bayesian and probabilistic foundation for linear classifiers, graphical models, kernel methods, and sampling algorithms.
The third edition of the essential guide to data wrangling with pandas, NumPy, and Jupyter in Python. Updated for newer versions of the libraries, this book remains a core resource for anyone performing data analysis in Python. It widely used textbook and reference for its clear explanations and practical examples.
The definitive mathematical and theoretical canon of statistical learning, establishing the rigorous analytical foundations of regularized regression, tree ensembles, and high-dimensional inference.
Provides a broad and accessible introduction to predictive analytics for a general audience. It focuses on the real-world applications and implications of predictive analytics across various industries, without getting bogged down in technical details. It's an excellent starting point for anyone looking to understand the fundamental concepts and the impact of predictive analytics.
A distilled practitioner field guide outlining best practices for the entire machine learning lifecycle, from problem formulation and feature engineering to model deployment and monitoring.
Bridges no-code/low-code citizen development and full-stack software engineering, demonstrating how Google Gemini, GitHub Copilot, and natural-language AI assistants accelerate application prototyping, testing, and deployment.
Delivers an end-to-end systems architecture guide for building reliable production ML systems, addressing data engineering trade-offs, real-time feature computation, and model drift mitigation.
Offers a practical, step-by-step guide to implementing market segmentation effectively. It focuses on a systematic process for identifying needs-based segments and is valuable for both students and practitioners looking for a hands-on approach. It's considered a key resource for understanding the practical challenges and successes of segmentation.
Illustrates with visual clarity how modern transformer foundation models represent text and multimodal inputs, perform semantic search, and power intelligent conversational and agentic applications.
Bridges linear algebra, multivariable calculus, vector geometry, and probability directly to fundamental machine learning algorithms like PCA, Gaussian mixture models, and support vector machines.
Provides the monumental mathematical foundation of modern neural networks, connecting deep representation learning, backpropagation dynamics, and sequence modeling to empirical machine learning.
Focuses on the business perspective of data science and data mining, explaining how to approach business problems with data-analytic thinking. It covers key concepts like classification, prediction, andकडील. It's highly relevant for understanding how predictive analytics can be applied to create business value.
Authored by Google's Kubernetes experts, this book covers the fundamentals and advanced topics of Google Kubernetes Engine, providing deep insights into container orchestration and management.
Instructs data scientists on applied model evaluation, cross-validation, hyperparameter tuning, and pipeline construction through Scikit-Learn maintainers Andreas Müller and Sarah Guido.
Focuses specifically on invoking Google Gemini from Python to generate application code, automate data processing workflows, debug scripts, and prototype AI-powered services rapidly.
Offers a comprehensive guide to the predictive modeling process, covering data preprocessing, model tuning, and various regression and classification techniques. It emphasizes practical application with numerous real-life examples and includes extensive R code. This valuable resource for those looking to deepen their understanding and gain hands-on experience.
Offers a deep dive into the theoretical and methodological aspects of market segmentation. It covers traditional and more recent techniques, including finite mixture models. It's a valuable resource for advanced students and researchers seeking a rigorous understanding of segmentation methodologies.
This handbook offers a comprehensive guide to market segmentation specifically for business-to-business and technology firms. It covers identifying, analyzing, selecting, and targeting business markets and valuable resource for professionals in these sectors.
Focuses on the crucial skill of communicating insights from data effectively through compelling visualizations. is highly relevant for all levels, emphasizing the importance of clear and impactful data presentation. It is valuable additional reading that complements technical data analysis skills.
A great starting point for understanding how to use data to understand customers and inform segmentation. is accessible to beginners and covers essential concepts and metrics for measuring the customer journey and understanding behavior.
Focuses on modeling techniques for predictive analytics, specifically addressing business problems and providing solutions using R. It combines business context with quantitative tools, making it relevant for analysts and managers. It covers various business cases and analytical methods.
Walks practitioners through architecting low-code and code-first generative AI applications using orchestration frameworks, vector databases, memory buffers, and multimodal foundation model APIs.
The latest in Kotler's marketing series, this book examines the role of technology, including AI, in shaping the future of marketing. It's highly relevant for understanding contemporary marketing challenges and opportunities.
Focuses specifically on time series forecasting, a key area within predictive analytics. It covers a wide range of forecasting methods, from simple approaches to more advanced models, and provides practical guidance on applying them. It's an excellent resource for those interested in predicting future values based on historical data.
Investigates the engineering realities of running automated ML pipelines in production, addressing data drift detection, automated retraining loops, telemetry infrastructure, and continuous validation.
Provides a comprehensive look at various segmentation bases, including demographics, psychographics, and behavioral factors. It's a solid resource for understanding how to predict and model customer behavior for targeted marketing efforts.
Details cloud-native DevOps architectures for orchestrating automated machine learning lifecycles, integrating CI/CD triggers, model registry synchronization, and automated hyperparameter sweep workers.
This seminal work introduces the concept of positioning and how to create a unique space for a brand in the consumer's mind. It's a classic that provides foundational knowledge for branding and marketing strategy. It remains highly relevant for understanding competitive markets.
Bridges the gap between statistical theory and its practical application in data science using R and Python. It focuses on the statistical concepts most relevant to data scientists and provides code examples. It's a useful reference and learning resource for those applying statistics in their work.
Unpacks the underlying neural architecture of generative foundation models, showing technical readers how attention mechanisms, pretraining, and instruction tuning operate beneath the Gemini API.
Focuses on the practical implementation of market segmentation and how to overcome common challenges. It provides guidance based on consultancy experience and includes real-world case examples, making it relevant for practitioners.
Provides practical guidance on using SAS Enterprise Miner for customer segmentation and clustering. It's suitable for those interested in applying data analysis tools to perform segmentation and includes step-by-step examples.
Offers a new way of thinking about data science and ethics informed by intersectional feminist thought. It challenges existing power structures within data and explores how data can be used to work towards justice. It's highly relevant for contemporary discussions around fairness and bias in data analysis.
Provides a seven-step framework for creating clear and compelling marketing messages that resonate with customers. It's particularly useful for improving communication and content marketing efforts. It helps solidify understanding of effective messaging.
Architects end-to-end generative AI and machine learning workloads on Google Cloud, showing solutions builders how to operationalize Vertex AI, Gemini models, data pipelines, and low-code AutoML services in production.
Delves into the core concepts and services of Google Cloud Platform, including compute, storage, networking, and containers. It offers a deep understanding of GCP's architecture and best practices.
Is an excellent starting point for anyone new to data analysis or statistics. It demystifies core statistical concepts without relying heavily on mathematical formulas, making it highly accessible for high school and undergraduate students. It provides a strong foundation in the intuition behind statistical analysis and helps readers understand how data can be used and misused. This is valuable background reading that builds prerequisite knowledge.
Published recently, this book focuses on the practical implementation and operationalization of predictive analytics within a business context. It covers the necessary tools, frameworks, and best practices for deploying predictive models in an enterprise setting, making it highly relevant for professionals.
Offers practical insights and real-life anecdotes on customer analytics, including segmentation. It bridges the gap between theoretical approaches and practical application, making it valuable for both analysts and decision-makers.
Demystifies practical transformer model implementation through the Hugging Face ecosystem, showing how to fine-tune, optimize, and deploy attention architectures across diverse machine learning tasks.
Bridges the gap between data science and business, focusing on how predictive analytics and machine learning can be applied to solve business problems and make better decisions. It's particularly relevant for those interested in the business applications of predictive analytics.
While not solely a marketing book, this classic delves into the psychology behind why people say 'yes.' Understanding these principles is crucial for effective marketing and sales. It provides a deep understanding of consumer behavior and valuable reference for crafting persuasive messages.
This textbook provides a systematic approach to developing customer-oriented marketing strategies and plans. It includes contemporary examples and discusses current trends in digital marketing and integrated communication.
Provides a guide to creating effective and aesthetically pleasing data visualizations. It delves into the principles behind good visualization design, helping readers make informed choices about how to represent their data. It valuable reference for anyone creating visualizations, from students to professionals.

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