Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing. For further information about registration, the final assessment course, your eligibility and the BA in Business Management, visit the Open University website . If you are aiming to use your study of courses in the Business and Finance Fundamentals program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM191 Business and Finance Fundamentals in Practice starts October 2020. Please ensure that you allow yourself enough time to obtain all eight Certificates of Achievement from courses in the program before registering for the Assessment Course. The start dates of the relevant FutureLearn courses in 2019 and 2020 are available here .

Topics Covered

• How to gain the most relevant insights about customers and their needs
• Designing the most appropriate products for your intended customers
• Prioritising the customers who are most likely to be interested in your products
• Identifying the most profitable applications of relationship marketing
• Understanding the different ways you can get customers to be loyal and when to use them
• Maximising the effectiveness of digital marketing for relationship building