We may earn an affiliate commission when you visit our partners.
Course image
Joanne Battelley, Lora Scott, Haider Ali, Sue Curd, and Ben Melluish

Topics Covered

Read more

Topics Covered

  • How to gain the most relevant insights about customers and their needs
  • Designing the most appropriate products for your intended customers
  • Prioritising the customers who are most likely to be interested in your products
  • Identifying the most profitable applications of relationship marketing
  • Understanding the different ways you can get customers to be loyal and when to use them
  • Maximising the effectiveness of digital marketing for relationship building

Save this course

Save Business Fundamentals: Customer Engagement to your list so you can find it easily later:
Save

Activities

Coming soon We're preparing activities for Business Fundamentals: Customer Engagement. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Business Fundamentals: Customer Engagement will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.
Provides a practical guide to customer success. It covers a variety of topics, including how to build a customer success team, measure the results of your efforts, and retain customers.
Provides a step-by-step guide to implementing a customer-centric strategy. It covers everything from developing a customer-centric culture to measuring the results of your efforts.
Provides a behind-the-scenes look at the Nordstrom customer service experience. It reveals the secrets to Nordstrom's success and provides practical advice on how to create a customer-centric culture.
Provides a practical guide to building lasting relationships with your customers. It covers a variety of topics, including how to create engaging content, build a loyal following, and measure the results of your efforts.
Provides a comprehensive overview of customer engagement, covering everything from the basics to more advanced strategies. It valuable resource for any business looking to improve its customer relationships.
Focuses on the importance of making it easy for customers to do business with you. It provides practical advice on how to reduce customer effort and improve satisfaction.
Explores the power of personalization and how businesses can use data and technology to create more human customer experiences. It provides case studies and examples from a variety of industries.
Covers the importance of customer engagement and how businesses can create engaging experiences at every touchpoint. It provides practical advice on how to build a customer-centric culture, measure the results of your efforts, and retain customers.
Explores the future of customer engagement and how digital technology is changing the way we connect with customers. It provides insights into the latest trends and technologies and how businesses can prepare for the future.
Provides a comprehensive overview of customer experience management. It covers topics such as customer journey mapping, customer feedback analysis, and customer experience improvement.
Provides an introduction to data science and its applications in business. It covers topics such as data mining, machine learning, and data visualization.
Provides a framework for understanding customers based on their motivations, behaviors, and needs. It offers practical tools and techniques for gathering and analyzing customer data.
Provides a comprehensive guide to implementing a customer-centric strategy. It covers topics such as customer segmentation, customer journey mapping, and customer experience measurement.
Explores the role of analytics in driving business success. It provides case studies and examples of how organizations have used analytics to gain insights into their customers and improve their performance.
Discusses the importance of customer effort in driving loyalty. It provides insights into how organizations can reduce customer effort and improve their overall customer experience.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to Business Fundamentals: Customer Engagement.
The Digital Economy: Success through Market Segmentation
Most relevant
Competing in a Customer-Centric World by Don Peppers
Most relevant
Customer Relationship Management
Relationship Marketing Strategy for Financial Services
Instagram Marketing: Complete Guide To Instagram Growth
Marketing Fundamentals: Who Is Your Customer?
The Digital Economy: Selling Through Customer Insight
The Digital Economy: Finance for Business Growth
Introduction to CRM with HubSpot
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser