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Joanne Battelley,
Lora Scott,
Haider Ali,
Sue Curd,
and
Ben Melluish
Topics Covered
- How to gain the most relevant insights about customers and their needs
- Designing the most appropriate products for your intended customers
- Prioritising the customers who are most likely to be interested in your products
- Identifying the most profitable applications of relationship marketing
- Understanding the different ways you can get customers to be loyal and when to use them
- Maximising the effectiveness of digital marketing for relationship building
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Business Fundamentals: Customer Engagement.
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Provides a practical guide to customer success. It covers a variety of topics, including how to build a customer success team, measure the results of your efforts, and retain customers.
Provides a step-by-step guide to implementing a customer-centric strategy. It covers everything from developing a customer-centric culture to measuring the results of your efforts.
Provides a behind-the-scenes look at the Nordstrom customer service experience. It reveals the secrets to Nordstrom's success and provides practical advice on how to create a customer-centric culture.
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Provides a practical guide to building lasting relationships with your customers. It covers a variety of topics, including how to create engaging content, build a loyal following, and measure the results of your efforts.
Provides a comprehensive overview of customer engagement, covering everything from the basics to more advanced strategies. It valuable resource for any business looking to improve its customer relationships.
Explores the shift from a goods-based economy to an experience-based economy. It provides insights into how businesses can create memorable and engaging experiences for their customers.
Focuses on the importance of making it easy for customers to do business with you. It provides practical advice on how to reduce customer effort and improve satisfaction.
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Provides a unique perspective on customer engagement. It tells the story of Zappos, a company that has built a loyal following by focusing on customer happiness.
Explores the power of personalization and how businesses can use data and technology to create more human customer experiences. It provides case studies and examples from a variety of industries.
Covers the importance of customer engagement and how businesses can create engaging experiences at every touchpoint. It provides practical advice on how to build a customer-centric culture, measure the results of your efforts, and retain customers.
Explores the future of customer engagement and how digital technology is changing the way we connect with customers. It provides insights into the latest trends and technologies and how businesses can prepare for the future.
Explores the shift from a goods-based economy to an experience-based economy. It provides insights into how organizations can create memorable and engaging experiences for their customers.
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Discusses the importance of creating memorable and meaningful experiences for customers. It provides insights into how organizations can design experiences that will have a lasting impact on customers.
Provides a comprehensive overview of customer experience management. It covers topics such as customer journey mapping, customer feedback analysis, and customer experience improvement.
Provides an introduction to data science and its applications in business. It covers topics such as data mining, machine learning, and data visualization.
Provides a framework for understanding customers based on their motivations, behaviors, and needs. It offers practical tools and techniques for gathering and analyzing customer data.
Provides a comprehensive guide to implementing a customer-centric strategy. It covers topics such as customer segmentation, customer journey mapping, and customer experience measurement.
Explores the role of analytics in driving business success. It provides case studies and examples of how organizations have used analytics to gain insights into their customers and improve their performance.
Discusses the importance of customer effort in driving loyalty. It provides insights into how organizations can reduce customer effort and improve their overall customer experience.
Explores the challenges that established organizations face when they try to innovate. It provides insights into how organizations can avoid the innovator's dilemma and stay ahead of the competition.
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