Elastic Cloud Infrastructure: Containers and Services from Pluralsight

Learn how to kickstart your social media plans and build a successful online community.

If you know social media is important to your business, but you don't know where to start, this course is built just for you. Using real-life examples of how companies have succeeded and failed in the digital world, we will share knowledge and skills necessary to achieve your social media goals. Plus, we will provide insights into social media trends and resources that are reshaping the future of digital marketing.

What's inside

Syllabus

Social Media: Introduction

Social Media: The Rules and Your Social Story

Social Media: Top Tools and Your Digital Plan

Social Media: Conclusion

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores social media strategies, which is standard in marketing

Taught by Amber Mac, who are recognized for their work in social media marketing

Develops digital marketing skills, which are core to business

Examines relevant social media trends and tools

Career center

Learners who complete Elastic Cloud Infrastructure: Containers and Services will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers plan and execute social media marketing strategies for businesses and organizations. This course provides a comprehensive overview of social media marketing principles and best practices, enabling you to develop and implement effective social media campaigns. By taking this course, you can gain the knowledge and skills necessary to succeed as a Social Media Manager and drive business growth through social media.

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Social Media Analyst

Social Media Analysts measure and analyze social media data to provide insights that inform marketing and business decisions. This course covers the principles of social media analytics, including how to collect and track data, interpret results, and generate actionable insights. By understanding how to measure and analyze social media performance, you can make more informed decisions and drive better outcomes as a Social Media Analyst.

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Freelance Social Media Marketer

Freelance Social Media Marketers provide social media marketing services to clients on a contract basis. This course covers the essential principles and practices of social media marketing, enabling you to develop the skills and knowledge necessary to offer valuable freelance services. By taking this course, you can learn how to create and implement effective social media strategies, manage social media accounts, and measure the success of social media campaigns, making you a more competitive and successful Freelance Social Media Marketer.

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Social Media Marketing Specialist

Social Media Marketing Specialists develop and implement social media strategies to promote products or services. This course provides a strong foundation in social media marketing, including how to create engaging content, build a following, and measure the success of social media campaigns. With these skills, you can become an effective Social Media Marketing Specialist and contribute to the growth of a business.

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Social Media Consultant

Social Media Consultants provide guidance and support to businesses on how to effectively use social media platforms. This course provides a deep understanding of social media marketing strategies and tactics, enabling you to offer valuable advice and help businesses achieve their social media goals. By taking this course, you can develop the expertise and skills necessary to succeed as a Social Media Consultant.

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Digital Marketing Consultant

Digital Marketing Consultants provide strategic advice and guidance to help businesses improve their digital marketing efforts. Social media marketing is a key aspect of digital marketing, and this course provides a solid foundation in social media principles and best practices. By taking this course, you can gain the knowledge and skills necessary to offer comprehensive digital marketing solutions and help businesses succeed in the digital landscape.

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Community Manager

Community Managers build and manage online communities for businesses and organizations. Social media platforms are often used to create and engage communities. This course provides a solid understanding of social media marketing and community management principles, enabling you to effectively build and manage online communities. By taking this course, you can develop the skills and knowledge necessary to succeed as a Community Manager and foster meaningful connections with target audiences.

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Social Media Content Manager

Social Media Content Managers plan, develop, and curate social media content that aligns with a brand's overall marketing strategy. By taking this course, you can learn how to create compelling content that resonates with target audiences, drives engagement, and supports business goals. It is a valuable resource for anyone aspiring to be a successful Social Media Content Manager.

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Brand Manager

Brand Managers develop and maintain brand identity and reputation. This includes managing social media accounts and using social media marketing techniques to build brand awareness and engage with target audiences. By taking this course, you can learn how to leverage social media to strengthen your brand and drive business growth, making you a more effective Brand Manager.

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Communications Manager

Communications Managers oversee all aspects of internal and external communications, including social media marketing. This course provides a comprehensive understanding of social media marketing principles and best practices, enabling you to effectively manage social media channels and integrate social media into your overall communications strategy. By taking this course, you can enhance your skills and become a more well-rounded Communications Manager.

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Marketing Manager

Marketing Managers plan and oversee all aspects of marketing, including social media marketing. This course provides a comprehensive overview of social media marketing principles and best practices, helping you understand the role of social media in a broader marketing context. By taking this course, you can gain the knowledge and skills necessary to develop and implement effective marketing campaigns that leverage the power of social media.

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Content Marketing Manager

Content Marketing Managers plan, develop, and execute content marketing strategies to engage and attract target audiences. While this course focuses on social media marketing, it provides valuable insights into creating and distributing effective content across multiple channels. By learning how to create compelling content and leverage social media platforms, you can become a more well-rounded Content Marketing Manager and drive successful marketing campaigns.

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SEO Specialist

SEO Specialists optimize websites and content to improve their visibility and ranking on search engine results pages (SERPs). While this course does not directly cover SEO, it does provide a solid foundation in social media marketing, which is an important aspect of online visibility and search engine optimization. Understanding the principles of social media marketing can help you develop a more comprehensive digital marketing strategy and improve your effectiveness as an SEO Specialist.

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Public relations manager

Public Relations Managers build and maintain relationships with the public on behalf of their organization. This includes managing social media presence and using social media platforms to engage with stakeholders and communicate key messages. By understanding the principles of social media marketing, you can contribute to the development and implementation of effective public relations strategies and enhance your effectiveness as a Public Relations Manager.

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Digital Marketing Manager

A Digital Marketing Manager plans, oversees, and executes digital marketing campaigns across various channels, including social media. This position requires a strong understanding of social media marketing principles and best practices, which this course provides. By learning the fundamentals of social media marketing, you can develop effective strategies that connect with target audiences and drive business success.

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Containers and Services

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