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Customer-Centric Enterprise

Scale Product Lifecycle Management

Tushar Rathod

4.0

Based on 2 ratings

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Tushar Rathod

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

What you'll learn

● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused

● Creating strategic and operational alignment across the enterprise

● Building Product Portfolio Governance & Risk Management Models

● Aligning core & support functions of a product enterprise for value maximization at scale

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What's inside

Syllabus

● Week 1: Product Enterprise Operating Model

o The people, culture, processes and tools that empower the product enterprise

● Week 2: Strategic & Operational Alignment

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Suitable for stakeholders in an organization that wants to improve its product management practices and become more innovative

Explores strategic and operational alignment using the OKR framework across the product portfolio

Delves into building and implementing a product platform strategy

Focuses on aligning organizational functions, such as Marketing, Sales, Finance, and HR, with a product-first approach

Provides practical strategies for maximizing organizational value creation through a scaled product framework

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Reviews summary

Customer-centric product enterprise framework

According to students, this course offers a comprehensive framework for understanding and evolving an organization into a product enterprise. Many highlight its strength in providing a strategic overview, particularly concerning organizational alignment using OKRs and integrating various functions. However, some learners note a theoretical focus, desiring more actionable strategies and practical application exercises. While the instructor expertise and logical structure are appreciated, a minority felt the course lacked the depth needed for advanced scaling challenges, leading to a desire for more real-world case studies.

Content is well-organized and generally clear.

"The instructor's expertise shone through, and the course structure was logical."

"I appreciated the practical examples and clear explanations, making complex topics digestible."

"The course content is well-structured and easy to follow."

Strong emphasis on OKR framework and functional alignment.

"The focus on organizational alignment using OKRs was a game-changer."

"The OKR and KPI framework discussion was strong."

"Aligning core and support functions for value maximization was invaluable to my learning."

Provides a comprehensive framework for a product enterprise.

"This course provided a comprehensive framework for scaling a product enterprise, far beyond just product management."

"The deep dive into aligning core and support functions for value maximization was exactly what I needed."

"This course clarifies how to build a customer-centric product enterprise... it really broadened my perspective on organizational change."

"I gained a great conceptual understanding of evolving an organization to a product enterprise."

Pacing can be slow; some desired more advanced insights.

"I was hoping for more advanced insights into specific scaling challenges."

"I sometimes found the pace a bit slow, and some parts felt repetitive if I already had a basic understanding of product strategy."

"The concepts are important, but the delivery could be improved. I had to do a lot of additional research to fully grasp some topics."

Some found it too theoretical, lacking hands-on implementation.

"Some sections felt a bit theoretical, and I would have loved more case studies or real-world application exercises."

"It felt more like an introduction to the concepts rather than actionable strategies for large-scale implementation."

"I found it lacked practical application. It felt very high-level and abstract."

"The course was disappointing. The title is misleading; it's mostly theory. I didn't get enough practical tools or real-world scenarios."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Customer-Centric Enterprise: Scale Product Lifecycle Management with these activities:

Review 'Product Management' by Matt LeMay

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It's a detailed guide to the principles and practices of product management, providing a foundation for understanding the key concepts explored in the course.

View Product Management in Practice on Amazon

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Read and take notes on the overview chapters of the book.
Identify the key concepts and frameworks presented in the book.
Relate the concepts to your own experiences or industry knowledge.

Follow a video tutorial series on 'Building a Product Platform' on YouTube

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This activity will complement the course content with practical examples and demonstrations.

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Identify a reputable YouTube channel or series on product platform strategy.
Follow the tutorial series and take notes on key concepts.
Apply the concepts to your own product or industry context.

Attend a Product Management Meetup

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Engaging with industry peers can provide new perspectives and insights into the field of product management.

Browse courses on Product Management

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Research and find a product management meetup in your area or online.
Attend the meetup and actively participate in discussions.
Network with other attendees to exchange knowledge and experiences.

Two other activities

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Write a blog post on 'The Role of OKRs in Product Strategy'

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By writing a blog post, you'll reinforce your understanding of the concepts and develop your communication skills.

Browse courses on Product strategy

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Research and gather information on OKRs and product strategy.
Outline the key points and structure of your blog post.
Write and edit the content, ensuring clarity and conciseness.
Publish and share your blog post with others for feedback.

Develop a proposal for an Organizational Governance and Risk Framework

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Creating a proposal will help you synthesize your understanding of the principles and practices of product governance.

Browse courses on Organizational Governance

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Research and gather information on organizational governance and risk management frameworks.
Identify the key components and elements of an effective framework.
Develop a proposal that outlines the proposed framework.
Share the proposal with peers or mentors for feedback and refinement.

Career center

Learners who complete Customer-Centric Enterprise: Scale Product Lifecycle Management will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is a professional who is responsible for defining, developing, planning, and launching products. They ensure that products are aligned with customer needs and business objectives. This course will provide you with the knowledge and skills needed to succeed as a Product Manager, including how to create a product strategy, prioritize features, manage product development, and measure results.

See salaries and explore the career path for Product Manager

Product Development Manager

A Product Development Manager is responsible for the day-to-day management of a product development team. They work with engineers, designers, and other stakeholders to ensure that products are developed on time, within budget, and to the desired specifications. This course will provide you with the skills needed to succeed as a Product Development Manager, including how to manage a team, create a product roadmap, and track progress.

See salaries and explore the career path for Product Development Manager

Product Marketing Manager

A Product Marketing Manager is responsible for developing and executing marketing campaigns for products. They work with sales teams, marketing teams, and other stakeholders to ensure that products are positioned and marketed effectively. This course will provide you with the skills needed to succeed as a Product Marketing Manager, including how to create a marketing plan, conduct market research, and measure marketing results.

See salaries and explore the career path for Product Marketing Manager

Product Owner

A Product Owner is responsible for defining the vision and roadmap for a product. They work with development teams, stakeholders, and customers to ensure that the product meets the needs of the user.

See salaries and explore the career path for Product Owner

Chief Product Officer

A Chief Product Officer is responsible for the overall product strategy and vision of a company. They work with the CEO and other executives to ensure that the company's products are aligned with the business objectives.

See salaries and explore the career path for Chief Product Officer

Chief Technology Officer

A Chief Technology Officer is responsible for the overall technology strategy and vision of a company. They work with the CEO and other executives to ensure that the company's technology is aligned with the business objectives.

See salaries and explore the career path for Chief Technology Officer

Chief Operating Officer

A Chief Operating Officer is responsible for the day-to-day operations of a company. They work with the CEO and other executives to ensure that the company is running efficiently and effectively.

See salaries and explore the career path for Chief Operating Officer

Chief Financial Officer

A Chief Financial Officer is responsible for the financial management of a company. They work with the CEO and other executives to ensure that the company is financially sound.

See salaries and explore the career path for Chief Financial Officer

Chief Marketing Officer

A Chief Marketing Officer is responsible for the marketing and communications of a company. They work with the CEO and other executives to ensure that the company's brand is strong and that its products and services are reaching the target market.

See salaries and explore the career path for Chief Marketing Officer

Chief Sales Officer

A Chief Sales Officer is responsible for the sales and distribution of a company's products and services. They work with the CEO and other executives to ensure that the company is meeting its sales targets.

See salaries and explore the career path for Chief Sales Officer

Chief Human Resources Officer

A Chief Human Resources Officer is responsible for the human resources management of a company. They work with the CEO and other executives to ensure that the company has the right people in the right place at the right time.

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Business Analyst

A Business Analyst is responsible for analyzing and solving business problems. They work with stakeholders to understand their needs and develop solutions that meet those needs.

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Consultant

A Consultant is a professional who provides advice and guidance to businesses. They work with clients to help them solve problems and improve their performance.

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Entrepreneur

An Entrepreneur is a person who starts their own business. They are responsible for all aspects of their business, from developing the product or service to marketing and sales.

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Teacher

A Teacher is a professional who teaches students in a classroom setting. They are responsible for creating and delivering lesson plans, grading assignments, and providing feedback to students.

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Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Customer-Centric Enterprise: Scale Product Lifecycle Management.

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Provides a comprehensive overview of the principles and practices of product management, with a focus on creating products that customers love. It covers topics such as product vision, strategy, roadmapping, and customer research.

Customer-Centric Enterprise

Scale Product Lifecycle Management

What you'll learn

What's inside

Syllabus

Traffic lights

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Reviews summary

Customer-centric product enterprise framework

Activities

Career center

Reading list

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