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Customer-Centric Enterprise

Scale Product Lifecycle Management

Tushar Rathod

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

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This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

What you'll learn

● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused

● Creating strategic and operational alignment across the enterprise

● Building Product Portfolio Governance & Risk Management Models

● Aligning core & support functions of a product enterprise for value maximization at scale

What's inside

Syllabus

● Week 1: Product Enterprise Operating Model
o The people, culture, processes and tools that empower the product enterprise
● Week 2: Strategic & Operational Alignment
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o The Vision - Strategy - OKR - KPI framework
● Week 3: Product Risk Management Framework
o Understanding risks at individual product and overall portfolio levels and developing strategies
o Operational Risk Management across the product enterprise
● Week 4: Scaling through alignment
o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for stakeholders in an organization that wants to improve its product management practices and become more innovative
Explores strategic and operational alignment using the OKR framework across the product portfolio
Delves into building and implementing a product platform strategy
Focuses on aligning organizational functions, such as Marketing, Sales, Finance, and HR, with a product-first approach
Provides practical strategies for maximizing organizational value creation through a scaled product framework

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Career center

Learners who complete Customer-Centric Enterprise: Scale Product Lifecycle Management will develop knowledge and skills that may be useful to these careers:
Product Manager
A Product Manager is a professional who is responsible for defining, developing, planning, and launching products. They ensure that products are aligned with customer needs and business objectives. This course will provide you with the knowledge and skills needed to succeed as a Product Manager, including how to create a product strategy, prioritize features, manage product development, and measure results.
Product Development Manager
A Product Development Manager is responsible for the day-to-day management of a product development team. They work with engineers, designers, and other stakeholders to ensure that products are developed on time, within budget, and to the desired specifications. This course will provide you with the skills needed to succeed as a Product Development Manager, including how to manage a team, create a product roadmap, and track progress.
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing campaigns for products. They work with sales teams, marketing teams, and other stakeholders to ensure that products are positioned and marketed effectively. This course will provide you with the skills needed to succeed as a Product Marketing Manager, including how to create a marketing plan, conduct market research, and measure marketing results.
Product Owner
A Product Owner is responsible for defining the vision and roadmap for a product. They work with development teams, stakeholders, and customers to ensure that the product meets the needs of the user.
Chief Product Officer
A Chief Product Officer is responsible for the overall product strategy and vision of a company. They work with the CEO and other executives to ensure that the company's products are aligned with the business objectives.
Chief Technology Officer
A Chief Technology Officer is responsible for the overall technology strategy and vision of a company. They work with the CEO and other executives to ensure that the company's technology is aligned with the business objectives.
Chief Operating Officer
A Chief Operating Officer is responsible for the day-to-day operations of a company. They work with the CEO and other executives to ensure that the company is running efficiently and effectively.
Chief Financial Officer
A Chief Financial Officer is responsible for the financial management of a company. They work with the CEO and other executives to ensure that the company is financially sound.
Chief Marketing Officer
A Chief Marketing Officer is responsible for the marketing and communications of a company. They work with the CEO and other executives to ensure that the company's brand is strong and that its products and services are reaching the target market.
Chief Sales Officer
A Chief Sales Officer is responsible for the sales and distribution of a company's products and services. They work with the CEO and other executives to ensure that the company is meeting its sales targets.
Chief Human Resources Officer
A Chief Human Resources Officer is responsible for the human resources management of a company. They work with the CEO and other executives to ensure that the company has the right people in the right place at the right time.
Business Analyst
A Business Analyst is responsible for analyzing and solving business problems. They work with stakeholders to understand their needs and develop solutions that meet those needs.
Consultant
A Consultant is a professional who provides advice and guidance to businesses. They work with clients to help them solve problems and improve their performance.
Entrepreneur
An Entrepreneur is a person who starts their own business. They are responsible for all aspects of their business, from developing the product or service to marketing and sales.
Teacher
A Teacher is a professional who teaches students in a classroom setting. They are responsible for creating and delivering lesson plans, grading assignments, and providing feedback to students.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Customer-Centric Enterprise: Scale Product Lifecycle Management.
Provides a comprehensive overview of the principles and practices of product management, with a focus on creating products that customers love. It covers topics such as product vision, strategy, roadmapping, and customer research.
Introduces the Lean Startup methodology, which process for building and validating new businesses and products. It emphasizes the importance of testing ideas quickly and cheaply, and iterating based on feedback.
Discusses the challenges of marketing and selling technology products to mainstream customers. It provides a framework for understanding the different stages of the technology adoption lifecycle and how to tailor your marketing and sales strategies accordingly.
Explores the phenomenon of disruptive innovation, which is when a new technology or business model disrupts an existing market. It provides a framework for understanding how disruptive innovations happen and how established companies can respond to them.
Provides a simple and clear framework for developing good strategy. It emphasizes the importance of having a clear goal, understanding the competitive landscape, and making choices that are consistent with your overall strategy.
Novel that tells the story of a fictional IT team that is struggling to meet the demands of the business. It provides insights into the challenges of IT management and the importance of DevOps.
Provides a comprehensive overview of the Scrum framework for agile project management. It covers topics such as sprint planning, retrospectives, and continuous improvement.
Novel that tells the story of a fictional manufacturing plant that is struggling to meet its goals. It provides insights into the principles of the Theory of Constraints and how it can be used to improve performance.
Identifies the five skills that are essential for successful disruptive innovation. It provides practical advice on how to develop these skills and apply them to your own work.
Provides a step-by-step guide to using the Lean Product Playbook process to develop and launch new products. It covers topics such as customer research, prototyping, and marketing.
Provides a framework for designing value propositions that are attractive to customers. It covers topics such as customer needs, competitive analysis, and value mapping.
Provides a comprehensive overview of the principles of design, with a focus on the design of everyday objects. It covers topics such as affordance, feedback, and usability.
Classic in the field of software engineering. It provides insights into the challenges of managing software projects and the importance of communication and teamwork.
Provides insights into the software engineering practices used at Google. It covers topics such as code reviews, testing, and deployment.

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