Customer-Centric Enterprise: Scale Product Lifecycle Management from edX

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

What you'll learn

● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused

● Creating strategic and operational alignment across the enterprise

● Building Product Portfolio Governance & Risk Management Models

● Aligning core & support functions of a product enterprise for value maximization at scale

What's inside

Syllabus

● Week 1: Product Enterprise Operating Model

o The people, culture, processes and tools that empower the product enterprise

● Week 2: Strategic & Operational Alignment

o The Vision - Strategy - OKR - KPI framework

● Week 3: Product Risk Management Framework

o Understanding risks at individual product and overall portfolio levels and developing strategies

o Operational Risk Management across the product enterprise

● Week 4: Scaling through alignment

o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for stakeholders in an organization that wants to improve its product management practices and become more innovative

Explores strategic and operational alignment using the OKR framework across the product portfolio

Delves into building and implementing a product platform strategy

Focuses on aligning organizational functions, such as Marketing, Sales, Finance, and HR, with a product-first approach

Provides practical strategies for maximizing organizational value creation through a scaled product framework

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Customer-Centric Enterprise: Scale Product Lifecycle Management with these activities:

Review 'Product Management' by Matt LeMay

Show steps

It's a detailed guide to the principles and practices of product management, providing a foundation for understanding the key concepts explored in the course.

View Product Management in Practice on Amazon

Show steps

Read and take notes on the overview chapters of the book.
Identify the key concepts and frameworks presented in the book.
Relate the concepts to your own experiences or industry knowledge.

Follow a video tutorial series on 'Building a Product Platform' on YouTube

Show steps

This activity will complement the course content with practical examples and demonstrations.

Show steps

Identify a reputable YouTube channel or series on product platform strategy.
Follow the tutorial series and take notes on key concepts.
Apply the concepts to your own product or industry context.

Attend a Product Management Meetup

Show steps

Engaging with industry peers can provide new perspectives and insights into the field of product management.

Browse courses on Product Management

Show steps

Research and find a product management meetup in your area or online.
Attend the meetup and actively participate in discussions.
Network with other attendees to exchange knowledge and experiences.

Two other activities

Expand to see all activities and additional details

Show all five activities

Write a blog post on 'The Role of OKRs in Product Strategy'

Show steps

By writing a blog post, you'll reinforce your understanding of the concepts and develop your communication skills.

Browse courses on Product strategy

Show steps

Research and gather information on OKRs and product strategy.
Outline the key points and structure of your blog post.
Write and edit the content, ensuring clarity and conciseness.
Publish and share your blog post with others for feedback.

Develop a proposal for an Organizational Governance and Risk Framework

Show steps

Creating a proposal will help you synthesize your understanding of the principles and practices of product governance.

Browse courses on Organizational Governance

Show steps

Research and gather information on organizational governance and risk management frameworks.
Identify the key components and elements of an effective framework.
Develop a proposal that outlines the proposed framework.
Share the proposal with peers or mentors for feedback and refinement.

Career center

Learners who complete Customer-Centric Enterprise: Scale Product Lifecycle Management will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is a professional who is responsible for defining, developing, planning, and launching products. They ensure that products are aligned with customer needs and business objectives. This course will provide you with the knowledge and skills needed to succeed as a Product Manager, including how to create a product strategy, prioritize features, manage product development, and measure results.

See salaries and explore the career path for Product Manager

Product Development Manager

A Product Development Manager is responsible for the day-to-day management of a product development team. They work with engineers, designers, and other stakeholders to ensure that products are developed on time, within budget, and to the desired specifications. This course will provide you with the skills needed to succeed as a Product Development Manager, including how to manage a team, create a product roadmap, and track progress.

See salaries and explore the career path for Product Development Manager

Product Marketing Manager

A Product Marketing Manager is responsible for developing and executing marketing campaigns for products. They work with sales teams, marketing teams, and other stakeholders to ensure that products are positioned and marketed effectively. This course will provide you with the skills needed to succeed as a Product Marketing Manager, including how to create a marketing plan, conduct market research, and measure marketing results.

See salaries and explore the career path for Product Marketing Manager

Product Owner

A Product Owner is responsible for defining the vision and roadmap for a product. They work with development teams, stakeholders, and customers to ensure that the product meets the needs of the user.

See salaries and explore the career path for Product Owner

Chief Product Officer

A Chief Product Officer is responsible for the overall product strategy and vision of a company. They work with the CEO and other executives to ensure that the company's products are aligned with the business objectives.

See salaries and explore the career path for Chief Product Officer

Chief Technology Officer

A Chief Technology Officer is responsible for the overall technology strategy and vision of a company. They work with the CEO and other executives to ensure that the company's technology is aligned with the business objectives.

See salaries and explore the career path for Chief Technology Officer

Chief Operating Officer

A Chief Operating Officer is responsible for the day-to-day operations of a company. They work with the CEO and other executives to ensure that the company is running efficiently and effectively.

See salaries and explore the career path for Chief Operating Officer

Chief Financial Officer

A Chief Financial Officer is responsible for the financial management of a company. They work with the CEO and other executives to ensure that the company is financially sound.

See salaries and explore the career path for Chief Financial Officer

Chief Marketing Officer

A Chief Marketing Officer is responsible for the marketing and communications of a company. They work with the CEO and other executives to ensure that the company's brand is strong and that its products and services are reaching the target market.

See salaries and explore the career path for Chief Marketing Officer

Chief Sales Officer

A Chief Sales Officer is responsible for the sales and distribution of a company's products and services. They work with the CEO and other executives to ensure that the company is meeting its sales targets.

See salaries and explore the career path for Chief Sales Officer

Chief Human Resources Officer

A Chief Human Resources Officer is responsible for the human resources management of a company. They work with the CEO and other executives to ensure that the company has the right people in the right place at the right time.

See salaries and explore the career path for Chief Human Resources Officer

Business Analyst

A Business Analyst is responsible for analyzing and solving business problems. They work with stakeholders to understand their needs and develop solutions that meet those needs.

See salaries and explore the career path for Business Analyst

Consultant

A Consultant is a professional who provides advice and guidance to businesses. They work with clients to help them solve problems and improve their performance.

See salaries and explore the career path for Consultant

Entrepreneur

An Entrepreneur is a person who starts their own business. They are responsible for all aspects of their business, from developing the product or service to marketing and sales.

See salaries and explore the career path for Entrepreneur

Teacher

A Teacher is a professional who teaches students in a classroom setting. They are responsible for creating and delivering lesson plans, grading assignments, and providing feedback to students.

See salaries and explore the career path for Teacher