Sorry, this page is no longer available
We may earn an affiliate commission when you visit our partners.
Course image
Shannon Lindauer

Winning a government contract is not easy or everyone would do it. Whether it’s a State/County Request for Proposal (RFP) or a Department of Defense RFP you’re responding to, the process is complicated, exacting and time sensitive. There is no room for error, and you are typically competing against dozens (or even hundreds) of other bidders.

Read more

Winning a government contract is not easy or everyone would do it. Whether it’s a State/County Request for Proposal (RFP) or a Department of Defense RFP you’re responding to, the process is complicated, exacting and time sensitive. There is no room for error, and you are typically competing against dozens (or even hundreds) of other bidders.

There is a lot of information on the internet promising to show people how to win government contracts by watching a 20-minute video here or by attending a one-day workshop there. The reality is it takes a lot of time (years) and knowledge to achieve success in the government market.

But if others can do it, YOU can do it.

Start learning how with this beginner/intermediate course developed by one of the most successful Proposal and Business Development Managers in the government market.

This course provides sufficient detail about what is REALLY required to prepare a winnable response to an RFP.

Course Description: Comprehensive explanation and real-world examples of all the elements of preparing a winning government bid.

Course Objective: Participant will gain a comprehensive understanding of the processes, best practices, and resources required to prepare and submit a government bid. The course lessons are:

Lesson 1: Proposal Team Roles and Process

Lesson 2: Understanding the Solicitation Sections

Lesson 3: Determining What Goes into Your Proposal

Lesson 4: Writing Proposal Content

Lesson 5: Conducting Proposal Reviews

Lesson 6: About the Price Volume

Lesson 7: Proposal Production and Quality Assurance

Lesson 8: Submitting Your Bid

Enroll now

What's inside

Learning objectives

  • Gain a high-level understanding of the process for preparing a u.s. government bid.
  • Understand how to read a u.s. government rfp to find all proposal submission requirements.
  • Understand how compliance with the rfp can win or lose your proposal.
  • Understand seven steps for writing any proposal section.
  • Understand the critical functions/roles that a winning proposal requires (even if you're one person!)

Syllabus

Understand the roles that should be performed on a proposal team (even if you are a 1-person company), the processes they follow and how to read the RFP to find every proposal requirement.
Read more
  • Overview of Course Objectives

  • Meet Your Instructor

  • Caveats and Things to Consider about the Course

  • Proposal team roles.

  • Benchmarked process for producing a winnable, on-time government bid.

  • How to read a solicitation (RFP, RFQ, Task Order)

  • What to look for in each solicitation section.

  • Using a Proposal Compliance Matrix to achieve 100% compliance.

  • Examples of compliant templates for writers.

  • Understanding why a Proposal Plan is so important for producing a compelling story.

  • Content Guidance for getting great writing from your team.

  • The difference between a feature and a benefit.

  • Proposal writing versus non-technical writing.

  • How to write content that is easy for government evaluators review.

  • Overview of 7 steps for writing any proposal section.

  • The most important reviews to convene.

  • Benchmarked practices for when to hold the reviews.

  • Rule-of-Thumb for the right number of reviewers for varying proposal sizes.

  • Recommended tools for reviewers.

  • Developing your competitive price point using data.

  • Price volume compliance.

  • Holding a Green Team Pricing Review.

  • Proposal production checklist.

  • Process for producing a professional-looking submission package.

Best practices for on-time submissions.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides a comprehensive understanding of the processes and best practices required to prepare and submit a government bid, which is essential for navigating the complex landscape of government contracting
Explores the critical functions and roles required for a winning proposal, which is valuable even for individuals or small companies with limited resources
Details the importance of compliance with the RFP requirements, which can significantly impact the success or failure of a proposal in the competitive government bidding process
Requires learners to understand the nuances between proposal writing and non-technical writing, which is a key differentiator for success in government proposals
Teaches learners how to develop a competitive price point using data, which is a critical component of a winning government bid and requires careful analysis
Requires learners to understand the difference between a feature and a benefit, which is a key skill for crafting compelling proposal content that resonates with government evaluators

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Reviews summary

Practical guide to us government rfps

According to learners, this course offers a practical, step-by-step guide to preparing U.S. government RFP responses. Students particularly value the instructor's extensive real-world experience and the clear, actionable strategies provided. It's widely regarded as providing a solid foundational understanding of the complex bidding process, making it especially beneficial for those new to government contracting. While a few suggest it might be slightly high-level for experts seeking advanced techniques, the overall consensus highlights its relevance and effectiveness in demystifying the RFP response process.
Provides strategies that can be applied immediately.
"I was able to apply some of the strategies learned almost immediately."
"The tips and techniques provided are highly actionable."
"Found the content directly applicable to my work on proposals."
Offers a strong foundational understanding.
"This is a great course for someone starting out in government proposals."
"I felt like I had a solid foundation after taking this course."
"Perfect for beginners to understand the basics of RFPs."
Course breaks down the complex RFP process clearly.
"The steps for writing a proposal section were very clear and easy to follow."
"This course really demystified the whole government bidding process for me."
"Liked how the process was broken down into manageable steps."
Instructor shares valuable real-world experience.
"The instructor clearly knows their stuff and provides practical insights."
"I appreciated the instructor's examples from their own experience."
"Learned a lot from the instructor's real-world perspective."
Some materials or links may need refreshing.
"Found a few links that were broken or outdated."
"Could use some updates to reflect the very latest practices."
"A few minor details seemed a bit behind the times."
May be too basic for those with prior experience.
"As someone with some background, I found parts of it a bit high-level."
"Was hoping for more advanced strategies, but it's good for a general overview."
"Might be too basic if you've already worked on a few RFPs."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Prepare a Proposal Response to a U.S. Government RFP with these activities:
Review Government Contracting Basics
Reinforce foundational knowledge of government contracting regulations and terminology to better understand the RFP requirements.
Show steps
  • Research key government contracting terms and acronyms.
  • Review the basics of the Federal Acquisition Regulation (FAR).
  • Identify common types of government contracts.
Read 'Proposal Writing: Effective Grantsmanship'
Learn the art of persuasive writing and storytelling to create compelling proposal narratives.
Show steps
  • Obtain a copy of 'Proposal Writing: Effective Grantsmanship'.
  • Focus on sections related to needs assessment and program design.
  • Apply the principles to a sample RFP scenario.
Read 'Shipley Proposal Guide'
Learn industry-standard proposal development methodologies to enhance your understanding of best practices.
Show steps
  • Obtain a copy of the Shipley Proposal Guide.
  • Read the sections on proposal planning and writing.
  • Apply the Shipley methodology to a sample RFP.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Analyze a Sample RFP
Practice dissecting a real RFP to identify key requirements and develop a compliance matrix.
Show steps
  • Find a publicly available RFP from a government website.
  • Identify all mandatory requirements and evaluation criteria.
  • Create a compliance matrix to track requirements.
Develop a Proposal Outline Template
Create a reusable proposal outline template to streamline the writing process for future bids.
Show steps
  • Review successful proposal outlines from past projects.
  • Create a generic outline template with standard sections.
  • Customize the template for a specific RFP.
Conduct a Mock Proposal Review
Simulate a proposal review process with peers to identify weaknesses and improve content.
Show steps
  • Form a small group with other students.
  • Assign roles such as reviewer, writer, and facilitator.
  • Review a sample proposal section and provide feedback.
Develop a Pricing Strategy Document
Create a detailed pricing strategy document that outlines your approach to developing a competitive price point.
Show steps
  • Research pricing strategies used in government contracting.
  • Analyze cost data and competitive pricing information.
  • Develop a pricing model that aligns with the RFP requirements.

Career center

Learners who complete How to Prepare a Proposal Response to a U.S. Government RFP will develop knowledge and skills that may be useful to these careers:
Proposal Manager
A Proposal Manager oversees the entire proposal development lifecycle, from initial RFP analysis to final submission. This involves coordinating teams, ensuring compliance with requirements, and crafting compelling narratives. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course helps a Proposal Manager with best practices and insights into the key elements of a winning government bid. The course's lessons on understanding solicitation sections and proposal team roles are directly applicable to a Proposal Manager's daily responsibilities, helping them lead their team effectively and strategically. Understanding the resources, steps and quality reviews also builds a foundation for success as a Proposal Manager.
Contract Specialist
A Contract Specialist analyzes and interprets contract provisions and provides expert advice on government contracting regulations. This course, 'How to Prepare a Proposal Response to a U.S. Government RFP,' is a useful tool for a Contract Specialist by detailing the proposal process, compliance requirements, and best practices for writing a winning bid. The course's emphasis on reading and understanding RFPs, ensuring compliance, and writing compelling content directly contributes to a Contract Specialist's ability to advise their organization on successful bidding strategies. Furthermore, the modules that cover quality assurance may be of assistance to a Contract Specialist.
Business Development Manager
Business Development Managers focus on identifying, pursuing, and securing new business opportunities. For those targeting the government sector, the 'How to Prepare a Proposal Response to a U.S. Government RFP' course can be beneficial. It provides a comprehensive understanding of the proposal process, strengthens the Business Development Manager's ability to assess opportunities, build strong proposal teams, and develop winning strategies. The course's focus on understanding solicitation sections, determining proposal content, and conducting proposal reviews all aligns with the responsibilities of a Business Development Manager and their team. The price volume module may also be useful.
Proposal Writer
Proposal Writers are responsible for crafting persuasive, compliant, and compelling proposal sections. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be valuable for developing a Proposal Writer's understanding of the proposal development process, the nuances of government RFPs, and best practices for writing winning content. The course's detailed instruction on compliance, proposal writing techniques, and effective review processes provide Proposal Writers with the tools to create high-quality, persuasive proposals and advance in their position. Understanding the roles necessary on a team may also be helpful. A Proposal Writer may also appreciate the module on what to include in a proposal.
Capture Manager
Capture Managers lead the pre-RFP and early RFP stages of the bidding process, developing the overall strategy and positioning the company for success. The course, 'How to Prepare a Proposal Response to a U.S. Government RFP,' may be helpful in understanding the downstream proposal process. The course's focus on understanding solicitation sections, determining proposal content, and conducting proposal reviews all aligns with the responsibilities of a Capture Manager. A Capture Manager may take particular interest in discovering the critical functions and roles that a proposal requires.
Contracts Manager
A Contracts Manager is responsible for overseeing the administration and management of contracts, ensuring compliance and mitigating risk. The course may be useful to a Contracts Manager by enhancing their understanding of the proposal process and how it leads to contract awards. The course's comprehensive coverage of proposal compliance, writing techniques, and review processes provides valuable insights into the factors that contribute to successful bids. Understanding the process for on-time submissions may be beneficial.
Grant Writer
Grant Writers research, develop, and write grant proposals to secure funding from government agencies, foundations, and other organizations. While this course focuses on government RFPs, the core principles of proposal writing, compliance, and persuasive communication taught in 'How to Prepare a Proposal Response to a U.S. Government RFP' may be helpful to the Grant Writer. The course provides insights into crafting compelling narratives, understanding requirements, and managing the proposal process, all of which are transferable skills for grant writing. Learning about the solicitation sections may also be valuable.
Government Relations Specialist
Government Relations Specialists build and maintain relationships with government officials and agencies to advocate for their organization's interests. This course may be helpful to a Government Relations Specialist who wants to better understand the government procurement process. The course's lessons on understanding solicitation sections, determining proposal content, and writing effective proposals provides insights into the factors that influence government decision-making. A government Relations Specialist may find it useful to study compliant templates.
Policy Analyst
Policy Analysts research and analyze government policies, regulations, and legislation to provide recommendations to organizations or government agencies. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be helpful to a Policy Analyst by enhancing their understanding of the RFP process and the factors that influence government decision-making. This provides valuable context for evaluating the feasibility and impact of various policy options. Learning how compliance with an RFP can win or lose a proposal may be useful.
Market Research Analyst
Market Research Analysts study market conditions, analyze data, and provide insights to help companies make informed business decisions. While the course focuses on government RFPs, the 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be helpful to a Market Research Analyst by providing insights into government procurement priorities and decision-making criteria. This knowledge can inform market research efforts and help companies identify promising opportunities in the government sector. Understanding the solicitation sections may also be helpful.
Project Manager
Project Managers plan, execute, and close specific projects, ensuring they are completed on time, within budget, and according to specifications. While the course focuses on preparing proposal responses, Project Manager capabilities can be enhanced. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be helpful for understanding how to write a project plan and execute it. They may also take interest in production and quality assurance.
Technical Writer
Technical Writers create clear and concise documentation for technical products and services, such as user manuals, training guides, and installation instructions. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be helpful to learn how to write content that is easy for reviewers to read. The course can help a Technical Writer learn to use compliance and quality reviews.
Technical Program Manager
Technical Program Managers oversee complex technical programs, coordinating multiple projects and teams to achieve strategic goals. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be useful for understanding how to implement the steps necessary to produce a high-quality proposal. The course provides insights into the roles needed on a team and the process they follow. A Technical Program Manager may also benefit from understanding the resources needed for a bidding process.
Sales Representative
Sales Representatives sell products or services to customers, building relationships and closing deals. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be useful for learning the best practices and resources required to prepare and submit a winning government bid. A Sales Representative may find the price volume and competitive price point modules interesting.
Business Analyst
Business Analysts analyze an organization's processes, systems, and data to identify opportunities for improvement and develop solutions that meet business needs. The 'How to Prepare a Proposal Response to a U.S. Government RFP' course may be helpful to learn how to define the correct roles for a proposal team. A Business Analyst may also take interest in the benchmarked process for producing a bid.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Prepare a Proposal Response to a U.S. Government RFP.
The Shipley Proposal Guide comprehensive resource for proposal development. It provides detailed guidance on proposal planning, writing, and management. is commonly used by proposal professionals and offers practical advice for creating winning proposals. It adds depth to the course by providing a structured approach to proposal development.
Provides a comprehensive guide to proposal writing, focusing on grantsmanship. It covers the essential elements of a successful proposal, including needs assessment, program design, and evaluation. While geared towards grants, the principles are applicable to government RFPs. It offers a structured approach to crafting compelling narratives and persuasive arguments.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Similar courses are unavailable at this time. Please try again later.
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser