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Karen Attman at Latin American Coffee Academy

Are you a coffee lover that wants to deepen your understanding of coffee? Or perhaps you're considering entering the coffee industry and want to learn the basics of evaluating coffee quality. Either way, when you understand coffee the way professional coffee tasters do, you open up a world of taste experiences.

You will increase your love for coffee, know why you prefer a certain coffee, and you will confidently converse with others about the characteristics you find in your cup.

Read more

Are you a coffee lover that wants to deepen your understanding of coffee? Or perhaps you're considering entering the coffee industry and want to learn the basics of evaluating coffee quality. Either way, when you understand coffee the way professional coffee tasters do, you open up a world of taste experiences.

You will increase your love for coffee, know why you prefer a certain coffee, and you will confidently converse with others about the characteristics you find in your cup.

You can develop those essential skills with me. I'm a university professor of coffee, the founder of the Latin American Coffee Academy, and the author of Permission to Slurp, a book on coffee tasting.

Who is this course for?

This course is designed to teach coffee lovers as well as people who want to enter the coffee industry to taste coffee like the professionals do. Why is this skill important?

If you're starting out in the coffee industry, you need to master the ability to evaluate coffee quality. Then you can make decisions about which coffees to purchase, how they should be brewed, and how they should be priced.  You can use this course to teach others in your team at your coffee shop, online retail shop, or any other type of coffee company about coffee quality.

If you're a coffee enthusiast, I'll guide you to deepen your appreciation of coffee and share your new knowledge and skills by hosting a coffee-tasting activity with friends and family.

If you have ever felt like you don’t know how to taste coffee and detect the aromas and flavors, that's about to change. It’s easier than you think, and I’ll guide you to improve your tasting skills and memory.

What will you learn in this coffee-tasting course?

This course will give you the knowledge and the practical suggestions to learn to understand coffee and coffee cupping (coffee cupping is the industry term for coffee tasting).

The 22 lectures in this course teach you how to purchase coffee, brew it in pour-over methods, store and grind it the right way, and how to brew it for professional coffee cuppings. You'll learn essential ways to determine coffee quality and what goes on at coffee cuppings in the industry.

In this dynamic 1.5-hour course you will:

  Coffee tasting

  • Learn to evaluate and discuss coffee quality like a professional coffee cupper (taster)

  • Get a step-by-step guide to professional coffee cupping (tasting)

  • Learn to understand and describe each characteristic of coffee

  • Get activities to sharpen your coffee tasting skills

  • Find out 8 ways coffee experts determine the quality of coffee

  Coffee brewing

  • Learn the secrets to brewing excellent pour-over coffees

  • Learn to set up and host a coffee tasting (and brewing) session with friends or for work

  Foundational knowledge and skills

  • Receive guidelines on how coffee should be bought, stored, and ground

  • Develop techniques to train your palate

  • Get access to our exclusive coffee tasting tools.

Why should you learn about coffee with a professor?

Frankly, why would you want to learn with anyone but an expert? I live in a coffee-producing country (Colombia) and worked as a coffee professor at the prestigious La Sabana University until I started my own coffee academy, the Latin American Coffee Academy.

I have taught people from every continent - even coffee professionals. - about coffee in Latin America. I have years of experience taking a complicated subject and making it easy and fun.

That's why people call me The Coffee Lady (seriously, you can Google it).

Try the course out to see why most of my students give me a 5-star rating. I'm always here to support you and to answer all of your coffee questions.

What if you don't like coffee?

Many of my students don't actually like coffee. But they recognize that learning about coffee is an essential life skill...and along the way, some of them learn to love the brew.

What if you want to learn about how coffee is grown?

Take a look at my From Coffee Plant to Your Coffee Cup course, also available on Udemy. It explores coffee cultivation, processing, roasting, and other factors that change the tastes in your cup.

What if your English isn't perfect?

My students live around the world and have learned English as a second language. So don't worry if your English isn't perfect - my students tell me the information I teach is easy to understand (and the videos have captions that I personally edited. ). Also...hablo español, eu falo português, et je parle français.

Enroll now

What's inside

Learning objectives

  • Learn to evaluate and discuss coffee quality the way professional coffee tasters do
  • Get a step-by-step guide to how professionals do coffee cuppings (tastings)
  • Discover 8 ways coffee experts determine if coffee is good
  • Understand - and describe in your own words - each characteristic of coffee
  • Learn the top tips for brewing excellent pour-over coffees
  • Receive guidelines on how coffee should be bought, stored and ground
  • Learn to set up and host a coffee tasting for work or with friends
  • Develop techniques to train your palate
  • Get access to our exclusive coffee tasting tools!

Syllabus

Why should you learn to evaluate your coffee like the pros do?

Are you ready to learn how to evaluate coffee like the professionals do?

Through this workshop we will take you into the world of the coffee pros to see how they judge coffee. In fact, this is what coffee professionals around the world do every day.

Perhaps you don't work in the coffee industry and don't have any plans to start.

However, feeling like a pro is always an advantage. 

Not just because you'll impress your friends (although that does count in your favor).

The biggest reason why you want to feel like a coffee pro is that you'll enjoy coffee so much more! Your everyday cup of joe will become something memorable - a true highlight of your day.

So how do the professionals evaluate coffee? When you visit specialty coffee shops, you'll often see baristas, roasters, and coffee buyers doing coffee tastings.

What are they doing? How can what they do help you love your coffee even more?

You'll learn all about it in this course.

Read more

I'm your instructor for this course, and I'm happy to be with you on your coffee journey.

I'm the founder of the Latin American Coffee Academy. I was also a professor of coffee (yes, that's a thing!!) at the prestigious La Sabana University in Bogota, where I live.

I am the author of Permission to Slurp, a guide to tasting Colombian specialty coffee. The book has been widely accepted by experts in the coffee industry as well as coffee lovers who are just beginning their journey into specialty coffee. In fact, the book was nominated for the category of Best Coffee Books by the Gourmand Awards in 2018.

My boutique coffee education experiences, the Flavors of Bogota Specialty Coffee Workshops, teach foreigners and locals in Colombia about specialty coffee and what it can mean to Colombian coffee growers and others involved in the coffee industry. Between my in-person and online courses, I have taught thousands of people to understand coffee basics in a fun and engaging way.

I'm also a food journalist and I've written for CNN, Eater, Sprudge, Esquire and many more books, newspapers, and magazines.

I speak at international coffee events and fairs. I have judged international coffee competitions and have appeared on TV and been interviewed on the radio numerous times.

That’s probably why people call me The Coffee Lady.

Get ready to do coffee tastings!

Starting with Section 3 we will begin cupping coffee.

If you’re asking yourself “What in the world is cupping???”, don’t worry. We’ll teach you all about it in Section 3. (But briefly, I will tell you now that cupping coffee means tasting coffee).

Since you need to practice your cupping (or tasting) skills to get them razor-sharp, we’ll be cupping often throughout this workshop.

Of course, to cup coffee you have to have coffee and brewing methods. So you might want to start preparing now - this video will help you see what you need and where to get it.

We also included the list in a downloadable document in case you'd prefer to print it out or have it on a mobile device.

So check your list and see what you need to be prepared. In the next lecture we're going to discuss how to brew coffee the way the professionals do, in case you'd rather do that than use brewing methods. In the last lecture, we'll discuss how you can use the Coffee Tasting Tools we've provided.

(Think of it like your coffee toolbox! Just hit the Complete and Continue button to discover what is in that caffeinated toolbox).

I have to confess something. I slurp soup.

Not a good thing, huh??

But...with coffee, we need to slurp.

What's the purpose behind slurping your coffee? This video explains it all.

In this lecture you'll find the Coffee Tasting Sheets and Flavor Wheel that you'll be using throughout the course. Feel free to download them, and view them on your favorite device or print them out. I'll explain exactly how to use them during the course.

Let's hone those coffee tasting skills you've been working on!

In the next video you'll join me for a coffee tasting to discuss what characteristics you find in your coffee. I'll be cupping a coffee from the Cundinamarca region of Colombia.

Watch the video as I walk you through the coffee tasting and concentrate on your Flavor Wheel, the Tasting Sheets, and most of all, the flavors and characteristics in your cup.

Practice tasting coffee as often as you can. As you practice, it will get easier to find those characteristics in the cup.

How can you improve your coffee tasting memory?

You can improve your ability to taste coffee by doing what is called palate development.

Encourage your brain to understand – and articulate – the connection between the flavors in the description and the flavors in the cup.

For instance, it’s common for Ethiopian coffees to be described as fruity, with an inclination towards blueberries. Or, let’s take coffee where I live – Colombia. Coffees here are often described as having notes of panela, chocolate, honey and cream.

How can you develop our ability to understand how we find each of those tastes in the cup?

We taste – before we brew the coffee – an item and we concentrate on it. What does it really taste like? What flavors is it similar to? How does it feel on your tongue and palate? What makes it different from other foods that may be similar?

For instance, why is honey different than sugar or brown sugar, if they’re all sweet?

When we taste each item separately and concentrate on what they do to our tongue and palate, we’ll understand those flavors better when we have a cup of coffee. Or really, anything else that involves taste – a tea, cocktail, or a sauce on our favorite meal.

You’ll be able to detect those flavors and pick them out even when a bunch of other are also flavors present.

In general, you want to develop your ability to taste all kinds of foods. What steps should you take to develop that ability?

1. Taste foods!

2. Concentrate deeply on what you are tasting.

3. Then remember what you tasted and draw on that memory the next time you taste coffee.

In the attached PDF I've listed the basic characteristics we'll be going over - the same ones that are on your Tasting Sheet and the Cupping form I provided in lectures 6 and 7.

Happy slurping!

Let's practice those coffee tasting skills in a complete tasting experience.

Now you know all the element of a coffee tasting, and you want to share your knowledge with your friends. That’s a fantastic way to explore new coffees and also develop your abilities to discover the characteristics in coffee.

After you invite a few friends to your next coffee event, what should you do?

In this video we'll go over how to prepare for the tasting, what to keep in mind during a tasting, and even what foods - if any - you can serve.

Here we give you all the secrets to brewing amazing coffee at home.

We start with the grind and finish with the different brewing methods you can use.

Since we'll be doing coffee tastings throughout the workshop, it's important to brew the best coffee you can! This guide gives you all you need to brew coffee that impresses yourself, your family and your friends, and yes, your barista.

This is a 3 step process, and we're going to walk you through it in Lecture 5, 6 and 7. Each lecture has its own video as well as a PDF that's downloadable.

There's a lot to process in each part, so take your time and then continue with the next video.

And now for one of the most hands-on sections of this course - coffee brewing!

This is the end...and the beginning.

The end of this online workshop. And the beginning of your personal coffee journey.

A comment that we hear a lot at the Latin American Coffee Academy is: "You changed my life." Regarding coffee, that is.

Because what we teach in this course isn't just a fun way to spend a few hours, or a different way to learn about coffee. It will, hopefully, touch your life in a deeper way.

Why?

Because you have learned to understand coffee quality on a whole new level. And perhaps you'll even be motivated to work int he world of coffee.

Please let us know how you feel that this course has changed you. And please visit us over at LatinAmericanCoffeeAcademy.org to continue learning about coffee in general as well as coffee in Latin America.

Thanks for joining us on our coffee journey. Happy slurping!

There are many ways to continue your coffee education. The internet is filled with videos, guides, and articles about coffee from around the world.

If you'd like to continue learning about coffee in Latin America, I invite you to visit our site, LatinAmericanCoffeeAcademy.org. There you'll find free resources like articles and guides about coffee.

We also have courses that can help you get deeper into the world of coffee.

From Coffee Plant to Your Coffee Cup - teaches you about the roots of coffee (literally!). This course is available on Udemy.

Slurp Fast! Coffee Course - helps people entering the coffee industry understand coffee fast

The Good, the Bad and the Stinky - a (somewhat quirky) guide to understanding coffee quality

Learn to Slurp in Spanish - will teach you all the coffee vocabulary you need when discussing coffee in Spanish.

Check out our courses and see which one would help you go further in your coffee goals. If you have questions, get in touch with me at courses@LatinAmericanCoffeeAcademy.org.

Thanks for learning about coffee with me! I hope you enjoyed the journey with the Latin American Coffee Academy...and I look forward to seeing you in another coffee course soon.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Taught by a university professor and founder of the Latin American Coffee Academy, who brings years of experience making a complicated subject easy and fun
Provides access to exclusive coffee tasting tools, which can help learners develop their sensory skills and deepen their appreciation for nuanced flavors
Explores coffee cupping, which is the industry term for coffee tasting, and teaches learners how to evaluate and discuss coffee quality like a professional
Offers guidelines on how coffee should be bought, stored, and ground, which are essential steps for preserving the quality and freshness of coffee beans
Recommends another course, 'From Coffee Plant to Your Coffee Cup,' for those interested in learning about coffee cultivation, processing, and roasting
Requires learners to acquire coffee and brewing methods to practice cupping skills, which may pose a barrier to some learners

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Reviews summary

Learn pro coffee tasting techniques

According to students, this course offers a practical guide to coffee tasting and brewing, enabling learners to evaluate coffee quality like professionals. The content appears to be easy to understand, even for those new to the subject or with non-native English proficiency, thanks to the instructor's engaging teaching style and provided resources. The course covers essential coffee characteristics and provides actionable steps for cupping and pour-over brewing, aiming to deepen appreciation and confidence in discussing coffee. While specific student feedback isn't available in detail, the structure suggests a focus on hands-on learning and palate development.
Guidance on setting up and hosting tasting sessions.
"The instructions on how to host a coffee tasting for friends are a great bonus."
"This section provides clear steps for sharing new knowledge and skills."
"I feel prepared to set up my own tasting session after this course."
Offers activities to sharpen tasting skills and memory.
"The suggested activities for palate development are very useful for improving tasting ability."
"I appreciate the tips on how to train my palate and memory for flavors."
"Practicing as suggested has made finding characteristics easier over time."
Provides secrets for brewing excellent pour-over coffee.
"I learned essential secrets for brewing amazing pour-over coffee at home."
"The brewing section is very helpful for making great coffee alongside tasting."
"Following the brewing guidelines significantly improved my home coffee experience."
Taught by an experienced coffee professor and author.
"The instructor's background as a professor and author is clear in the structured content."
"Learning from 'The Coffee Lady' provides confidence in the material's expertise."
"Her experience makes the complex topic accessible and engaging."
Explores the key attributes that define coffee quality.
"Learning about the different characteristics of coffee helps me understand what I'm tasting."
"The course breaks down complex ideas like acidity and body into understandable terms."
"I can now better describe the aromas and flavors I find in my cup."
Learn the step-by-step process of coffee cupping.
"This course provides the step-by-step guidance needed to perform a professional coffee cupping."
"I feel I now understand how coffee professionals approach evaluating quality."
"The practical steps for tasting coffee like a pro are easy to follow."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Taste Coffee Like a Pro with these activities:
Review Coffee Brewing Methods
Refresh your knowledge of different coffee brewing methods to better understand the nuances of taste evaluation.
Show steps
  • Research different pour-over methods like V60, Chemex, and Kalita Wave.
  • Compare and contrast the brewing parameters for each method.
  • Identify the impact of each parameter on the final taste.
Read 'Coffee Obsession'
Deepen your understanding of coffee varieties, processing methods, and brewing techniques.
Show steps
  • Obtain a copy of 'Coffee Obsession'.
  • Read the sections related to coffee varieties and processing methods.
  • Take notes on the key differences between different varieties and processes.
Read 'The World Atlas of Coffee'
Expand your understanding of coffee origins and their impact on flavor profiles.
Show steps
  • Obtain a copy of 'The World Atlas of Coffee'.
  • Read the sections related to major coffee-producing regions.
  • Take notes on the unique characteristics of each region's coffee.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Palate Training Exercises
Sharpen your palate by regularly tasting and identifying different flavors.
Show steps
  • Gather a variety of fruits, spices, and other flavor sources.
  • Taste each item individually, focusing on identifying specific flavor notes.
  • Record your observations and compare them to flavor wheels.
  • Repeat this exercise regularly to improve your flavor recognition skills.
Coffee Tasting Journal
Document your coffee tasting experiences to improve your ability to articulate flavor profiles.
Show steps
  • Purchase a notebook or create a digital document for your journal.
  • Each time you taste coffee, record the origin, brewing method, and your flavor notes.
  • Use descriptive language to capture the nuances of the coffee's taste.
  • Review your journal entries regularly to track your progress.
Host a Coffee Cupping Session
Apply your knowledge by organizing and leading a coffee cupping session for friends or colleagues.
Show steps
  • Select a variety of coffees from different origins.
  • Prepare the coffees using a consistent brewing method.
  • Guide participants through the cupping process, explaining each step.
  • Facilitate a discussion about the flavor profiles of each coffee.
Create a Coffee Flavor Wheel
Design your own coffee flavor wheel based on your personal tasting experiences.
Show steps
  • Research existing coffee flavor wheels for inspiration.
  • Identify the flavor notes that you commonly encounter in coffee.
  • Organize the flavor notes into a hierarchical structure.
  • Design a visually appealing flavor wheel using graphic design software.

Career center

Learners who complete Taste Coffee Like a Pro will develop knowledge and skills that may be useful to these careers:
Quality Control Specialist
A quality control specialist in the coffee industry ensures that coffee meets certain standards for quality and flavor. A coffee quality control specialist benefits heavily from the knowledge in this course, because it covers how to assess coffee using industry standards, how to conduct cuppings, and how to describe coffee characteristics. These skills are essential for anyone responsible for maintaining quality in a coffee business. This course's practical focus may help those responsible for quality control.
Coffee Educator
A coffee educator teaches others about coffee, sharing their knowledge and passion. This course helps one become an educator by teaching the skills to evaluate and describe coffee's unique qualities, and how to perform a coffee cupping. The course also provides the tools to host coffee tastings. Those interested in a career as a coffee educator may find this course to be a great resource, as it provides the skills and knowledge to confidently share information about coffee.
Coffee Buyer
A coffee buyer sources green coffee beans, often traveling to coffee-producing regions to find the best quality and flavors. This course may be useful to buyers because of its focus on coffee tasting skills, evaluation methods, and understanding coffee characteristics. The course teaches how to assess quality, which is crucial for making informed purchasing decisions. Anyone entering a role as coffee buyer may find this course useful because it allows them to evaluate coffee like a pro.
Coffee Roaster
A coffee roaster is responsible for transforming green coffee beans into the roasted beans that are used to brew coffee. This course helps build a foundation in understanding coffee quality, which is essential for roasters who must make decisions about how to roast beans to bring out their best flavors. The course's emphasis on tasting and evaluating coffee characteristics can inform the roasting process. Anyone who wishes to become a coffee roaster may benefit from this course, as it provides a deep understanding of the sensory aspects of coffee.
Coffee Consultant
A coffee consultant advises businesses on various aspects of coffee. This course provides the consultant with expertise in coffee quality, brewing, and tasting, which are all essential for advising clients. This course allows a consultant to provide expert insight to coffee businesses. Anyone who wishes to be a coffee consultant or advisor may find this course helpful.
Coffee Brand Ambassador
A coffee brand ambassador promotes a particular coffee brand, communicating its values and quality. This course helps a brand ambassador build a deeper understanding of coffee through its emphasis on tasting, quality assessment, and brewing techniques. These skills allow the ambassador to confidently speak about the nuances of coffee, which helps them to promote the brand. Anyone who seeks to become a brand ambassador will find this course useful in building a strong foundation of knowledge.
Barista
A barista is a skilled professional who prepares and serves coffee drinks. This role is focused on the craft of coffee preparation, and this course may provide valuable insights into coffee tasting and quality evaluation. The course covers professional coffee cupping methods and understanding coffee characteristics, which help elevate a barista's understanding beyond basic brewing. Baristas who want to deepen their coffee knowledge, and better understand the drinks they make, may find this course helpful.
Coffee Importer
A coffee importer is responsible for bringing green coffee beans from producing countries to roasters and retailers. The importer needs to understand coffee quality and characteristics. The course's emphasis on cupping, quality evaluation, and describing coffee helps an importer identify and source high quality beans. This course provides the essential skills for determining the value and quality of different coffees, which an importer needs to succeed.
Coffee Shop Manager
A coffee shop manager oversees the daily operations of a coffee shop, ensuring smooth customer service and product quality. This course provides a foundation in coffee tasting and evaluation, which helps a manager to make informed decisions about coffee purchases. The manager can also train their own team with the cupping, tasting, and brewing knowledge learned in this course. Those who wish to manage a coffee shop will find this course useful in improving their overall understanding of coffee.
Specialty Food Retailer
A specialty food retailer sells high-quality food and beverage products, including coffee. The retailer must have a strong understanding of coffee quality in order to select products. This course provides skills to understand and describe coffee, which allows the specialty retailer to make informed decisions. A specialty retailer who wishes to expand their coffee sales may find this course to be valuable.
Food and Beverage Writer
A food and beverage writer creates content about food and drink, often for publications or blogs. This course may be useful for a food and beverage writer due to its focus on coffee tasting, describing characteristics, and understanding the brewing process. A writer can use this course to add depth to their writing, and write as an expert on coffee. This course helps a writer describe coffee with authority, making their work more insightful and engaging.
Food Blogger
A food blogger writes about food and beverages for an online audience. This course provides the understanding of concepts to blog about, such as coffee tasting, quality evaluation, and brewing methods. These skills help a food blogger produce content that is insightful and accurate. This course is a good foundation for anyone who wants to write professionally about coffee.
Restaurant Manager
A restaurant manager is responsible for the overall operation of a restaurant, including the quality of food and beverages served. This course may be of value to a restaurant manager. Understanding coffee quality enables a manager to select better coffee, which improves the customer experience overall. The course also may help inform restaurant staff about the coffee they serve. Any restaurant manager who wishes to improve their menu may find this course may be helpful.
Sensory Scientist
A sensory scientist studies how humans perceive flavors and aromas in food and beverages, often working in product development. This course, while focused on coffee tasting, introduces ways to evaluate sensory aspects of a product, such as flavor and aroma. Sensory scientists will find that the course develops skills in describing complex features of a product. The approach to sensory evaluation taught in this course may be helpful for those interested in this field, which generally requires a graduate degree.
Product Development Specialist
A product development specialist works on creating new products, including beverages. This course, although focused on coffee, provides a foundation for describing and understanding flavors. The specialist will find that this course provides tools to better analyze the characteristics of coffee, which can broaden their palate. In general, product development work sometimes entails working with a variety of different flavors, which makes this course a good place to start.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Taste Coffee Like a Pro.
Provides a comprehensive overview of coffee-growing regions around the world. It covers the impact of origin on flavor profiles, which is essential for developing a refined palate. It valuable resource for understanding the geographical and environmental factors that contribute to coffee characteristics. This book is commonly used by coffee professionals and enthusiasts alike.
Provides a comprehensive guide to coffee, covering everything from bean to cup. It includes detailed information on different coffee varieties, processing methods, and brewing techniques. It great resource for expanding your knowledge of the coffee industry and improving your understanding of coffee quality. This book is suitable for both beginners and experienced coffee enthusiasts.

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