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Natali Esteves
Para los negocios pequeños, puede ser un desafío crear un presupuesto de márketing. Es importante para los dueños de negocios crear estrategias ingeniosas utilizando recursos con avenidas de bajo costo o gratuitos. Una alternativa fácil de utilizar y...
Read more
Para los negocios pequeños, puede ser un desafío crear un presupuesto de márketing. Es importante para los dueños de negocios crear estrategias ingeniosas utilizando recursos con avenidas de bajo costo o gratuitos. Una alternativa fácil de utilizar y...
Read more
Para los negocios pequeños, puede ser un desafío crear un presupuesto de márketing. Es importante para los dueños de negocios crear estrategias ingeniosas utilizando recursos con avenidas de bajo costo o gratuitos. Una alternativa fácil de utilizar y administrar su contenido de márketing es el procesador de textos gratis, Google Docs.
Al final de este proyecto, aprenderás cómo utilizar las herramientas básicas para administrar su contenido de márketing en Google Docs. Al completar este proyecto, habrás ganado un entendimiento de las herramientas básicas de Google Docs y tendrás una plantilla simple para administrar su contenido de márketing.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
Register for this course and see more details by visiting:
OpenCourser.com/course/3ijio2/introduccion
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Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Helps small businesses create marketing budgets using low-cost or free resources
Emphasizes the use of Google Docs as an easy-to-use marketing content management tool
Introduces basic Google Docs tools for marketing content management
Provides a simple template for managing marketing content
Intended for small business owners who need to create marketing budgets on a shoestring
Suitable for students residing in North America; working on expanding accessibility to other regions
Save this course
Save Introducción de Contenido de Marketing en Google Docs to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción de Contenido de Marketing en Google Docs with these
activities:
Organise Course Materials
Show steps
Keep track of and easily access important course materials.
Show steps
-
Create a dedicated folder for course materials
-
Download and save all relevant materials
-
Organise materials into subfolders (optional)
Review: Modern Marketing Management
Show steps
Familiarise yourself with the fundamentals of marketing management, including market research, segmentation, targeting, and positioning.
View
Marketing Management
on Amazon
Show steps
-
Read chapters 1-5
-
Take notes on key concepts
-
Complete the chapter exercises
Google Docs Tutorial
Show steps
Master the basics of Google Docs to effectively manage your marketing content.
Show steps
-
Complete the interactive tutorial
-
Practice creating and editing documents
-
Explore advanced features (optional)
Four other activities
Expand to see all activities and additional details
Show all seven activities
Content Calendar Template
Show steps
Develop a systematic approach to planning and scheduling your marketing content.
Show steps
-
Brainstorm content ideas
-
Organise ideas into a calendar
-
Assign tasks and deadlines
Attend Marketing Meetup
Show steps
Connect with other marketers, exchange ideas, and learn about industry trends.
Show steps
-
Find a relevant marketing meetup
-
Attend the meetup and participate in discussions
-
Follow up with potential connections
Google Analytics Crash Course
Show steps
Gain insights into your website's performance and improve your marketing strategies.
Show steps
-
Watch the tutorial videos
-
Set up Google Analytics on your website
-
Analyse your website's traffic data
Marketing Budget Proposal
Show steps
Develop a comprehensive plan for allocating your marketing budget effectively.
Show steps
-
Conduct market research
-
Set marketing goals and objectives
-
Develop marketing strategies and tactics
-
Estimate costs and create a budget
-
Write and present the proposal
Organise Course Materials
Show steps
Keep track of and easily access important course materials.
Show steps
Show steps
Show steps
- Create a dedicated folder for course materials
- Download and save all relevant materials
- Organise materials into subfolders (optional)
Review: Modern Marketing Management
Show steps
Familiarise yourself with the fundamentals of marketing management, including market research, segmentation, targeting, and positioning.
View
Marketing Management
on Amazon
Show steps
Show steps
Show steps
- Read chapters 1-5
- Take notes on key concepts
- Complete the chapter exercises
Google Docs Tutorial
Show steps
Master the basics of Google Docs to effectively manage your marketing content.
Show steps
Show steps
Show steps
- Complete the interactive tutorial
- Practice creating and editing documents
- Explore advanced features (optional)
Four other activities
Expand to see all activities and additional details
Show all seven activities
Content Calendar Template
Show steps
Develop a systematic approach to planning and scheduling your marketing content.
Show steps
Show steps
Show steps
- Brainstorm content ideas
- Organise ideas into a calendar
- Assign tasks and deadlines
Attend Marketing Meetup
Show steps
Connect with other marketers, exchange ideas, and learn about industry trends.
Show steps
Show steps
Show steps
- Find a relevant marketing meetup
- Attend the meetup and participate in discussions
- Follow up with potential connections
Google Analytics Crash Course
Show steps
Gain insights into your website's performance and improve your marketing strategies.
Show steps
Show steps
Show steps
- Watch the tutorial videos
- Set up Google Analytics on your website
- Analyse your website's traffic data
Marketing Budget Proposal
Show steps
Develop a comprehensive plan for allocating your marketing budget effectively.
Show steps
Show steps
Show steps
- Conduct market research
- Set marketing goals and objectives
- Develop marketing strategies and tactics
- Estimate costs and create a budget
- Write and present the proposal
Career center
Learners who complete Introducción de Contenido de Marketing en Google Docs will develop knowledge and skills
that may be useful to these careers:
Content Strategist
Content Strategist
A Content Strategist develops and executes content strategies that align with a company's marketing goals. This course can be useful for aspiring Content Strategists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Content Strategists, who need to be able to create engaging content that meets the needs of their target audience.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager plans and executes marketing campaigns that use content to attract, engage, and convert customers. This course can be useful for aspiring Content Marketing Managers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Content Marketing Managers, who need to be able to create engaging content that meets the needs of their target audience.
Marketing Manager
Marketing Manager
A Marketing Manager plans and executes marketing campaigns that promote a company's products or services. This course can be useful for aspiring Marketing Managers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Marketing Managers, who need to be able to create engaging content that meets the needs of their target audience.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides advice and guidance to businesses on marketing strategies and campaigns. This course can be useful for aspiring Marketing Consultants, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Marketing Consultants, who need to be able to create engaging content that meets the needs of their clients.
Copywriter
Copywriter
A Copywriter creates written content for marketing campaigns, such as website copy, blog posts, and social media posts. This course can be useful for aspiring Copywriters, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Copywriters, who need to be able to create engaging content that meets the needs of their target audience.
Social Media Manager
Social Media Manager
A Social Media Manager develops and executes social media campaigns that engage and grow a company's audience. This course can be useful for aspiring Social Media Managers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Social Media Managers, who need to be able to create engaging content that meets the needs of their target audience.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist develops and executes marketing campaigns across digital channels, including social media, email, and website. This course may be helpful for aspiring Digital Marketing Specialists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Digital Marketing Specialists, who need to be able to create engaging content that meets the needs of their target audience.
UX Writer
UX Writer
A UX Writer creates user experience (UX) content, such as website navigation, error messages, and tooltips. This course can be useful for aspiring UX Writers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for UX Writers, who need to be able to create engaging content that meets the needs of their target audience.
Information Architect
Information Architect
An Information Architect designs and organizes information systems, such as websites and intranets. This course can be useful for aspiring Information Architects, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Information Architects, who need to be able to create engaging content that meets the needs of their target audience.
Technical Writer
Technical Writer
A Technical Writer creates technical documentation, such as user manuals, training materials, and white papers. This course can be useful for aspiring Technical Writers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Technical Writers, who need to be able to create engaging content that meets the needs of their target audience.
Librarian
Librarian
A Librarian organizes and manages information resources, such as books, journals, and databases. This course can be useful for aspiring Librarians, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Librarians, who need to be able to create engaging content that meets the needs of their target audience.
Archivist
Archivist
An Archivist preserves and manages historical records and documents. This course can be useful for aspiring Archivists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Archivists, who need to be able to create engaging content that meets the needs of their target audience.
Historian
Historian
A Historian researches and writes about the past. This course can be useful for aspiring Historians, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Historians, who need to be able to create engaging content that meets the needs of their target audience.
Journalist
Journalist
A Journalist researches and writes news stories and articles. This course may be helpful for aspiring Journalists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Journalists, who need to be able to create engaging content that meets the needs of their target audience.
Museum curator
Museum curator
A Museum Curator develops and manages museum exhibitions and collections. This course can be useful for aspiring Museum Curators, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Museum Curators, who need to be able to create engaging content that meets the needs of their target audience.
For more career information including salaries, visit:
OpenCourser.com/course/3ijio2/introduccion
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción de Contenido de Marketing en Google Docs.
Provides a comprehensive overview of content strategy for the web, including how to plan, create, and measure your content.
Save
Identifies six essential strategies for creating content that is effective in achieving your marketing goals.
Offers insights into creating content that is truly epic, and that will help you stand out from the competition.
Save
Provides practical advice on creating different types of content, including blogs, podcasts, videos, ebooks, and webinars.
Provides a comprehensive guide to using Google Docs, covering all features and functionality.
Provides a comprehensive guide to using Google Docs, covering all features and functionality.
Provides a beginner-friendly guide to using Google Docs, covering all essential features and functionality.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/3ijio2/introduccion
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Natali Esteves
Good to know
Helps small businesses create marketing budgets using low-cost or free resources
Emphasizes the use of Google Docs as an easy-to-use marketing content management tool
Introduces basic Google Docs tools for marketing content management
Provides a simple template for managing marketing content
Intended for small business owners who need to create marketing budgets on a shoestring
Suitable for students residing in North America; working on expanding accessibility to other regions
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