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Introducción de Contenido de Marketing en Google Docs

Natali Esteves
Para los negocios pequeños, puede ser un desafío crear un presupuesto de márketing. Es importante para los dueños de negocios crear estrategias ingeniosas utilizando recursos con avenidas de bajo costo o gratuitos. Una alternativa fácil de utilizar y...
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Para los negocios pequeños, puede ser un desafío crear un presupuesto de márketing. Es importante para los dueños de negocios crear estrategias ingeniosas utilizando recursos con avenidas de bajo costo o gratuitos. Una alternativa fácil de utilizar y administrar su contenido de márketing es el procesador de textos gratis, Google Docs. Al final de este proyecto, aprenderás cómo utilizar las herramientas básicas para administrar su contenido de márketing en Google Docs. Al completar este proyecto, habrás ganado un entendimiento de las herramientas básicas de Google Docs y tendrás una plantilla simple para administrar su contenido de márketing. Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Helps small businesses create marketing budgets using low-cost or free resources
Emphasizes the use of Google Docs as an easy-to-use marketing content management tool
Introduces basic Google Docs tools for marketing content management
Provides a simple template for managing marketing content
Intended for small business owners who need to create marketing budgets on a shoestring
Suitable for students residing in North America; working on expanding accessibility to other regions

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Activities

Coming soon We're preparing activities for Introducción de Contenido de Marketing en Google Docs. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Introducción de Contenido de Marketing en Google Docs will develop knowledge and skills that may be useful to these careers:
Content Strategist
A Content Strategist develops and executes content strategies that align with a company's marketing goals. This course can be useful for aspiring Content Strategists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Content Strategists, who need to be able to create engaging content that meets the needs of their target audience.
Content Marketing Manager
A Content Marketing Manager plans and executes marketing campaigns that use content to attract, engage, and convert customers. This course can be useful for aspiring Content Marketing Managers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Content Marketing Managers, who need to be able to create engaging content that meets the needs of their target audience.
Marketing Manager
A Marketing Manager plans and executes marketing campaigns that promote a company's products or services. This course can be useful for aspiring Marketing Managers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Marketing Managers, who need to be able to create engaging content that meets the needs of their target audience.
Marketing Consultant
A Marketing Consultant provides advice and guidance to businesses on marketing strategies and campaigns. This course can be useful for aspiring Marketing Consultants, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Marketing Consultants, who need to be able to create engaging content that meets the needs of their clients.
Copywriter
A Copywriter creates written content for marketing campaigns, such as website copy, blog posts, and social media posts. This course can be useful for aspiring Copywriters, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Copywriters, who need to be able to create engaging content that meets the needs of their target audience.
Social Media Manager
A Social Media Manager develops and executes social media campaigns that engage and grow a company's audience. This course can be useful for aspiring Social Media Managers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Social Media Managers, who need to be able to create engaging content that meets the needs of their target audience.
Digital Marketing Specialist
A Digital Marketing Specialist develops and executes marketing campaigns across digital channels, including social media, email, and website. This course may be helpful for aspiring Digital Marketing Specialists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Digital Marketing Specialists, who need to be able to create engaging content that meets the needs of their target audience.
UX Writer
A UX Writer creates user experience (UX) content, such as website navigation, error messages, and tooltips. This course can be useful for aspiring UX Writers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for UX Writers, who need to be able to create engaging content that meets the needs of their target audience.
Information Architect
An Information Architect designs and organizes information systems, such as websites and intranets. This course can be useful for aspiring Information Architects, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Information Architects, who need to be able to create engaging content that meets the needs of their target audience.
Technical Writer
A Technical Writer creates technical documentation, such as user manuals, training materials, and white papers. This course can be useful for aspiring Technical Writers, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Technical Writers, who need to be able to create engaging content that meets the needs of their target audience.
Librarian
A Librarian organizes and manages information resources, such as books, journals, and databases. This course can be useful for aspiring Librarians, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Librarians, who need to be able to create engaging content that meets the needs of their target audience.
Archivist
An Archivist preserves and manages historical records and documents. This course can be useful for aspiring Archivists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Archivists, who need to be able to create engaging content that meets the needs of their target audience.
Historian
A Historian researches and writes about the past. This course can be useful for aspiring Historians, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Historians, who need to be able to create engaging content that meets the needs of their target audience.
Journalist
A Journalist researches and writes news stories and articles. This course may be helpful for aspiring Journalists, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Journalists, who need to be able to create engaging content that meets the needs of their target audience.
Museum curator
A Museum Curator develops and manages museum exhibitions and collections. This course can be useful for aspiring Museum Curators, as it provides a foundation in creating and managing marketing content using Google Docs. The course covers topics such as using templates, collaborating with others, and tracking campaign performance. These skills can be valuable for Museum Curators, who need to be able to create engaging content that meets the needs of their target audience.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introducción de Contenido de Marketing en Google Docs.
Identifies six essential strategies for creating content that is effective in achieving your marketing goals.
Offers insights into creating content that is truly epic, and that will help you stand out from the competition.
Provides practical advice on creating different types of content, including blogs, podcasts, videos, ebooks, and webinars.
Provides a beginner-friendly guide to using Google Docs, covering all essential features and functionality.

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