Turning Point: Estratégia, Liderança e Gestão de Mudanças from Coursera

Nossas boas-vindas ao Curso Turning Point: Estratégia, Liderança e Gestão de Mudanças.

Neste curso, você aprenderá sobre:

- Estratégias organizacionais no contexto atual;

- Abordagens adotadas pelas organizações para obter vantagem competitiva no mercado;

- Práticas de Gestão de Mudanças organizacionais;

- Liderança no contexto geral e em processos de mudanças organizacionais;

Ao final deste curso, você será capaz de:

- Compreender a evolução das principais estratégias organizacionais e debates relacionados;

- Conhecer as abordagens adotadas pelas organizações para a obtenção de vantagem competitiva no mercado;

- Conhecer e selecionar as principais práticas de Gestão de Mudanças organizacionais adequadas para o seu contexto organizacional;

- Reconhecer e adotar práticas de Liderança assertiva em processos de mudanças organizacionais, como ferramentas para impulsionar a criatividade, trabalho em equipe e engajamento dos times.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

What's inside

Syllabus

Módulo 1 | Estratégias Organizacionais

Neste módulo, você aprenderá sobre os principais conceitos da estratégia. Conhecerá desde os conceitos fundamentais de missão, visão e valores até a estratégia do oceano azul, a formulação e avaliação de estratégias.

Módulo 2 | Vantagem Competitiva

Neste módulo, você estudará sobre vantagens competitivas. Irá conhecer as 5 forças de Porter, modelo VRIO e conceitos sobre fusões, aquisições e alianças estratégicas.

Módulo 3 | Gestão de Mudanças Organizacionais

Neste módulo, veremos as competências para praticar a gestão de mudanças. Abordaremos, também, os fatores críticos de sucesso da gestão de mudanças organizacionais, as principais metodologias e ferramentas para conduzir o lado humano da mudança.

Módulo 4 | Liderança Assertiva

Neste módulo, você entenderá conceitos da liderança e aprenderá a utilizar técnicas e ferramentas para gerenciar os liderados.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Amplia conhecimentos sobre estratégias organizacionais e práticas de gestão de mudanças, o que é essencial para profissionais em cargos de liderança e gestão

Fornece uma base sólida sobre estratégias organizacionais e liderança assertiva, o que é útil para profissionais que buscam avançar em suas carreiras

Oferece uma visão abrangente da gestão de mudanças organizacionais, incluindo metodologias e ferramentas para gerenciar o lado humano da mudança

Explora conceitos fundamentais de estratégia, como missão, visão, valores e vantagem competitiva

Requer conhecimentos prévios em administração ou gestão, o que pode ser uma barreira para iniciantes na área

Não aborda tópicos mais avançados em estratégia organizacional, como inovação disruptiva ou gestão de riscos

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Turning Point: Estratégia, Liderança e Gestão de Mudanças with these activities:

Organize e revise os materiais do curso para aprimorar a compreensão

Show steps

Melhorar a retenção e a compreensão organizando e revisitando os materiais do curso.

Show steps

Organize as anotações de aula, slides e outros materiais em um sistema lógico.
Revise os materiais regularmente, resumindo os pontos-chave e conectando-os aos conceitos do curso.
Crie mapas mentais ou flashcards para auxiliar na memorização e compreensão.

Participe de sessões de grupo para discutir conceitos de liderança

Show steps

Fortalecer as habilidades de liderança por meio de discussões com colegas.

Show steps

Forme um grupo de estudo com colegas.
Prepare-se para as sessões lendo os materiais do curso e realizando pesquisas.
Participe ativamente das discussões, compartilhando ideias e perspectivas.

Contribua para projetos de código aberto relacionados à estratégia ou gestão de mudanças

Show steps

Aplicar conhecimentos de estratégia e gestão de mudanças em projetos práticos.

Show steps

Identifique projetos de código aberto relevantes para os tópicos do curso.
Contribua com código, documentação ou outras formas de suporte.
Interaja com a comunidade do projeto, compartilhando ideias e aprendendo com outros.

Show all three activities

Career center

Learners who complete Turning Point: Estratégia, Liderança e Gestão de Mudanças will develop knowledge and skills that may be useful to these careers:

Organizational Development Manager

Organizational Development Managers are responsible for developing and implementing strategies to improve an organization's effectiveness. This course can be a foundation for this role by providing an overview of concepts in business strategy, change management, and leadership. New Organizational Development Managers may find this course to be particularly helpful for building a foundation for a successful career.

See salaries and explore the career path for Organizational Development Manager

Director of Corporate Strategy

Directors of Corporate Strategy design and implement strategies to achieve an organization's goals and objectives. This course can serve as a foundation for developing a career in this role. It covers concepts in organizational strategy, competitive dynamics, and change management. Each of these areas are relevant to the work of Directors of Corporate Strategy and this course may help entry-level Directors of Corporate Strategy to excel in their role.

See salaries and explore the career path for Director of Corporate Strategy

Change Manager

Change Managers are responsible for planning, implementing, and managing change within an organization. This course can be a foundation for this role as it provides an overview of concepts in change management and organizational leadership. New Change Managers may find this course to be particularly helpful for building a foundation for success.

See salaries and explore the career path for Change Manager

Program Manager

Program Managers are responsible for planning, implementing, and managing large-scale projects or programs. This course provides an overview of concepts in business strategy, change management, and leadership. These concepts can provide new Program Managers with a foundation for leading successful project and program initiatives.

See salaries and explore the career path for Program Manager

Strategic Planning Manager

Strategic Planning Managers play a critical role in developing and implementing long-term strategies for organizations. This course can provide critical knowledge of organizational strategy, competitive dynamics, and change management. This course may be particularly helpful to entry-level Strategic Planning Managers seeking to build a foundation for success.

See salaries and explore the career path for Strategic Planning Manager

Project Manager

Project Managers are responsible for planning, implementing, and managing projects. This course may provide an overview of concepts in business strategy, change management, and leadership. Entry-level Program Managers may find this course to be a helpful for success.

See salaries and explore the career path for Project Manager

Consultant

Consultants provide advice to organizations on a variety of topics, including business strategy, change management, and leadership. This course can provide an overview of these topics and may be helpful for entry-level Consultants seeking to build a foundation for success.

See salaries and explore the career path for Consultant

Business Development Manager

Business Development Managers are responsible for developing and executing strategies to grow an organization's revenue. This course will provide a foundation in business strategy, competitive dynamics, and change management. These concepts can be helpful for Business Development Managers seeking to build a foundation for success.

See salaries and explore the career path for Business Development Manager

Chief Executive Officer

Chief Executive Officers are responsible for top-level management of overall organizational activities. This course provides an overview of foundational concepts of business strategy, competitive dynamics, change management, and leadership. Each of these concepts are critical to the success of Chief Executive Officers. This course can be particularly helpful for new Chief Executive Officers who have a technical background, but may not have extensive knowledge of business management.

See salaries and explore the career path for Chief Executive Officer

Chief Operating Officer

Chief Operating Officers are responsible for managing the day-to-day operations of an organization. This course may be a helpful for new Chief Operating Officers as it provides an overview of business strategy, competitive dynamics, and change management. This knowledge can be helpful for new Chief Operating Officers seeking to excel in their role.

See salaries and explore the career path for Chief Operating Officer

Management Consultant

Management Consultants advise businesses on how to improve their performance by analyzing business models, processes, and strategies. This course may provide a helpful foundation for a career in Management Consulting. Concepts of business strategy, leadership, and change management will be particularly relevant to the work of new Management Consultants seeking to add value to their clients.

See salaries and explore the career path for Management Consultant

Chief Financial Officer

Chief Financial Officers are responsible for managing the financial resources of an organization. This course will provide an understanding of concepts business strategy, competitive dynamics, and change management. These concepts can provide helpful context for the work of new Chief Financial Officers seeking to drive organizational success.

See salaries and explore the career path for Chief Financial Officer

Operational Excellence Manager

Operational Excellence Managers are responsible for improving the efficiency and effectiveness of an organization's operations. This course may provide foundational knowledge of business strategy, change management, and leadership. Entry-level Operational Excellence Managers may find this course to be a helpful complement to their existing knowledge.

See salaries and explore the career path for Operational Excellence Manager

Business Analyst

Business Analysts are responsible for analyzing business processes and identifying areas for improvement. This course can provide foundational knowledge of business strategy, and change management. Entry-level Business Analysts may find this course to be a helpful complement to their existing knowledge.

See salaries and explore the career path for Business Analyst

Entrepreneur

Entrepreneurs are individuals who start their own businesses. This course may be a helpful for aspiring Entrepreneurs as it provides an overview of business strategy, competitive dynamics, and change management. This knowledge can be helpful for new Entrepreneurs seeking to build a successful venture.

See salaries and explore the career path for Entrepreneur