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Antonio Cangiano and Rav Ahuja

This course is designed for everyone, including professionals, executives, students, and enthusiasts interested in leveraging effective prompt engineering techniques to unlock the full potential of generative artificial intelligence (AI) tools like ChatGPT.

Prompt engineering is a process to effectively guide generative AI models and control their output to produce desired results. In this course, you will learn the techniques, approaches, and best practices for writing effective prompts.

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This course is designed for everyone, including professionals, executives, students, and enthusiasts interested in leveraging effective prompt engineering techniques to unlock the full potential of generative artificial intelligence (AI) tools like ChatGPT.

Prompt engineering is a process to effectively guide generative AI models and control their output to produce desired results. In this course, you will learn the techniques, approaches, and best practices for writing effective prompts.

You will learn about prompt techniques like zero-shot and few-shot, which can improve the reliability and quality of large language models (LLMs). You will also explore various prompt engineering approaches like Interview Pattern, Chain-of-Thought, and Tree-of-Thought, which aim at generating precise and relevant responses.

You will be introduced to commonly used prompt engineering tools like IBM watsonx Prompt Lab, Spellbook, and Dust.

The hands-on labs included in the course offer an opportunity to optimize results by creating effective prompts in the IBM Generative AI Classroom. You will also hear from practitioners about the tools and approaches used in prompt engineering and the art of writing effective prompts.

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What's inside

Syllabus

Prompt Engineering for Generative AI
In this module, you will learn the concept of prompt engineering in generative AI. You will also learn the best practices for writing effective prompts and assess common prompt engineering tools.
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Prompt Engineering: Techniques and Approaches
In this module, you will discover techniques for skillfully crafting prompts that effectively steer generative AI models. You will also learn about various prompt engineering approaches that can enhance the capabilities of generative AI models to produce precise and relevant responses.
Course Quiz, Project, and Wrap-up
This module includes a graded quiz to test and reinforce your understanding of concepts covered in the course. The module also includes a glossary to enhance comprehension of generative AI-related terms. The module includes a final project, which provides an opportunity to gain hands-on experience on the concepts covered in the course. The module also includes optional content. This content includes the techniques for writing effective prompts for image generation. Additionally, you can learn about Prompt Lab, a prompting tool designed to maximize your prompt engineering capabilities in IBM watsonx.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores prompt engineering in generative AI, which is becoming standard industry practice
Taught by Rav Ahuja and Antonio Cangiano, who are recognized in prompt engineering
Examines techniques and approaches for writing effective prompts, which can enhance results in AI models
Develops hands-on experience in prompt engineering, which can be useful for learners looking to build foundational skills

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI: Prompt Engineering Basics with these activities:
Review basics of generative AI use cases and techniques
Sharpen your knowledge of fundamental generative AI concepts to enhance comprehension during the course.
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  • Revisit introductory materials on generative AI and its applications
Review prompt engineering
Refresh your prior knowledge of prompt engineering to prepare for this course.
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  • Review concepts of prompt engineering
  • Practice writing basic prompts
  • Experiment with different prompt engineering techniques
Practice writing prompts for generative AI
Practice writing prompts for different types of generative AI applications, such as natural language processing, image generation, and code generation. This will help you develop the skills necessary to effectively use generative AI tools.
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  • Choose a specific generative AI application, such as ChatGPT or DALL-E 2.
  • Identify a task that you want to complete using the generative AI application.
  • Write a prompt that provides the generative AI application with the necessary information to complete the task.
  • Evaluate the output of the generative AI application and make adjustments to the prompt as needed.
Eight other activities
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Complete Coursera's 'Mastering ChatGPT' Course
Enroll in Coursera's 'Mastering ChatGPT' course for additional guidance and practice in prompt engineering.
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  • Enroll in the course
  • Complete the video lectures
  • Practice the hands-on exercises
  • Complete the quizzes and assignments
Explore prompt engineering best practices
Explore best practices for writing effective prompts for generative AI applications. This will help you get the most out of these tools and avoid common pitfalls.
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  • Read articles and watch videos on prompt engineering best practices.
  • Attend webinars or workshops on prompt engineering.
  • Experiment with different prompt engineering techniques to see what works best for you.
Explore IBM Watsonx Prompt Lab capabilities
Enhance your understanding of prompt engineering by experimenting with IBM's Prompt Lab during the course.
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  • Follow tutorials on using IBM Watsonx Prompt Lab features
  • Experiment with different prompt structures and techniques in Prompt Lab
Write a blog post on prompt engineering techniques
Summarize and share your learnings from this course by creating a blog post on prompt engineering techniques.
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  • Choose a specific aspect of prompt engineering to focus on
  • Research and gather information on the topic
  • Write a draft of the blog post
  • Edit and proofread the blog post
  • Publish the blog post
Participate in prompt engineering competitions
Participate in prompt engineering competitions to test your skills and knowledge. This will help you stay motivated and engaged in the learning process.
Show steps
  • Research upcoming prompt engineering competitions.
  • Register for the competitions that you are interested in.
  • Prepare for the competitions by practicing your prompt engineering skills.
  • Submit your entries to the competitions.
Run experiments with different prompt engineering techniques
Gain hands-on experience in prompt engineering by experimenting with different techniques and analyzing the results.
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  • Choose a specific prompt engineering technique to experiment with
  • Develop a hypothesis about the effect of the technique
  • Design and run an experiment to test the hypothesis
  • Analyze the results and draw conclusions
  • Repeat the process for different techniques and hypotheses
Participate in a prompt engineering competition
Challenge yourself and benchmark your skills by participating in a prompt engineering competition.
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  • Find and register for a suitable competition
  • Prepare for the competition by practicing prompt engineering techniques
  • Participate in the competition and submit your entries
  • Review the results and feedback
  • Reflect on your performance and identify areas for improvement
Volunteer as a prompt engineer for a non-profit organization
Apply your prompt engineering skills to support a non-profit organization in achieving its mission.
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Show steps
  • Identify a non-profit organization that aligns with your interests and skills
  • Contact the organization and inquire about volunteer opportunities in prompt engineering
  • Attend training and onboarding sessions provided by the organization
  • Collaborate with the team to identify and prioritize projects
  • Develop and execute prompt engineering strategies for the projects

Career center

Learners who complete Generative AI: Prompt Engineering Basics will develop knowledge and skills that may be useful to these careers:
Machine Learning Engineer
Machine Learning Engineers are responsible for developing, deploying, and maintaining machine learning models. This course can help you build a foundation in prompt engineering, which is a critical skill for Machine Learning Engineers who need to effectively communicate with machine learning models. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your machine learning models.
Data Scientist
Data Scientists use data to solve problems and make informed decisions. This course can help you build a foundation in prompt engineering, which is a critical skill for Data Scientists who need to effectively communicate with machine learning models. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your data analysis.
AI Engineer
AI Engineers design, develop, and maintain AI systems. This course can help you build a foundation in prompt engineering, which is a critical skill for AI Engineers who need to effectively communicate with AI systems. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your AI systems.
Software Engineer
Software Engineers design, develop, and maintain software applications. This course can help you build a foundation in prompt engineering, which is a critical skill for Software Engineers who need to effectively communicate with software applications. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your software development.
UX Designer
UX Designers are responsible for the design of user interfaces. This course can help you build a foundation in prompt engineering, which is a critical skill for UX Designers who need to effectively communicate with user experience teams. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your user experience design process.
Product Manager
Product Managers are responsible for the development and launch of new products. This course can help you build a foundation in prompt engineering, which is a critical skill for Product Managers who need to effectively communicate with product development teams. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your product development process.
Content Writer
Content Writers create written content for a variety of purposes, such as marketing, advertising, and public relations. This course can help you build a foundation in prompt engineering, which is a critical skill for Content Writers who need to effectively communicate with content management systems. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your content creation process.
Instructional Designer
Instructional Designers create and develop instructional materials, such as e-learning courses, training manuals, and presentations. This course can help you build a foundation in prompt engineering, which is a critical skill for Instructional Designers who need to effectively communicate with learners. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your instructional design process.
Technical Writer
Technical Writers create technical documentation, such as user manuals, white papers, and training materials. This course can help you build a foundation in prompt engineering, which is a critical skill for Technical Writers who need to effectively communicate with technical audiences. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your technical writing.
Learning and Development Manager
Learning and Development Managers are responsible for the development and delivery of training programs. This course can help you build a foundation in prompt engineering, which is a critical skill for Learning and Development Managers who need to effectively communicate with training participants. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your training programs.
Business Analyst
Business Analysts analyze business processes and develop solutions to improve efficiency. This course can help you build a foundation in prompt engineering, which is a critical skill for Business Analysts who need to effectively communicate with stakeholders. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your business analysis process.
Salesperson
Salespeople sell products and services to customers. This course can help you build a foundation in prompt engineering, which is a critical skill for Salespeople who need to effectively communicate with customers. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your sales process.
Marketer
Marketers develop and execute marketing campaigns to promote products and services. This course can help you build a foundation in prompt engineering, which is a critical skill for Marketers who need to effectively communicate with customers. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your marketing campaigns.
Consultant
Consultants provide advice and guidance to businesses on a variety of topics. This course can help you build a foundation in prompt engineering, which is a critical skill for Consultants who need to effectively communicate with clients. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your consulting services.
Recruiter
Recruiters identify and attract qualified candidates for job openings. This course can help you build a foundation in prompt engineering, which is a critical skill for Recruiters who need to effectively communicate with job seekers and hiring managers. By taking this course, you will learn how to write prompts that are clear, concise, and specific, which can help you to improve the accuracy and efficiency of your recruiting process.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Generative AI: Prompt Engineering Basics.
Focuses on the transformers architecture, which is widely used in generative AI models. It provides technical insights into how these models work and how to optimize their performance.
Provides a comprehensive overview of machine learning with Scikit-Learn, Keras, and TensorFlow, covering the different types of machine learning models and how to use them. It useful reference for anyone looking to learn more about machine learning.
Offers a survey of the state-of-the-art in NLP, discussing various models and their performance on different tasks.
Provides a comprehensive overview of artificial intelligence, covering the different types of AI models and how to use them. It useful reference for anyone looking to learn more about AI.
Provides a comprehensive overview of deep learning, covering the different types of deep learning models and how to use them. It useful reference for anyone looking to learn more about deep learning.
Provides a comprehensive overview of statistical learning, covering the different types of statistical learning models and how to use them. It useful reference for anyone looking to learn more about statistical learning.
Provides a practical introduction to machine learning for hackers, covering the different types of machine learning models and how to use them. It useful reference for anyone looking to learn more about machine learning.
Provides a practical introduction to data science for business, covering the different types of data science models and how to use them. It useful reference for anyone looking to learn more about data science.
Provides a practical introduction to Python for data analysis, covering the different types of data analysis tasks and how to use Python to perform them. It useful reference for anyone looking to learn more about data analysis with Python.
Provides a practical introduction to R for data science, covering the different types of data science tasks and how to use R to perform them. It useful reference for anyone looking to learn more about data science with R.

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