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Social Media in Healthcare

Opportunities and Challenges

Marian Wan, Shabbir Syed-Abdul, Luis Fernandez-Luque PhD, e-Patient Dave deBronkart, and chia-han hsieh

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course provides practical guidance to healthcare providers, patients and researchers. It is suitable for anyone who is interested in public health, and using information technology for improving health quality and patients’ safety. You can use the hashtag #FLnetworkedhealth to talk about this course on social media.

Topics Covered

Introduction to social media and networking
Social media generated big data
Gamification and social media for health behavior change
Social media and health communication crisis
Use of social media by hospitals and health authorities
What can patients do for themselves via social media?

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Reviews summary

Social media in healthcare insights

According to hypothetical learners, the 'Social Media in Healthcare: Opportunities and Challenges' course offers a highly relevant and broad overview of critical topics. Students would likely find its practical guidance on applying social media in healthcare settings to be a significant strength. The course's coverage, from big data to crisis communication and patient empowerment, appeals to a diverse audience including professionals and patients. While praised for its scope, some hypothetical learners might suggest that certain complex areas could benefit from greater depth or more frequent updates to reflect the rapidly evolving social media landscape.

Social media evolves rapidly, content might need frequent refresh.

"Given how fast social media changes, I hope the course is regularly updated."

"Some examples, though still relevant, showed their age slightly."

"I'd recommend future runs ensure all current platform features are covered."

Suitable for professionals, patients, and public health enthusiasts.

"As a patient advocate, I found it very useful for understanding digital tools."

"It catered well to my needs as a healthcare provider looking to expand my skills."

"I was impressed by how it addressed both professional and personal uses of social media."

Covers a wide range of essential social media applications in health.

"I appreciate the breadth, from big data to crisis communication, it's all there."

"The modules on gamification and patient empowerment were particularly insightful."

"I liked how it touched on institutional use and individual patient actions."

Addresses critical and current topics in healthcare technology.

"I found the course highly relevant, tackling important social media trends in healthcare."

"This topic is so crucial right now, and the course provided a great overview."

"As a healthcare professional, I needed to understand these modern challenges."

Offers actionable insights for real-world healthcare scenarios.

"I gained practical guidance that I can immediately apply in my work."

"The advice given was very tangible, not just theoretical."

"I felt better equipped to handle social media after this course."

Some topics might benefit from deeper exploration given their complexity.

"I wished some complex areas, like big data analytics, were covered in more detail."

"While broad, I felt some sections were a bit too introductory for an experienced user."

"I'd love to see more advanced modules added to build on this foundation."

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Learners who complete Social Media in Healthcare: Opportunities and Challenges will develop knowledge and skills that may be useful to these careers:

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Social Media Marketing

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This beginner-friendly guide provides a solid foundation in social media marketing, covering key concepts and best practices. It is ideal for those who are new to social media or looking to brush up on their skills.

Social Media in Healthcare

Opportunities and Challenges

Topics Covered

Topics Covered

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Reviews summary

Social media in healthcare insights

Activities

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