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Cheryl Gregory

This course will help anyone that uses research as part of their creative fashion design process. Carrying out effective research is an essential skill for any designer and this course will help you to master this skill.

Make sure your fashion design work is constantly topped up with innovative ideas and inspired work because you have learnt the essential skills for fashion design research.

This course will help:

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This course will help anyone that uses research as part of their creative fashion design process. Carrying out effective research is an essential skill for any designer and this course will help you to master this skill.

Make sure your fashion design work is constantly topped up with innovative ideas and inspired work because you have learnt the essential skills for fashion design research.

This course will help:

  • Fashion students at all levels
  • People going through the application process for a university or college course in fashion design or a fashion related course
  • People applying for a job in the field of fashion where an understanding of research in the design process is required.
  • Mature students, those on a GAP year and people in a job who want to refresh their design research skills.

After completing the course:

By successfully completing this course and applying what you have learnt you will have a confident, well organised, efficient and disciplined approach to your fashion design research.

Duration - the course will take about 1.5 hours to complete.

Structure - you'll be guided by a tutor who has both fashion design and teaching experience and is a gifted designer in her own right, able to pass on her experience to you.

Materials - you will receive complimentary key learning point sheets, a research planner template, sheet as well as personal goal plans and action planner for use during and after you have completed the course.

Tutor Support - your tutor is on hand to call upon for any support you need and to help you to make the most of the course and the time and money you have invested.

Student Discussions - the course includes an opportunity to join in with other students and discussions relating to the creation of your fashion portfolio.

Life Time Access - you have lifetime access to the course so there's no need to feel that you have to complete it within a few days. Start and finish when it suits you knowing that if for any reasons you can't complete it in one go you can always finish it later.

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What's inside

Syllabus

In this section you will be introduced to your tutor and given an overview of the course. You will learn how to make the most of the course and how to set yourself a personal learning goal for the cou
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In this lecture I will be introducing myself and briefly explaining the content of the course so you know what to expect and how we will be working together.

From the last lesson you now know what’s covered in the course. In this lecture you’ll learn some tips for making the most of it and how to set your learning goals for the course.

In this lesson I'll explain to you how to set yourself a personal learning goal for the course so that you increase the chance of succeeding and making what you've learnt stick.

Cheryl gives some general advice about giving feedback and course reviews for this course.

In this lesson you’ll learn about why as fashion designers we need to do research in the first place and how it all fits together into the design process. You'll learn about what 'research' is in the context of a fashion designer's role.

In this lesson you'll learn about how much research is the right amount to do for your projects and brief.

In this lesson you’ll learn about the first five of the 15 sources of research. These are:

  • Museums and Galleries
  • Architecture and Graphic Design
  • Fabrics and Trimmings
  • Shopping
  • Street Fashion

In this lesson you will learn about the following research sources:

  • Society, Economics and Politics
  • Social Media
  • Performance Art
  • Industrial Design
  • Costume Design

Finally in this lesson you will learn about the last of our 15 sources of research which are:

  • Music and Fashion
  • Science, Nature and Technology
  • Fashion and Sport
  • photography
  • Vintage clothing and Secondhand

In this lesson you’ll learn about the four types of research that you will need to use in your projects as a designer. These are fabric research, creative research, historical research and trend research. These are different to research sources as these are not directly sources but areas of focus, or themes.

Before you begin learning about the research process I want to first explain the difference between primary and secondary research as they both bring different benefits and limitations. You will be faced with using both types in the future so it’s important for you to know the difference. This lesson teaches you the difference between the two and how they apply for you in fashion design.

In this lesson you’ll learn how to manage and organise your research work to ensure that you work efficiently and remain focused. You will learn about the following elements of the research process:

  • Planning
  • Collating and Documenting
  • Organising and filing
  • Reviewing and using

In this lecture you'll learn about what being inspired as a designer really means and why it's so important a personal characteristic to continually develop.

In this lecture I share with you my top 25 tips for getting unstuck when inspiration leaves you and you feel uninspired. All of these tips can easily be applied by anyone. Try them and I guarantee you'll feel the difference.

This lecture teaches you how to become inspired when you feel stuck and your creative ideas are not flowing.

In this lesson I teach you how to get behind the scenes access to research material in museums and galleries.

In this lecture I run through the content of the course and remind you of the key learning messages. This will give you an overview of the material you have covered and offer you the chance to ask any final questions before you take the optional quiz.

These assignments are optional but I highly recommend that you carry them out as they will deepen your awareness of what research has to offer a designer and give you first hand experience of how it can bring new ways of seeing what’s around you. You can download the assignment briefing notes from the resources section and follow the instructions to complete your assignment.

If you have any questions about the assignments please ask them once again in the Q&A area. Don’t feel afraid that your question might be silly or irrelevant. It will not be. I believe the only silly questions are ones you should ask but don’t! So please ask if in doubt.

This quiz is optional but I'm highly recommending it to you as a way of double checking what you've learnt or not. Have fun and challenge yourself to get 100% right!

You can contact me via any of the following ways. I'd love to hear from you so please feel free to reach out and let's stay connected.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores 15 sources of research material, which can help designers discover new ideas and stay ahead of trends
Teaches how to manage and organize research work, which is essential for efficient and focused design processes
Includes downloadable key learning point sheets and a research planner template, which can help learners stay organized
Discusses four themes of research, including fabric, creative, historical, and trend research, which are crucial for designers
Offers tips for getting unstuck when inspiration leaves you, which can help designers overcome creative blocks
Includes an optional end-of-course quiz, which allows learners to test their knowledge and reinforce key concepts

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Reviews summary

Practical guide to fashion research basics

According to learners, this course provides a clear and concise introduction to the essential skill of fashion design research. Students appreciate the practical advice, well-structured modules covering diverse research sources and types, and the helpful planning resources provided. While brief due to its 1.5-hour duration, it offers a solid foundation and actionable tips, making it particularly great for beginners, students, or those needing a quick refresh. The tutor's engaging delivery is frequently highlighted as a strong point.
Provides a quick, introductory look.
"It's a short course, so it provides an overview rather than deep dives."
"Covers the essentials effectively given the short duration."
"Good introduction, but brief - leaves you wanting more depth."
Instructor's style keeps you engaged.
"The tutor's delivery is engaging and knowledgeable."
"Cheryl is a wonderful teacher, very inspiring!"
"Really enjoyed the tutor's approach, made learning fun."
Ideal starting point for new students.
"Excellent course for anyone new to fashion design research."
"As a student, this gave me a great foundation for my first research project."
"Perfect for beginners wanting to understand the research process."
Downloadable templates are very useful.
"The planning template is a game changer for organizing my research."
"Found the downloadable resources, especially the planner, extremely helpful."
"The complementary learning sheets and planner template are great additions."
Offers useful tips applicable to projects.
"The tips on finding inspiration and structuring research are invaluable."
"Gave me practical tips that I can immediately apply to my design projects."
"Really practical tips on how to do research!"
Well-structured content and easy to follow.
"Very clear explanations, easy to follow the concepts presented."
"A clear and concise guide to fashion design research, really helpful to structure my ideas."
"The information was presented clearly and concisely. The lessons were easy to follow."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How To Do Fashion Design Research with these activities:
The Fundamentals of Fashion Design
Reinforce your understanding of core fashion design principles before diving into research-specific techniques.
Show steps
  • Obtain a copy of 'The Fundamentals of Fashion Design'.
  • Read the chapters related to design principles and the design process.
  • Take notes on key concepts and definitions.
Review Art History Movements
Strengthen your understanding of art history to inform your creative research and design inspiration.
Browse courses on Art History
Show steps
  • Identify major art history movements (e.g., Renaissance, Baroque, Art Deco).
  • Research the key characteristics and influences of each movement.
  • Consider how these movements have influenced fashion design.
Curate a Visual Research Library
Develop a personal visual library to inspire and inform your fashion design research.
Show steps
  • Gather images from various sources (magazines, online, museums).
  • Organize images by theme, color, or style.
  • Annotate images with keywords and notes.
  • Regularly add new images to your library.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Trend Forecasting Exercises
Sharpen your trend forecasting skills to identify emerging trends and incorporate them into your designs.
Show steps
  • Analyze current fashion trends in magazines and online.
  • Identify common themes and patterns.
  • Predict future trends based on your analysis.
  • Compare your predictions with established trend forecasting reports.
Document Street Style Observations
Practice observing and documenting street style to gain insights into current fashion trends and consumer preferences.
Show steps
  • Choose a location with diverse street style (e.g., a city center, a university campus).
  • Take photos of interesting outfits and details.
  • Write brief descriptions of each outfit, noting key elements and trends.
  • Share your observations on a blog or social media platform.
Fashionpedia: The Visual Dictionary of Fashion
Use this book as a reference to expand your knowledge of fashion terminology and visual elements.
Show steps
  • Acquire a copy of 'Fashionpedia'.
  • Browse the book to familiarize yourself with its contents.
  • Use it as a reference when researching specific fashion terms or concepts.
Develop a Research-Based Capsule Collection
Apply your research skills to design a capsule collection inspired by a specific theme or concept.
Show steps
  • Choose a theme or concept for your collection (e.g., a historical era, a cultural movement).
  • Conduct thorough research on your chosen theme.
  • Develop sketches and designs based on your research.
  • Create a mood board to visualize your collection.
  • Present your collection in a portfolio or presentation.

Career center

Learners who complete How To Do Fashion Design Research will develop knowledge and skills that may be useful to these careers:
Fashion Designer
A fashion designer conceives and creates clothing and accessories. They often specialize in a specific area such as sportswear, childrenswear, or haute couture. This course helps fashion designers conduct effective research, an essential skill for generating innovative ideas. The course covers 15 sources of research material and four themes of research. Knowledge of fabric, creative, historical, and trend research helps a fashion designer create original, well-informed designs. A fashion designer who takes this course will learn how to organize and manage their research work for maximum efficiency.
Trend Analyst
A trend analyst researches and identifies emerging trends in various industries, including fashion. They analyze data, conduct surveys, and monitor social media to understand what's becoming popular. This course helps trend analysts develop a disciplined approach to fashion design research. By learning about the 15 sources of research material, including social media, trend analysts can better understand the factors that influence fashion trends. In addition, this course's focus on managing and organizing research helps keep trend analysts on track.
Fashion Editor
A fashion editor works for a magazine or website, writing and curating content about fashion. They must have a strong understanding of current trends and be able to communicate effectively. This course will help fashion editors conduct research on fashion design. This course covers research on social media, shopping, and street fashion. Knowledge of creative, historical, and trend research helps a fashion editor create interesting content. A fashion editor who takes this course will learn how to organize and manage their research work for maximum awareness.
Fashion Forecaster
A fashion forecaster analyzes current trends and predicts future styles. This role requires excellent research skills and an understanding of consumer behavior. This course helps fashion forecasters develop a disciplined approach to fashion design research. By learning about the 15 sources of research material, including society, economics, and politics, fashion forecasters can better understand the factors that influence fashion trends. Furthermore, this course's focus on managing and organizing research is very important to fashion forecasters.
Fashion Blogger
A fashion blogger creates content about fashion trends, styling tips, and personal style. They must have a strong understanding of fashion and be able to communicate effectively. This course helps fashion bloggers learn how to research fashion design with 15 sources of material described. A fashion blogger who takes this course will learn how to use design research to influence readers.
Costume Designer
A costume designer creates clothing for theatrical productions, films, and television shows. They collaborate with directors and actors to develop costumes that enhance the narrative and character development. This course is helpful to costume designers as it helps them master design research. It introduces costume designers to research sources such as museums and galleries, vintage clothing, and costume design itself. Costume designers will learn how to use historical research to accurately reflect the time period of a production. Being familiar with four themes of research, including creative research, increases their chances of success.
Fashion Buyer
A fashion buyer selects and purchases clothing and accessories for retail stores. They must forecast trends, negotiate prices, and manage inventory. This course helps fashion buyers by providing a disciplined approach to fashion design research. By learning about the 15 sources of research material, including architecture, and street fashion, fashion buyers can better understand consumer trends. The course's focus on managing and organizing research is very important because there are many designs a fashion buyer has to keep track of.
Brand Manager
A brand manager oversees the marketing and promotion of a fashion brand. They must understand consumer behavior, develop effective strategies, and maintain brand consistency. This course helps brand managers develop a disciplined approach to fashion design research. By learning about research material, including society, economics, and politics, brand managers can better understand the factors that influence fashion. Brand managers who take this course will likely be able to develop campaigns that resonate with consumers and strengthen brand loyalty.
Pattern Maker
A pattern maker creates the templates used to cut fabric for clothing production. They must have strong technical skills and an understanding of garment construction. This course will help pattern makers conduct effective research on fashion design. Learning about museum and galleries and vintage clothing can influence a pattern maker's designs. A pattern maker who takes this course will learn how to use these and other techniques to be more productive.
Personal Stylist
A personal stylist advises clients on clothing choices, helping them to develop a personal style that reflects their personality and lifestyle. They often conduct research on current trends and must understand different body types and fashion eras. This course may be useful to personal stylists by introducing research methodologies that help them discover clothing styles that complement a client's appearance and preferences. Learning about street fashion, shopping, and vintage clothing as research sources, can inspire personal stylists to create unique looks. The course also helps personal stylists manage their research to stay focused and productive.
Fashion Public Relations Specialist
A fashion public relations specialist manages the public image of a fashion brand or designer. They communicate with media outlets, organize events, and build relationships with influencers. This course may be useful to fashion public relations specialists by introducing research methodologies to discover positive new angles related to a design. Learning about society, social media, and street fashion as research sources, can help public relations specialists. The course also helps public relations specialists manage their research to stay focused and productive.
Visual Merchandiser
A visual merchandiser creates attractive displays in retail stores to promote sales. They must have a strong understanding of design principles and consumer psychology. This course may be useful to visual merchandisers by introducing research methodologies that help them discover new ways to creatively display designs. Learning about shopping, street fashion, and vintage clothing as research sources, can inspire visual merchandisers. The course also helps visual merchandisers manage their research to stay focused.
Fashion Merchandiser
A fashion merchandiser works to maximize sales by planning and developing merchandising strategies. They must understand consumer demand, analyze sales data, and stay up-to-date on current trends. This course may be useful to fashion merchandisers by introducing research methodologies that helps them discover the latest and greatest trends. Learning about society, social media, and shopping as research sources, can inspire fashion merchandisers to stock the right products. The course also helps fashion merchandisers manage their research to stay focused and productive.
Textile Designer
A textile designer creates designs for woven, knitted, printed, or decorative fabrics. They must have a strong understanding of different materials, techniques, and trends. This course may be useful to textile designers by introducing research methodologies to help discover new patterns, textures, and color combinations. Learning about museums and galleries, fabrics and trimmings, and street fashion as research sources, can inspire textile designers to create innovative and marketable designs. The course also helps textile designers manage their research to stay focused and productive.
Seamstress
A seamstress alters and repairs clothing. They must have a strong understanding of garment construction and sewing techniques. This course may be useful to seamstresses by introducing research methodologies that help them discover new techniques. Learning about shopping, fabric, and street fashion as research sources, can help seamstresses repair garments. The course may also help seamstresses by assisting them in organizing projects.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How To Do Fashion Design Research.
Fashionpedia comprehensive visual dictionary covering all aspects of fashion, from fabrics and garment construction to accessories and styling. It serves as an invaluable reference tool for designers, students, and anyone interested in fashion. provides detailed illustrations and definitions, making it easy to understand complex concepts and terminology. It is particularly helpful for expanding your knowledge of fashion history and technical details.
Provides a comprehensive overview of the fashion design process, from initial concept to final product. It covers essential topics such as research, sketching, and garment construction. It is particularly useful for students seeking a solid foundation in fashion design principles and can serve as a valuable reference throughout the course.

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