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AWS
In this course, you will be introduced to Amazon Pinpoint, the AWS mobile service that helps you understand users, target audiences, and message and engage with your customers.
In this course, you will be introduced to Amazon Pinpoint, the AWS mobile service that helps you understand users, target audiences, and message and engage with your customers. Throughout the course, you will learn about the main concepts underlying the service, as well as the service’s capabilities and features.
Register for this course and see more details by visiting:
OpenCourser.com/course/5iqqrh/introduction
What's inside
Syllabus
Introduction to Amazon Pinpoint
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Tailored to mobile app or service creators looking to reach users on a personal level through personalized messaging
Delves into user understanding, audience targeting, and engagement, core elements in mobile app marketing
Suitable for beginners in mobile app marketing who seek a comprehensive understanding of core concepts
Led by AWS, a recognized leader in cloud computing and mobile services
Introduces Amazon Pinpoint, a widely used mobile service from AWS
Save this course
Save Introduction to Amazon Pinpoint to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introduction to Amazon Pinpoint with these
activities:
Review AWS Services
Show steps
Brainstorm and note down all the AWS services you know and their use cases. Then review each of them to refresh your knowledge.
Browse courses on
AWS
Show steps
-
List and describe all the AWS services you are aware of.
-
Review each service in detail.
-
Note down the key use cases of each service.
Join an Amazon Pinpoint User Group
Show steps
Engage with other Amazon Pinpoint users to share knowledge and learn from their experiences.
Show steps
-
Search for Amazon Pinpoint user groups online.
-
Join a group that aligns with your interests.
-
Participate in discussions and ask questions.
Practice using the AWS SDK
Show steps
Familiarize yourself with the AWS SDK for Pinpoint by following guided tutorials to build a better understanding of its functionality.
Browse courses on
AWS SDK
Show steps
-
Locate the AWS SDK documentation
-
Choose a tutorial to follow
-
Set up your development environment
-
Follow the tutorial steps
-
Test your implementation
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Follow Amazon Pinpoint Tutorials
Show steps
Following guided tutorials can help you understand the practical applications of Amazon Pinpoint.
Show steps
-
Search for Amazon Pinpoint tutorials online.
-
Choose a tutorial that fits your level of expertise.
-
Follow the tutorial step-by-step.
-
Implement what you learned in your own projects.
Create and manage Amazon Pinpoint campaigns
Show steps
Develop proficiency in utilizing Pinpoint's campaign management capabilities. Perform practice drills to master sending campaigns, managing segments, and tracking results.
Browse courses on
Campaign Management
Show steps
-
Create a Pinpoint project
-
Define your campaign goals
-
Segment your audience
-
Create and send a campaign
-
Track and analyze campaign results
Practice Sending Push Notifications with Amazon Pinpoint
Show steps
Create a test project and send push notifications to understand the practical aspects of using Amazon Pinpoint.
Show steps
-
Create a new project in Amazon Pinpoint.
-
Create a new push notification campaign.
-
Configure the campaign settings.
-
Send a test notification to your device.
Mentor New Amazon Pinpoint Users
Show steps
Share your knowledge and expertise by mentoring new Amazon Pinpoint users.
Show steps
-
Identify opportunities to mentor others, such as through online forums or user groups.
-
Provide guidance and support to new users.
-
Answer questions and share resources.
Build a mobile app that uses Amazon Pinpoint
Show steps
Enhance your understanding of Pinpoint by incorporating it into a practical application. Build a mobile app that leverages Pinpoint's features to engage with users.
Browse courses on
Mobile App Development
Show steps
-
Design the app's functionality
-
Integrate Pinpoint into the app
-
Develop the app's user interface
-
Test and deploy the app
Create an Audience Segmentation Strategy for Your App
Show steps
Develop a custom audience segmentation strategy for your app to improve your marketing efforts.
Show steps
-
Define your target audience.
-
Identify different audience segments based on demographics, behavior, and interests.
-
Create custom segments in Amazon Pinpoint.
-
Test your segmentation strategy and make adjustments as needed.
-
Use your segments to create targeted marketing campaigns.
Contribute to the Amazon Pinpoint Open Source Community
Show steps
Contribute to the Amazon Pinpoint open source community to expand your knowledge and help others.
Show steps
-
Find a project or issue that interests you.
-
Fork the repository and make your changes.
-
Submit a pull request for review.
Build a Mobile App with Amazon Pinpoint Integration
Show steps
Create a mobile app from scratch that utilizes Amazon Pinpoint features to enhance user engagement.
Show steps
-
Choose a mobile app development framework.
-
Create a new mobile app project.
-
Integrate the Amazon Pinpoint SDK into your app.
-
Implement push notifications, segmentation, and other Amazon Pinpoint features.
-
Deploy your app to app stores.
Review AWS Services
Show steps
Brainstorm and note down all the AWS services you know and their use cases. Then review each of them to refresh your knowledge.
Browse courses on
AWS
Show steps
Show steps
Show steps
- List and describe all the AWS services you are aware of.
- Review each service in detail.
- Note down the key use cases of each service.
Join an Amazon Pinpoint User Group
Show steps
Engage with other Amazon Pinpoint users to share knowledge and learn from their experiences.
Show steps
Show steps
Show steps
- Search for Amazon Pinpoint user groups online.
- Join a group that aligns with your interests.
- Participate in discussions and ask questions.
Practice using the AWS SDK
Show steps
Familiarize yourself with the AWS SDK for Pinpoint by following guided tutorials to build a better understanding of its functionality.
Browse courses on
AWS SDK
Show steps
Show steps
Show steps
- Locate the AWS SDK documentation
- Choose a tutorial to follow
- Set up your development environment
- Follow the tutorial steps
- Test your implementation
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Follow Amazon Pinpoint Tutorials
Show steps
Following guided tutorials can help you understand the practical applications of Amazon Pinpoint.
Show steps
Show steps
Show steps
- Search for Amazon Pinpoint tutorials online.
- Choose a tutorial that fits your level of expertise.
- Follow the tutorial step-by-step.
- Implement what you learned in your own projects.
Create and manage Amazon Pinpoint campaigns
Show steps
Develop proficiency in utilizing Pinpoint's campaign management capabilities. Perform practice drills to master sending campaigns, managing segments, and tracking results.
Browse courses on
Campaign Management
Show steps
Show steps
Show steps
- Create a Pinpoint project
- Define your campaign goals
- Segment your audience
- Create and send a campaign
- Track and analyze campaign results
Practice Sending Push Notifications with Amazon Pinpoint
Show steps
Create a test project and send push notifications to understand the practical aspects of using Amazon Pinpoint.
Show steps
Show steps
Show steps
- Create a new project in Amazon Pinpoint.
- Create a new push notification campaign.
- Configure the campaign settings.
- Send a test notification to your device.
Mentor New Amazon Pinpoint Users
Show steps
Share your knowledge and expertise by mentoring new Amazon Pinpoint users.
Show steps
Show steps
Show steps
- Identify opportunities to mentor others, such as through online forums or user groups.
- Provide guidance and support to new users.
- Answer questions and share resources.
Build a mobile app that uses Amazon Pinpoint
Show steps
Enhance your understanding of Pinpoint by incorporating it into a practical application. Build a mobile app that leverages Pinpoint's features to engage with users.
Browse courses on
Mobile App Development
Show steps
Show steps
Show steps
- Design the app's functionality
- Integrate Pinpoint into the app
- Develop the app's user interface
- Test and deploy the app
Create an Audience Segmentation Strategy for Your App
Show steps
Develop a custom audience segmentation strategy for your app to improve your marketing efforts.
Show steps
Show steps
Show steps
- Define your target audience.
- Identify different audience segments based on demographics, behavior, and interests.
- Create custom segments in Amazon Pinpoint.
- Test your segmentation strategy and make adjustments as needed.
- Use your segments to create targeted marketing campaigns.
Contribute to the Amazon Pinpoint Open Source Community
Show steps
Contribute to the Amazon Pinpoint open source community to expand your knowledge and help others.
Show steps
Show steps
Show steps
- Find a project or issue that interests you.
- Fork the repository and make your changes.
- Submit a pull request for review.
Build a Mobile App with Amazon Pinpoint Integration
Show steps
Create a mobile app from scratch that utilizes Amazon Pinpoint features to enhance user engagement.
Show steps
Show steps
Show steps
- Choose a mobile app development framework.
- Create a new mobile app project.
- Integrate the Amazon Pinpoint SDK into your app.
- Implement push notifications, segmentation, and other Amazon Pinpoint features.
- Deploy your app to app stores.
Career center
Learners who complete Introduction to Amazon Pinpoint will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns for a company or organization. This course may be useful for Marketing Managers who want to learn more about how to use Amazon Pinpoint to reach and engage with their target audience.
Software Engineer
Software Engineer
A Software Engineer is responsible for designing, developing, and maintaining software applications. This course may be useful for Software Engineers who want to learn more about how to use Amazon Pinpoint to integrate push notifications and other messaging features into their apps.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to help a company or organization make informed decisions. This course may be useful for Data Analysts who want to learn more about how to use Amazon Pinpoint to collect and analyze data about their users.
Database Administrator
Database Administrator
A Database Administrator is responsible for managing and maintaining databases. This course may be useful for Database Administrators who want to learn more about how to use Amazon Pinpoint to send push notifications and other messages to users of their databases.
Product Manager
Product Manager
A Product Manager is responsible for developing and managing a product from conception to launch. This course may be useful for Product Managers who want to learn more about how to use Amazon Pinpoint to understand their users and target their marketing efforts.
Data Engineer
Data Engineer
A Data Engineer is responsible for designing, building, and maintaining data pipelines. This course may be useful for Data Engineers who want to learn more about how to use Amazon Pinpoint to send push notifications and other messages to users of their data pipelines.
DevOps Engineer
DevOps Engineer
A DevOps Engineer is responsible for bridging the gap between development and operations teams to ensure that software applications are delivered and maintained efficiently. This course may be useful for DevOps Engineers who want to learn more about how to use Amazon Pinpoint to automate the deployment of push notifications and other messaging features.
Cloud Engineer
Cloud Engineer
A Cloud Engineer is responsible for designing, deploying, and managing cloud-based applications and infrastructure. This course may be useful for Cloud Engineers who want to learn more about how to use Amazon Pinpoint to send push notifications and other messages to users of their cloud-based applications.
UX Designer
UX Designer
A UX Designer is responsible for designing the user experience for a product or service. This course may be useful for UX Designers who want to learn more about how to use Amazon Pinpoint to understand their users and target their marketing efforts.
Security Engineer
Security Engineer
A Security Engineer is responsible for protecting computer systems and networks from unauthorized access and attacks. This course may be useful for Security Engineers who want to learn more about how to use Amazon Pinpoint to send push notifications and other messages to users of their networks.
Network Engineer
Network Engineer
A Network Engineer is responsible for designing, implementing, and maintaining computer networks. This course may be useful for Network Engineers who want to learn more about how to use Amazon Pinpoint to send push notifications and other messages to users of their networks.
Systems Administrator
Systems Administrator
A Systems Administrator is responsible for maintaining and troubleshooting computer systems and networks. This course may be useful for Systems Administrators who want to learn more about how to use Amazon Pinpoint to send push notifications and other messages to users of their networks.
Mobile Developer
Mobile Developer
A Mobile Developer is responsible for developing and maintaining mobile applications. This course may be useful for Mobile Developers who want to learn more about how to use Amazon Pinpoint to integrate push notifications and other messaging features into their apps.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns across a variety of channels, including email, social media, and paid advertising. This course may be useful for Digital Marketing Specialists who want to learn more about how to use Amazon Pinpoint to reach and engage with their target audience.
Growth Marketer
Growth Marketer
A Growth Marketer is responsible for developing and executing marketing strategies to drive user growth for a company or organization. This course may be useful for Growth Marketers who want to learn more about how to use Amazon Pinpoint to understand their users, target their marketing efforts, and measure the success of their campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/5iqqrh/introduction
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to Amazon Pinpoint.
Will guide you through the process of developing and deploying mobile apps using AWS.
Covers the data analytics capabilities of Amazon Pinpoint, enabling you to leverage data to understand your users' behavior and tailor your marketing campaigns accordingly. It provides insights into using Pinpoint's analytics tools to measure the effectiveness of your campaigns and make data-driven decisions.
Will help you understand the basics of mobile web development.
Will guide you through the process of developing Android apps using Android Studio.
Save
Offers a comprehensive overview of mobile marketing strategies, including best practices for user acquisition, engagement, and retention. It provides valuable insights that can be applied to Amazon Pinpoint campaigns to maximize their reach and effectiveness.
Offers a comprehensive overview of mobile marketing, covering a wide range of topics relevant to Amazon Pinpoint users, including mobile app development, user acquisition, and marketing analytics. It good resource for individuals who want to gain a broad understanding of mobile marketing as a whole.
Will help you get started with developing Flutter apps.
Will help you learn the principles of UX design for mobile apps.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5iqqrh/introduction
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Time
3 hours
Level
Introductory
Via
Pluralsight
Instructor
AWS
Language
English
Good to know
Tailored to mobile app or service creators looking to reach users on a personal level through personalized messaging
Delves into user understanding, audience targeting, and engagement, core elements in mobile app marketing
Suitable for beginners in mobile app marketing who seek a comprehensive understanding of core concepts
Led by AWS, a recognized leader in cloud computing and mobile services
Introduces Amazon Pinpoint, a widely used mobile service from AWS
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