We may earn an affiliate commission when you visit our partners.
Carmen Rojas
Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world.
In this project, we will learn how to create an account, how to upload and work with diverse data sets, and how to analyze marketing spend within Tableau.
Read more
Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world.
In this project, we will learn how to create an account, how to upload and work with diverse data sets, and how to analyze marketing spend within Tableau.
Read more
Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world.
In this project, we will learn how to create an account, how to upload and work with diverse data sets, and how to analyze marketing spend within Tableau.
Learning to use this in-demand tool has applications in Marketing, Finance, Operations, Sales, and many other business functions.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/5kqynv/analyze
Two deals to help you save
Save money when you learn. Here are two deals and offers that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
Valid until July 14
Coursera Plus Annual
Work toward what's next for your career with access to 10,000+ programs. Discover emerging skills and save.
Up to
40%
off
Get offer
Valid until August 30
Google AI App Builder
Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind
Take
100%
off
Get offer
What's inside
Syllabus
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Examines digital marketing spend, which is a key business metric
Builds a strong foundation for beginners in data visualization
Teaches skills, knowledge, and tools that are highly relevant to business functions
Develops skills in collaborating on projects
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
Save
Save
Reviews summary
Practical tableau for digital marketing spend
According to learners, this course offers an incredibly practical and hands-on approach to using Tableau for digital marketing analytics. Students frequently praise the instructor's clear and concise explanations, making it easy to grasp concepts for immediate application. It's highlighted as an excellent foundation for beginners in data visualization and marketing professionals looking to analyze ad spend. While many find it highly relevant and valuable, some more experienced users note it might be too basic for advanced topics, suggesting it's best for those starting out. Isolated reports of minor technical issues and the North America regional focus are mentioned.
Excellent starting point, but limited for advanced learners.
"Fantastic course!... Perfect for beginners in data visualization."
"Good introduction to Tableau for marketing analytics."
"I felt this course was too basic for me... It's good if you're an absolute beginner, but not for intermediate users looking to upskill."
Instructor provides clear, concise, and helpful explanations.
"The instructor was clear and concise, making complex topics easy to grasp. Highly recommend for anyone in digital marketing!"
"The instructor broke down complex concepts brilliantly."
"Excellent course for anyone wanting to get started with Tableau for marketing data. The instructor is very clear and provides useful tips."
Strong emphasis on hands-on application for immediate use.
"This course is incredibly practical and hands-on. I learned exactly how to connect to various data sources and build effective marketing dashboards."
"The project-based approach was really helpful. I particularly liked the real-world examples and how quickly I could apply what I learned."
"As a marketing professional, I found this course extremely relevant. The practical application of Tableau to analyze ad spend was invaluable."
Some users faced small issues with software/data.
"I also had some technical issues with the Tableau Public connection that weren't fully covered."
"I had some minor issues with data formatting, but figured it out."
"While the course content was valuable, be prepared for potential minor glitches with software connections or data preparation."
Course content best suits learners in North America.
"The course content was okay, but I found the regional restriction for North America somewhat limiting, even though it was mentioned."
"I recommend being aware that this course works best for learners who are based in the North America region, as noted."
"For me, the regional specific examples meant I had to adjust some things as I am not in North America."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Analyze Digital Marketing Spend in Tableau with these
activities:
Tableau Online Basics
Show steps
Introduces you to the fundamentals of Tableau and will help prepare you for this course by setting expectations and clearing up any questions you may have.
Browse courses on
Tableau
Show steps
-
Visit the Tableau Online website.
-
Create a free account.
-
Explore the interface and familiarize yourself with the basic features of the platform.
Practice creating visualizations repeatedly
Show steps
Regularly practicing data visualization techniques in Tableau will deepen understanding and strengthen your skills.
Browse courses on
Tableau
Show steps
-
Create a visualization from a sample dataset
-
Experiment with different chart types
-
Analyze the data and insights from the visualization
Develop a data visualization portfolio
Show steps
Building a portfolio can showcase your Tableau skills and reinforce what you have learned.
Browse courses on
Data Visualization
Show steps
-
Select diverse datasets
-
Create compelling visualizations
-
Write descriptions for each project
-
Share your portfolio with others for feedback
One other activity
Expand to see all activities and additional details
Show all four activities
Marketing Dashboard Project
Show steps
This project allows you to apply your new Tableau skills to a real-world scenario. By creating a marketing dashboard, you will gain valuable experience in data analysis and presentation.
Browse courses on
Tableau Dashboard
Show steps
-
Gather and clean your marketing data.
-
Design your dashboard layout.
-
Create visualizations to represent your data.
-
Add interactivity and storytelling elements to your dashboard.
Tableau Online Basics
Show steps
Introduces you to the fundamentals of Tableau and will help prepare you for this course by setting expectations and clearing up any questions you may have.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Visit the Tableau Online website.
- Create a free account.
- Explore the interface and familiarize yourself with the basic features of the platform.
Practice creating visualizations repeatedly
Show steps
Regularly practicing data visualization techniques in Tableau will deepen understanding and strengthen your skills.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Create a visualization from a sample dataset
- Experiment with different chart types
- Analyze the data and insights from the visualization
Develop a data visualization portfolio
Show steps
Building a portfolio can showcase your Tableau skills and reinforce what you have learned.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Select diverse datasets
- Create compelling visualizations
- Write descriptions for each project
- Share your portfolio with others for feedback
One other activity
Expand to see all activities and additional details
Show all four activities
Marketing Dashboard Project
Show steps
This project allows you to apply your new Tableau skills to a real-world scenario. By creating a marketing dashboard, you will gain valuable experience in data analysis and presentation.
Browse courses on
Tableau Dashboard
Show steps
Show steps
Show steps
- Gather and clean your marketing data.
- Design your dashboard layout.
- Create visualizations to represent your data.
- Add interactivity and storytelling elements to your dashboard.
Career center
Learners who complete Analyze Digital Marketing Spend in Tableau will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
Data Analysts design and build data visualization dashboards to help businesses understand their data. By learning how to create and interpret data visualizations in this course, you'll develop skills that are essential for success in this role.
Marketing Analyst
Marketing Analyst
Marketing Analysts use data to understand customer behavior and make better marketing decisions. This course will help you develop the skills you need to analyze marketing data and make recommendations that can improve marketing campaigns.
Business Analyst
Business Analyst
Business Analysts help businesses improve their performance by analyzing data and making recommendations. This course will help you develop the skills you need to analyze data and make recommendations that can improve business processes.
Financial Analyst
Financial Analyst
Financial Analysts use data to make investment decisions. This course will help you develop the skills you need to analyze financial data and make recommendations that can improve investment returns.
Operations Analyst
Operations Analyst
Operations Analysts use data to improve the efficiency of business processes. This course will help you develop the skills you need to analyze data and make recommendations that can improve operational efficiency.
Sales Analyst
Sales Analyst
Sales Analysts use data to understand customer behavior and make better sales decisions. This course will help you develop the skills you need to analyze sales data and make recommendations that can improve sales performance.
Market Researcher
Market Researcher
Market Researchers use data to understand customer needs and preferences. This course will help you develop the skills you need to analyze market research data and make recommendations that can improve product development and marketing campaigns.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. This course will help you develop the skills you need to analyze data and build models that can solve business problems.
Software Engineer
Software Engineer
Software Engineers design and build software applications. This course will help you develop the skills you need to design and build data visualization applications.
Web Developer
Web Developer
Web Developers design and build websites. This course will help you develop the skills you need to design and build data visualization websites.
Graphic Designer
Graphic Designer
Graphic Designers create visual content for businesses. This course will help you develop the skills you need to create data visualizations that are both informative and visually appealing.
Journalist
Journalist
Journalists write news articles and other content for the public. This course will help you develop the skills you need to gather and analyze data and write articles that are both informative and engaging.
Teacher
Teacher
Teachers teach students at all levels of education. This course will help you develop the skills you need to create and deliver data visualization lessons that are both effective and engaging.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics. This course will help you develop the skills you need to analyze data and make recommendations that can help businesses improve their performance.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. This course will help you develop the skills you need to analyze data and make decisions that can help your business succeed.
For more career information including salaries, visit:
OpenCourser.com/course/5kqynv/analyze
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Analyze Digital Marketing Spend in Tableau.
Save
Provides a comprehensive guide to Tableau, covering the basics of data visualization, data preparation, and creating interactive dashboards. It valuable resource for beginners and experienced Tableau users alike.
Save
Provides a comprehensive guide to dashboard design. It covers the principles of effective data visualization and how to create dashboards that are both informative and engaging. It useful resource for anyone who wants to create effective dashboards.
Provides a comprehensive guide to digital marketing analytics. It covers the principles of data analysis and how to use data to improve digital marketing campaigns. It useful resource for anyone who wants to learn more about digital marketing analytics.
Save
Provides a practical guide to Tableau, covering the basics of data visualization, data preparation, and creating interactive dashboards. It includes numerous examples and exercises to help readers learn Tableau.
Save
Provides a practical guide to storytelling with data. It covers the principles of effective storytelling and how to use data to create compelling stories. It useful resource for anyone who wants to communicate data effectively.
Save
Provides a non-technical introduction to data visualization. It covers the principles of visual perception and how to use data to create effective visualizations. It useful resource for anyone who wants to learn more about data visualization.
Save
Provides a comprehensive guide to machine learning for business. It covers the basics of machine learning and how to use it to solve business problems. It useful resource for anyone who wants to learn more about machine learning for business.
Save
Provides a comprehensive guide to data analytics. It covers the principles of data analysis and how to use data to solve business problems. It useful resource for anyone who wants to learn more about data analytics.
Provides a comprehensive guide to data science for business. It covers the principles of data science and how to use data to make better business decisions. It useful resource for anyone who wants to learn more about data science.
Provides a comprehensive guide to Python for data analysis. It covers the basics of Python and how to use it for data analysis. It useful resource for anyone who wants to learn more about Python for data analysis.
Save
Provides a comprehensive guide to R for data science. It covers the basics of R and how to use it for data science. It useful resource for anyone who wants to learn more about R for data science.
Save
Provides a comprehensive guide to SQL for data science. It covers the basics of SQL and how to use it for data science. It useful resource for anyone who wants to learn more about SQL for data science.
Provides a comprehensive guide to Tableau for beginners. It covers the basics of data visualization, data preparation, and creating dashboards. It useful resource for anyone who wants to learn Tableau from scratch.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5kqynv/analyze
Share
Similar courses
Similar courses are unavailable at this time. Please try again later.
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2025 OpenCourser