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Frederick Conrad, Ph.D.
and
Frauke Kreuter, Ph.D.
Este curso cubrirá los elementos básicos del diseño y la evaluación de cuestionarios. Revisaremos el proceso de respuesta a preguntas, desafíos y opciones para hacer preguntas sobre frecuencias de conducta, técnicas prácticas para evaluar preguntas, características específicas del cuestionario y métodos de revisión de entrevistas estandarizadas y conversacionales.
Register for this course and see more details by visiting:
OpenCourser.com/course/5l43a0/diseno
What's inside
Syllabus
Introducción y Unidad 1: Descripción general de la entrevista estandarizada
Introducción; diferentes tipos de preguntas, error de medición en las preguntas: sesgo y varianza; entrevistas estandarizadas y conversacionales; desde especificar un concepto hasta hacer preguntas
Read more
Syllabus
Introducción y Unidad 1: Descripción general de la entrevista estandarizada
Introducción; diferentes tipos de preguntas, error de medición en las preguntas: sesgo y varianza; entrevistas estandarizadas y conversacionales; desde especificar un concepto hasta hacer preguntas
Read more
Unidad 2: Proceso de respuesta
Comprensión; recuperación; juicio; respuesta
Unidad 3: Preguntas fácticas
Hechos y cuasihechos; Memoria y recuerdo; Preguntas sensibles; Modalidad, privacidad y confidencialidad
Unidad 4: Medición de actitudes
Efectos del contexto en preguntas de actitudes; Uso de diferentes escalas; Oferta de opciones “No lo sé”; Efectos del orden de respuesta
Unidad 5: Prueba de cuestionarios
Reseñas de expertos y grupos de enfoque; entrevistas cognitivas; Codificación de la conducta; Técnicas cuantitativas
Unidad 6: Recopilación
El cuestionario de principio a fin; Qué poner al final; Elección de modo: Implementaciones para diseño; Cuestionarios autoadministrados
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Desarrolla habilidades fundamentales para diseñar y evaluar cuestionarios estandarizados y conversacionales
Explora técnicas prácticas para evaluar preguntas de cuestionarios y garantizar su validez y confiabilidad
Proporciona información valiosa sobre la medición de actitudes y la minimización de sesgos y varianza en las respuestas
Los instructores tienen experiencia en el diseño e implementación de cuestionarios en investigación y práctica
El curso es adecuado para estudiantes de ciencias sociales, profesionales de la investigación y cualquier persona interesada en el diseño de cuestionarios
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Save Diseño de cuestionarios para encuestas sociales to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Diseño de cuestionarios para encuestas sociales with these
activities:
Revise factors influencing questionnaire response
Show steps
This activity consolidates knowledge on question response factors, making you better prepared for the course's subsequent sections on questionnaire design.
Browse courses on
Questionnaire Design
Show steps
-
Review the course syllabus and identify key concepts related to question response factors.
-
Consult textbooks or online resources to refresh your understanding of memory, retrieval, and judgment.
-
Practice answering mock questions to apply your knowledge of response factors.
Practice designing questions for different response formats
Show steps
This activity enhances your ability to design questions in various formats, providing hands-on practice for the course's focus on question construction.
Browse courses on
Questionnaire Design
Show steps
-
Familiarize yourself with the different response formats covered in the course.
-
Practice creating questions for each response format, focusing on clarity, precision, and avoiding bias.
-
Seek feedback on your questions from peers or instructors to improve their effectiveness.
Develop a mock questionnaire for a specific research question
Show steps
This activity provides an opportunity to apply your learning by creating a questionnaire that addresses a specific research question, solidifying your understanding of questionnaire construction.
Browse courses on
Questionnaire Design
Show steps
-
Identify a specific research question that you are interested in exploring.
-
Design a questionnaire that includes a variety of question formats and addresses the research question effectively.
-
Pilot test your questionnaire with a small sample of participants to assess its clarity and effectiveness.
Show all three activities
Revise factors influencing questionnaire response
Show steps
This activity consolidates knowledge on question response factors, making you better prepared for the course's subsequent sections on questionnaire design.
Browse courses on
Questionnaire Design
Show steps
Show steps
Show steps
- Review the course syllabus and identify key concepts related to question response factors.
- Consult textbooks or online resources to refresh your understanding of memory, retrieval, and judgment.
- Practice answering mock questions to apply your knowledge of response factors.
Practice designing questions for different response formats
Show steps
This activity enhances your ability to design questions in various formats, providing hands-on practice for the course's focus on question construction.
Browse courses on
Questionnaire Design
Show steps
Show steps
Show steps
- Familiarize yourself with the different response formats covered in the course.
- Practice creating questions for each response format, focusing on clarity, precision, and avoiding bias.
- Seek feedback on your questions from peers or instructors to improve their effectiveness.
Develop a mock questionnaire for a specific research question
Show steps
This activity provides an opportunity to apply your learning by creating a questionnaire that addresses a specific research question, solidifying your understanding of questionnaire construction.
Browse courses on
Questionnaire Design
Show steps
Show steps
Show steps
- Identify a specific research question that you are interested in exploring.
- Design a questionnaire that includes a variety of question formats and addresses the research question effectively.
- Pilot test your questionnaire with a small sample of participants to assess its clarity and effectiveness.
Show all three activities
Career center
Learners who complete Diseño de cuestionarios para encuestas sociales will develop knowledge and skills
that may be useful to these careers:
Survey Researcher
Survey Researcher
Survey Researchers design, implement, and analyze surveys to collect data for various research purposes. Expertise in questionnaire design is critical for this role, making this course a valuable asset. It will provide you with a thorough understanding of the process of response to questions, challenges, and options for asking questions about frequencies of conduct and practical techniques for evaluating questions.
Market Researcher
Market Researcher
Market Researchers conduct research to understand market trends, consumer behavior, and product preferences. This course will equip you with the skills to design effective questionnaires, a crucial aspect of gathering accurate and reliable data from target audiences. The understanding of question response processes and evaluation techniques will be particularly beneficial in ensuring high-quality data collection.
Data Analyst
Data Analyst
Data Analysts collect, clean, and analyze data to identify trends and patterns. This course will provide you with a strong foundation in questionnaire design, enabling you to effectively gather data for analysis. The principles of question response and evaluation will help you understand how data is generated and shape your analytical approach.
Pollster
Pollster
Pollsters design and conduct polls to measure public opinion on various issues. This course will give you a comprehensive understanding of questionnaire design, allowing you to create effective surveys that accurately capture public sentiment. The insights into question response processes and evaluation techniques will be invaluable in ensuring the reliability and validity of your polls.
UX Researcher
UX Researcher
UX Researchers conduct research to improve the user experience of products and services. This course will provide you with a foundation in questionnaire design, essential for gathering feedback and insights from users. The principles of question response and evaluation will help you understand how users interact with products and services, shaping your research approach.
Social Researcher
Social Researcher
Social Researchers conduct research on social issues and trends. This course will equip you with the skills to design questionnaires that effectively collect data on social attitudes, behaviors, and beliefs. The knowledge of question response processes and evaluation will enable you to analyze the data accurately and draw meaningful conclusions.
Public Opinion Researcher
Public Opinion Researcher
Public Opinion Researchers conduct research to understand public opinion on political and social issues. This course will provide you with the expertise to design questionnaires that accurately measure public sentiment. The insights into question response processes and evaluation will enable you to interpret the data reliably and make informed recommendations.
Customer Experience Researcher
Customer Experience Researcher
Customer Experience Researchers conduct research to understand customer needs, perceptions, and behaviors. This course will equip you with the ability to design questionnaires that effectively gather insights into customer experiences. The focus on question response processes and evaluation will enable you to interpret the data accurately and derive meaningful conclusions.
Qualitative Researcher
Qualitative Researcher
Qualitative Researchers conduct research to understand human experiences and behaviors. While this course primarily focuses on quantitative questionnaire design, the principles of question response and evaluation are still valuable for qualitative research. The course will enhance your ability to design effective interview guides and analyze qualitative data.
Epidemiologist
Epidemiologist
Epidemiologists study the distribution and patterns of health-related states or events in a population. This course will provide you with a foundation in questionnaire design, enabling you to effectively gather data on health behaviors, risk factors, and outcomes. The principles of question response and evaluation will help you ensure the accuracy and reliability of your data.
Survey Programmer
Survey Programmer
Survey Programmers develop and maintain software for administering, managing, and analyzing survey data. This course will provide you with a strong foundation in questionnaire design, enabling you to understand the data structure and requirements for survey programming. The knowledge of question response processes and evaluation will help you develop software that efficiently and accurately captures and processes survey data.
Survey Data Analyst
Survey Data Analyst
Survey Data Analysts analyze survey data to identify trends, patterns, and insights. This course will equip you with the skills to evaluate questionnaires, understand question response processes, and analyze survey data effectively. The knowledge gained from this course will help you produce high-quality reports and presentations that accurately convey the findings of survey research.
Social Science Researcher
Social Science Researcher
Social Science Researchers conduct research on social phenomena and issues. This course will provide you with a foundation in questionnaire design, essential for gathering data on social attitudes, behaviors, and beliefs. The focus on question response processes and evaluation will help you understand how social factors can influence survey responses and shape your research approach.
Biostatistician
Biostatistician
Biostatisticians apply statistical methods to biological and medical data. While this course focuses on questionnaire design for social surveys, the principles of question response and evaluation are transferable to designing questionnaires for medical research. This course may be particularly helpful if you are interested in specializing in survey research within biostatistics.
Survey Sampling Specialist
Survey Sampling Specialist
Survey Sampling Specialists design and implement sampling plans to select representative samples for surveys. This course will provide you with a solid understanding of the principles of questionnaire design, which is essential for creating surveys that effectively gather data from the target population. The focus on question response processes and evaluation will help you understand how sampling errors can occur and how to minimize their impact.
For more career information including salaries, visit:
OpenCourser.com/course/5l43a0/diseno
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Diseño de cuestionarios para encuestas sociales.
Provides a practical guide to the design and implementation of questionnaires and interviews. It covers a wide range of topics, including question wording, response scales, and data analysis.
Provides a comprehensive guide to survey design and analysis. It covers a wide range of topics, including sampling, questionnaire design, data collection, and data analysis.
Save
Provides a comprehensive guide to the development and use of rating scales and questionnaires in health research. It covers a wide range of topics, including item development, scale construction, and data analysis.
Este libro proporciona una visión general de la investigación de mercados. Cubre una amplia gama de temas, incluyendo el diseño de la investigación, la recolección de datos y el análisis de datos.
Save
Este libro proporciona una visión general de los métodos de investigación cuantitativos y cualitativos en las ciencias sociales. Cubre una amplia gama de temas, incluyendo el diseño de la investigación, la recolección de datos y el análisis de datos.
Provides a practical guide to measuring and interpreting user experience. It covers a wide range of topics, including user research methods, data analysis, and reporting.
Este libro proporciona una visión general de la investigación de operaciones. Cubre una amplia gama de temas, incluyendo el modelado, la optimización y la simulación.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5l43a0/diseno
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Effort
4-8 horas por semana
Via
Coursera
Institution
University of Michigan
Instructors
Frederick Conrad, Ph.D.
Frauke Kreuter, Ph.D.
Language
Español
Transcripts
English
tiếng Việt
Good to know
Desarrolla habilidades fundamentales para diseñar y evaluar cuestionarios estandarizados y conversacionales
Explora técnicas prácticas para evaluar preguntas de cuestionarios y garantizar su validez y confiabilidad
Proporciona información valiosa sobre la medición de actitudes y la minimización de sesgos y varianza en las respuestas
Los instructores tienen experiencia en el diseño e implementación de cuestionarios en investigación y práctica
El curso es adecuado para estudiantes de ciencias sociales, profesionales de la investigación y cualquier persona interesada en el diseño de cuestionarios
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