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Frederick Conrad, Ph.D.
and
Frauke Kreuter, Ph.D.
Este curso cubrirá los elementos básicos del diseño y la evaluación de cuestionarios. Revisaremos el proceso de respuesta a preguntas, desafíos y opciones para hacer preguntas sobre frecuencias de conducta, técnicas prácticas para evaluar preguntas, características específicas del cuestionario y métodos de revisión de entrevistas estandarizadas y conversacionales.
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What's inside
Syllabus
Introducción y Unidad 1: Descripción general de la entrevista estandarizada
Introducción; diferentes tipos de preguntas, error de medición en las preguntas: sesgo y varianza; entrevistas estandarizadas y conversacionales; desde especificar un concepto hasta hacer preguntas
Read more
Syllabus
Introducción y Unidad 1: Descripción general de la entrevista estandarizada
Introducción; diferentes tipos de preguntas, error de medición en las preguntas: sesgo y varianza; entrevistas estandarizadas y conversacionales; desde especificar un concepto hasta hacer preguntas
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Desarrolla habilidades fundamentales para diseñar y evaluar cuestionarios estandarizados y conversacionales
Explora técnicas prácticas para evaluar preguntas de cuestionarios y garantizar su validez y confiabilidad
Proporciona información valiosa sobre la medición de actitudes y la minimización de sesgos y varianza en las respuestas
Los instructores tienen experiencia en el diseño e implementación de cuestionarios en investigación y práctica
El curso es adecuado para estudiantes de ciencias sociales, profesionales de la investigación y cualquier persona interesada en el diseño de cuestionarios
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Reviews summary
Diseño de cuestionarios: teoría y práctica esencial
Según los estudiantes, este curso de Diseño de Cuestionarios para Encuestas Sociales es una guía clara, práctica y esencial para profesionales e investigadores. Destacan su excelente estructura, que facilita un aprendizaje progresivo y organizado, y la claridad en las explicaciones del instructor. La relevancia del contenido es un punto fuerte, siendo directamente aplicable al trabajo en sociología y ciencias políticas. Algunos estudiantes, especialmente aquellos con experiencia previa, mencionan que el curso es una introducción sólida pero podría profundizar más en temas avanzados o herramientas de software. Asimismo, un punto recurrente es el deseo de más ejemplos prácticos y ejercicios para complementar la base teórica profunda que el curso proporciona.
Es una excelente introducción, aunque los avanzados podrían buscar mayor profundidad.
"Si ya tienes experiencia en investigación, quizás algunas partes te parezcan básicas. Sin embargo, para principiantes es una buena introducción."
"El contenido es bueno, pero esperaba algo más avanzado."
"Es un buen curso para empezar, pero no profundiza lo suficiente en temas específicos o herramientas de software para el diseño."
"Aunque ya tenía algo de experiencia, este curso me ayudó a pulir mis habilidades y entender mejor la teoría detrás de las decisiones de diseño."
El instructor es elogiado por su claridad en las explicaciones.
"El profesor explica con mucha claridad."
"El instructor es excelente, hace que los temas complejos sean comprensibles y las explicaciones son muy didácticas."
El contenido es altamente relevante y aplicable para profesionales e investigadores.
"Altamente recomendable para quienes necesiten diseñar cuestionarios robustos para encuestas."
"Es un curso esencial para mi trabajo de investigación."
"La información es directamente aplicable y muy relevante para la sociología y ciencias políticas."
"Este curso es una joya para cualquier persona que trabaje con encuestas. Desde la conceptualización hasta la validación, cubre todos los puntos críticos."
El curso es excepcionalmente claro, bien organizado y fácil de seguir.
"Los contenidos son claros, prácticos y muy bien estructurados. La metodología es amena y las explicaciones muy didácticas."
"Fabuloso. Los temas se presentan de forma muy organizada y el profesor explica con mucha claridad."
"Increíblemente bien estructurado. Cada módulo construye sobre el anterior, lo que facilita el aprendizaje progresivo."
"Encontré que la organización de la información y la claridad de las lecciones hicieron que fuera muy fácil de entender."
Los estudiantes desean más ejemplos prácticos y ejercicios aplicados.
"Me hubiera gustado ver más ejemplos de casos reales y quizás alguna plantilla descargable, pero en general muy bueno."
"Podría beneficiarse de más ejercicios prácticos."
"Es más conceptual que práctico en ese sentido. Los materiales son claros, pero un poco escasos."
"Sentí que la parte teórica era un poco densa, y me hubiera gustado ver más aplicaciones y ejemplos."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Diseño de cuestionarios para encuestas sociales with these
activities:
Revise factors influencing questionnaire response
Show steps
This activity consolidates knowledge on question response factors, making you better prepared for the course's subsequent sections on questionnaire design.
Browse courses on
Questionnaire Design
Show steps
-
Review the course syllabus and identify key concepts related to question response factors.
-
Consult textbooks or online resources to refresh your understanding of memory, retrieval, and judgment.
-
Practice answering mock questions to apply your knowledge of response factors.
Practice designing questions for different response formats
Show steps
This activity enhances your ability to design questions in various formats, providing hands-on practice for the course's focus on question construction.
Browse courses on
Questionnaire Design
Show steps
-
Familiarize yourself with the different response formats covered in the course.
-
Practice creating questions for each response format, focusing on clarity, precision, and avoiding bias.
-
Seek feedback on your questions from peers or instructors to improve their effectiveness.
Develop a mock questionnaire for a specific research question
Show steps
This activity provides an opportunity to apply your learning by creating a questionnaire that addresses a specific research question, solidifying your understanding of questionnaire construction.
Browse courses on
Questionnaire Design
Show steps
-
Identify a specific research question that you are interested in exploring.
-
Design a questionnaire that includes a variety of question formats and addresses the research question effectively.
-
Pilot test your questionnaire with a small sample of participants to assess its clarity and effectiveness.
Show all three activities
Revise factors influencing questionnaire response
Show steps
This activity consolidates knowledge on question response factors, making you better prepared for the course's subsequent sections on questionnaire design.
Browse courses on
Questionnaire Design
Show steps
Show steps
Show steps
- Review the course syllabus and identify key concepts related to question response factors.
- Consult textbooks or online resources to refresh your understanding of memory, retrieval, and judgment.
- Practice answering mock questions to apply your knowledge of response factors.
Practice designing questions for different response formats
Show steps
This activity enhances your ability to design questions in various formats, providing hands-on practice for the course's focus on question construction.
Browse courses on
Questionnaire Design
Show steps
Show steps
Show steps
- Familiarize yourself with the different response formats covered in the course.
- Practice creating questions for each response format, focusing on clarity, precision, and avoiding bias.
- Seek feedback on your questions from peers or instructors to improve their effectiveness.
Develop a mock questionnaire for a specific research question
Show steps
This activity provides an opportunity to apply your learning by creating a questionnaire that addresses a specific research question, solidifying your understanding of questionnaire construction.
Browse courses on
Questionnaire Design
Show steps
Show steps
Show steps
- Identify a specific research question that you are interested in exploring.
- Design a questionnaire that includes a variety of question formats and addresses the research question effectively.
- Pilot test your questionnaire with a small sample of participants to assess its clarity and effectiveness.
Show all three activities
Career center
Learners who complete Diseño de cuestionarios para encuestas sociales will develop knowledge and skills
that may be useful to these careers:
Survey Researcher
Survey Researcher
Survey Researchers design, implement, and analyze surveys to collect data for various research purposes. Expertise in questionnaire design is critical for this role, making this course a valuable asset. It will provide you with a thorough understanding of the process of response to questions, challenges, and options for asking questions about frequencies of conduct and practical techniques for evaluating questions.
Market Researcher
Market Researcher
Market Researchers conduct research to understand market trends, consumer behavior, and product preferences. This course will equip you with the skills to design effective questionnaires, a crucial aspect of gathering accurate and reliable data from target audiences. The understanding of question response processes and evaluation techniques will be particularly beneficial in ensuring high-quality data collection.
Data Analyst
Data Analyst
Data Analysts collect, clean, and analyze data to identify trends and patterns. This course will provide you with a strong foundation in questionnaire design, enabling you to effectively gather data for analysis. The principles of question response and evaluation will help you understand how data is generated and shape your analytical approach.
Pollster
Pollster
Pollsters design and conduct polls to measure public opinion on various issues. This course will give you a comprehensive understanding of questionnaire design, allowing you to create effective surveys that accurately capture public sentiment. The insights into question response processes and evaluation techniques will be invaluable in ensuring the reliability and validity of your polls.
Customer Experience Researcher
Customer Experience Researcher
Customer Experience Researchers conduct research to understand customer needs, perceptions, and behaviors. This course will equip you with the ability to design questionnaires that effectively gather insights into customer experiences. The focus on question response processes and evaluation will enable you to interpret the data accurately and derive meaningful conclusions.
UX Researcher
UX Researcher
UX Researchers conduct research to improve the user experience of products and services. This course will provide you with a foundation in questionnaire design, essential for gathering feedback and insights from users. The principles of question response and evaluation will help you understand how users interact with products and services, shaping your research approach.
Social Researcher
Social Researcher
Social Researchers conduct research on social issues and trends. This course will equip you with the skills to design questionnaires that effectively collect data on social attitudes, behaviors, and beliefs. The knowledge of question response processes and evaluation will enable you to analyze the data accurately and draw meaningful conclusions.
Public Opinion Researcher
Public Opinion Researcher
Public Opinion Researchers conduct research to understand public opinion on political and social issues. This course will provide you with the expertise to design questionnaires that accurately measure public sentiment. The insights into question response processes and evaluation will enable you to interpret the data reliably and make informed recommendations.
Qualitative Researcher
Qualitative Researcher
Qualitative Researchers conduct research to understand human experiences and behaviors. While this course primarily focuses on quantitative questionnaire design, the principles of question response and evaluation are still valuable for qualitative research. The course will enhance your ability to design effective interview guides and analyze qualitative data.
Epidemiologist
Epidemiologist
Epidemiologists study the distribution and patterns of health-related states or events in a population. This course will provide you with a foundation in questionnaire design, enabling you to effectively gather data on health behaviors, risk factors, and outcomes. The principles of question response and evaluation will help you ensure the accuracy and reliability of your data.
Biostatistician
Biostatistician
Biostatisticians apply statistical methods to biological and medical data. While this course focuses on questionnaire design for social surveys, the principles of question response and evaluation are transferable to designing questionnaires for medical research. This course may be particularly helpful if you are interested in specializing in survey research within biostatistics.
Survey Sampling Specialist
Survey Sampling Specialist
Survey Sampling Specialists design and implement sampling plans to select representative samples for surveys. This course will provide you with a solid understanding of the principles of questionnaire design, which is essential for creating surveys that effectively gather data from the target population. The focus on question response processes and evaluation will help you understand how sampling errors can occur and how to minimize their impact.
Survey Programmer
Survey Programmer
Survey Programmers develop and maintain software for administering, managing, and analyzing survey data. This course will provide you with a strong foundation in questionnaire design, enabling you to understand the data structure and requirements for survey programming. The knowledge of question response processes and evaluation will help you develop software that efficiently and accurately captures and processes survey data.
Survey Data Analyst
Survey Data Analyst
Survey Data Analysts analyze survey data to identify trends, patterns, and insights. This course will equip you with the skills to evaluate questionnaires, understand question response processes, and analyze survey data effectively. The knowledge gained from this course will help you produce high-quality reports and presentations that accurately convey the findings of survey research.
Social Science Researcher
Social Science Researcher
Social Science Researchers conduct research on social phenomena and issues. This course will provide you with a foundation in questionnaire design, essential for gathering data on social attitudes, behaviors, and beliefs. The focus on question response processes and evaluation will help you understand how social factors can influence survey responses and shape your research approach.
For more career information including salaries, visit:
OpenCourser.com/course/5l43a0/diseno
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Diseño de cuestionarios para encuestas sociales.
Provides a practical guide to the design and implementation of questionnaires and interviews. It covers a wide range of topics, including question wording, response scales, and data analysis.
Provides a comprehensive guide to survey design and analysis. It covers a wide range of topics, including sampling, questionnaire design, data collection, and data analysis.
Save
Provides a comprehensive guide to the development and use of rating scales and questionnaires in health research. It covers a wide range of topics, including item development, scale construction, and data analysis.
Este libro proporciona una visión general de la investigación de mercados. Cubre una amplia gama de temas, incluyendo el diseño de la investigación, la recolección de datos y el análisis de datos.
Save
Este libro proporciona una visión general de los métodos de investigación cuantitativos y cualitativos en las ciencias sociales. Cubre una amplia gama de temas, incluyendo el diseño de la investigación, la recolección de datos y el análisis de datos.
Provides a practical guide to measuring and interpreting user experience. It covers a wide range of topics, including user research methods, data analysis, and reporting.
Este libro proporciona una visión general de la investigación de operaciones. Cubre una amplia gama de temas, incluyendo el modelado, la optimización y la simulación.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5l43a0/diseno
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Effort
4-8 horas por semana
Via
Coursera
Institution
University of Michigan
Instructors
Frederick Conrad, Ph.D.
Frauke Kreuter, Ph.D.
Language
Español
Transcripts
English
tiếng Việt
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