Demand and Supply Analytics from edX

How do airlines decide when to increase ticket prices? Should a hotel charge less per night for a long stay than a short one? Why do some software companies bundle very different products together? How should a fashion retailer decide when do start discounting clothes? Why do so many discounted rates end in ".99"? How should a company balance the risk of holding too much inventory on hand and the risk of turning away customers? Does it ever make sense for retailers to lie to suppliers about how much they will need to order? Should retailers with multiple locations hold most of their inventory in a central warehouse or at the individual locations?

These are only a small sample of the operational and pricing challenges all businesses regularly face. These challenges are often addressed individually and in isolation but, in reality, all of these decisions interact with each other. This class looks at the demand and supply management challenges faced by companies in various industries and provides an introduction to the tools that can be used to address these challenges.

What you'll learn

To identify, evaluate, and capture business analytic opportunities that create business value
Buildmodels to support and help make managerial and business decisions
Basic analytical methods and their applications
Analyze case studies on organizations that successfully deployed analytical techniques

What's inside

Learning objectives

To identify, evaluate, and capture business analytic opportunities that create business value
Buildmodels to support and help make managerial and business decisions

Basic analytical methods and their applications
Analyze case studies on organizations that successfully deployed analytical techniques

To identify, evaluate, and capture business analytic opportunities that create business value
Buildmodels to support and help make managerial and business decisions
Basic analytical methods and their applications
Analyze case studies on organizations that successfully deployed analytical techniques

Syllabus

Class schedule

Week 1 – IntroductionWeek 2 – Static price optimizationWeek 3 – Dynamic price optimizationWeek 4 – Price differentiationWeek 5 – Quantity based revenue managementWeek 6 – Network revenue management & overbookingWeek 7 – Customized pricing and consumer choice modelsWeek 8 – Markdown management and behavioral issues in pricingWeek 9 – Introduction to inventory managementWeek 10 – Stochastic inventory managementWeek 11 – Miscellaneous topics in inventory managementWeek 12 – Final review

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces business analytic opportunities to create business value for managerial and business decision-making

Covers static and dynamic price optimization and their usage in industries and companies

Involves real-world examples and case studies from various organizations to provide practical insights

Instructed by Daniel Guetta, an experienced professional from the industry

Provides a comprehensive overview of pricing and inventory management techniques

Career center

Learners who complete Demand and Supply Analytics will develop knowledge and skills that may be useful to these careers:

Operations Research Analyst

An Operations Research Analyst is responsible for using mathematical and analytical techniques to solve business problems. This course on Demand and Supply Analytics may be useful for those who want to work as an Operations Research Analyst because it provides an introduction to data analysis and modeling, which are important skills for Operations Research Analysts.

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Data Analyst

A Data Analyst is responsible for collecting, cleaning, and analyzing data to help businesses make better decisions. This course on Demand and Supply Analytics may be useful for those who want to work as a Data Analyst because it provides an introduction to data analysis and modeling, which are important skills for Data Analysts.

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Demand Planner

A Demand Planner is responsible for forecasting demand for products and services. This course on Demand and Supply Analytics may be useful for those who want to work as a Demand Planner because it provides an introduction to data analysis and modeling, which can help Demand Planners make better forecasts.

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Pricing Analyst

A Pricing Analyst is responsible for analyzing pricing data to help businesses make better decisions about pricing. This course on Demand and Supply Analytics may be useful for those who want to work as a Pricing Analyst because it provides an introduction to data analysis and modeling, which are important skills for Pricing Analysts.

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Business Analyst

A Business Analyst is responsible for analyzing business processes and making recommendations for improvement. This course on Demand and Supply Analytics may be useful for those who want to work as a Business Analyst because it provides an introduction to data analysis and modeling, which can help Business Analysts make better recommendations.

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Supply Chain Analyst

A Supply Chain Analyst is responsible for analyzing supply chain data to help businesses improve their supply chain performance. This course on Demand and Supply Analytics may be useful for those who want to work as a Supply Chain Analyst because it provides an introduction to data analysis and modeling, which can help Supply Chain Analysts make better recommendations.

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Management Consultant

A Management Consultant is responsible for helping businesses solve problems and improve their performance. This course on Demand and Supply Analytics may be useful for those who want to work as a Management Consultant because it provides an introduction to data analysis and modeling, which can help Management Consultants make better recommendations to their clients.

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Product Manager

A Product Manager is responsible for managing the development and launch of new products. This course on Demand and Supply Analytics may be useful for those who want to work as a Product Manager because it provides an introduction to data analysis and modeling, which can help Product Managers make better decisions about product development and launch.

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Market Researcher

A Market Researcher is responsible for collecting and analyzing data about customers and markets. This course on Demand and Supply Analytics may be useful for those who want to work as a Market Researcher because it provides an introduction to data analysis and modeling, which can help Market Researchers make better recommendations.

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Financial Analyst

A Financial Analyst is responsible for analyzing financial data to help businesses make better decisions. This course on Demand and Supply Analytics may be useful for those who want to work as a Financial Analyst because it provides an introduction to data analysis and modeling, which are important skills for Financial Analysts.

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Logistics Manager

A Logistics Manager is responsible for managing the movement of goods and materials. This course on Demand and Supply Analytics may be useful for those who want to work as a Logistics Manager because it provides an introduction to data analysis and modeling, which can help Logistics Managers make better decisions about how to move goods and materials.

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Inventory Manager

An Inventory Manager is responsible for managing the inventory of a business. This course on Demand and Supply Analytics may be useful for those who want to work as an Inventory Manager because it provides an introduction to data analysis and modeling, which can help Inventory Managers make better decisions about how to manage inventory.

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Procurement Manager

A Procurement Manager is responsible for managing the procurement of goods and services for a business. This course on Demand and Supply Analytics may be useful for those who want to work as a Procurement Manager because it provides an introduction to data analysis and modeling, which can help Procurement Managers make better decisions about how to procure goods and services.

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Marketing Analyst

A Marketing Analyst is responsible for analyzing marketing data to help businesses make better decisions. This course on Demand and Supply Analytics may be useful for those who want to work as a Marketing Analyst because it provides an introduction to data analysis and modeling, which are important skills for analyzing marketing data.

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Salesforce Administrator

A Salesforce Administrator is responsible for managing and customizing a company's Salesforce software. This course on Demand and Supply Analytics may be useful for those who want to work as a Salesforce Administrator because it provides an introduction to data analysis and modeling, which are important skills for managing and customizing Salesforce software.

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Demand and Supply Analytics

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