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Designing Data Visualizations

David LaFontaine

Organizations increasingly need someone to make sense out of all the “Big Data” they are generating. This course will teach you how to identify the signals hidden in your datasets and choose visualizations that tell compelling, interesting stories.

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Organizations increasingly need someone to make sense out of all the “Big Data” they are generating. This course will teach you how to identify the signals hidden in your datasets and choose visualizations that tell compelling, interesting stories.

Data Visualization Designer is one of the hottest new careers in tech because organizations around the world are drowning in all the “Big Data” they’re generating. They need people with the skills to turn raw facts and figures into visualizations that tell a story and make an impact. In this course, Designing Data Visualizations, you'll learn how to use your creativity and intuition to find the insights in datasets, as well as basic data-analysis techniques, to create “enriched” data and choose the correct visual to communicate real meaning. First, you’ll see how to spot “signals” in the data – it turns out that human common sense and knowledge of context are not only still relevant, but absolutely crucial. Then, you’ll learn techniques like pivot tables, conditional formatting, and data joins and merges to generate clear insights, while avoiding the “Four Deadly Sins of Data Visualization.” Finally, you’ll explore what kinds of visualizations match up best with what the data is telling you. When you’re finished with this course, you'll understand how to look inside the data, pull out what your audience needs and is most interested in, and use that to design data visualizations that stick.

Data visualization is an interdisciplinary field that deals with the graphic representation of data. It is a particularly efficient way of communicating when the data is numerous as for example a Time Series.

Whether you’re new to designing data visualizations or looking to enhance your skills, this is the perfect place to get started. You’ll learn how to use your creativity and intuition to find the insights in datasets, as well as basic data-analysis techniques, to create “enriched” data and choose the correct visual to communicate real meaning.

Data visualizations make big and small data easier for the human brain to understand, and visualization also makes it easier to detect patterns, trends, and outliers in groups of data. Good data visualizations should place meaning into complicated datasets so that their message is clear and concise.

Data visualization tools provide designers with an easier way to create visual representations of large data sets. When dealing with data sets that include hundreds of thousands or millions of data points, automating the process of creating a visualization makes a designer's job significantly easier.

A pivot table is a table of statistics that summarizes the data of a more extensive table. This summary might include sums, averages, or other statistics, which the pivot table groups together in a meaningful way. Pivot tables are a technique in data processing.

Conditional formatting is a feature in many spreadsheet applications that allows you to apply specific formatting to cells that meet certain criteria. It is most often used as color-based formatting to highlight, emphasize, or differentiate among data and information stored in a spreadsheet.

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What's inside

Syllabus

Course Overview
Spotting Data Relationships That Can Be Visualized
Choosing Which Relationships to Visualize
Interpolation, Extrapolation, and Outliers
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Transforming Data into Appropriate Visualizations

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches skills, knowledge, and/or tools that are highly relevant to industry
Develops professional skills or deep expertise in a particular topic or set of topics
Strong fit with a particular audience, either based on learners experience level, field, or interests
Examines x, which is highly relevant to y
Covers unique perspectives are ideas that may add color to other topics and subjects
If this course explicitly requires that this course be taken in serial with others as part of a series (note that if a course belongs to a series, but can still be taken alone, you do not need to create a color 2 remark)

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Designing Data Visualizations with these activities:
Review Data Visualization Techniques
Get a head start on the concepts of data visualization before jumping into the course materials.
Browse courses on Data Visualization
Show steps
  • Research different data visualization tools, such as Tableau, Power BI, and Google Data Studio.
  • Follow tutorials on how to use these tools to create basic visualizations.
  • Practice creating visualizations with your own data.
Connect with experienced data visualization professionals
Seeking guidance from experienced professionals can accelerate learning and provide valuable insights
Browse courses on Mentorship
Show steps
  • Identify and reach out to data visualization professionals on LinkedIn or other platforms
  • Request informational interviews or mentorship opportunities
  • Build relationships and learn from their experiences and advice
Review Data Visualization Basics
Review the fundamentals of data visualization to strengthen your foundational understanding and prepare for the course.
Browse courses on Data Visualization
Show steps
  • Read articles on data visualization principles and best practices.
  • Review online tutorials on basic data visualization tools and techniques.
  • Create a simple data visualization using a basic tool or software.
12 other activities
Expand to see all activities and additional details
Show all 15 activities
Read 'The Visual Display of Quantitative Information'
Gain valuable insights from Edward Tufte's classic work on data visualization principles and best practices.
View Beautiful Evidence on Amazon
Show steps
  • Read the book thoroughly, taking notes and highlighting important concepts.
  • Apply the principles you learn to your own data visualization projects.
Attend a Data Visualization Workshop
Attend a workshop led by an experienced practitioner to gain practical insights and expand your knowledge of data visualization techniques.
Show steps
  • Research and identify relevant workshops in your area.
  • Register for the workshop and prepare any necessary materials.
  • Actively participate in the workshop and ask questions.
Review basic data analysis techniques
Reviewing these foundational topics may help strengthen foundational data analysis skills to better understand visualization techniques
Browse courses on Data Analysis
Show steps
  • Study notes or textbooks from previous data analysis courses
  • Complete practice problems or exercises related to basic data analysis concepts
  • Review statistical formulas and concepts
Explore tutorials on data visualization tools
Hands-on practice using industry standard tools can help learners to better grasp visualization concepts
Browse courses on Data Visualization Tools
Show steps
  • Identify a specific data visualization tool to focus on
  • Find online tutorials or courses for that tool
  • Follow the tutorials and complete the exercises
  • Experiment with the tool on your own to create basic visualizations
Create a data visualization dashboard in Tableau
Tableau is a popular data visualization tool that can be used to create interactive dashboards. This activity will help you learn the basics of Tableau and how to use it to create your own data visualizations.
Show steps
  • Download and install Tableau Desktop
  • Import a dataset into Tableau
  • Create a visualization
  • Add interactivity to your visualization
  • Publish your dashboard
Participate in a data visualization discussion group
Engaging with peers in discussions can provide diverse perspectives and foster deeper understanding
Show steps
  • Find or join an online or in-person discussion group focused on data visualization
  • Participate actively in discussions, sharing insights and asking questions
  • Review and analyze different data visualizations shared by other members
Analyze and interpret data visualizations
Regular practice in analyzing and interpreting visualizations can improve learners' ability to draw meaningful insights from data
Browse courses on Data Interpretation
Show steps
  • Find various data visualizations from different sources
  • Observe and examine the visualizations carefully
  • Identify the key trends, patterns, or insights conveyed by the visualizations
  • Summarize and present the findings in a concise manner
Explore Online Tutorials on Advanced Data Visualization
Expand your skills by following online tutorials that cover advanced topics in data visualization, such as machine learning algorithms and interactive techniques.
Show steps
  • Identify areas where you want to enhance your data visualization skills.
  • Search for reputable online platforms and tutorials on those specific topics.
  • Follow the tutorials step-by-step and experiment with the techniques.
Create a data visualization dashboard
Creating an interactive dashboard allows learners to practically apply visualization skills to communicate data insights
Show steps
  • Gather and prepare a dataset for visualization
  • Choose appropriate visualization types for the data
  • Design and implement the dashboard using a data visualization tool
  • Refine and iterate on the dashboard based on feedback or analysis
Write a blog post about data visualization
Writing a blog post will help you solidify your understanding of data visualization and share your knowledge with others.
Show steps
  • Choose a topic for your blog post
  • Research your topic
  • Write your blog post
  • Edit and proofread your blog post
  • Publish your blog post
Design a Data Visualization Dashboard
Develop a fully functional data visualization dashboard using appropriate software or tools to present data in an engaging and informative way.
Show steps
  • Choose a dataset and select relevant metrics and dimensions.
  • Design the dashboard layout and user interface for intuitive navigation.
  • Implement interactive features such as filtering, sorting, and drill-down capabilities.
  • Test and refine the dashboard for usability and visual appeal.
Develop a data visualization portfolio
Creating a portfolio allows learners to showcase their skills, demonstrate their understanding, and build confidence
Browse courses on Case Studies
Show steps
  • Collect a range of data visualization projects and case studies
  • Create a platform or website to showcase the portfolio
  • Write descriptions and provide context for each project
  • Share the portfolio with potential employers or clients

Career center

Learners who complete Designing Data Visualizations will develop knowledge and skills that may be useful to these careers:
Data Visualization Designer
As a Data Visualization Designer, you will play a vital role in transforming complex data into visually appealing and informative representations. This course in Designing Data Visualizations will provide you with the foundational skills and techniques necessary to excel in this field. You will learn how to identify key patterns and trends in data, choose appropriate visualizations to communicate insights effectively, and avoid common pitfalls that can lead to misleading or ineffective visualizations. With the knowledge gained from this course, you will be well-prepared to create data visualizations that not only inform but also engage and inspire audiences.
Data Analyst
Data Analysts are responsible for examining large volumes of data to uncover hidden patterns and trends. This course in Designing Data Visualizations can provide you with the skills to effectively communicate your findings and insights to stakeholders. You will learn how to create clear and concise visualizations that present data in a way that is easy to understand and actionable.
Business Intelligence Analyst
As a Business Intelligence Analyst, you will be tasked with providing insights and recommendations to drive business decisions. This course in Designing Data Visualizations can help you develop the skills needed to effectively communicate data-driven insights to non-technical stakeholders. You will learn how to create visualizations that are visually appealing, easy to understand, and aligned with business objectives.
Data Scientist
Data Scientists use statistical and computational techniques to extract insights from data. This course in Designing Data Visualizations can provide you with the skills to effectively present your findings to stakeholders. You will learn how to create visualizations that clearly communicate complex data and models, enabling decision-makers to make informed decisions.
Report Writer
Report Writers are responsible for presenting data and information in a clear and concise manner. This course in Designing Data Visualizations can help you develop the skills needed to create visually appealing and informative reports. You will learn how to use data visualization techniques to effectively communicate key findings and insights.
User Interface (UI) Designer
UI Designers focus on the design and functionality of user interfaces. This course in Designing Data Visualizations can help you develop the skills needed to create visually appealing and user-friendly interfaces. You will learn how to use data visualization techniques to enhance the user experience and improve the overall effectiveness of applications and websites.
Marketing Analyst
Marketing Analysts use data to understand customer behavior and drive marketing campaigns. This course in Designing Data Visualizations can provide you with the skills to effectively communicate your findings to marketing teams and stakeholders. You will learn how to create visualizations that clearly communicate market research data and campaign results.
Product Manager
Product Managers are responsible for the development and management of products. This course in Designing Data Visualizations can help you develop the skills needed to effectively communicate product data and insights to stakeholders. You will learn how to create visualizations that clearly present product usage data, customer feedback, and market trends.
Financial Analyst
Financial Analysts use data to make investment decisions and provide financial advice. This course in Designing Data Visualizations can provide you with the skills to effectively communicate your findings to clients and stakeholders. You will learn how to create visualizations that clearly present financial data, market trends, and investment recommendations.
Sales Analyst
Sales Analysts use data to understand sales trends and identify opportunities. This course in Designing Data Visualizations can provide you with the skills to effectively communicate your findings to sales teams and stakeholders. You will learn how to create visualizations that clearly present sales data, customer profiles, and market trends.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Designing Data Visualizations.
This classic text explores the principles of data presentation and visual design. It emphasizes the importance of clear and concise visualizations that accurately convey information.
Offers a comprehensive overview of data visualization techniques, including both foundational concepts and practical applications. It is recommended for learners who seek a deep understanding of the field and wish to develop their skills in creating effective visualizations.
Delves into the cognitive and perceptual aspects of data visualization. It explores how the human brain processes visual information and provides guidelines for creating visualizations that are both effective and accessible.
Introduces ggplot2, a popular R package for creating visualizations. It provides a step-by-step guide to using ggplot2's grammar of graphics, enabling learners to create a wide range of visualizations from simple plots to complex dashboards.
Offers a collection of essays and articles from the popular data visualization blog, FlowingData. It covers a wide range of topics, including data storytelling, visual perception, and the use of color in visualizations.
Explores the ethical and responsible use of data visualization. It provides guidelines for avoiding misleading or inaccurate representations and emphasizes the importance of transparency and context.
Focuses on the art of communicating data effectively through storytelling. It provides valuable insights into how to craft compelling narratives that resonate with audiences and drive decision-making.
Focuses on D3.js, a JavaScript library for creating dynamic and interactive data visualizations. It covers the fundamentals of data visualization and provides hands-on examples for creating charts, maps, and other visualizations.
Provides a broader perspective on data science and its ethical implications. It explores the potential biases and limitations of data visualization and emphasizes the importance of critical thinking and responsible data practices.
This accessible book provides a simplified approach to data visualization. It covers basic concepts, common chart types, and design principles. It is suitable for beginners or those who need a refresher.

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