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Krisztina Szerovay and Gergely Szerovay

You'll learn how to consistently improve your design skills by continuously getting inspired by the offline & the digital world around you, and by building a habit around collecting design inspiration, analyzing UI designs and practicing our design craft.

I'll explain how to collect and analyze designs and practice designing user flows, layouts and UI elements: I will show you some effective techniques, my favorite resources, and I'm going to give you many-many practice activities. As a result, you'll have an approach or framework for train your designer eye on a daily basis.

Main topics

Read more

You'll learn how to consistently improve your design skills by continuously getting inspired by the offline & the digital world around you, and by building a habit around collecting design inspiration, analyzing UI designs and practicing our design craft.

I'll explain how to collect and analyze designs and practice designing user flows, layouts and UI elements: I will show you some effective techniques, my favorite resources, and I'm going to give you many-many practice activities. As a result, you'll have an approach or framework for train your designer eye on a daily basis.

Main topics

  • getting inspired by the offline & the digital world around you

  • collecting design inspiration

  • analyzing UI designs

  • practicing and experimenting

  • conducting UX audits (coming soon)

This course is for your if

  • you read a lot about design theory, but there is a gap between your theoretical understanding and practice, or

  • you completed a design bootcamp (or you are in the process of completing one) but you don't have a plan for developing your designer eye on a consistent basis, or you just simply

  • need a systematic approach to develop your skills

So if

  • You are in the process of getting into design or

  • You are a designer or researcher who wants to work on UI or visual design skills

  • You are a student who needs some guidance

  • You just simply want to train your designer eye,

I’m confident that you’ll greatly benefit from this course.

This course is NOT

  • This is not a comprehensive design curriculum, review what is included in the course before purchasing it.

  • I won't teach you how to use a certain design tool (e.g. Figma or Sketch). However, you'll find most of the practice activities inside a Figma file, so it is easier to complete the assignments if you have a Figma account (it is free).

  • The course is not about an end-to-end UX/UI design process.

My goal

I'm a design mentor and teacher with 10+ years of professional experience, and throughout my years I've noticed that many designers don't know how to develop their design (UX, UI and visual design) skills effectively. They attend a bootcamp or some online courses, then they don't really know how they can improve their design skillset.

I wish I had known these tactics and approaches when I was a beginner designer.

If you are searching for a comprehensive, A to Z design course, then this is not the one you are after. However, my suggestion is that you should still apply this as a complementary course (e.g. if you are in the process of completing a design bootcamp), I promise that you will find a lot of gems inside it.

My goal is to constantly improve the course material, the first update is going to be a new section about UX Audits.

Enroll now

What's inside

Syllabus

Introduction to the course

In this course intro lecture, I talk about these:

  • Who the course is for

  • My goal with the course

  • UI design is 95% learnable (and it is enough)

  • What I mean by a "designer eye"

  • My framework for training your designer eye

Read more

Before diving in, this short lecture explains how to apply the course Figma file:

  • This is where I set up all the practice activities for you

  • I also add a playground where you can collect inspirational design and experiment (e.g. with creating shadows, gradients etc.)

In this section we’ll focus on the world around us, the offline experiences.

To summarize my advice, you should also get inspired by the world around you.

Using your designer eye should become your natural way of being. Something you don’t have to think about or you don’t have to turn on.

I'll give you the example of noticing the great package design of Oatly.

It is a good exercise to look around and find examples for good and bad design. In this lecture, I explain how you should do this, and I also give you examples.

You can learn a lot by observing how controls of a physical object work.

Natural mapping means that you use spatial correspondence when you connect the control and the resulting function.

Digital products and services are places, too.

Where am I and what can I do here? This is what the user asks when she first uses a digital product.

In this lecture, I’m going to show you various inspiration sources

For instance, I love playing games, and I always pay attention to design decisions when I play a board game.

I’ll present Aeropark as an example for getting inspired by visiting a physical space. Aeropark is an open air aviation museum located next to the Budapest International Airport.

To sum up, look around, observe the world around you to get inspired, and document your process, you’ll never know when you’ll need that specific piece of inspiration.

In the following sections (starting with this one), we are going to zoom in to digital products and services, and in this section I'm going to talk about collecting design inspiration, like what you should collect, what are the main cases of collecting inspiration, what my advice is in terms of the workflow and how to add sketching to the mix.

So what should you collect and how should you collect it?

You should learn about existing design solutions and develop a design pattern knowledge. Btw. to put it simply, design pattern is a common solution to a problem in product design.

In this lecture, I tell you whaat you should collect more specifically (e.g. user flows, animations)

There are at least 3 cases of collecting design inspiration and training your designer eye.

  • one is a regular training, e.g. 30 minutes at the beginning of each day, so we can say it is a habit

  • it can happen spontaneously, too, e.g. you capture some interesting steps of a registration flow

  • it can be a research for specific needs, e.g. during a UI design or graphic design project or for an article.

This lecture is about the 2nd and 3rd case of collecting inspiration: the spontaneous and the specific need case.

In this lecture, I talk a bit about the different tools and also about the importance of findability.

In this lecture I would like to show you some more inspiration sources from the digital world around us.

One great way of collecting design inspiration is sketching out the part you like. I explain the benefits of this approach in this lecture.

To close this section about collecting design inspiration, I would like to remind you that doing research is very important.

In this third section we are going to move on to the next level: how to analyze the UI designs you find interesting?

Switching from your user mindset to your designer mindset is key.

In this lecture, I talk about asking why, and I illustrate it by a lot of real life examples.

Up until this point we looked at some UIs and observed some things, but of course you can do this in a systematic way, too.

I’d like to show you some techniques for analyzing layouts and content structures.

Blockframing is like lightweight wireframeing, you draw blocks and other basic shapes to indicate the main parts of a page or screen, like the main content areas, elements of the navigation system and the main user actions.

A good training for your designer eye: analyze something that’s language you don’t understand.

One great practice for training your designer eye is to do a little design crit session on your own.

Before analyzing some Wise screens, here are some of my favorite resources in the topic of analyzing UIs.

Let’s take a look at a real-life example of analyzing UI design.

It’s a great practice to analyze a well-documented design, since after your own analysis and thinking about the design intentions on your own, you can check out the actual design intent.

Let’s say our job is to design an empty state for the Transactions screen of our neobank mobile app. How would you go about it?

Naturally, I won’t show you the whole design process, only the collecting and analyzing design inspiration aspect.

In this first lecture of the section I give you a short intro and a little advice.

One great way of practicing UI design and paying attention to every little detail is doing some copywork, meaning that you take a design you like, and you recreate it.

To continue using Wise as an example from the previous section, I’ll show you how you can do some copywork easily, and then how can you tweak it an experiment with it.

Here are some more examples for experimenting and making some tweaks on a UI.

My next topic in this section is about using deliberate constraints while you experiment and practice.

In this lecture I show you some more techniques for experimenting.

In this final lesson of this section, I’ll talk about the importance of practicing and I’ll give you one more hands-on practice activity.

This lecture is about the intended topics of the UX audit section of the How to train your designer eye course.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Offers a framework for systematically developing a designer eye, which is valuable for those seeking structured skill improvement
Complements design bootcamps by providing a continuous learning plan, addressing a common need for ongoing skill development
Emphasizes inspiration from everyday surroundings, encouraging designers to observe and analyze design in both digital and physical spaces
Requires a Figma account to complete practice activities, which may pose a barrier for learners unfamiliar with the tool
Focuses on UI design analysis and inspiration gathering, rather than teaching a comprehensive end-to-end UX/UI design process
Explores design pattern knowledge, which helps learners develop a deeper understanding of common solutions in product design

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Reviews summary

Systematic approach to training designer eye

Based on the course description, this course provides a systematic approach to develop your designer eye and skills. It outlines techniques for collecting and analyzing design inspiration from both offline and digital sources, and provides practice activities to build a consistent habit. Key topics include analyzing UI designs and various practicing and experimenting methods like copywork. Learners should note this is not a comprehensive design curriculum, does not teach specific tools like Figma (though activities are in Figma), and is not an end-to-end UX/UI process. It targets individuals needing to bridge theory and practice or establish a skill development routine.
Practice exercises are in Figma, basic knowledge helps.
"you'll find most of the practice activities inside a Figma file, so it is easier to complete the assignments if you have a Figma account (it is free)."
"Before diving in, this short lecture explains how to apply the course Figma file: This is where I set up all the practice activities for you..."
"I won't teach you how to use a certain design tool (e.g. Figma or Sketch)..."
Offers hands-on exercises for applying concepts.
"...I'm going to give you many-many practice activities."
"This is where I set up all the practice activities for you [in the Figma file]..."
"In this final lesson... I’ll give you one more hands-on practice activity."
Offers concrete methods for analysis and practice.
"I'll explain how to collect and analyze designs and practice designing... I will show you some effective techniques, my favorite resources, and I'm going to give you many-many practice activities."
"techniques for analyzing layouts and content structures... Blockframing is like lightweight wireframeing..."
"One great way of practicing UI design and paying attention to every little detail is doing some copywork, meaning that you take a design you like, and you recreate it."
Provides a structured framework for daily improvement.
"You'll learn how to consistently improve your design skills by... building a habit around collecting design inspiration, analyzing UI designs and practicing our design craft."
"As a result, you'll have an approach or framework for train your designer eye on a daily basis."
"need a systematic approach to develop your skills"
Best for those bridging theory/practice or refining UI.
"This course is for your if... you read a lot about design theory, but there is a gap between your theoretical understanding and practice..."
"if you completed a design bootcamp... but you don't have a plan for developing your designer eye on a consistent basis..."
"You are a designer or researcher who wants to work on UI or visual design skills"
Focuses narrowly; not a full curriculum or tool guide.
"This is not a comprehensive design curriculum, review what is included in the course before purchasing it."
"I won't teach you how to use a certain design tool (e.g. Figma or Sketch)."
"The course is not about an end-to-end UX/UI design process."
"If you are searching for a comprehensive, A to Z design course, then this is not the one you are after."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to train your designer eye & develop your design skills with these activities:
Review Design Principles
Reviewing fundamental design principles will provide a solid foundation for analyzing and creating effective UI designs.
Show steps
  • Identify key design principles relevant to UI/UX.
  • Find online resources explaining each principle.
  • Take notes on how these principles apply to digital interfaces.
Review 'The Design of Everyday Things'
Reading this book will help you develop a critical eye for design flaws and appreciate well-designed interfaces.
Show steps
  • Read the book, focusing on the core principles of usability.
  • Identify examples of good and bad design in your daily life.
  • Relate the book's concepts to UI design examples.
Create a UI Design Inspiration Board
Creating an inspiration board will help you actively collect and categorize UI designs, fostering a habit of observation and analysis.
Show steps
  • Choose a platform (Pinterest, Figma, etc.).
  • Collect UI designs that you find visually appealing or effective.
  • Categorize designs by style, element, or purpose.
  • Add notes explaining why you find each design inspiring.
Four other activities
Expand to see all activities and additional details
Show all seven activities
UI Copywork Challenge
Practicing UI copywork will improve your attention to detail and understanding of design execution.
Show steps
  • Select a UI design to replicate.
  • Recreate the design using a design tool (Figma, Sketch, etc.).
  • Pay close attention to spacing, typography, and color.
  • Compare your version to the original and identify areas for improvement.
Review 'Refactoring UI'
This book provides practical tips and techniques for improving the visual design of user interfaces.
View Melania on Amazon
Show steps
  • Read the book, focusing on the practical tips and techniques.
  • Apply the book's advice to your own UI designs.
  • Experiment with different design approaches based on the book's recommendations.
Analyze a Mobile App's User Flow
Analyzing user flows will help you understand how users interact with an app and identify potential areas for improvement.
Show steps
  • Choose a mobile app with a clear user flow.
  • Map out the steps a user takes to complete a specific task.
  • Identify potential pain points or areas of friction.
  • Suggest improvements to the user flow.
Redesign an Existing Website's Homepage
Redesigning a website's homepage will allow you to apply your design skills to a real-world problem and showcase your creativity.
Show steps
  • Choose a website with a poorly designed homepage.
  • Identify the website's target audience and goals.
  • Create wireframes and mockups for the redesigned homepage.
  • Present your redesign and explain your design decisions.

Career center

Learners who complete How to train your designer eye & develop your design skills will develop knowledge and skills that may be useful to these careers:
User Interface Designer
A User Interface Designer focuses on the visual elements of a digital product, ensuring they are aesthetically pleasing and easy to use. This course emphasizing the importance of gathering inspiration from both offline and digital sources, which is directly applicable to a User Interface Designer's need to stay current with design trends and patterns. The course's attention to detail, such as analyzing user flows, layouts, and User Interface elements, helps a User Interface Designer refine their skills. The practice activities within a tool like Figma may provide an excellent way to hone those skills. Moreover, the course's guidance on collecting design inspiration and analyzing designs may benefit any User Interface Designer who wants to improve their skills in a systematic way.
Product Designer
A Product Designer is involved in the entire lifecycle of a product, from ideation to launch, with a strong emphasis on user-centered design. This course emphasizing inspiration and analysis directly supports a Product Designer's workflow. A Product Designer would find value in the systematic approach the course offers for developing their design skills and refining their aesthetic sense. Specifically, the techniques taught for collecting inspiration, analyzing user interfaces, and practicing design elements may help a Product Designer improve the quality and user experience of their products. Furthermore, the Product Designer will appreciate the focus on continuous learning and skill development.
Interaction Designer
An Interaction Designer focuses on how users interact with a digital product, aiming to make those interactions intuitive and enjoyable. Interaction designers would benefit from this course since it emphasizes the importance of getting inspired by the world around you. This approach aligns perfectly with the Interaction Designer's focus on understanding user behavior and creating seamless digital experiences. The course's techniques for analyzing User Interface designs, experimenting with layouts, and refining User Interface elements may improve the Interaction Designer's ability to create engaging and user-friendly interfaces. The focus on continuous learning and skill development may help an Interaction Designer stay on top of things.
Visual Designer
A Visual Designer crafts the overall aesthetic and visual elements of digital and print materials. This course may help a Visual Designer by teaching methods of analyzing UI design. It may also introduce ways to collect design inspiration. The course's focus on inspiration from both the offline and digital worlds aligns with a Visual Designer's need to maintain a broad understanding of visual trends. The course may provide a systematic framework for skill development that helps a Visual Designer refine their craft and elevate their design abilities consistently. A Visual Designer should consider taking this course to stay inspired.
Web Designer
A Web Designer plans and creates the visual appearance and usability of websites. This course may help a Web Designer stay current with design trends. The course's focus on both offline and digital design inspiration aligns with the broad range of influences that can inform effective web design. The structured approach to skill development that this course offers may encourage a Web Designer to refine their design abilities. The course activities, like analyzing user flows and layouts, may help a Web Designer build a stronger understanding of user interface principles and improve the appeal of websites.
Mobile App Designer
A Mobile App Designer specializes in designing user interfaces and experiences for mobile applications. This course may help a Mobile App Designer stay at the forefront of design aesthetics. By focusing on the analysis of user interfaces and the collection of digital inspiration, the course's curriculum may help a Mobile App Designer improve their understanding of mobile design patterns. The course's emphasis on skill development and continuous improvement may also encourage a Mobile App Designer to refine their abilities. A Mobile App Designer may find the tips about inspiration particularly useful.
User Experience Designer
A User Experience Designer focuses on the overall feel of a product, ensuring it is easy and enjoyable to use. This course may help a User Experience Designer strengthen their understanding of design thinking and visual communication which are two important aspects of User Experience design. By emphasizing the analysis of user flows and interface elements, this course builds a foundation for creating user-centered designs. Those who want to become User Experience Designers may find the course's framework for continuous improvement beneficial, as it encourages a proactive approach to skill development. The upcoming section on User Experience audits is another great reason to sign up.
Motion Graphics Designer
A Motion Graphics Designer creates animated visual effects for various media, bringing designs to life through movement and animation. This course may help a Motion Graphics Designer since it focuses on both digital and offline inspiration. The course's methods for analyzing user interfaces and layouts may translate into a stronger understanding of visual hierarchy and composition, important elements in motion graphics. The experimentation practices taught in this course may benefit a Motion Graphics Designer seeking to push creative boundaries and develop a unique visual style. The course will help Motion Graphics Designers stay inspired.
Art Director
An Art Director is responsible for the overall visual style and image of a project or brand. The Art Director may find this course useful in helping them stay inspired. By emphasizing the importance of getting inspired by both the offline and digital worlds, the course touches upon how to cultivate a broad understanding of design trends and aesthetic principles. The course's focus on analyzing User Interface designs and practicing design elements may also help the Art Director refine their visual sensibilities. As the course emphasizes continuous learning, an Art Director may find it helps them lead their team effectively.
User Experience Architect
A User Experience Architect designs the structure and flow of information within a digital product or service. Since this course emphasizes learning how to analyze user flows, a User Experience Architect may find this course useful. By teaching methods of analyzing user interface designs and understanding design patterns, this course may improve a designer's ability to create intuitive and efficient user experiences. The emphasis on continuous learning may help User Experience Architects stay up to date. The module on User Experience audits might be particularly beneficial.
Design Researcher
A Design Researcher investigates user needs and behaviors to inform design decisions. A Design Researcher may find this course useful because it teaches how to analyze user interfaces systematically. This course may give Design Researchers a toolkit for evaluating the usability and effectiveness of existing designs. The framework that this course offers for continuous skill refinement may help a Design Researcher improve their ability to translate research findings into actionable design insights. The planned module on User Experience Audits might also be highly relevant.
Information Architect
An Information Architect organizes and structures content in a way that is easy for users to navigate and understand. An Information Architect might find this course useful since it teaches methods to analyze content structures. By learning how to identify patterns in successful designs and understanding how users interact with information, this course may help the Information Architect improve the usability of digital products. The focus on continuous skill development may encourage an Information Architect to refine their approach to information organization. Taking this course may benefit your career goals.
Marketing Designer
A Marketing Designer creates visual assets for marketing campaigns across various channels. A Marketing Designer may find this course helpful because it teaches methods for collecting design inspiration. By learning how to analyze layouts and user interfaces, the course may help the Marketing Designer improve the effectiveness of their visual communications. The experimentation activities taught in this course may help a Marketing Designer develop innovative approaches to marketing design. Consider taking this course to give yourself a leg up in this competitive role.
Instructional Designer
An Instructional Designer creates learning materials and experiences, often in digital formats. An Instructional Designer might find this course useful because it teaches methods for collecting design inspiration. By learning how to analyze user interfaces and understand design patterns, the course may help the Instructional Designer create more engaging and effective learning materials. The emphasis on continuous experimentation may help the Instructional Designer develop innovative approaches to instructional design. Consider taking this course to boost your career.
Brand Designer
A Brand Designer develops the visual identity and overall aesthetic of a brand. A Brand Designer may find this course useful because it teaches methods to get inspired by the world around us. The course's focus on analyzing layouts and user interfaces may translate into a stronger understanding of visual communication, a key skill for brand designers. The experimentation exercises taught in this course may encourage a Brand Designer to push creative boundaries and develop memorable brand experiences. A Brand Designer should consider taking this course to gain knowledge.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to train your designer eye & develop your design skills.
Foundational text in the field of user-centered design. It explains the principles of good design through real-world examples, emphasizing usability and understanding. Reading this book will help you develop a critical eye for design flaws and appreciate well-designed interfaces. It is commonly used as a textbook in design courses.

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