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Belad Tech Academy

Are you ready to master the art of social media management — even if you have zero experience?

In this practical, beginner-friendly course, you’ll learn how to build a powerful online presence for any brand or business using Canva for design and ChatGPT for AI-powered content creation.

Whether you're a small business owner, a freelancer, a content creator, or a student, this course gives you real-world skills to manage social media pages, create engaging posts, and automate content — all without needing to be a designer or writer.

What You’ll Learn:

Read more

Are you ready to master the art of social media management — even if you have zero experience?

In this practical, beginner-friendly course, you’ll learn how to build a powerful online presence for any brand or business using Canva for design and ChatGPT for AI-powered content creation.

Whether you're a small business owner, a freelancer, a content creator, or a student, this course gives you real-world skills to manage social media pages, create engaging posts, and automate content — all without needing to be a designer or writer.

What You’ll Learn:

  • How social media marketing works and why it matters for businesses and brands

  • Setting up and managing Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and WhatsApp pages

  • Using Canva to design social media posts, logos, and branded templates

  • Writing engaging captions, video scripts, and post ideas using ChatGPT

  • Creating and managing content calendars with consistency and strategy

  • Automating posts using Meta Business Suite and other scheduling tools

  • Tracking your performance and improving engagement using platform analytics

  • Building a real-world portfolio and launching your social media career

Why This Course?

  • Step-by-step videos that walk you through every platform and tool

  • AI tools made simple: ChatGPT helps you write, plan, and brainstorm smarter

  • Design without stress: Learn Canva even if you have no design background

  • Projects and templates you can start using right away for your brand or clients

  • Flexible learning: Take the course at your pace, from your phone or laptop

By the end of this course, you'll not only understand how to manage social media — you’ll have the tools, templates, and confidence to do it like a pro.

Enroll now

What's inside

Learning objectives

  • Learn what social media management is and why it's important for businesses and brands.
  • Discover the key roles and responsibilities of a social media manager.
  • Learn the essentials of branding and how to create consistent visuals across platforms.
  • Use canva to design logos, social media templates, and brand kits.
  • Use chatgpt to define brand tone, voice, and content guidelines.
  • Write captions, post ideas, video scripts, and more with chatgpt.
  • Design high-quality visual content with canva, even if you’re not a designer.
  • Understand how to structure daily, weekly, or monthly content.
  • Strategically plan content across platforms using ai tools and templates.
  • Create and optimize facebook, instagram, twitter (x), tiktok, linkedin, whatsapp business, and youtube accounts.
  • Brand each page for a professional and consistent online presence.
  • Use meta business suite and chrome extensions to schedule posts in advance.
  • Save time by using automation tools and ai-driven content scheduling.
  • Learn what works best on each platform: facebook, instagram, whatsapp, x (twitter), tiktok, linkedin, and youtube.
  • Discover content types, ideal posting times, and engagement tactics.
  • Learn how to build community and respond to comments/messages using ai.
  • Use chatgpt to write polite, professional replies and call-to-action messages.
  • Use built-in analytics tools to track growth, reach, engagement, and conversions.
  • Learn how to adjust your strategy based on data insights.
  • Use canva to design short videos and reels.
  • Script and edit with the help of chatgpt and basic editing tools.
  • Complete real-life projects that can be used in job interviews or client pitches.
  • Get guidance on how to package your work as a portfolio or business offering.
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Syllabus

Introduction to Social Media Management
Roles and Certification Prep for a Social Media Manager
Tools You’ll Be Using: Canva, ChatGPT & More
Overview of Platforms AI Integration: Facebook, Instagram, X, LinkedIn, TikTok
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Career center

Learners who complete Social Media Management with Canva and ChatGPT will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social Media Management with Canva and ChatGPT.
Provides an exhaustive, highly structured framework for planning, executing, and evaluating cross-channel digital marketing initiatives. Simon Kingsnorth systematically dissects search optimization, programmatic media, content distribution, and automation workflows. It serves as an indispensable reference for practitioners seeking to build cohesive, revenue-aligned digital engines.
Articulates the seminal inbound philosophy that transformed digital customer acquisition from intrusive outbound interruption to magnetic content-led discovery. Brian Halligan and Dharmesh Shah unpack search visibility, blogging cadence, social reach, and lead nurturing. It offers founders and marketers a proven blueprint for sustainable organic growth.
Transforms content marketing into a radical customer-first framework centered on answering buyers questions with unvarnished transparency. Marcus Sheridan details how addressing cost, comparisons, and problems directly on your website dismantles friction, accelerates the sales pipeline, and builds enduring commercial trust.
Provides a comprehensive introduction to Canva, covering its interface, tools, and features for both free and Pro versions. It's an excellent starting point for high school students and beginners looking to gain a broad understanding of the platform. The book includes practical projects and case studies, making it a useful reference for getting started with various design tasks in Canva. It also touches on basic graphic design principles relevant to using the tool effectively.
Graph theory, game theory, and information cascades form the mathematical bedrock of modern social network analysis. Easley and Kleinberg explain homophily, strong and weak ties, PageRank, and viral diffusion dynamics with exceptional clarity for data scientists.
Comprehensive guide to writing in the digital age, essential for anyone creating content. It covers fundamental writing rules, grammar, style, and the process of content creation, production, and publishing. It's a valuable reference tool for improving writing skills across various online platforms. This book is commonly used by marketing professionals and is suitable for all levels, providing a solid foundation.
Programmatic data acquisition, social graph construction, and natural language processing come together through reproducible Python notebooks. Russell and Klassen demonstrate how to harvest public APIs, analyze community centrality, and extract entity relationships from messy user-generated streams.
Established the conceptual foundation of modern digital marketing by demonstrating that customer attention must be earned through explicit consent rather than bought through unwanted broadcast. Seth Godin introduces value-driven communication sequences that remain the bedrock of modern email marketing, inbound workflows, and retention campaigns.
Mathematical formulations of community detection, link prediction, influence maximization, and behavior analytics anchor this foundational reference. Zafarani, Abbasi, and Liu bridge network science and machine learning to model how information propagates across online populations.
Clarifies brand messaging by applying classical narrative architecture to digital customer journeys, positioning the user as hero and the brand as empathetic guide. Donald Miller supplies actionable templates to overhaul website copy, landing pages, and email funnels, eliminating confusing corporate jargon to substantially boost digital conversion rates.
Business intelligence and econometric modeling meet social listening in this applied guide to digital platform data. Kumar and Qiu examine how organizations quantify word-of-mouth impact, detect misinformation, and translate engagement metrics into operational decisions.
Provides a deep dive into the technical foundations and applications of ChatGPT. It is written by the leading researchers at OpenAI, the company that developed ChatGPT, and valuable resource for anyone who wants to understand the inner workings of ChatGPT.
A classic in marketing and branding that focuses on the concept of positioning your brand in the consumer's mind. is fundamental for understanding how to differentiate a brand in a crowded market and is highly recommended for a solid understanding of a core branding strategy.
Provides a comprehensive overview of content strategy, covering everything from planning and creation to delivery and measurement. It great resource for anyone who wants to learn more about the field.
This comprehensive guide to social media marketing covers everything from creating a strategy to measuring results.
Introduces the Bullseye framework to help teams systematically discover, test, and scale the most productive customer acquisition channels among nineteen distinct options. Gabriel Weinberg and Justin Mares emphasize rapid experimentation, channel metrics, and iterative validation, preventing growth teams from prematurely locking into ineffective channels.
This comprehensive guide to social media marketing covers everything from creating a strategy to measuring results.
Transformer-based embeddings, zero-shot classification, and neural topic modeling have revolutionized how analysts process millions of social posts. Alammar and Grootendorst provide visual, code-first instruction on clustering short-form text and extracting nuanced sentiment at scale.
This comprehensive guide to social media marketing covers everything from creating a strategy to measuring results.
Explores the principles that make ideas memorable and impactful. It outlines six key traits of 'sticky' ideas, providing valuable insights for crafting content that captures attention and is easily recalled. While not exclusively about content creation, its focus on communication and the human mind is highly relevant for creating engaging content. This book is excellent for enhancing the effectiveness of your messaging.
Given the increasing role of AI in content creation, this book explores how artificial intelligence tools can be used to enhance the content creation process. It covers topics like AI-powered writing assistants, video editing tools, and content optimization. is highly relevant for understanding contemporary topics and leveraging new technologies in content creation.
Strategic measurement frameworks help marketing and analytics teams move beyond vanity metrics to actionable attribution and brand health tracking. Goncalves outlines how to structure social listening taxonomies, benchmark campaign ROI, and communicate insights to stakeholders.
Outlines a comprehensive methodology for building a loyal, monetizable digital audience by producing high-value editorial content rather than transient advertisements. Joe Pulizzi shows marketers how to define a unique content niche, establish sustainable publication cadences, and engineer direct attribution models that tie storytelling to business growth.
Focuses on the factors that make content successful in the digital age, going beyond just creation to discuss distribution and influence. It provides strategies for getting your content seen and shared in a crowded online space. This book is particularly useful for understanding the dynamics of content reach and engagement in contemporary digital marketing.
Delves into the science behind why certain ideas, products, and behaviors become popular and spread. It provides a framework (STEPPS) for understanding social transmission, which is highly relevant for creating shareable content. While not solely about content creation, its insights into human psychology and virality are invaluable for content creators. This book is excellent for adding depth to understanding audience behavior.
Offers a concise and memorable set of principles for successful branding. It's an excellent resource for gaining a broad understanding of key branding concepts in an accessible format. While not a recent publication, its principles remain highly relevant.
End-to-end Python workflows walk practitioners through scraping social feeds, cleaning noisy text, and visualizing interaction graphs with NetworkX. Krystyanczuk and Chatterjee cover topic modeling, sentiment scoring, and audience segmentation across major social networks.
Bridges direct-response marketing fundamentals with contemporary software automation, CRM integration, and artificial intelligence capabilities. Dan Kennedy and Parthiv Shah provide practical architectures for automated lead segmentation, dynamic follow-up sequences, and customer reactivation campaigns that optimize conversion pipelines.
From a renowned storytelling expert, this book applies the principles of narrative to marketing and content creation. It explains how businesses can use compelling stories to connect with audiences and build lasting relationships. provides a deeper understanding of the power of storytelling in content and is valuable for creating more impactful narratives.
Demystifies modern artificial intelligence tools and large language models for marketing practitioners seeking operational efficiency and enhanced campaign performance. Mark Lamplugh presents hands-on strategies for automated content generation, predictive analytics, prompt engineering, and audience clustering to modernize everyday agency and in-house workflows.
Based on empirical research, this book challenges many traditional marketing and branding beliefs. It offers a data-driven approach to understanding how brands grow and is highly relevant for those seeking a contemporary, evidence-based perspective.
Seth Godin offers a different perspective on marketing, focusing on empathy and serving the needs of a specific audience. encourages content creators to produce work that matters to a defined group of people. It's a philosophical yet practical guide that helps redefine the purpose of content and marketing. This book is valuable for gaining a broader understanding of ethical and effective marketing through content.
Provides an agile playbook for modern omnichannel growth, showing performance marketers how to align organic content initiatives with paid acquisition funnels while safeguarding CAC in increasingly saturated digital channels.
Equips practitioners with the analytical rigor needed to extract actionable business intelligence from complex consumer data streams and digital marketing channels. Kevin Hartman covers data collection architectures, multi-touch attribution modeling, performance dashboards, and storytelling with metrics to ensure digital investments demonstrate measurable return.
Emphasizes the importance of building a dedicated audience and turning casual followers into 'superfans.' It provides strategies for engaging with your audience, building trust, and fostering a sense of community. This book is highly relevant for content creators looking to build a loyal following and create a sustainable business around their content.
Seven layers of social media analytics—text, networks, actions, hyperlinks, mobile, location, and search—provide a structured pedagogical taxonomy. Case studies and lab exercises equip students to align analytical techniques with concrete organizational goals.
Examines the next frontier of digital customer engagement by integrating physical and virtual touchpoints into cohesive, immersive brand experiences. Philip Kotler and co-authors explore spatial computing, augmented reality, conversational artificial intelligence, and omnichannel ecosystems, preparing strategic leaders for the future evolution of interactive marketing.
Challenges conventional thinking about competition and differentiation, urging brands to be truly different. It's a thought-provoking read for deepening understanding of strategic branding and escaping marketplace clutter.
Delivers a systematic operational checklist for executing technical and on-page search engine audits, guiding digital marketers through Core Web Vitals diagnostics, indexation hygiene, and algorithmic visibility recovery.
Lexicon-based and machine learning approaches to polarity detection gain accuracy when combined with social network homophily and relational context. Pozzi, Fersini, and Messina detail irony detection, emotion classification, and opinion mining across networked communities.
Effective copywriting is crucial for compelling content. provides practical techniques and formulas for writing persuasive copy that drives action. It's a valuable resource for content creators who need to write sales pages, emails, social media posts, and other marketing materials. This book useful reference tool for improving the persuasive power of your content.
Provides a clear and concise framework for understanding the relationship between business strategy and brand design. It's valuable for gaining a broad understanding of how these elements must align for effective branding. Marty Neumeier respected authority in the field.
Enterprise social intelligence programs require systematic governance, influencer identification, and crisis monitoring workflows. Kohirkar and Ganis demonstrate how analytics teams integrate unstructured social conversations with customer relationship management pipelines.
Explores the growing importance of influencer marketing in the digital landscape. It provides a comprehensive guide to working with influencers, building relationships, and leveraging their reach to amplify your content and brand message. Given the prevalence of influencer collaborations in modern content creation, this book offers highly relevant and contemporary insights.
Focuses on the specific challenges and opportunities of writing content online and capturing audience attention in a crowded digital space. It provides strategies for building a writing habit, finding your niche, and monetizing your online writing. This book is particularly useful for those focused on written content and building a career around it.
Explores how modern technology can be deployed to elevate the human customer experience across dynamic digital and physical touchpoints. Philip Kotler investigates predictive marketing, contextual advertising, and augmented intelligence, offering strategic guidelines for harmonizing technical automation with genuine emotional resonance.

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