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Bekhruzbek Ochilov, MCSI, PAGRC

В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: использование рекламного инструментария Twitter и настройка рекламной кампании в Twitter.

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В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: использование рекламного инструментария Twitter и настройка рекламной кампании в Twitter.

Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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Syllabus

Обзор проекта
В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: использование рекламного инструментария Twitter и настройка рекламной кампании в Twitter.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Сосредоточен на создании рекламных кампаний с Twitter, что важно в индустрии маркетинга
Подходит для начинающих специалистов по рекламе и маркетингу
Опытные преподаватели, которые являются экспертами в области маркетинга в социальных сетях
Краткий курс, который легко встроить в существующее расписание
Практический подход, который позволяет студентам применять знания немедленно

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Save Как создать рекламную кампанию в Twitter to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Как создать рекламную кампанию в Twitter with these activities:
Найти наставника
Получение дополнительного руководства и инструкций по рекламе в Twitter от опытного наставника может значительно улучшить ваши навыки.
Show steps
  • Определите свои цели наставничества
  • Свяжитесь с потенциальными наставниками
  • Установите четкие ожидания и график
Изучение и настройка Twitter Analytics
Используйте Twitter Analytics для измерения результатов своих рекламных кампаний и оптимизации их эффективности.
Browse courses on Twitter Analytics
Show steps
  • Познакомьтесь с интерфейсом Twitter Analytics
  • Изучите различные показатели, предоставляемые Twitter Analytics
  • Настройте пользовательские отчеты для отслеживания конкретных показателей
  • Используйте аналитику для улучшения своих рекламных кампаний
Show all two activities

Career center

Learners who complete Как создать рекламную кампанию в Twitter will develop knowledge and skills that may be useful to these careers:
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for developing and executing social media campaigns to promote a company's products or services. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns. You will learn how to use Twitter's advertising tools to target your audience, set your budget, and track your results.
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns across multiple channels, including social media. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader digital marketing strategy.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns to promote a company's products or services. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader marketing strategy.
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader social media strategy.
Advertising Account Manager
An Advertising Account Manager is responsible for managing advertising campaigns for clients. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns for your clients.
Public relations manager
A Public Relations Manager is responsible for managing a company's public relations. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader public relations strategy.
Event Marketing Manager
An Event Marketing Manager is responsible for planning and executing marketing campaigns for events. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your events.
Content Marketing Manager
A Content Marketing Manager is responsible for planning and executing content marketing campaigns. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your content.
Email Marketing Manager
An Email Marketing Manager is responsible for planning and executing email marketing campaigns. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to drive traffic to your email list.
Media Buyer
A Media Buyer is responsible for buying advertising space for their clients. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns for your clients.
Affiliate Marketing Manager
An Affiliate Marketing Manager is responsible for managing affiliate marketing campaigns. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your affiliate products or services.
Data Analyst
A Data Analyst is responsible for analyzing data to identify trends and patterns. This course can help you develop the skills you need to track and analyze the results of your Twitter advertising campaigns.
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to improve the effectiveness of marketing campaigns. This course can help you develop the skills you need to track and analyze the results of your Twitter advertising campaigns.
Business Analyst
A Business Analyst is responsible for analyzing business data to improve the efficiency and effectiveness of business operations. This course can help you develop the skills you need to track and analyze the results of your Twitter advertising campaigns.
Product Manager
A Product Manager is responsible for managing the development and marketing of products. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your products.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Как создать рекламную кампанию в Twitter.
Collection of essays by one of the most influential advertising executives of all time.

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