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Bekhruzbek Ochilov, MCSI, PAGRC
В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: использование рекламного инструментария Twitter и настройка рекламной кампании в Twitter.
Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.
Register for this course and see more details by visiting:
OpenCourser.com/course/72y1cn/kak
What's inside
Syllabus
Обзор проекта
В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: использование рекламного инструментария Twitter и настройка рекламной кампании в Twitter.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Сосредоточен на создании рекламных кампаний с Twitter, что важно в индустрии маркетинга
Подходит для начинающих специалистов по рекламе и маркетингу
Опытные преподаватели, которые являются экспертами в области маркетинга в социальных сетях
Краткий курс, который легко встроить в существующее расписание
Практический подход, который позволяет студентам применять знания немедленно
Save this course
Save Как создать рекламную кампанию в Twitter to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Как создать рекламную кампанию в Twitter with these
activities:
Найти наставника
Show steps
Получение дополнительного руководства и инструкций по рекламе в Twitter от опытного наставника может значительно улучшить ваши навыки.
Show steps
-
Определите свои цели наставничества
-
Свяжитесь с потенциальными наставниками
-
Установите четкие ожидания и график
Изучение и настройка Twitter Analytics
Show steps
Используйте Twitter Analytics для измерения результатов своих рекламных кампаний и оптимизации их эффективности.
Browse courses on
Twitter Analytics
Show steps
-
Познакомьтесь с интерфейсом Twitter Analytics
-
Изучите различные показатели, предоставляемые Twitter Analytics
-
Настройте пользовательские отчеты для отслеживания конкретных показателей
-
Используйте аналитику для улучшения своих рекламных кампаний
Show all two activities
Найти наставника
Show steps
Получение дополнительного руководства и инструкций по рекламе в Twitter от опытного наставника может значительно улучшить ваши навыки.
Show steps
Show steps
Show steps
- Определите свои цели наставничества
- Свяжитесь с потенциальными наставниками
- Установите четкие ожидания и график
Изучение и настройка Twitter Analytics
Show steps
Используйте Twitter Analytics для измерения результатов своих рекламных кампаний и оптимизации их эффективности.
Browse courses on
Twitter Analytics
Show steps
Show steps
Show steps
- Познакомьтесь с интерфейсом Twitter Analytics
- Изучите различные показатели, предоставляемые Twitter Analytics
- Настройте пользовательские отчеты для отслеживания конкретных показателей
- Используйте аналитику для улучшения своих рекламных кампаний
Show all two activities
Career center
Learners who complete Как создать рекламную кампанию в Twitter will develop knowledge and skills
that may be useful to these careers:
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for developing and executing social media campaigns to promote a company's products or services. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns. You will learn how to use Twitter's advertising tools to target your audience, set your budget, and track your results.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns across multiple channels, including social media. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader digital marketing strategy.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns to promote a company's products or services. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader marketing strategy.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader social media strategy.
Advertising Account Manager
Advertising Account Manager
An Advertising Account Manager is responsible for managing advertising campaigns for clients. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns for your clients.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public relations. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns as part of a broader public relations strategy.
Event Marketing Manager
Event Marketing Manager
An Event Marketing Manager is responsible for planning and executing marketing campaigns for events. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your events.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning and executing content marketing campaigns. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your content.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager is responsible for planning and executing email marketing campaigns. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to drive traffic to your email list.
Media Buyer
Media Buyer
A Media Buyer is responsible for buying advertising space for their clients. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns for your clients.
Affiliate Marketing Manager
Affiliate Marketing Manager
An Affiliate Marketing Manager is responsible for managing affiliate marketing campaigns. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your affiliate products or services.
Data Analyst
Data Analyst
A Data Analyst is responsible for analyzing data to identify trends and patterns. This course can help you develop the skills you need to track and analyze the results of your Twitter advertising campaigns.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to improve the effectiveness of marketing campaigns. This course can help you develop the skills you need to track and analyze the results of your Twitter advertising campaigns.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business data to improve the efficiency and effectiveness of business operations. This course can help you develop the skills you need to track and analyze the results of your Twitter advertising campaigns.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and marketing of products. This course can help you develop the skills you need to create and manage effective Twitter advertising campaigns to promote your products.
For more career information including salaries, visit:
OpenCourser.com/course/72y1cn/kak
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Как создать рекламную кампанию в Twitter.
Offers practical advice on how to use Twitter to achieve your business goals.
Classic in the field of marketing and provides a foundation for understanding the principles of marketing.
Save
Collection of essays by one of the most influential advertising executives of all time.
Provides a framework for understanding how disruptive technologies can impact businesses.
Provides a framework for understanding the challenges of marketing and selling new technologies to mainstream customers.
Provides a set of principles and practices for building successful startups.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/72y1cn/kak
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Effort
1 час
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Bekhruzbek Ochilov, MCSI, PAGRC
Language
Pусский
Good to know
Сосредоточен на создании рекламных кампаний с Twitter, что важно в индустрии маркетинга
Подходит для начинающих специалистов по рекламе и маркетингу
Опытные преподаватели, которые являются экспертами в области маркетинга в социальных сетях
Краткий курс, который легко встроить в существующее расписание
Практический подход, который позволяет студентам применять знания немедленно
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