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Lindsay Marsh

JUST ADDED.  The 35 Page Pdf Resource - The Guide to Digital Design. The Social Media Edition.  The future of design is digital. This course was designed to get graphic designers up to speed on the latest and greatest digitally focused projects so they can expand their skill-set and offer more services. This course is massive covering so many Digital design projects from social media, icon design, web design and more. Next, we conquer several popular digital design projects including creating several YouTube thumbnails that drive users to click through. We even create an entire social media campaign and talk about how to design for facebook, instagram. We even talk about creating display ads for websites so you can feel comfortable expanding your skillset to all types of digital ad creation.

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JUST ADDED.  The 35 Page Pdf Resource - The Guide to Digital Design. The Social Media Edition.  The future of design is digital. This course was designed to get graphic designers up to speed on the latest and greatest digitally focused projects so they can expand their skill-set and offer more services. This course is massive covering so many Digital design projects from social media, icon design, web design and more. Next, we conquer several popular digital design projects including creating several YouTube thumbnails that drive users to click through. We even create an entire social media campaign and talk about how to design for facebook, instagram. We even talk about creating display ads for websites so you can feel comfortable expanding your skillset to all types of digital ad creation.

Need to know how to create animated gifs using Photoshops Timeline feature? We will create an animated display ad from our previous campaign and add movement and animation. We will also learn how to create GIFS from imported video clips. Have you wanted to know how to create a compelling e-book cover? We will do just that and learn how to design for e-book covers. We talk about sizing, exporting and how to create a design that grabs the viewers attention. We will go over how to take hand written type and bring that into photoshop to use on our e-book and also learn how to work with other sketching apps to bring in hand written assets. We also create our own mock-up to display our final design.

A newly added project goes into more detail about how to create hand drawn assets in procreate or other sketching apps and how to bring them into Photoshop to create modern, dynamic campaigns that have style and a unique flair. Do you like to sketch or illustrate? I even created a step by step project where we take a pencil sketch and digitize it using Adobe Illustrators Pen Tool. Knowing how to digitize sketches is a big part of expanding your skill-set to the digital arena.

Icon design is at the center of any digital design projects. Icons can be used on websites, mobile apps, applications and more. Using a handy provided template we will create an entire cohesive icon set. We will learn how to use grids to create a thematic set and even learn how to add color and how to export our icons in all the right sizes for use everywhere.

After creating a simple, basic icon set we go even deeper to create a highly detailed Apple store App icon from scratch. We learn lots of tools, like how to use gradients to create a dimensional effect as well as the pattern tool and many more. We will learn how to export these files as well for use on the apple store as well as how to present our icon in a professional way. It is hard to teach digital design for graphic designers without including a few sections that focus on web design. We will learn what our role is as graphic designers in this space as well as how to prepare and export files for web design projects. We will learn from scratch Adobe Xd in a quick crash course. We will learn many aspects of strong web design and layout by creating a landing page together, step by step. We will even learn how to link our various pages to create a working prototype and learn some ways of how to export our files to the web developer.

Finally, we will conquer a basic front page website design for a travel company using Wordpress. We will learn the very basic of Wordpress and learn the very popular page building plug-in for Wordpress called Elementor to build out our webpage using video backgrounds, parallax images, icons, columns animated text and more. We use only the free version of Elementor so not purchases are bestiary to work through this course

Lastly, there are tons of downloadable resources in this class including pre-made templates for most of the projects. This includes Photoshop e-book, YouTube and social media templates and an icon set and app store icon template in Adobe Illustrator. This course is not for those students who have never been in Adobe Photoshop and Illustrator before but this class is general enough for most beginner level graphic designers who are interested in adding to their skillset. For those who have never opened the Adobe software before I suggest taking the Graphic Design Masterclass to get a leg up on the basic tools. This course assumes you have very basic working knowledge of Adobe Photoshop and illustrator and tools like Wordpress, Adobe Xd, Elementor page builder and more are taught from scratch so no prior experience is necessary. So are you ready to up your design game and add a whole new skill-set to your offerings? Are you ready to explore this essential side of design? See you in the first lesson.

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What's inside

Learning objectives

  • Learn a wide variety of digital design projects like icon design, website layout, digitizing sketches,social media campaign design, digital display ads,and more
  • Be able to create an entire icon set from start to finish, including how to prepare and export files
  • Be able to design a social media campaign from scratch
  • Feel comfortable working with, creating and exporting all types of digital images and assets
  • Learn the basics of wordpress and the elementor plug-in page building to create a simple front page of a website
  • Learn adobe xd from scratch and create a strong landing page design and working prototype
  • Learn adobe photoshop and illustrator tools like the warp tool, layering masks, content aware tool, pattern tool and more!
  • Learn digital design theory and how to design for social media, the web etc.
  • Be able to create an apple app store icon with full details including gold gradient effects and lighting effects
  • Be able to vectorize with the pen tool drawings and sketches
  • Learn how to create animated gifs and animated display ads using the timeline feature in adobe photoshop
  • Learn how to use procreate or other digital sketching apps to create custom brand assets
  • Create a dynamic social media campaign using hand drawn assets
  • Show more
  • Show less

Syllabus

Important!!! Course Guide + Downloadable Resources
Course Preview
Course Guide and Downloadable Resources
Digital Design Theory
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Introduction to Design For Digital
Social Media Design Theory
Design For the Web
Design for Accessibility
Effective Digital Layout Theory
Designing YouTube Thumbnails
YouTube Thumbnail Project
Part Two
Part Three
Double Exposure Thumbnail Project
Creating an Entire Social Media Campaign
Social Media Campaign - Facebook
Social Media Campaign - Facebook - part 2
Social Media Campaign - Facebook - part 3
Social Media Campaign - Facebook - Part 4
Social Media Campaign - Instagram
Social Media Campaign - Instagram - Part 2
Digital Display Ads
Student Project Challenge
Creating GIFS in Photoshop - Animated Display Ad Project
Animated GIFs in Photoshop - Getting Started
Animated GIFs in Photoshop - Working with photos
Animated GIFs in Photoshop - Exporting GIFS
EXTRA: Importing and creating GIFS from video clips
Creating an E-book Cover
Getting Started
Adding Shadows
Working with Hand Written and Digital Lettering
Typography and Exporting
EXTRA: Creating Your Own Mock-up
Creating and Digitizing Hand Drawn Assets
Sketching our assets in Procreate (arrows and letters) - Part 1
Sketching our assets in Procreate (arrows and letters) - Part 2
Creating a Dynamic Social Media Post using Our Assets
Creating a Dynamic Social Media Post using Our Assets - part 2
Digitizing A Hand Drawn Sketch
Setup Adobe Illustrator
Pen Tool Tracing
Adding Color
EXTRA: The Puppet Warp Tool
Creating an Entire Icon Set
Working with Grids
Icon Set Design - Part 2
Icon Set Design - Part 3
Icon Set Design - Part 4
Icon Set Design - Part 5
Icon Set Design - Part 6
EXTRA: Icon User Testing with a 5 year old
App Store Icon Project
Gold Bar Effect
Gold Dials
Exporting Our Files
Learn Adobe Xd and Create a Website Landing Page
Brand Assets
Creating Our Illustrations and Shapes
ADOBE XD - Beginner Level Training
Website Layout - Getting Started
Working with Photos
Landing Page Details
Pop up window
Prototype Mode
EXTRA: Working with Global Styles to Save Time
Exporting and testing our assets outside of Adobe Xd
Wordpress Website + Elementor Page Builder
Introduction to Building a Website
WORDPRESS - Crash Course
Getting Started with the Elementor Plugin
Header Video
Creating our Sections
Instagram photo Feature
3 Column Layout with Icons
Responsive Design - Working with multiple screen sizes
Bonus Lesson

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Multi-faceted course explores digital design principles, social media strategies, and UX theory
Suitable for beginner-level graphic designers seeking to expand their digital design skills
Hands-on projects cover diverse aspects of digital design, including icon design, social media campaigns, and website layout
Taught by experienced designer Lindsay Marsh, ensuring industry-relevant instruction
Requires familiarity with Adobe Photoshop and Illustrator, which may limit accessibility for complete beginners
Assumes basic knowledge of web design and content management systems like WordPress, potentially requiring additional learning for some students

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Design Masterclass For Graphic Designers with these activities:
Review Digital Design Basics
Reviewing the basics of digital design will prepare you to quickly pick up the concepts taught in this course.
Show steps
  • Read about the history of digital design.
  • Complete a crash course in digital imaging editing software.
Learn About Social Media Marketing
Become familiar with the principles of social media marketing. This will lay the foundation for the Social Media Design covered in this course.
Browse courses on Social Media Marketing
Show steps
  • Read articles about social media marketing.
  • Watch videos about social media marketing.
Read 'The Design of Everyday Things' by Don Norman
This book introduces the principles of user-centered design, which is essential for creating effective digital designs.
Show steps
  • Read the book.
  • Take notes on the key concepts.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group.
Joining a study groups allows you to connect with other students in the course, share ideas, and learn from each other.
Show steps
  • Find a study group to join.
  • Attend study group meetings.
Practice Digitizing Images
Learning to digitize images is a recurring theme in this course. Practice doing so offline to solidify your understanding.
Show steps
  • Choose an image to digitize.
  • Convert the image to a vector format.
Contribute to an Open Source Project
Contriubting to an open source project will provide you with experience working on real-world projects.
Browse courses on Open Source
Show steps
  • Find an open source project to contribute to.
Create a Digital Portfolio
This will provide you with a space to showcase and practice your design skills in the context of this course.
Browse courses on Digital Portfolio
Show steps
  • Choose a platform for your portfolio.
  • Create a layout for your portfolio.
  • Add your work to your portfolio.

Career center

Learners who complete Digital Design Masterclass For Graphic Designers will develop knowledge and skills that may be useful to these careers:
Graphic designer
Digital Design Masterclass For Graphic Designers is an in-depth course introducing graphic designers to the world of digital art. While a Graphic Designer may already be an expert in the creation of print materials, web design, and brand creation, this course features a number of new and unique skills, such as designing for social media, using a timeline feature in Photoshop to create animated display ads, and creating GIFs from imported video clips. By adding to their skill set, Graphic Designers can open their portfolio up to a wide range of clients who seek digital content.
Motion Graphics Designer
Digital Design Masterclass For Graphic Designers is a unique course tailored to the needs of a Motion Graphics Designer. It teaches essential skills for creating dynamic, visually appealing graphics that engage audiences and enhance the user experience. The course delves into techniques for designing animated display ads using Photoshop's timeline feature and creating GIFs from video clips. By mastering these skills, Motion Graphics Designers can expand their capabilities and create compelling visuals that captivate audiences across various platforms.
Illustrator
For Illustrators looking to expand their skillset and embrace the digital realm, Digital Design Masterclass For Graphic Designers offers a comprehensive and invaluable opportunity. This course delves into essential techniques for creating and enhancing digital illustrations, including the use of Adobe Illustrator's pen tool for digitizing hand drawn sketches. By mastering these skills, Illustrators can seamlessly integrate their traditional artistic abilities with digital technologies, enabling them to create captivating and dynamic illustrations for a wide range of digital platforms and applications.
UI/UX Designer
Digital Design Masterclass For Graphic Designers is a comprehensive course that will help UI/UX Designers learn new skills and expand their offerings to a wider range of prospective clients. This course not only teaches foundational skills of digital art, such as the creation of icons, social media campaigns, and display ads, it also helps designers learn how to create these products from scratch. UI/UX Designers who take this course will learn how to use tools such as Adobe Illustrator, XD, and Photoshop, to create mock-ups, wireframes, and interactive prototypes.
Content Creator
For Content Creators seeking to enhance their visual storytelling capabilities, Digital Design Masterclass For Graphic Designers offers a comprehensive and empowering learning experience. This course provides training in creating visually compelling content for social media campaigns, designing effective digital display ads, and mastering the art of e-book cover design. By incorporating these skills into their content creation process, Content Creators can elevate their storytelling, engage audiences more effectively, and create a lasting impact.
Social Media Manager
Digital Design Masterclass For Graphic Designers is a valuable resource for Social Media Managers looking to elevate their visual content creation skills. This course provides a comprehensive overview of digital design principles, with a focus on creating engaging and shareable content for social media platforms. By mastering the techniques taught in this course, Social Media Managers can design eye-catching visuals that capture attention, increase engagement, and drive brand awareness.
Creative Director
Digital Design Masterclass For Graphic Designers is an invaluable resource for Creative Directors seeking to expand their knowledge and skills in digital design. This course provides comprehensive training in various aspects of digital art creation, including social media campaign design, digital display ads, and e-book cover design. By taking this course, Creative Directors can gain a deeper understanding of the technical and creative processes involved in digital design, enabling them to effectively lead and inspire their teams to produce exceptional work.
Art Director
Digital Design Masterclass For Graphic Designers provides Art Directors with an unparalleled opportunity to delve into digital art creation. Geared towards graphic designers, this course covers a wide range of topics from social media campaign design and digital display ads to creating e-book covers and digitizing hand drawn assets. By taking this course, Art Directors can enhance their ability to guide and oversee the creation of digital art, ensuring that projects align with the overall creative vision and brand identity.
Digital Product Designer
Digital Design Masterclass For Graphic Designers can be a valuable asset for Digital Product Designers looking to expand their skillset and enhance their understanding of user-centered design. This course provides comprehensive training in creating visually compelling content for social media campaigns and digital display ads, as well as designing effective e-book covers. By gaining proficiency in these areas, Digital Product Designers can develop a deeper understanding of user needs and preferences, enabling them to create more intuitive and engaging digital products.
Web Designer
As the realm of digital design continues to expand, Digital Design Masterclass For Graphic Designers offers Web Designers the opportunity to gain a wide range of skills to build a strong foundation in digital design. Students of this course will learn how to create a landing page, a prototype, and export files to a web developer. A crucial part of a Web Designer's job is creating visual elements that not only look good but also work seamlessly on a website. This course will help Web Designers create high-quality, aesthetically-pleasing visual representations that will attract clientele.
Interaction Designer
For Interaction Designers seeking to enhance their visual communication skills, Digital Design Masterclass For Graphic Designers offers a valuable learning experience. This course provides comprehensive training in creating visually compelling content for social media campaigns and digital display ads, as well as designing effective e-book covers. By mastering the techniques taught in this course, Interaction Designers can create more visually appealing and engaging interactions, enhancing the overall user experience of digital products.
Digital Marketing Specialist
For Digital Marketing Specialists seeking to enhance their visual storytelling skills, Digital Design Masterclass For Graphic Designers provides a comprehensive foundation. This course offers training in creating visually compelling content for social media campaigns, designing effective digital display ads, and mastering the art of e-book cover design. By incorporating these skills into their marketing strategies, Digital Marketing Specialists can create visually impactful campaigns that resonate with audiences and drive conversions.
Visual Designer
Digital Design Masterclass For Graphic Designers can be a useful resource for Visual Designers looking to expand their digital design skills and knowledge. This course provides comprehensive training in creating visually compelling content for social media campaigns and digital display ads, as well as designing effective e-book covers. While it does not focus specifically on advanced visual design techniques, the foundational principles taught in this course can enhance Visual Designers' understanding of digital design and enable them to create more visually impactful and engaging experiences.
UX Writer
Digital Design Masterclass For Graphic Designers offers UX Writers the opportunity to develop a foundational understanding of digital design principles and their application in user experience (UX) writing. This course provides comprehensive training in creating visually compelling content for social media campaigns and digital display ads, as well as designing effective e-book covers. By gaining proficiency in these areas, UX Writers can enhance the visual appeal of their written content, making it more engaging and user-friendly for target audiences.
Front-End Developer
Digital Design Masterclass For Graphic Designers may be a useful resource for Front-End Developers seeking to bridge the gap between design and development. This course offers a comprehensive overview of digital design principles and techniques, with a focus on creating visually appealing and user-friendly interfaces. While it does not provide in-depth technical training in front-end development, the knowledge gained from this course can enhance Front-End Developers' understanding of design principles and enable them to collaborate more effectively with designers.

Reading list

We've selected 17 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Design Masterclass For Graphic Designers.
This well-written book provides comprehensive overviews of essential concepts and techniques used by digital artists and graphic designers. The book has many ideas, concepts, and theory explanations not covered by the course. A good reference to have on hand for those interested in expanding their knowledge of digital design tools and theory.
Provides a comprehensive overview of the field of digital design, covering topics such as user experience design, web design, and mobile design. It would be a valuable resource for students who want to learn more about the theoretical and practical aspects of digital design.
This easy to understand how-to guide is an excellent resource for someone wanting to learn the basics of social media marketing. Since the course has a module on designing social media campaigns, this book can give learners more context and insight on how their designs can be applied in social media marketing.
Comprehensive guide to user experience design. It covers topics such as user research, prototyping, and testing. It would be a valuable resource for students who want to learn more about the process of designing user-centered products and services.
Is an encyclopedia of practical advice, tools, and methods that UX professionals around the globe use in their work. Given the course does not cover UX theory or User Interface Design, this book good fit to expand the learner's knowledge of those topics.
This classic book discusses crafting user-centered websites and mobile interfaces. If the course lacked discussion of web design theory and usability, this book would be a good supplemental read. As these ideas are at least partially covered in the course, it may be more useful for web design focused learners.
Provides a comprehensive overview of web design, with a focus on accessibility. It covers topics such as HTML, CSS, and JavaScript. It would be a valuable resource for students who want to learn more about the technical aspects of web design.
Concise guide to JavaScript, the language used to add interactivity to web pages. It covers topics such as variables, functions, and objects. It would be a valuable resource for students who want to learn more about the technical aspects of web development.
Comprehensive guide to responsive web design, the approach to designing websites that are optimized for all devices. It covers topics such as media queries, flexible layouts, and adaptive images. It would be a valuable resource for students who want to learn more about the technical aspects of web design.
Introduces the concept of atomic design, a methodology for creating modular, reusable web components. It covers topics such as atomic elements, molecules, and organisms. It would be a valuable resource for students who want to learn more about the design process and how to create scalable, maintainable web applications.
Provides a comprehensive overview of design systems, the frameworks that help teams create consistent, reusable design components. It covers topics such as style guides, component libraries, and version control. It would be a valuable resource for students who want to learn more about the process of creating and maintaining design systems.
Explores the psychological principles that influence how users interact with websites. It covers topics such as attention, perception, and memory. It would be a valuable resource for students who want to learn more about the human factors involved in web design.
Practical guide to design for non-designers. It covers topics such as choosing colors, fonts, and layouts. It would be a valuable resource for students who want to learn more about the basics of design.
Classic in the field of data visualization. It provides a comprehensive overview of the principles of data visualization, such as charts, graphs, and maps. It would be a valuable resource for students who want to learn more about the art and science of data visualization.
Comprehensive guide to CSS3, the latest version of the Cascading Style Sheets language. It covers topics such as selectors, properties, and values. It would be a valuable resource for students who want to learn more about the technical aspects of web design.
Comprehensive guide to interaction design, the process of designing interactive products and services. It covers topics such as user research, prototyping, and testing. It would be a valuable resource for students who want to learn more about the process of designing user-centered products and services.

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