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Susmita Dutta and Ash Akshay Goel

Product Design Using Design Thinking 3.0 - The #1 BEST-SELLING Product Design Course. (with over 900 ratings)

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Product Design Using Design Thinking 3.0 - The #1 BEST-SELLING Product Design Course. (with over 900 ratings)

>> Products look better than ever, interfaces feel intuitive, and companies are hiring designers at an increasing rate. But, the designer’s role has been changing over the last few years. It’s no longer enough to iterate and understand your user, instead in today’s world, designers should be able to do both – identify problems and build solutions, which will increase their worth by at least 10 times for any company. When you can do both, you can do things that no one else can do and you will be a unique asset to your company.

There’s a shift underway in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design for a better user experience. This new approach is in large part a response to the increasing complexity of modern technology and modern business.  

Most people don't think about how poorly designed everyday interactions are until they learn the principles of good design and user experience, many of which are not intuitive. You don't need to be born thinking about this stuff in order to become a successful designer, it's a skill that can be developed like anything else. Passion often follows knowledge and expertise.   

In this course, I have explained the entire design process which when integrated into your product can create an amazing user experience. You will also learn to approach a problem in a systematic manner. Working in a series is the most important stage of the design process. The ability to experiment, value and learn from mistakes, and build on the experience achieved is the hallmark of the truly successful and creative individual, whatever the field.    

So, what are you waiting for??

Get Enrolled and start your journey today…

Happy learning my dear friends. See you in the course

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What's inside

Learning objectives

  • Learn the top business principles behind product design
  • Develop the mindset, skillset, and toolset of designers, artists, and innovators
  • In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs
  • Learn how to generate ideas to seed your innovation ecosystem
  • Practical steps for design and process to ensure your product is used regularly

Syllabus

INTRODUCTION

As you must have already guessed, this course is all about creating new products. Although this definition tends to oversimplify, in reality, product design is actually a broad concept which encompasses a systematic generation and development of ideas that eventually leads to the creation of new products. Design experts work on concepts and ideas, eventually turning them into tangible products and inventions.

In this course, I have explained the entire design process which when integrated into your product can create an amazing user experience. You will also learn to approach a problem in a systematic manner. Here, I have also talked about how aspects like color, texture, usage of space and etc can be used wisely to take your product to the next level.

Once, you have completed the course, I am confident that you will be able to design a successful product for yourself or for your organisation.


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What To Expect In The Course
Steps for Using the Course and Getting More Help!
DESIGN PROCESS
How Design Process Works
Design Step I - DEFINE
Design Step II - COLLECT INFORMATION
Design Step III - BRAINSTORMING
Design Step IV - DEVELOPING SOLUTIONS
Design Step V - FEEDBACK
Design Step VI - IMPROVE and BUILD PRODUCT
Application Of Design Thinking - Part I
Application Of Design Thinking - Part II
Your Opinion Matter!
CHARACTERISTICS OF DESIGN
Input and the start point of design
Outcome and results of design
Understanding Of Design Space
Transformation Of Data
Generation Of New Ideas
Problem Solving and Decision Making
Satisfying and Discovering Constrains
Evolution and Optimization
PRINCIPLES OF DESIGN
Introduction to the Principles Of Design
Design Principle I - BALANCE
Understanding the Symmetrical Balance
Design Principle II - PROPORTION
Design Principle III - EMPHASIS
Design Principle IV - MOVEMENT
Design Principles V-VI - PATTERN and RHYTHM
Design Principle VII-VIII - VARIETY and HIERARCHY
Design Principle IX-X - SIMILARITY, CONTRAST and UNITY
Our Goal and Your Support!
ELEMENTS OF DESIGN
Introduction to the Elements Of Design
Usage Of Colors in Design
Usage Of Point and Line in Design
Usage Of Shape and Texture in Design
Usage Of Space in Design
Usage Of 'Form' in Design
Application Of Design Process
Application Of Design Process - Part I
Application Of Design Process - Part II
Test Your Learning!
Top 3 learning from the course?
Certificate of Completion!

Thank You For Completing the Course

Happy Learning!

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Ultimate Guide to Product Design: Design Thinking Approach with these activities:
Review Core Design Principles
Reinforce your understanding of fundamental design principles before diving into the course. This will provide a solid foundation for understanding the design thinking process.
Browse courses on Design Principles
Show steps
  • Review definitions of each design principle.
  • Find examples of each principle in everyday objects.
  • Sketch examples of each principle.
Review 'Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days'
Explore a structured approach to design thinking with a focus on rapid prototyping and testing. This book complements the course by providing a concrete methodology for applying design principles.
Show steps
  • Read the book, paying attention to the five-day sprint process.
  • Identify opportunities to apply the sprint process in your own projects.
  • Consider how the sprint process can be adapted to different contexts.
Review 'The Design of Everyday Things'
Supplement your learning with a classic text on user-centered design. This book will provide a deeper understanding of the principles discussed in the course.
Show steps
  • Read the book, focusing on key concepts like affordances and signifiers.
  • Take notes on examples of good and bad design from the book.
  • Relate the book's concepts to your own experiences with product design.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice Brainstorming Techniques
Improve your brainstorming skills through regular practice. This will help you generate more creative and innovative ideas.
Show steps
  • Choose a design challenge or problem.
  • Set a timer for 10 minutes and brainstorm as many ideas as possible.
  • Evaluate your ideas and identify the most promising ones.
  • Repeat this exercise regularly to improve your fluency and flexibility.
Create a User Persona
Develop a deeper understanding of your target audience by creating a detailed user persona. This will help you design products that meet their specific needs and preferences.
Show steps
  • Research your target audience and gather data about their demographics, behaviors, and motivations.
  • Create a fictional character that represents your target audience.
  • Give your persona a name, background, and goals.
  • Use your persona to guide your design decisions.
Create a Design Thinking Case Study
Deepen your understanding of design thinking by analyzing a successful product design case study. This will help you identify the key elements of a well-designed product.
Show steps
  • Choose a product that exemplifies good design thinking.
  • Research the design process behind the product.
  • Write a case study outlining the key design decisions and their impact.
  • Present your case study to peers for feedback.
Redesign an Existing App
Apply the design thinking process learned in the course to a real-world problem. This project will solidify your understanding of each step in the process.
Show steps
  • Choose an app you find frustrating or poorly designed.
  • Define the problem you want to solve with the redesign.
  • Collect information about users and their needs.
  • Brainstorm solutions and develop prototypes.
  • Gather feedback and iterate on your design.

Career center

Learners who complete Ultimate Guide to Product Design: Design Thinking Approach will develop knowledge and skills that may be useful to these careers:
User Experience Designer
User experience designers focus on making products usable, enjoyable, and accessible. They conduct user research, create wireframes and prototypes, and test designs to ensure a positive user experience. The course will enhance a user experience designer's ability to create user-centered designs, as it discusses the design process and how to approach problems in a systematic manner. A user experience designer benefits from the course's emphasis on understanding user behavior and building products that cater to core human needs. The course's instruction on design principles, elements, and the importance of user feedback can help a user experience designer create excellent designs.
Interaction Designer
Interaction designers focus on how users interact with a product or system. They design the user interface to be intuitive, efficient, and enjoyable to use. Interaction design requires a focus on the principles of good design and user experience, many of which are not intuitive. This course's lessons on elements of design, principles of design, and the design process directly support the work of an interaction designer. The course also talks about how aspects like color, texture, usage of space, and form can be wisely used to take your product to the next level. An interaction designer will find these teachings very helpful.
Product Manager
A product manager drives the strategy, roadmap, and execution of a product. They need to deeply understand user needs and market trends to guide product development. This course emphasizes a systematic approach to problem-solving, which directly benefits a product manager's ability to define product requirements and prioritize features. The focus on user experience and incorporating design principles outlined in the course directly enhances a product manager's ability to advocate for the user and build successful products. Furthermore, its coverage of idea generation and the design process is valuable for any product manager.
User Interface Designer
A user interface designer specializes in the visual design and layout of digital products. They are responsible for creating aesthetically pleasing and intuitive interfaces that enhance the user experience. This course helps a user interface designer by covering elements of design such as color, space and form. The course's teaching on design principles will also aid in creating interfaces that are balanced and harmonious. When a user interface designer understands user behavior, they can develop interfaces catering to core human needs. The lessons on design steps, from defining the problem to gathering feedback, can help a user interface designer build great interfaces.
Usability Analyst
A usability analyst evaluates the usability of products and systems through testing and analysis. They identify usability issues and recommend improvements to enhance the user experience. A usability analyst can benefit from this course by understanding the design process and how to create an amazing user experience. The course's teaching on the importance of user feedback, the application of design processes, and characteristics of design directly benefit a usability analyst's ability to do their work. The course's instruction on design principles and elements is also helpful.
Design Researcher
A design researcher conducts research to understand user needs, behaviors, and motivations. They use research findings to inform the design process and ensure that products are user-centered. The course helps a design researcher by providing instruction on the importance of collecting information and feedback. The course explains the entire design process which when integrated into your product can create an amazing user experience. The course's coverage of the psychology behind what drives user behavior helps a design researcher develop insights.
Product Owner
A product owner is responsible for maximizing the value of a product resulting from the work of the development team. They manage the product backlog, define user stories, and prioritize features based on business value and user needs. The teaching on product design and design thinking in this course is hugely beneficial to a product owner. A product owner benefits from lessons about how to approach problems systematically. Product owners will also benefit from the course's explanation of the design process that when integrated into your product can create an amazing user experience.
Design Strategist
A design strategist uses design thinking principles to solve business problems and create new opportunities. Design strategists work closely with business stakeholders to develop and implement design-led strategies that drive innovation and growth. This course helps a design strategist by teaching a systematic approach to problem solving and emphasizing the importance of user experience. The course's detailed coverage of the design process from idea generation to product improvement provides a perfect foundation for a design strategist. The course's focus on understanding user behavior also provides the insights necessary to develop effective design strategies.
Information Architect
Information architects organize and structure information within a product or system to make it easy for users to find what they need. They create sitemaps, wireframes, and navigation systems. The course teaches the design process and emphasizes the importance of a systematic manner. The course's instruction on transforming data, generating new ideas, and problem solving is particularly relevant to an information architect. With an understanding of design elements and principles taught in the course, an information architect can create effective systems.
Innovation Manager
An innovation manager fosters a culture of innovation within an organization and guides the development of new products and services. They identify opportunities for innovation, facilitate brainstorming sessions, and manage the innovation process. This course is extremely helpful for an innovation manager. This is because innovation managers will learn how to generate new ideas, how to approach a problem in a systematic matter, and how to effectively use design processes. Its coverage of business principles behind product design will also help the innovation manager develop successful products and create an amazing user experience.
Design Consultant
A design consultant advises organizations on how to use design thinking to improve their products, services, and processes. Often a master's degree is required. They assess design needs, develop design strategies, and implement design solutions. This course teaches a systematic approach to problem solving. The course's coverage of the entire design process, from defining problems to improving the existing product, provides the consultant with a framework for effective design consulting. The course's focus on understanding user behavior helps the design consultant create effective strategies and solutions.
Product Marketing Manager
A product marketing manager is responsible for the go-to-market strategy of a product. They understand the target audience, develop product positioning and messaging, and launch new products. The systematic generation and development of ideas taught in the course is hugely beneficial to a product marketing manager. The course talks about how aspects like color, texture, usage of space and etc can be used wisely to take your product to the next level. The product marketing manager can also cater to core human needs using lessons from the course.
Entrepreneur
An entrepreneur identifies opportunities and creates new businesses or products. They need to be able to generate ideas, design and develop products, and bring them to market. This course can help the entrepreneur approach a problem in a systematic manner. The course explains the entire design process which when integrated into your product can create an amazing user experience. The teachings on how to generate ideas and develop solutions will also be valuable for any entrepreneur.
Human Factors Engineer
Human factors engineers apply knowledge of human capabilities and limitations to the design of products, systems, and work environments. Often a master's degree is required. They aim to optimize human performance, safety, and satisfaction. This course may be helpful for human factors engineers, as the course teaches to approach a problem in a systematic design. The course touches on how to generate new ideas. The course's coverage of the psychology behind what drives user behavior may also be useful.
Industrial Designer
Industrial designers create the form and function of manufactured products. They consider aesthetics, usability, and manufacturability in their designs. This course may be useful as it teaches aspects like color, texture, usage of space etc. Also, the lessons on design elements and principles may be helpful. Industrial designers consider usability, and this course touches on usability. However, the fit is not as strong as other roles because this course approaches product design from a software perspective.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Ultimate Guide to Product Design: Design Thinking Approach.
Foundational text in the field of user-centered design. It provides a deep dive into the principles of good design and how to apply them to create usable and enjoyable products. It is commonly used as a textbook in design courses and is highly recommended for anyone interested in product design.
Provides a practical framework for quickly prototyping and testing new product ideas. It offers a structured approach to design thinking that can be applied in a variety of contexts. This book valuable resource for anyone looking to accelerate their product development process.

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