We may earn an affiliate commission when you visit our partners.
Course image
Robert Gray

Course 4 presents an overview of cognitive capacities and limitations. You will distinguish between different types of attention, compare and contrast different types of memory, identify the most common strategies and heuristics humans use for decision making and problem solving.

Enroll now

What's inside

Syllabus

Building upon the knowledge gained from Course 3, we now delve into the cognitive aspects of human factors in Course 4: Cognitive Capacities & Limitations. Throughout this course, we will explore different types of attention, memory, decision-making strategies, and problem-solving techniques. By understanding the limitations in attentional capacity and decision-making strategies, we can gain insights into how they contribute to human error. This knowledge will empower us to design systems and interfaces that accommodate these cognitive limitations and optimize human performance.
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Examines human cognitive capacities and limitations, which is standard knowledge in user experience and human factors engineering
Taught by Robert Gray, who is recognized for their work in cognitive science
Explores constraints, heuristics, and strategies in decision-making, which are critical skills for many roles
Builds on the foundation from Course 3, suggesting a logical progression of topics in a larger course or series
Teaches topics applicable to a variety of fields, including system and interface design
Requires prerequisite knowledge from previous course in the series

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Reviews summary

Human cognition, memory, & decision-making overview

According to students, this course offers a well-structured and foundational understanding of human cognitive capacities and limitations. Many learners found the content, particularly on attention, memory, and decision-making heuristics, to be incredibly clear and directly applicable to fields like UX design and product management. The instructor's explanations are engaging, and the quizzes effectively reinforce learning. However, some learners noted the course is highly theoretical, with a limited focus on hands-on application, and certain modules, like motor control, felt less cohesive or rushed. While mostly positive, a few reviews mention dated readings or inactive forum discussions. Overall, it's a valuable stepping stone for those seeking a strong theoretical grounding.
Offers a solid introduction to human cognitive functions.
"A solid introduction to cognitive capacities."
"It provides a good foundation, but be prepared to do your own research for application."
"This course is well-designed for a broad audience. It offers a comprehensive overview of human cognitive functions."
"I gained a robust foundational understanding of human cognition, which was a valuable stepping stone for my career."
Complex theories are clearly explained and highly relevant.
"This course was an eye-opener! The modules on attention and memory were incredibly well-structured and easy to follow. I particularly enjoyed how they broke down complex theories into understandable chunks."
"The section on decision-making heuristics was particularly insightful and directly applicable to my work in product management."
"The information was presented very clearly, and I appreciated the practical examples. The pacing was just right, and the quizzes helped solidify my understanding."
"I found the concepts, especially attention, memory, and decision-making, highly relevant and easy to grasp, making them useful for my professional growth."
Some supplementary materials might be outdated.
"Also, some of the older readings felt a bit dated."
"I wish there were more updated resources or supplementary materials."
"The provided readings, though informative, could benefit from more current research and examples."
Some course modules feel rushed or less integrated.
"While the content was strong, some parts felt a bit rushed, especially the motor control module, which could have used more depth."
"While the topics covered are relevant, the course felt disjointed. There were times when the lectures seemed to jump between concepts without clear transitions."
"I felt like the problem-solving and decision-making part was a bit superficial compared to the other modules."
"The motor control module felt like an outlier and didn't integrate as smoothly with the rest of the course material."
Emphasizes theory over practical, hands-on applications.
"The course content is good, but it's very theoretical. As someone looking for more hands-on applications in human-computer interaction, I found it a bit lacking in practical exercises or case studies."
"I'm an engineer, and I was hoping for more quantitative analysis or practical tools, not just theory."
"While informative, I wished there were more practical applications or hands-on activities to bridge the gap between theory and real-world implementation."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Human Cognitive Capacities & Limitations with these activities:
Review the basics of motor control
Refreshing your knowledge of motor control will help you build a stronger foundation for understanding the role of attention and memory in movement.
Browse courses on Motor Control
Show steps
  • Review your notes or textbook chapters on motor control.
  • Complete any practice problems or exercises related to motor control.
Follow tutorials on different types of attention
Completing these tutorials will enhance your understanding of the various types of attention and their role in cognitive processes.
Browse courses on Attention
Show steps
  • Search for tutorials on different types of attention, such as selective attention and divided attention.
  • Follow the tutorials and take notes on the key concepts.
  • Reflect on how these concepts apply to your own experiences and observations.
Read 'Working Memory Capacity' by Cowan
Reading this book will provide you with a solid foundation in the nature and limitations of working memory, which is essential for understanding the cognitive processes covered in Course 4.
Show steps
  • Read Chapters 1-3 to gain an overview of the key concepts of working memory.
  • Summarize the main points of each chapter in your own words.
  • Apply the concepts to your own experiences and observations.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete exercises on decision-making strategies
Engaging in these exercises will strengthen your ability to identify and apply effective decision-making strategies.
Browse courses on Decision-Making
Show steps
  • Find practice exercises on decision-making strategies, such as those involving heuristics and biases.
  • Complete the exercises and analyze your results.
  • Identify areas where you can improve your decision-making skills.
Join a study group to discuss problem-solving techniques
Participating in a study group will provide you with opportunities to engage with peers, exchange ideas, and enhance your problem-solving abilities.
Browse courses on Problem-Solving
Show steps
  • Find a study group that focuses on problem-solving techniques.
  • Attend the study group sessions regularly.
  • Actively participate in discussions and share your insights.
Develop a presentation on the limitations of human memory
Creating this presentation will deepen your understanding of the limitations of human memory and its implications for human factors.
Browse courses on Memory
Show steps
  • Research the different types of memory limitations, such as forgetting, misremembering, and interference.
  • Organize your findings into a logical flow.
  • Create visual aids to illustrate your points.
  • Practice delivering your presentation.
Volunteer to assist with cognitive assessments
Volunteering in this capacity will provide you with practical experience in observing and assessing cognitive functioning.
Browse courses on Human Factors
Show steps
  • Contact local organizations or research institutions that conduct cognitive assessments.
  • Inquire about volunteer opportunities and express your interest.
  • Complete any necessary training or orientation.
  • Assist with administering and scoring cognitive assessments under the supervision of a qualified professional.
Build a prototype of a system that addresses cognitive limitations
Undertaking this project will provide you with hands-on experience in applying your knowledge of cognitive limitations to design solutions that optimize human performance.
Browse courses on Human Factors
Show steps
  • Identify a specific cognitive limitation that you want to address.
  • Design a system or interface that compensates for or minimizes the impact of that limitation.
  • Build and test your prototype.
  • Iterate on your design based on feedback and testing results.

Career center

Learners who complete Human Cognitive Capacities & Limitations will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Human Cognitive Capacities & Limitations.
Decisive provides a four-step process (WRAP) for making better decisions: Widen your options, Reality-test your assumptions, Attain distance before deciding, and Prepare to be wrong. offers practical strategies and is highly applicable for students and professionals seeking to improve their decision-making skills in various contexts. It's a practical guide that complements the theoretical understanding of decision making.
Ariely explores the many ways in which our decisions are not rational, revealing the systematic and predictable errors we make. is highly relevant to understanding the biases discussed in several of the online courses. It serves as valuable additional reading to complement theoretical knowledge with real-world examples of irrationality.
Save
This recent book delves into the concept of noise – the unwanted variability in judgments that should ideally be identical. It builds upon Kahneman's previous work and is highly relevant to contemporary discussions on improving decision making in professional settings, such as medicine, law, and forecasting. It provides a deeper understanding of errors in judgment beyond just biases.
Daniel Schacter, a leading researcher in memory, explores the nature of memory, its fallibility, and the different forms it takes. offers a broad understanding by covering various aspects of memory, including amnesia and false memories. It is highly relevant for understanding the complexities and limitations of human memory and is considered a significant work in the field.
Provides a comprehensive overview of the psychological processes that influence managerial judgment and decision making. It is often used as a textbook in business schools and is highly relevant for understanding how cognitive biases affect decisions in organizational settings. It's a valuable resource for both students and professionals.
Authored by two giants in neuroscience, including Nobel laureate Eric Kandel, this book provides a comprehensive overview of memory from both a cognitive and a molecular perspective. It is essential for those seeking a deep understanding of the biological mechanisms underlying memory formation and storage. is suitable for advanced students and researchers.
Developed by ex-McKinsey partners, this book presents a structured, seven-step approach to problem-solving used in top consulting firms. It emphasizes a highly visual, logic-tree method applicable to business and global challenges. is particularly relevant for undergraduate and graduate students interested in consulting or business, as well as working professionals seeking a robust framework for tackling complex issues. It valuable reference tool.
Drawing on her background as a professional poker player, Duke provides a framework for making better decisions in situations involving uncertainty and incomplete information. is particularly useful for understanding probabilistic thinking and managing risk, relevant to courses on decision making under uncertainty and financial analysis. It offers practical strategies for real-world decision making.
By Alan Baddeley bridges the gap between theoretical models of memory and their practical applications. It offers a comprehensive overview of memory research and its relevance to real-world phenomena. It's a valuable resource for both students and professionals interested in applied memory research.
Delves into how top strategy consultants approach and solve complex business problems. It provides a four-step process informed by consulting and cognitive psychology, highlighting how to avoid common biases that lead to poor decisions. This is an excellent resource for graduate students and working professionals, especially those in business, management, or consulting, offering practical insights and techniques used in the industry.
Schwartz argues that an overload of choices can lead to increased anxiety, indecision, and dissatisfaction. is highly relevant to understanding the psychological impact of decision making in modern society, a theme that resonates with courses on consumer psychology and behavioral economics. It provides a deeper understanding of the challenges individuals face when making choices.
A more concise version of Baddeley's comprehensive work, this book provides a strong introduction to the fundamental principles of human memory. It is ideal for those seeking a solid overview without the in-depth detail of a larger textbook. is helpful for providing background knowledge and good starting point for undergraduate students.
A follow-up to 'Thinking in Bets,' this book offers practical tools and frameworks for making better decisions in everyday life. It focuses on developing a robust process for decision making, even when faced with uncertainty. is well-suited for a broad audience looking for actionable strategies.
Considered a classic practical guide, this book outlines a structured approach to decision making focusing on identifying objectives, creating alternatives, and understanding consequences and tradeoffs. It's a valuable reference tool for anyone who needs a systematic method for tackling complex decisions. The methods presented are time-tested and widely applicable.
Considered a foundational text in neuroscience, this book includes detailed chapters on the neural basis of memory. While challenging, it provides an in-depth understanding of the biological and molecular processes underlying memory formation and storage. It is essential for graduate students and researchers in neuroscience and related fields.
Provides a clear and concise introduction to systems thinking, explaining how to perceive and understand the interconnectedness of elements within a system. This perspective is vital for identifying root causes of problems and developing effective, long-term solutions. It is valuable for advanced undergraduates, graduate students, and professionals across various fields who need to analyze and address complex issues with multiple interacting factors.
Examines the traits and techniques of 'superforecasters' – individuals who are exceptionally good at predicting future events. It provides insights into probabilistic thinking, updating beliefs based on new information, and working in teams to improve forecasts, all of which are relevant to data-driven decision making and strategic planning.
Dalio shares the principles he developed and used to achieve success in life and at Bridgewater Associates. The book outlines a systematic approach to decision making based on clearly articulated principles and radical transparency. It provides insights into strategic decision making in a professional context.
This textbook provides a broad introduction to cognitive psychology, with significant coverage of memory processes and their associated disorders. It is helpful for gaining a general understanding of how memory fits within the broader scope of cognition and is often used in undergraduate courses. The inclusion of disorders adds a valuable dimension to understanding normal memory function.
Bartlett's seminal work challenges Ebbinghaus's approach by emphasizing the reconstructive nature of memory and the influence of social and cultural factors. is crucial for a broad understanding by introducing the concept of schemas and their role in shaping our recollections. It's a classic that provides a counterpoint to earlier experimental studies and is highly valuable for understanding the complexities of memory beyond simple recall.
This academic text provides a thorough exploration of the theoretical and empirical research on thinking and decision making. It covers various models of decision making and biases, making it a valuable resource for graduate students and researchers seeking a deep understanding of the subject. It's more suitable as a core textbook for advanced study.
Another highly regarded textbook in cognitive psychology, this book offers comprehensive coverage of attention within the broader context of human cognition. The eighth edition includes updated research and an increased emphasis on neuroscience, making it relevant for both undergraduate and graduate students. It serves as a strong foundation and a useful reference tool.
Applies game theory principles to a wide range of strategic interactions, providing a framework for thinking strategically and making decisions when the outcome depends on the choices of others. It's highly relevant for understanding strategic decision making in business and other competitive environments.
Explores the impact of technology and modern life on our attention, offering contemporary perspectives on the challenges of maintaining focus in a distracting environment. It's highly relevant for understanding attention in the context of current societal issues and is suitable for a broad audience, including professionals and students at all levels. It provides valuable insights into the practical implications of attention research.
A classic in the field of mathematical problem-solving, Pólya's book outlines a four-step method: understanding the problem, devising a plan, carrying out the plan, and looking back. While focused on mathematics, its principles are widely applicable to problem-solving in any domain. is highly recommended for high school students and undergraduates, particularly those in STEM fields, and provides a solid framework for approaching unfamiliar problems.
Taleb discusses the impact of rare and unpredictable events (black swans) and our tendency to rationalize them in hindsight. is relevant for understanding the limitations of traditional forecasting and decision-making models in the face of extreme uncertainty. It offers a critical perspective on how we think about and prepare for the unexpected.
A widely used textbook in cognitive neuroscience, this book includes comprehensive chapters on attention, linking cognitive functions to brain structures and processes. It's an excellent resource for undergraduate and graduate students seeking to understand the neural basis of attention. It serves as a foundational text in cognitive neuroscience programs.
Klein explores decision making in naturalistic settings, focusing on how experienced professionals make high-stakes decisions under pressure and with limited information. is valuable for gaining a broader understanding of decision processes beyond purely rational models and is particularly relevant for those interested in leadership and applied decision making.
Carr's thought-provoking book examines the impact of the internet and digital media on our cognitive processes, including our ability to focus and remember. is highly relevant to contemporary discussions about memory in the digital age and provides a critical perspective on how technology is shaping our minds.
While not solely focused on personal decision making, Cialdini's book explores the principles of persuasion and how they influence our decisions and compliance. Understanding these principles is valuable for recognizing external factors that can impact decision processes, relevant to courses on consumer psychology and negotiation. It provides insight into how others can influence our choices.
Offers a visually engaging collection of 50 models and frameworks for better decision making and strategic thinking. It's a practical and accessible resource that can be used as a quick reference tool for approaching different types of decisions. It provides breadth in terms of the variety of decision-making approaches.
A comprehensive textbook focusing on mathematical problem-solving, this book introduces a wide range of strategies and techniques beyond standard algorithms. It encourages creative thinking and perseverance in tackling challenging problems. This is an excellent resource for high school students and undergraduates participating in math competitions or seeking to develop advanced mathematical problem-solving skills.
Offers an inside look at the problem-solving methodologies and tools used by McKinsey & Company, a leading management consulting firm. It provides practical insights into structuring thinking, conducting analysis, and presenting findings. This is particularly valuable for students and professionals interested in consulting or adopting a structured, analytical approach to business problems.
This classic case study by the renowned neuropsychologist A.R. Luria examines the extraordinary memory of a man known as 'S'. It provides a unique and in-depth look at the capabilities and peculiarities of a highly exceptional memory. While an older publication, it remains a compelling read for understanding the potential of human memory.
Investigates the societal and environmental factors contributing to the current 'attention crisis'. It's a contemporary and accessible read that highlights the external forces impacting our ability to focus. It's relevant for anyone interested in the broader implications of attention and distraction in the modern world.
This guide focuses specifically on strategic decision making within a business context, offering practical steps and frameworks for developing effective business plans. It useful resource for professionals and students interested in the application of decision-making principles to business strategy. It serves as a practical guide for a specific domain of decision making.
Originally written for Japanese schoolchildren, this book offers a simple and accessible introduction to problem-solving frameworks. It emphasizes practical thinking and provides straightforward techniques applicable to various situations through real-life examples. is excellent for high school students and undergraduates seeking a foundational understanding of structured problem-solving approaches. It serves as a great starting point before delving into more complex methodologies.
Offers a rigorous review of experimental psychology research on attention. It delves into various attention phenomena and theoretical models, making it suitable for advanced undergraduate and graduate students. It's a valuable resource for understanding the empirical basis of attention research and can serve as a reference for specific experimental paradigms.
For those interested in the neural mechanisms of attention, this book offers a concise introduction to the cognitive neuroscience of attention. It covers different types of attention, their links to perception and action, and insights from cutting-edge research. is well-suited for advanced undergraduate and graduate students focusing on the biological basis of attention.
Introduces Design Thinking as a human-centered approach to creative problem-solving. It provides a framework and tools for understanding user needs, brainstorming ideas, prototyping, and testing solutions. This is particularly useful for students and professionals in design, business, and innovation fields, offering a practical methodology for tackling ill-defined problems and generating innovative solutions.
From the Stanford d.school, this book offers a collection of exercises and activities rooted in design thinking to help individuals develop their creative problem-solving abilities. It's a hands-on guide for fostering innovation and tackling challenges in unconventional ways. is great for students and professionals who want to actively practice creative approaches to problem-solving and inject more innovation into their work.
Offers a holistic approach to problem-solving, focusing on both the necessary mindset and practical tools. It encourages creativity, adaptability, and continuous improvement. With real-world examples and techniques, it's a useful guide for students and professionals looking to develop a well-rounded problem-solving skill set.
Examines the conflict between our evolutionary ancient brains and the demands of modern technology on our attention. It offers a neuroscience-informed perspective on why we are easily distracted and provides potential strategies to mitigate these effects. It's suitable for a wide audience interested in the contemporary challenges to attention.
Wolf's book explores the neuroscience of reading and its profound impact on brain development and cognitive abilities, including memory. It provides a unique perspective on how the act of reading shapes our memory systems and is relevant for understanding the cognitive benefits of deep reading in a digital world.
Although targeted at legal and policy professionals, this book offers a systematic guide to creative problem-solving and effective judgment rooted in insights from statistics, decision science, and psychology. It's a valuable resource for graduate students and professionals in fields requiring rigorous analysis, judgment, and decision-making in complex social contexts.
Ray Dalio, the founder of Bridgewater Associates, outlines the principles he developed and used to achieve success in life and work, including his approach to decision-making and problem-solving. offers a unique perspective on tackling challenges based on radical truth and transparency. It thought-provoking read for advanced undergraduate students, graduate students, and professionals interested in a principle-driven approach to problem-solving and leadership.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to Human Cognitive Capacities & Limitations.
The Neuroscience of Personal Excellence
Most relevant
Fundamentals of Organization
Most relevant
Introduction to Psychology
Most relevant
Geodesign: Change Your World
Most relevant
Decision Making - How to Choose the Right Problem to Solve
Most relevant
Ready, Set, Future! Introduction to Futures Thinking
Most relevant
Master Your Mindset & Brain: Framestorm® Your Way to...
Most relevant
Decision-Making and Problem-Solving in Customer Service
Most relevant
Cognitive Psychology
Most relevant

Coursera Buyer Protection & Guarantee

Verified partner policies & purchase protections

Accredited University Partner
Free Trial & Audit

7-Day Free Trial & Free Audit

7-day free trial on monthly Coursera Plus subscriptions; free audit option available on most individual courses to explore video lectures and readings at no charge.

Return & Refund Policy

14-Day Refund Guarantee

14-day refund window on annual Coursera Plus subscriptions and single-course purchases prior to certificate issuance. Monthly subscriptions do not offer refunds once billed.

Buyer Protections

Verified Academic & Industry Partner

Accredited university and industry certifications (e.g. Stanford, Google, IBM, Yale), secure SSL payment processing, and verifiable digital certificate links.

Key Purchase Protections
14-day refund window on annual Coursera Plus and single courses
7-day free trial on monthly Coursera Plus subscriptions
Free course audit option for lectures and readings
Verified certificates from top universities & companies
OpenCourser Verified Partner Policy details last reviewed: 2026-10-22
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser