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Learning Logo Design

This course is a part of Become a Graphic Designer, a 11-course Learning Path series from LinkedIn Learning.

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.

Contents:

  • Introduction
  • 1. The Client
  • 2. Project CSI
  • 3. Exploratory Process
  • 4. The Design Process
  • 5. The Pitch
  • 6. Gathering Feedback
  • 7. The Launch
  • 8. Staying Inspired
  • Conclusion

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LinkedIn Learning

Rating Not enough ratings
Length 2h 34m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Von Glitschka
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Art & Design
Tags Design Illustration Logo Design Adobe Illustrator

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LinkedIn Learning

Rating Not enough ratings
Length 2h 34m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Von Glitschka
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Art & Design
Tags Design Illustration Logo Design Adobe Illustrator

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