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Zahra Kamaledin

Dans ce projet guidé d'une heure, vous allez comprendre Facebook Analytics en analyser la suppression de cet outil, ensuite étudier l'entonnoir de vente Facebook avec ses parties principales en parlant de quoi il se diffère d'un entonnoir de marketing.

À la fin de ce projet, vous aurez appris à développer votre entreprise en élaborant un entonnoir de vente Facebook.

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What's inside

Syllabus

Module 1
Dans ce projet guidé d'une heure, vous allez comprendre Facebook Analytics en analyser la suppression de cet outil, ensuite étudier l'entonnoir de vente Facebook avec ses parties principales en parlant de quoi il se diffère d'un entonnoir de marketing. À la fin de ce projet, vous aurez appris à développer votre entreprise en élaborant un entonnoir de vente Facebook.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Approprié pour les débutants qui souhaitent développer leur activité en utilisant les entonnoirs de vente Facebook

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comment créer un entonnoir avec Facebook Analytics with these activities:
Review social media marketing basics
Ensures you have a foundation in social media marketing, crucial for understanding the context and relevance of the Facebook sales funnel.
Browse courses on Social Media Marketing
Show steps
  • Read articles or watch videos on social media marketing
  • Take a quiz or test on social media marketing concepts
  • Practice creating social media content
Review Facebook Analytics platform
Helps to familiarize you with key features and understandings before jumping into the course.
Browse courses on Facebook Analytics
Show steps
  • Explore the Facebook Analytics dashboard
  • Review the types of reports available
  • Practice creating custom reports
Follow a tutorial on Facebook Ads
Provides practical guidance on how to create and manage Facebook ads, essential for understanding the Facebook sales funnel.
Show steps
  • Find a tutorial on creating a Facebook Ad
  • Follow the steps to create your own ad
  • Analyze the results of your ad
Four other activities
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Show all seven activities
Practice building different types of Facebook sales funnels
Provides hands-on experience in crafting effective sales funnels, reinforcing your understanding of the concepts taught in the course.
Show steps
  • Identify the different stages of a sales funnel
  • Create a variety of Facebook ads for each stage
  • Test and optimize your funnels
Write a blog post about your experience with Facebook Analytics
Helps you consolidate your learning, reflect on your understanding, and share your knowledge with others.
Show steps
  • Identify the key points you want to cover
  • Write a draft of your blog post
  • Edit and proofread your post
  • Publish your blog post
Mentor a junior marketer in Facebook marketing
Allows you to share your knowledge and skills while reinforcing your own understanding through teaching.
Show steps
  • Find a junior marketer who is interested in learning Facebook marketing
  • Create a plan for your mentoring sessions
  • Meet regularly with your mentee to provide guidance and support
Design a Facebook sales funnel for a specific business or product
Challenges you to apply your learning to a real-world scenario, showcasing your ability to develop actionable marketing strategies.
Show steps
  • Research the business or product
  • Identify the target audience
  • Develop a content strategy
  • Create a series of Facebook ads
  • Track and measure the results of your funnel

Career center

Learners who complete Comment créer un entonnoir avec Facebook Analytics will develop knowledge and skills that may be useful to these careers:
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning, executing, and analyzing digital marketing campaigns. This course will help you understand how to use Facebook Analytics to track the progress of your campaigns and make informed decisions about your marketing strategy. You will also learn how to create a Facebook sales funnel to convert leads into customers.
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for developing and executing social media marketing campaigns. This course will help you understand how to use Facebook Analytics to track the performance of your campaigns and make informed decisions about your social media strategy. You will also learn how to create a Facebook sales funnel to convert leads into customers.
E-commerce Marketing Manager
An E-commerce Marketing Manager is responsible for developing and executing marketing campaigns for e-commerce businesses. This course will help you understand how to use Facebook Analytics to track the performance of your campaigns and make informed decisions about your marketing strategy. You will also learn how to create a Facebook sales funnel to convert leads into customers.
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. This course will help you understand how to use Facebook Analytics to track the performance of your marketing campaigns and make informed decisions about your marketing strategy.
Sales Manager
A Sales Manager is responsible for leading and motivating a sales team. This course will help you understand how to use Facebook Analytics to track the performance of your sales team and make informed decisions about your sales strategy.
Business Analyst
A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course will help you understand how to use Facebook Analytics to track the performance of your business and make informed decisions about your business strategy.
Product Manager
A Product Manager is responsible for developing and managing products. This course will help you understand how to use Facebook Analytics to track the performance of your products and make informed decisions about your product strategy.
Data Analyst
A Data Analyst is responsible for collecting, cleaning, and analyzing data. This course may be useful if you are interested in learning how to use Facebook Analytics to analyze data.
Web Analyst
A Web Analyst is responsible for analyzing website traffic and user behavior. This course may be useful if you are interested in learning how to use Facebook Analytics to analyze website traffic.
Marketing Consultant
A Marketing Consultant advises businesses on their marketing strategies. This course may be useful if you are interested in learning how to use Facebook Analytics to help businesses with their marketing.
Salesforce Administrator
A Salesforce Administrator is responsible for managing and administering Salesforce software. This course may be useful if you are interested in learning how to use Facebook Analytics to integrate with Salesforce.
Systems Analyst
A Systems Analyst is responsible for analyzing and designing business systems. This course may be useful if you are interested in learning how to use Facebook Analytics to analyze business systems.
Software Engineer
A Software Engineer is responsible for designing and developing software. This course may be useful if you are interested in learning how to use Facebook Analytics to develop software.
Database Administrator
A Database Administrator is responsible for managing and administering databases. This course may be useful if you are interested in learning how to use Facebook Analytics to manage databases.
Network Administrator
A Network Administrator is responsible for managing and administering computer networks. This course may be useful if you are interested in learning how to use Facebook Analytics to manage networks.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Comment créer un entonnoir avec Facebook Analytics.
Provides a practical guide to using digital marketing analytics to measure and improve marketing performance. It would be a valuable resource for learners who want to learn more about the topic.
Provides a comprehensive overview of marketing analytics, including how to use data to measure and improve marketing performance. It would be a valuable resource for learners who want to learn more about the topic.
Provides a comprehensive overview of social media marketing, including how to use social media to reach and engage customers. It would be a valuable resource for learners who want to learn more about the topic.
Provides a practical guide to using Facebook marketing to reach and engage customers. It would be a valuable resource for learners who want to learn more about the topic.
Provides a practical guide to using web analytics to measure and improve website traffic. It would be a valuable resource for learners who want to learn more about the topic.
Provides a strong foundation in marketing research methods, including how to design and conduct surveys, experiments, and other types of research. It would be a helpful resource for learners who want to learn more about the topic.

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