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Rajkumar Venkatesan
The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeking to gain a basic understanding of digital marketing and Generative AI applications, and the necessary skills and knowledge to design a Generative AI marketing strategy in an organization.
Register for this course and see more details by visiting:
OpenCourser.com/course/9uigcu/content
What's inside
Syllabus
Generative AI Applications
Welcome to the Generative AI Applications module! Generative AI has changed the way we approach marketing and has become an increasingly important tool to create, deploy, and maintain content for marketing organizations. In this module, we will explore how Generative AI is transforming marketing and how real-world organizations and brands have adopted Generative AI using key strategies, metrics, data, and decision-making to stay ahead of the competition. In this module, we will focus on the shift from mass marketing to one-on-one personalized marketing and how data and algorithms are essential to personalizing customer engagement. Finally, in this module, we will explore the Large Language model (LLM) approach to generate natural language text and using potential completion words to curate language using Generative AI.
Read more
Syllabus
Generative AI Applications
Welcome to the Generative AI Applications module! Generative AI has changed the way we approach marketing and has become an increasingly important tool to create, deploy, and maintain content for marketing organizations. In this module, we will explore how Generative AI is transforming marketing and how real-world organizations and brands have adopted Generative AI using key strategies, metrics, data, and decision-making to stay ahead of the competition. In this module, we will focus on the shift from mass marketing to one-on-one personalized marketing and how data and algorithms are essential to personalizing customer engagement. Finally, in this module, we will explore the Large Language model (LLM) approach to generate natural language text and using potential completion words to curate language using Generative AI.
Read more
Content Marketing
Welcome to the Content Marketing module! Customer insights are changing rapidly and unpredictability. With the abundance of information and data available to customers from digital and social channels, and technologies, customers are now even more connected and informed than ever before. In this module, you will participate in a customer insights exercise where you will learn how to effectively establish and promote a brand online by “listening” to what consumers are searching for, while identifying key trends, using Vibe Kayak's as your brand example. Finally, you will learn how to optimize a digital campaign strategy through paid ads and search engine optimization (SEO) for Vibe Kayak's.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores how Generative AI is transforming marketing, and how real-world organizations and brands have adopted Generative AI using key strategies, metrics, data, and decision-making to stay ahead of the competition
Taught by Rajkumar Venkatesan who is known for his work in Generative AI
The course examines the shift from mass marketing to one-on-one personalized marketing, which is a highly relevant trend in the industry
Covers the use of data and algorithms, which are essential to personalizing customer engagement
Provides students with the necessary skills and knowledge to design a Generative AI marketing strategy in an organization
Save this course
Save Content Marketing Using Generative AI to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Content Marketing Using Generative AI with these
activities:
Review digital marketing concepts
Show steps
Review digital marketing concepts before the course begins to refresh your understanding of the basics.
Browse courses on
Digital Marketing
Show steps
-
Review the course syllabus
-
Read articles and blog posts about digital marketing
-
Watch videos about digital marketing
Form a study group with other students
Show steps
Form a study group with other students to discuss the course material and work on projects together.
Browse courses on
Content Marketing
Show steps
-
Find other students who are interested in forming a study group
-
Schedule regular meetings for your study group
-
Discuss the course material and work on projects together
Volunteer for a marketing organization
Show steps
Volunteer for a marketing organization to gain hands-on experience and learn more about the industry.
Browse courses on
Content Marketing
Show steps
-
Find a marketing organization to volunteer for
-
Apply for the volunteer position
-
Volunteer for the marketing organization
Six other activities
Expand to see all activities and additional details
Show all nine activities
Attend a workshop on Generative AI
Show steps
Attend a workshop on Generative AI to learn more about how to use it in your marketing campaigns.
Browse courses on
Content Marketing
Show steps
-
Find a workshop on Generative AI
-
Register for the workshop
-
Attend the workshop
Create a content marketing campaign
Show steps
Create a content marketing campaign to reinforce what you've learned about generative AI applications and content marketing. Identify your target audience, research your competition, and develop a content strategy to reach your goals.
Browse courses on
Content Marketing
Show steps
-
Define your target audience
-
Research your competition
-
Develop a content strategy
-
Create your content
-
Promote your content
Contribute to an open-source content marketing project
Show steps
Contribute to an open-source content marketing project to gain experience and learn from others.
Browse courses on
Content Marketing
Show steps
-
Find an open-source content marketing project to contribute to
-
Submit a pull request to the project
Write a blog post using Generative AI
Show steps
Generate a blog post using a Generative AI model and edit and revise it to improve the quality of the content.
Browse courses on
Content Marketing
Show steps
-
Choose a topic for your blog post
-
Write an outline for your blog post
-
Use a Generative AI model to generate content
-
Edit and revise the content generated by the AI
-
Publish your blog post and share it on social media
Build a website using Generative AI
Show steps
Build a website using Generative AI to create content and optimize it for search engines.
Browse courses on
Content Marketing
Show steps
-
Choose a topic for your website
-
Use a Generative AI model to generate content for your website
-
Design and develop your website
-
Optimize your website for search engines
-
Launch your website and share it with the world
Enter a content marketing contest
Show steps
Enter a content marketing contest to test your skills and get feedback on your work.
Browse courses on
Content Marketing
Show steps
-
Find a content marketing contest to enter
-
Develop a content marketing campaign
-
Submit your content marketing campaign to the contest
Review digital marketing concepts
Show steps
Review digital marketing concepts before the course begins to refresh your understanding of the basics.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Review the course syllabus
- Read articles and blog posts about digital marketing
- Watch videos about digital marketing
Form a study group with other students
Show steps
Form a study group with other students to discuss the course material and work on projects together.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Find other students who are interested in forming a study group
- Schedule regular meetings for your study group
- Discuss the course material and work on projects together
Volunteer for a marketing organization
Show steps
Volunteer for a marketing organization to gain hands-on experience and learn more about the industry.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Find a marketing organization to volunteer for
- Apply for the volunteer position
- Volunteer for the marketing organization
Six other activities
Expand to see all activities and additional details
Show all nine activities
Attend a workshop on Generative AI
Show steps
Attend a workshop on Generative AI to learn more about how to use it in your marketing campaigns.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Find a workshop on Generative AI
- Register for the workshop
- Attend the workshop
Create a content marketing campaign
Show steps
Create a content marketing campaign to reinforce what you've learned about generative AI applications and content marketing. Identify your target audience, research your competition, and develop a content strategy to reach your goals.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Define your target audience
- Research your competition
- Develop a content strategy
- Create your content
- Promote your content
Contribute to an open-source content marketing project
Show steps
Contribute to an open-source content marketing project to gain experience and learn from others.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Find an open-source content marketing project to contribute to
- Submit a pull request to the project
Write a blog post using Generative AI
Show steps
Generate a blog post using a Generative AI model and edit and revise it to improve the quality of the content.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Choose a topic for your blog post
- Write an outline for your blog post
- Use a Generative AI model to generate content
- Edit and revise the content generated by the AI
- Publish your blog post and share it on social media
Build a website using Generative AI
Show steps
Build a website using Generative AI to create content and optimize it for search engines.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Choose a topic for your website
- Use a Generative AI model to generate content for your website
- Design and develop your website
- Optimize your website for search engines
- Launch your website and share it with the world
Enter a content marketing contest
Show steps
Enter a content marketing contest to test your skills and get feedback on your work.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Find a content marketing contest to enter
- Develop a content marketing campaign
- Submit your content marketing campaign to the contest
Career center
Learners who complete Content Marketing Using Generative AI will develop knowledge and skills
that may be useful to these careers:
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning, developing, and executing content marketing strategies for a company or organization. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Content Marketing Manager to develop and implement effective content marketing campaigns that can help to achieve business goals.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media marketing campaigns for a company or organization. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Social Media Manager to develop and implement effective social media marketing campaigns that can help to achieve business goals.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns for a company or organization. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Digital Marketing Specialist to develop and implement effective digital marketing campaigns that can help to achieve business goals.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, cleaning, and analyzing data to identify trends and patterns. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Data Analyst to develop and implement effective data analysis techniques that can help to improve marketing campaigns.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to identify trends and patterns. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Marketing Analyst to develop and implement effective marketing campaigns that can help to achieve business goals.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
A Search Engine Optimization (SEO) Specialist is responsible for optimizing a website or web page for search engines. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Search Engine Optimization (SEO) Specialist to develop and implement effective SEO campaigns that can help to improve a website's ranking in search engine results pages (SERPs).
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes to identify areas for improvement. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Business Analyst to develop and implement effective business analysis techniques that can help to improve marketing campaigns.
Product Manager
Product Manager
A Product Manager is responsible for developing and managing products. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Product Manager to develop and launch products that meet the needs of customers.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing plans for a company or organization. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Marketing Manager to develop and implement effective marketing campaigns that can help to achieve business goals.
Sales Manager
Sales Manager
A Sales Manager is responsible for developing and executing sales plans for a company or organization. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Sales Manager to develop and implement effective sales campaigns that can help to achieve sales goals.
User Experience (UX) Designer
User Experience (UX) Designer
A User Experience (UX) Designer is responsible for designing user interfaces for websites and applications. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a User Experience (UX) Designer to design user interfaces that are easy to use and navigate.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
A Customer Relationship Manager (CRM) is responsible for managing relationships with customers. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Customer Relationship Manager (CRM) to develop and implement effective customer relationship management strategies that can help to improve customer satisfaction and loyalty.
Public Relations (PR) Specialist
Public Relations (PR) Specialist
A Public Relations (PR) Specialist is responsible for developing and executing public relations campaigns for a company or organization. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Public Relations (PR) Specialist to develop and implement effective public relations campaigns that can help to improve a company's reputation.
Market Researcher
Market Researcher
A Market Researcher is responsible for conducting market research to identify trends and patterns. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Market Researcher to develop and implement effective market research techniques that can help to improve marketing campaigns.
Technical Writer
Technical Writer
A Technical Writer is responsible for writing technical documentation for a company or organization. This course provides a foundational knowledge of digital marketing, as well as how Generative AI is revolutionizing the way marketing organizations effectively manage content. These skills and knowledge can help a Technical Writer to develop and write technical documentation that is clear and easy to understand.
For more career information including salaries, visit:
OpenCourser.com/course/9uigcu/content
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Content Marketing Using Generative AI .
Save
Provides a history of Google and its impact on the world, including how Google has changed the way we search for information, communicate with each other, and do business. It valuable resource for anyone looking to understand the history and impact of Google.
Provides a framework for understanding why large companies often fail to innovate, and how they can overcome this challenge. It valuable resource for anyone looking to understand the challenges of innovation and how to overcome them.
Provides a practical guide to using the Lean Startup methodology to create and grow successful businesses. It valuable resource for anyone looking to learn how to start and grow a business.
Provides a comprehensive overview of business fundamentals, including marketing, finance, operations, and strategy. It valuable resource for anyone looking to learn the basics of business.
Provides a comprehensive overview of social media marketing, including how to create and manage effective social media campaigns. It valuable resource for anyone looking to learn how to use social media to grow their business.
Save
Provides a practical guide to content marketing, including how to create and share valuable content that will engage your audience and drive traffic to your website. It valuable resource for anyone looking to improve their content marketing skills.
Save
Provides a new way of thinking about marketing, one that is based on permission rather than interruption. It valuable resource for anyone looking to build long-term relationships with their customers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/9uigcu/content
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Effort
2 weeks of study, 1-2 hours per week.
Level
Introductory
Via
Coursera
Institution
University of Virginia Darden School Foundation
Instructor
Rajkumar Venkatesan
Language
English
Good to know
Explores how Generative AI is transforming marketing, and how real-world organizations and brands have adopted Generative AI using key strategies, metrics, data, and decision-making to stay ahead of the competition
Taught by Rajkumar Venkatesan who is known for his work in Generative AI
The course examines the shift from mass marketing to one-on-one personalized marketing, which is a highly relevant trend in the industry
Covers the use of data and algorithms, which are essential to personalizing customer engagement
Provides students with the necessary skills and knowledge to design a Generative AI marketing strategy in an organization
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