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Hiba Assi
Dans ce projet guidé, nous avons découvert Pinterest et son importance pour lancer une campagne publicitaire en plusieurs étapes, d'abord créer un compte professionel puis choisir une cible pour notre publicité,ensuite nous avons déterminé notre audience, encore nous avons détfinniser l'obejctif et l'emplacement et enfin le budget et calendrier de notre nouveau annonce.
À la fin de ce projet, vous aurez appris à comment lancer une campagne publicitaire sur Pinterest.
Register for this course and see more details by visiting:
OpenCourser.com/course/9zirex/lancer
What's inside
Syllabus
Module 1
Dans ce projet guidé, nous avons découvert Pinterest et son importance pour lancer une campagne publicitaire en plusieurs étapes, d'abord créer un compte professionel puis choisir une cible pour notre publicité,ensuite nous avons déterminé notre audience, encore nous avons détfinniser l'obejctif et l'emplacement et enfin le budget et calendrier de notre nouveau annonce.
À la fin de ce projet, vous aurez appris à comment lancer une campagne publicitaire sur Pinterest.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
C'est un bon point de départ pour les débutants qui cherchent à créer des campagnes publicitaires sur Pinterest
Le projet guidé est un excellent moyen d'apprendre les bases de la publicité sur Pinterest
Le cours couvre tous les aspects de la création d'une campagne publicitaire sur Pinterest, de la création d'un compte à la définition d'un budget
L'instructeur est clair et concis dans ses explications
Le cours est structuré de manière logique et facile à suivre
Le cours est à jour avec les dernières fonctionnalités et pratiques de Pinterest
Save this course
Save Lancer une campagne publicitaire sur Pinterest to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Lancer une campagne publicitaire sur Pinterest with these
activities:
Review Pinterest advertising basics
Show steps
Brush up on the fundamentals of Pinterest advertising to ensure a strong foundation for the course.
Browse courses on
Social Media Marketing
Show steps
-
Read articles or blog posts about Pinterest advertising.
-
Watch tutorials or videos on how to create and manage Pinterest ads.
Create a Pinterest business account
Show steps
Follow guided tutorials to set up a Pinterest business account, which is essential for launching advertising campaigns.
Show steps
-
Visit the Pinterest business website and click on 'Create a business account'.
-
Follow the on-screen instructions to provide your business information and create a username and password.
Define your target audience
Show steps
Practice identifying your target audience for Pinterest ads through exercises and drills.
Show steps
-
Identify the demographics, interests, and behaviors of your ideal customers.
-
Use Pinterest's audience insights tool to gather data on your target audience.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Pinterest ad campaign
Show steps
Step-by-step tutorials provide hands-on guidance for creating and launching a Pinterest ad campaign.
Show steps
-
Choose an ad objective and set a budget.
-
Create ad creatives and select targeting options.
-
Monitor and optimize your ad campaign for better results.
Develop a Pinterest advertising strategy
Show steps
Create a comprehensive Pinterest advertising strategy to guide your campaign planning and execution.
Show steps
-
Define your advertising goals and objectives.
-
Research your target audience and competition.
-
Develop a content strategy and creative concepts.
-
Set a budget and timeline for your campaign.
Attend industry webinars or conferences
Show steps
Connect with experts and gain insights on Pinterest advertising strategies at industry events.
Show steps
-
Research upcoming webinars or conferences related to Pinterest advertising.
-
Register and attend the events.
Participate in Pinterest advertising workshops
Show steps
Deepen your understanding of Pinterest advertising through hands-on workshops led by experienced professionals.
Show steps
-
Find and register for Pinterest advertising workshops.
-
Attend the workshops and participate actively.
Review Pinterest advertising basics
Show steps
Brush up on the fundamentals of Pinterest advertising to ensure a strong foundation for the course.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Read articles or blog posts about Pinterest advertising.
- Watch tutorials or videos on how to create and manage Pinterest ads.
Create a Pinterest business account
Show steps
Follow guided tutorials to set up a Pinterest business account, which is essential for launching advertising campaigns.
Show steps
Show steps
Show steps
- Visit the Pinterest business website and click on 'Create a business account'.
- Follow the on-screen instructions to provide your business information and create a username and password.
Define your target audience
Show steps
Practice identifying your target audience for Pinterest ads through exercises and drills.
Show steps
Show steps
Show steps
- Identify the demographics, interests, and behaviors of your ideal customers.
- Use Pinterest's audience insights tool to gather data on your target audience.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Pinterest ad campaign
Show steps
Step-by-step tutorials provide hands-on guidance for creating and launching a Pinterest ad campaign.
Show steps
Show steps
Show steps
- Choose an ad objective and set a budget.
- Create ad creatives and select targeting options.
- Monitor and optimize your ad campaign for better results.
Develop a Pinterest advertising strategy
Show steps
Create a comprehensive Pinterest advertising strategy to guide your campaign planning and execution.
Show steps
Show steps
Show steps
- Define your advertising goals and objectives.
- Research your target audience and competition.
- Develop a content strategy and creative concepts.
- Set a budget and timeline for your campaign.
Attend industry webinars or conferences
Show steps
Connect with experts and gain insights on Pinterest advertising strategies at industry events.
Show steps
Show steps
Show steps
- Research upcoming webinars or conferences related to Pinterest advertising.
- Register and attend the events.
Participate in Pinterest advertising workshops
Show steps
Deepen your understanding of Pinterest advertising through hands-on workshops led by experienced professionals.
Show steps
Show steps
Show steps
- Find and register for Pinterest advertising workshops.
- Attend the workshops and participate actively.
Career center
Learners who complete Lancer une campagne publicitaire sur Pinterest will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and analyzing digital marketing campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in digital marketing and prepare you for a career as a Digital Marketing Manager.
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for developing and executing social media marketing campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in social media marketing and prepare you for a career as a Social Media Marketing Manager.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning, executing, and analyzing marketing campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in marketing and prepare you for a career as a Marketing Manager.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning, executing, and analyzing advertising campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in advertising and prepare you for a career as an Advertising Manager.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in brand management and prepare you for a career as a Brand Manager.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in public relations and prepare you for a career as a Public Relations Manager.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning and executing content marketing campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in content marketing and prepare you for a career as a Content Marketing Manager.
Event Marketing Manager
Event Marketing Manager
An Event Marketing Manager is responsible for planning and executing marketing events. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in event marketing and prepare you for a career as an Event Marketing Manager.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting and analyzing marketing data. This course may help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course may help you build a foundation in marketing analytics and prepare you for a career as a Marketing Analyst.
Market Researcher
Market Researcher
A Market Researcher is responsible for conducting market research. This course may help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course may help you build a foundation in market research and prepare you for a career as a Market Researcher.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and managing a product's marketing strategy. This course can help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course can help you build a foundation in product marketing and prepare you for a career as a Product Marketing Manager.
Search Engine Marketing Manager
Search Engine Marketing Manager
A Search Engine Marketing Manager is responsible for optimizing a website for search engines. This course may help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course may help you build a foundation in search engine marketing and prepare you for a career as a Search Engine Marketing Manager.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes. This course may help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course may help you build a foundation in business analysis and prepare you for a career as a Business Analyst.
Data Analyst
Data Analyst
A Data Analyst is responsible for analyzing data. This course may help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course may help you build a foundation in data analysis and prepare you for a career as a Data Analyst.
Software Engineer
Software Engineer
A Software Engineer is responsible for developing software. This course may help you develop the skills you need to succeed in this role, such as how to create a Pinterest advertising campaign. You will learn how to set campaign objectives, target your audience, and track your results. This course may help you build a foundation in software engineering and prepare you for a career as a Software Engineer.
For more career information including salaries, visit:
OpenCourser.com/course/9zirex/lancer
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Lancer une campagne publicitaire sur Pinterest.
Ce guide stratégique fournit un cadre pour développer et mettre en œuvre des campagnes de marketing sur les réseaux sociaux efficaces, y compris sur Pinterest. Il est particulièrement utile pour les professionnels qui cherchent à améliorer leurs performances sur les réseaux sociaux.
Comprehensive guide to using Pinterest for business, covering everything from creating a Pinterest business account to using Pinterest advertising.
Save
Ce livre fournit un cadre pour mesurer le retour sur investissement (ROI) des campagnes de marketing sur les réseaux sociaux, y compris Pinterest. Il est particulièrement utile pour les professionnels qui cherchent à démontrer l'impact de leurs campagnes publicitaires.
Ce guide convivial fournit des instructions étape par étape sur la façon de créer et de gérer des campagnes sur les réseaux sociaux, y compris Pinterest. Il est particulièrement utile pour les débutants qui cherchent à lancer leurs premières campagnes.
Save
Ce livre se concentre sur l'utilisation de Pinterest pour la croissance des entreprises. Il couvre des sujets tels que la création de contenu engageant, la génération de prospects et la création d'une stratégie Pinterest globale.
Guide pratique qui fournit des conseils étape par étape pour créer, gérer et optimiser les campagnes publicitaires sur Pinterest.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/9zirex/lancer
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Effort
2 heures
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Hiba Assi
Language
Français
Good to know
C'est un bon point de départ pour les débutants qui cherchent à créer des campagnes publicitaires sur Pinterest
Le projet guidé est un excellent moyen d'apprendre les bases de la publicité sur Pinterest
Le cours couvre tous les aspects de la création d'une campagne publicitaire sur Pinterest, de la création d'un compte à la définition d'un budget
L'instructeur est clair et concis dans ses explications
Le cours est structuré de manière logique et facile à suivre
Le cours est à jour avec les dernières fonctionnalités et pratiques de Pinterest
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