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Emmanuel Ibekwe
In this 1-hour long project-based course, you will learn how to
- understand Twitter's ad dashboard
- create an ad on Twitter
- launch your first ad on Twitter
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/a1cfgs/create
What's inside
Syllabus
Create your First Twitter Ad Project Overview
Welcome to this project on how to create your first Twitter advert. By the end of this project, you will be able to create an advert that would run on Twitter. With Twitter adverts, you can collect leads, make sales and run multiple campaigns for your business. By learning how to create adverts on twitter, you’ll kickstart the process of generating leads for your business.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Builds a strong foundation for beginners
Develops skills and concepts that are core for entry-level marketing personnel
Does not require that students have previous experience in digital marketing
This course assumes that learners have a basic familiarity with business concepts
Save this course
Save Create your First Twitter Ad to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create your First Twitter Ad with these
activities:
Attend a Twitter Marketing Webinar
Show steps
Attending a webinar will allow you to interact with experts and learn about the latest Twitter advertising trends.
Browse courses on
Twitter Marketing
Show steps
-
Find a relevant webinar
-
Register for the webinar
-
Attend the webinar and participate in the Q&A session
Twitter Advertising 101
Show steps
Follow this tutorial to gain a solid understanding of the basics of Twitter advertising and how to effectively use it.
Browse courses on
Twitter Advertising
Show steps
-
Watch the 'Twitter Advertising: A Beginner's Guide' video
-
Read the 'How to Create a Twitter Ad Campaign' article
-
Create a practice Twitter ad campaign using the 'Create Ad' tool
Show all two activities
Attend a Twitter Marketing Webinar
Show steps
Attending a webinar will allow you to interact with experts and learn about the latest Twitter advertising trends.
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Find a relevant webinar
- Register for the webinar
- Attend the webinar and participate in the Q&A session
Twitter Advertising 101
Show steps
Follow this tutorial to gain a solid understanding of the basics of Twitter advertising and how to effectively use it.
Browse courses on
Twitter Advertising
Show steps
Show steps
Show steps
- Watch the 'Twitter Advertising: A Beginner's Guide' video
- Read the 'How to Create a Twitter Ad Campaign' article
- Create a practice Twitter ad campaign using the 'Create Ad' tool
Show all two activities
Career center
Learners who complete Create your First Twitter Ad will develop knowledge and skills
that may be useful to these careers:
Marketing Associate
Marketing Associate
A course namely 'Create your first twitter ad' can provide an insight as to how to use Twitter as a form of advertisement. Twitter Adverts help you collect leads, make sales, and run multiple campaigns for your business. In the field of Marketing, Twitter can be a form of access to your targeted clientele and help you get your business out there in the world.
Taking this course can provide the foundation for an individual to create adverts on twitter and kickstart the process of generating leads for their business.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager oversees all the digital marketing efforts of an organization. The course 'Create your first Twitter ad' provides the foundation needed to form successful Twitter ad campaigns by teaching the learner how to successfully advertise on Twitter.
Advertising Manager
Advertising Manager
An Advertising Manager will have a strong grasp on how to use different platforms to advertise a product. Create your first Twitter Ad is a course that teaches new learners how to use Twitter as a form of advertisement. This course will provide the foundation for creating adverts on twitter and start generating leads for a business.
Social Media Manager
Social Media Manager
Social Media Managers oversee social media accounts for companies or clients. The course 'Create your first Twitter ad' will help the learner build a strong foundation when it comes to advertising on Twitter. It can generate leads and sales which is important information for a Social Media Manager to know.
Marketing Analyst
Marketing Analyst
A Marketing Analyst will need to know how to use different forms of advertisement to effectively market a product. The course 'Create your first Twitter ad' can help build a foundation for a Marketing Analyst to successfully generate leads for their business through Twitter.
Product Manager
Product Manager
A Product Manager needs to have a strong understanding of marketing, sales, and advertising. Twitter is a form of advertisement, so 'Create your first Twitter ad' can help provide the foundation for understanding how to use Twitter to market a product.
Sales Manager
Sales Manager
A Sales Manager needs to have a strong understanding of different marketing and advertising techniques. 'Create your first Twitter ad' can provide the foundation for a Sales Manager to generate leads for their business through the use of Twitter advertising.
Public relations manager
Public relations manager
A Public Relations Manager will need to know how to use different advertising platforms, and 'Create your first Twitter ad' can provide a foundation for advertising on Twitter. It can help a business collect leads, make sales, and run multiple campaigns.
Marketing Coordinator
Marketing Coordinator
A Marketing Coordinator will benefit from learning how to create and launch Twitter ad campaigns, which is a skill that can be gained from taking the course 'Create your first Twitter ad'. By understanding how to use Twitter for advertising, a Marketing Coordinator can help businesses reach their target audience and achieve their marketing goals.
Social Media Specialist
Social Media Specialist
As a Social Media Specialist, understanding how to use Twitter for advertising purposes is crucial for the success of a business. 'Create your first Twitter ad' can help provide the foundation for successfully advertising on Twitter, which can lead to generating leads and sales for a business.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist can find value in taking 'Create your first Twitter ad', which teaches individuals how to use Twitter for advertising purposes. This course can provide the foundation for a Digital Marketing Specialist to generate leads and sales through Twitter advertising.
Business Development Manager
Business Development Manager
A Business Development Manager will often need to have some understanding of marketing and sales. Twitter is a form of advertising that can help generate leads and sales. 'Create your first Twitter ad' can provide a foundation for a Business Development Manager to use Twitter as a means to generate leads for their business.
Marketing Consultant
Marketing Consultant
For a Marketing Consultant, 'Create your first Twitter ad' can be beneficial as understanding how to use Twitter to advertise a product can be valuable. The knowledge gained in this course can help a Marketing Consultant generate leads and sales for their clients through the use of Twitter advertising.
Brand Manager
Brand Manager
For a Brand Manager, understanding how to use different forms of advertisement is important. 'Create your first Twitter ad' can provide a foundation for a Brand Manager to use Twitter as a means to engage with their target audience and promote their brand.
Media Planner
Media Planner
A Media Planner needs to have a strong understanding of different marketing and advertising techniques. Twitter advertising is one such technique, and the course 'Create your first Twitter ad' can provide the foundation for a Media Planner to use Twitter to reach their target audience and achieve their marketing goals.
For more career information including salaries, visit:
OpenCourser.com/course/a1cfgs/create
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create your First Twitter Ad.
Provides a comprehensive guide to social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to achieve their business goals.
Provides a strategic approach to social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to achieve their business goals.
Provides a comprehensive overview of social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to market their business.
Save
Provides a history of Twitter, covering everything from its early days to its current status as a global phenomenon. It's a great resource for anyone who wants to learn more about the history of Twitter.
Provides a comprehensive overview of social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to market their business.
Provides a comprehensive overview of social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to market their business.
Save
Provides a collection of essays on Twitter, covering everything from its history to its impact on society. It's a great resource for anyone who wants to learn more about the history of Twitter.
Save
Provides a beginner's guide to Twitter, covering everything from creating a profile to using advanced features. It's a great resource for anyone who wants to learn more about how to use Twitter.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/a1cfgs/create
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Emmanuel Ibekwe
Language
English
Good to know
Builds a strong foundation for beginners
Develops skills and concepts that are core for entry-level marketing personnel
Does not require that students have previous experience in digital marketing
This course assumes that learners have a basic familiarity with business concepts
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