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Create your First Twitter Ad

Emmanuel Ibekwe

In this 1-hour long project-based course, you will learn how to

- understand Twitter's ad dashboard

- create an ad on Twitter

- launch your first ad on Twitter

In this 1-hour long project-based course, you will learn how to

- understand Twitter's ad dashboard

- create an ad on Twitter

- launch your first ad on Twitter

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Create your First Twitter Ad Project Overview

Welcome to this project on how to create your first Twitter advert. By the end of this project, you will be able to create an advert that would run on Twitter. With Twitter adverts, you can collect leads, make sales and run multiple campaigns for your business. By learning how to create adverts on twitter, you’ll kickstart the process of generating leads for your business.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Builds a strong foundation for beginners

Develops skills and concepts that are core for entry-level marketing personnel

Does not require that students have previous experience in digital marketing

This course assumes that learners have a basic familiarity with business concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create your First Twitter Ad with these activities:

Attend a Twitter Marketing Webinar

Show steps

Attending a webinar will allow you to interact with experts and learn about the latest Twitter advertising trends.

Browse courses on Twitter Marketing

Show steps

Find a relevant webinar
Register for the webinar
Attend the webinar and participate in the Q&A session

Twitter Advertising 101

Show steps

Follow this tutorial to gain a solid understanding of the basics of Twitter advertising and how to effectively use it.

Browse courses on Twitter Advertising

Show steps

Watch the 'Twitter Advertising: A Beginner's Guide' video
Read the 'How to Create a Twitter Ad Campaign' article
Create a practice Twitter ad campaign using the 'Create Ad' tool

Show all two activities

Career center

Learners who complete Create your First Twitter Ad will develop knowledge and skills that may be useful to these careers:

Marketing Associate

A course namely 'Create your first twitter ad' can provide an insight as to how to use Twitter as a form of advertisement. Twitter Adverts help you collect leads, make sales, and run multiple campaigns for your business. In the field of Marketing, Twitter can be a form of access to your targeted clientele and help you get your business out there in the world. Taking this course can provide the foundation for an individual to create adverts on twitter and kickstart the process of generating leads for their business.

See salaries and explore the career path for Marketing Associate

Digital Marketing Manager

A Digital Marketing Manager oversees all the digital marketing efforts of an organization. The course 'Create your first Twitter ad' provides the foundation needed to form successful Twitter ad campaigns by teaching the learner how to successfully advertise on Twitter.

See salaries and explore the career path for Digital Marketing Manager

Advertising Manager

An Advertising Manager will have a strong grasp on how to use different platforms to advertise a product. Create your first Twitter Ad is a course that teaches new learners how to use Twitter as a form of advertisement. This course will provide the foundation for creating adverts on twitter and start generating leads for a business.

See salaries and explore the career path for Advertising Manager

Social Media Manager

Social Media Managers oversee social media accounts for companies or clients. The course 'Create your first Twitter ad' will help the learner build a strong foundation when it comes to advertising on Twitter. It can generate leads and sales which is important information for a Social Media Manager to know.

See salaries and explore the career path for Social Media Manager

Marketing Analyst

A Marketing Analyst will need to know how to use different forms of advertisement to effectively market a product. The course 'Create your first Twitter ad' can help build a foundation for a Marketing Analyst to successfully generate leads for their business through Twitter.

See salaries and explore the career path for Marketing Analyst

Product Manager

A Product Manager needs to have a strong understanding of marketing, sales, and advertising. Twitter is a form of advertisement, so 'Create your first Twitter ad' can help provide the foundation for understanding how to use Twitter to market a product.

See salaries and explore the career path for Product Manager

Sales Manager

A Sales Manager needs to have a strong understanding of different marketing and advertising techniques. 'Create your first Twitter ad' can provide the foundation for a Sales Manager to generate leads for their business through the use of Twitter advertising.

See salaries and explore the career path for Sales Manager

Public relations manager

A Public Relations Manager will need to know how to use different advertising platforms, and 'Create your first Twitter ad' can provide a foundation for advertising on Twitter. It can help a business collect leads, make sales, and run multiple campaigns.

See salaries and explore the career path for Public relations manager

Marketing Coordinator

A Marketing Coordinator will benefit from learning how to create and launch Twitter ad campaigns, which is a skill that can be gained from taking the course 'Create your first Twitter ad'. By understanding how to use Twitter for advertising, a Marketing Coordinator can help businesses reach their target audience and achieve their marketing goals.

See salaries and explore the career path for Marketing Coordinator

Social Media Specialist

As a Social Media Specialist, understanding how to use Twitter for advertising purposes is crucial for the success of a business. 'Create your first Twitter ad' can help provide the foundation for successfully advertising on Twitter, which can lead to generating leads and sales for a business.

See salaries and explore the career path for Social Media Specialist

Digital Marketing Specialist

A Digital Marketing Specialist can find value in taking 'Create your first Twitter ad', which teaches individuals how to use Twitter for advertising purposes. This course can provide the foundation for a Digital Marketing Specialist to generate leads and sales through Twitter advertising.

See salaries and explore the career path for Digital Marketing Specialist

Business Development Manager

A Business Development Manager will often need to have some understanding of marketing and sales. Twitter is a form of advertising that can help generate leads and sales. 'Create your first Twitter ad' can provide a foundation for a Business Development Manager to use Twitter as a means to generate leads for their business.

See salaries and explore the career path for Business Development Manager

Marketing Consultant

For a Marketing Consultant, 'Create your first Twitter ad' can be beneficial as understanding how to use Twitter to advertise a product can be valuable. The knowledge gained in this course can help a Marketing Consultant generate leads and sales for their clients through the use of Twitter advertising.

See salaries and explore the career path for Marketing Consultant

Brand Manager

For a Brand Manager, understanding how to use different forms of advertisement is important. 'Create your first Twitter ad' can provide a foundation for a Brand Manager to use Twitter as a means to engage with their target audience and promote their brand.

See salaries and explore the career path for Brand Manager

Media Planner

A Media Planner needs to have a strong understanding of different marketing and advertising techniques. Twitter advertising is one such technique, and the course 'Create your first Twitter ad' can provide the foundation for a Media Planner to use Twitter to reach their target audience and achieve their marketing goals.

See salaries and explore the career path for Media Planner

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create your First Twitter Ad.

The Social Media Bible

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Provides a comprehensive guide to social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to achieve their business goals.

The Social Media Bible

Paperback

Check price

The Social Media Bible

Kindle Edition

Check price

Social Media Marketing

Save

Provides a strategic approach to social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to achieve their business goals.

Social Media Marketing

Hardcover

$$$$

Social Media Marketing

Paperback

Social Media Marketing

Paperback

Social Media Marketing All-in-One For Dummies

Save

Provides a comprehensive overview of social media marketing, covering all the major platforms, including Twitter. It's a great resource for anyone who wants to learn more about how to use social media to market their business.

Social Media Marketing All-in-One For Dummies

Paperback

Social Media Marketing All-in-One For Dummies (For...

Kindle Edition

Breaking the News

Save

Provides a history of Twitter, covering everything from its early days to its current status as a global phenomenon. It's a great resource for anyone who wants to learn more about the history of Twitter.

Social Marketing Digital Book Set

Save

Social Marketing Digital Book Set

Kindle Edition

Nonprofit Management All-in-One For Dummies

Save

Nonprofit Management All-in-One For Dummies (For...

Paperback

Nonprofit Management All-in-One For Dummies

Kindle Edition

Better World

Save

Provides a collection of essays on Twitter, covering everything from its history to its impact on society. It's a great resource for anyone who wants to learn more about the history of Twitter.

Spoken Word

Save

Provides a beginner's guide to Twitter, covering everything from creating a profile to using advanced features. It's a great resource for anyone who wants to learn more about how to use Twitter.

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Effort

2 hours

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Emmanuel Ibekwe

Language

English

Good to know

Builds a strong foundation for beginners

Develops skills and concepts that are core for entry-level marketing personnel

Does not require that students have previous experience in digital marketing

This course assumes that learners have a basic familiarity with business concepts

Share and help others discover this course

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