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Michelle Flores
Al final de este proyecto, usted creará dos anuncios de Redes Sociales: uno para Facebook, y uno para Instagram. Usted aprenderá a crear anuncios de medios sociales con Canva para su empresa. Podrá incorporar el esquema de colores de su empresa para crear un sentimiento de identificación y reconocimiento en las redes sociales como estrategia de marketing.
Read more
Al final de este proyecto, usted creará dos anuncios de Redes Sociales: uno para Facebook, y uno para Instagram. Usted aprenderá a crear anuncios de medios sociales con Canva para su empresa. Podrá incorporar el esquema de colores de su empresa para crear un sentimiento de identificación y reconocimiento en las redes sociales como estrategia de marketing.
Read more
Al final de este proyecto, usted creará dos anuncios de Redes Sociales: uno para Facebook, y uno para Instagram. Usted aprenderá a crear anuncios de medios sociales con Canva para su empresa. Podrá incorporar el esquema de colores de su empresa para crear un sentimiento de identificación y reconocimiento en las redes sociales como estrategia de marketing.
En este proyecto usaremos la versión gratis de Canva.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
Register for this course and see more details by visiting:
OpenCourser.com/course/a1zg7z/introduccion
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What's inside
Syllabus
Introducción al diseño de Mercadeo con Canva
Al final de este proyecto, usted creará dos anuncios de Redes Sociales: uno para Facebook, y uno para Instagram. Usted aprenderá a crear anuncios de medios sociales con Canva para su empresa.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores redes sociales para marketing, que es estándar en la industria
Enseña cómo crear anuncios de redes sociales con Canva, que ayuda a los estudiantes a comercializar sus negocios
Utiliza la versión gratuita de Canva, lo que minimiza las barreras de costos para los estudiantes
Se enfoca en la creación de anuncios de redes sociales para Facebook e Instagram, que son plataformas ampliamente utilizadas
Save this course
Save Introducción al diseño de Mercadeo con Canva to your list so you can find it easily later:
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Reviews summary
Course for canva marketing design
This course is great for beginners who want to learn how to use the free version of Canva to create social media ads for their business. The course is easy to follow and provides clear, concise instructions. Students praised the course's practical, hands-on approach and appreciated learning about new tools and features within Canva.
Beginner friendly
"Sencillo y práctico para Post de Instagram y Facebook Ads."
Easy to follow
"The course is easy to follow and provides clear, concise instructions."
New tools and features
"Conoci otras herramientas que desconocia de la aplicacion Canva que son buenas y de aplicacion para mi labor. Gracias"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción al diseño de Mercadeo con Canva with these
activities:
Gather design inspiration
Show steps
Build a collection of inspiring designs, color palettes, and typography styles to broaden your creative perspective and draw inspiration for your own work in this course.
Show steps
-
Create a Pinterest board or a scrapbook to collect visually appealing designs.
-
Follow design blogs and magazines to stay up-to-date with trends.
Explore Canva tutorials
Show steps
Familiarize yourself with the features and tools of Canva by reviewing their tutorials on the basics of design and Canva's platform.
Show steps
-
Visit the Canva Help Center and browse through the available tutorials.
-
Follow along with a few tutorials to get a hands-on experience.
Refresh design principles
Show steps
Refine and practice your knowledge of general design fundamentals such as color theory, composition, and typography to prepare for this course.
Browse courses on
Design Principles
Show steps
-
Review notes or online resources on color theory, composition, and typography.
-
Practice applying these principles in a portfolio or sketchbook.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Join a Canva user group or online forum
Show steps
Connect with other Canva users and designers to share knowledge, get feedback, and participate in discussions to expand your design horizons.
Show steps
-
Search for Canva user groups or online forums.
-
Join a community that aligns with your interests.
-
Participate in discussions and ask questions.
Practice using Canva's design tools
Show steps
Improve your proficiency in using Canva's features and tools by completing exercises and challenges that test your abilities in various aspects of design.
Show steps
-
Create a variety of designs, such as social media posts, flyers, and presentations.
-
Experiment with different templates, fonts, and effects.
-
Seek feedback on your designs from peers or online communities.
Create a sample social media ad
Show steps
Demonstrate your understanding of social media advertising principles by designing and creating a sample ad that adheres to the guidelines of the platform of your choice.
Show steps
-
Choose a product or service to promote.
-
Identify the target audience and their interests.
-
Create an eye-catching visual or graphic.
-
Write concise and engaging copy.
-
Get feedback from peers or online communities.
Start a personal design project
Show steps
Enhance your creativity and practical skills by initiating a personal design project that challenges you to apply the concepts and techniques learned in this course.
Show steps
-
Identify a design problem or opportunity that interests you.
-
Research and gather inspiration.
-
Create a design brief and plan your approach.
-
Execute your design solution.
-
Present your final project and reflect on your learning.
Mentor a new Canva user
Show steps
Solidify your understanding by sharing your knowledge with a novice Canva user, providing guidance and support to help them navigate the platform and enhance their design skills.
Show steps
-
Identify a friend, family member, or colleague who is new to Canva.
-
Offer your guidance and assistance as they explore the platform.
-
Share tips and resources to facilitate their learning.
Gather design inspiration
Show steps
Build a collection of inspiring designs, color palettes, and typography styles to broaden your creative perspective and draw inspiration for your own work in this course.
Show steps
Show steps
Show steps
- Create a Pinterest board or a scrapbook to collect visually appealing designs.
- Follow design blogs and magazines to stay up-to-date with trends.
Explore Canva tutorials
Show steps
Familiarize yourself with the features and tools of Canva by reviewing their tutorials on the basics of design and Canva's platform.
Show steps
Show steps
Show steps
- Visit the Canva Help Center and browse through the available tutorials.
- Follow along with a few tutorials to get a hands-on experience.
Refresh design principles
Show steps
Refine and practice your knowledge of general design fundamentals such as color theory, composition, and typography to prepare for this course.
Browse courses on
Design Principles
Show steps
Show steps
Show steps
- Review notes or online resources on color theory, composition, and typography.
- Practice applying these principles in a portfolio or sketchbook.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Join a Canva user group or online forum
Show steps
Connect with other Canva users and designers to share knowledge, get feedback, and participate in discussions to expand your design horizons.
Show steps
Show steps
Show steps
- Search for Canva user groups or online forums.
- Join a community that aligns with your interests.
- Participate in discussions and ask questions.
Practice using Canva's design tools
Show steps
Improve your proficiency in using Canva's features and tools by completing exercises and challenges that test your abilities in various aspects of design.
Show steps
Show steps
Show steps
- Create a variety of designs, such as social media posts, flyers, and presentations.
- Experiment with different templates, fonts, and effects.
- Seek feedback on your designs from peers or online communities.
Create a sample social media ad
Show steps
Demonstrate your understanding of social media advertising principles by designing and creating a sample ad that adheres to the guidelines of the platform of your choice.
Show steps
Show steps
Show steps
- Choose a product or service to promote.
- Identify the target audience and their interests.
- Create an eye-catching visual or graphic.
- Write concise and engaging copy.
- Get feedback from peers or online communities.
Start a personal design project
Show steps
Enhance your creativity and practical skills by initiating a personal design project that challenges you to apply the concepts and techniques learned in this course.
Show steps
Show steps
Show steps
- Identify a design problem or opportunity that interests you.
- Research and gather inspiration.
- Create a design brief and plan your approach.
- Execute your design solution.
- Present your final project and reflect on your learning.
Mentor a new Canva user
Show steps
Solidify your understanding by sharing your knowledge with a novice Canva user, providing guidance and support to help them navigate the platform and enhance their design skills.
Show steps
Show steps
Show steps
- Identify a friend, family member, or colleague who is new to Canva.
- Offer your guidance and assistance as they explore the platform.
- Share tips and resources to facilitate their learning.
Career center
Learners who complete Introducción al diseño de Mercadeo con Canva will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers create and manage social media content, engage with followers, and track campaign performance. This course may be helpful as it focuses on creating social media ads, which is a core responsibility of this role.
Marketing Specialist
Marketing Specialist
Marketing Specialists develop and execute marketing campaigns, manage marketing budgets, and track campaign performance. This course can be beneficial as it provides hands-on experience in creating social media ads, which is a key component of many marketing campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and oversee all aspects of a company's digital marketing strategy. This course may be useful as it provides hands-on experience in creating social media ads, which is a key component of many digital marketing campaigns.
Content Creator
Content Creator
Content Creators develop and create written, visual, and audio content for various platforms. This course may be useful as it provides hands-on experience in creating social media ads, which is a type of content that is in high demand.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be useful as it covers the basics of graphic design and social media advertising.
Advertising Manager
Advertising Manager
Advertising Managers plan, develop, and implement advertising campaigns. This course can be helpful as it covers topics such as social media advertising and marketing strategy, which are relevant to this role.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect, analyze, and interpret data to measure the effectiveness of marketing campaigns. This course may be useful as it covers topics such as social media advertising and marketing strategy, which are both relevant to this role.
Brand Manager
Brand Manager
Brand Managers develop and manage a company's brand identity. This course may be helpful as it covers topics such as brand identity and social media advertising, which are both relevant to this role.
Event Manager
Event Manager
Event Managers plan, organize, and execute events. This course may be useful as it covers topics such as social media advertising and marketing strategy, which can be used to promote events.
Sales Manager
Sales Manager
Sales Managers lead and manage sales teams. This course may be useful as it covers topics such as social media advertising and marketing strategy, which can be used to generate leads and increase sales.
Product Manager
Product Manager
Product Managers are responsible for the development and marketing of a product or service. This course may be useful as it provides hands-on experience in creating social media ads, which can be used to market products or services.
Market Researcher
Market Researcher
Market Researchers conduct research to identify and analyze market trends. This course may be useful as it covers topics such as social media advertising and marketing strategy, which can be used to gather market data.
Public relations manager
Public relations manager
Public Relations Managers develop and implement public relations campaigns. This course may be useful as it covers topics such as social media advertising and brand identity, which are both relevant to this role.
Marketing Manager
Marketing Manager
Marketing Managers plan, develop, execute, and evaluate marketing campaigns in collaboration with other departments to achieve business objectives. This course may be useful as it covers topics such as social media advertising, brand identity, and marketing strategy, which are all relevant to the role.
Business Development Manager
Business Development Manager
Business Development Managers generate new business opportunities for companies. This course may be useful as it covers topics such as social media advertising and marketing strategy, which can be used to reach new customers.
For more career information including salaries, visit:
OpenCourser.com/course/a1zg7z/introduccion
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción al diseño de Mercadeo con Canva.
This comprehensive guide to content marketing covers all aspects of creating and distributing valuable, engaging content that attracts and retains a clearly defined audience.
Explores the power of visual storytelling and provides practical guidance on how to use visuals to effectively communicate messages and connect with audiences.
This beginner-friendly guide to Facebook marketing covers all aspects of using Facebook for business, from creating a page to running ads and analyzing results.
Este libro te proporcionará una base sólida en marketing en redes sociales, incluso si eres un principiante.
Save
Este libro te proporcionará un enfoque estratégico para el marketing en redes sociales, ayudándote a desarrollar una estrategia eficaz.
Save
Este libro te ayudará a comprender el panorama del marketing digital, incluidas las redes sociales.
Este libro te dará una idea de la psicología detrás del uso de las redes sociales.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/a1zg7z/introduccion
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Effort
2 horas
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Explores redes sociales para marketing, que es estándar en la industria
Enseña cómo crear anuncios de redes sociales con Canva, que ayuda a los estudiantes a comercializar sus negocios
Utiliza la versión gratuita de Canva, lo que minimiza las barreras de costos para los estudiantes
Se enfoca en la creación de anuncios de redes sociales para Facebook e Instagram, que son plataformas ampliamente utilizadas
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