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Kristen Crabtree

This course is designed to walk you through your very first day in the business through your future years. You will learn seemingly basic things like how to most effectively design your business cards as well as advanced techniques for getting buyer and seller leads and managing your business to be most effective and therefore, most successful. Anything and everything that you need to know to get going in your new real estate career is covered. The average agent in the US sells 2 houses per year, and it takes the typical new agent 6 months to get their first closed transaction. Learn how to avoid this future, and create your own, bright, accomplished one. In addition, the instructor has negotiated "deals" with service providers to save you money. More than 2 hours of lessons.

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What's inside

Learning objectives

  • You will save money on start up costs with valuable tips, insights, and special discounts on services
  • You will create an effective seller's consultation/presentation that will win you listings
  • You will learn how to work with buyers so that you can be selective about who you work with, keep your buyers loyal to you, schedule your buyers so that you can juggle far more clients than any other agent
  • You will be able to convince for sale by owners to list with you
  • You will be able to capture listings that have expired
  • You will find and win listings from old expireds
  • You will effectively work open houses so that you not only get buyer leads, but you also get seller leads
  • You will learn how to create scripts and have conversations that work for you, using nlp techniques
  • You will understand what marketing to do to get your name and face out in the marketplace
  • You will learn how to create a home valuation (cma)
  • You will create your database and properly categorize clients to make you most efficient
  • You will start your database by listing your 250+ sphere of influence
  • You will know how to handle any objection you get during your listing presentations
  • You will select the best and most affordable marketing for your listings
  • You will learn how to get listings from nurturing a farm
  • You will understand the types of paid marketing your can do and learn which ones give the best bang for your buck
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Syllabus

Introduction: Proof of my credibility

My first full year in the business, I won Rookie of the Year Award. I sold 11 homes and double ended 3 of them for a total of 14 sales. I sold over $8 million. Most agents only sell 2 homes per year, and it takes most new agents 6 months to close their first transaction. Which future do you want?

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Learn tips on business cards, sign riders, open house signs, websites, email addresses and more that will save you hundreds to thousands of dollars.

This is a tool that will ensure you stay on track... no matter what life throws your way.

Having a morning routine will put your head on right and inspire you throughout your day.

By planning your day the night before you will sleep better and be more productive the next day.

Start your database and learn tips to make it work.

Learn what books to read, audios to listen to, and gain an understanding of Neuro Linguistics Programming (NLP) and how to use it to write scripts that will work for you.

A buyer's consultation gives you both the opportunity to make sure that you want to work with the clients, but also the chance to flush out what exactly they are looking for to make your time with them more efficient and effective.

How to work floor time effectively and for PROFIT!

How to work open houses to get both buyers and sellers.

Without this, sellers won't hire you!

Develop a phenomenal seller consultation and listing presentation.

You get good at what you practice most.

Develop your list of 250+ people in your Sphere of Influence.

FSBOs are easy to get into and easy to do a presentation with. Use them, too, to practice, practice, practice!

Teaching expired listings why you are different so that they will list with you!

Listings that expired awhile ago will be your gold.

A farm can become your bread and butter.

Using Just Sold/Just Listed/ and In Escrow as a way of getting listings.

A Facebook Home Valuation Ad can give you over a hundred leads for $100.

Learn how to harness the power of social media the RIGHT way!

Agents need a SIMPLE website that accomplishes these 3 things...

Lead magnets are the most powerful way to gather leads. Plus, I'm giving you two FREE ones!

Create great email campaigns to maximize the benefits of having all those great leads!

Press releases, networking, notice of defaults and more...

How to get more inquiries on your listings and convert them into buyers.

Why you need to develop systems in your business...

Once you get really busy you will need a team. Here are some options.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Covers techniques for lead generation, client management, and marketing, which are essential for success in the real estate industry
Explores NLP techniques for script writing, which can help agents improve their communication and persuasion skills
Includes tips on business cards, websites, and email addresses, which can save new agents money on startup costs
Discusses time blocking and morning routines, which can help agents improve their productivity and manage their time effectively
Teaches how to create a home valuation (CMA), which is a core skill for real estate agents
Emphasizes the importance of building a database and sphere of influence, which are crucial for generating leads and building a successful real estate business

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Reviews summary

Practical guide for new real estate agents

According to learners, this course provides a practical, step-by-step guide for new real estate agents. Many students found the content actionable and appreciated the focus on lead generation techniques, such as working open houses and contacting FSBOs and expired listings. The course offers structured advice on setting up a business and managing time. While some reviewers felt parts were basic, particularly if they had some prior exposure to real estate, the overall sentiment is positive, with many finding the strategies helpful for getting started and avoiding common new agent pitfalls. The instructor's real-world experience is frequently highlighted as a major strength.
Instructor's background adds credibility and insight.
"The instructor clearly knows what they're talking about, having been successful themselves."
"Hearing about their journey and strategies from real experience was inspiring."
"Their tips felt authentic because they've lived it."
"The credibility of the instructor winning Rookie of the Year makes the advice trustworthy."
Well-suited for those new to the industry.
"As someone completely new to real estate, this course gave me a solid foundation."
"If you're just starting out, this course covers so much of what you need to know."
"Perfect for rookies, it breaks down the process into manageable steps."
"It assumes you know very little, which was perfect for my situation."
Provides useful scripts for various situations.
"The scripts provided are really helpful for knowing what to say in different scenarios."
"I use the open house scripts religiously now, they work!"
"The dialogues for contacting expired listings gave me the confidence to make those calls."
"Good starting point for creating my own communication style using their script examples."
Strong coverage of finding buyers and sellers.
"The sections on finding sellers, especially working expireds and FSBOs, were incredibly valuable."
"Working open houses effectively is something I learned here and has already paid off."
"Lots of good ideas on where to find leads beyond just your sphere of influence."
"It covers a variety of lead generation methods, which is essential for a new agent."
Offers clear, step-by-step methods for new agents.
"The course provides actionable steps that I could implement immediately in my business."
"I appreciate the step-by-step approach, it makes starting out feel much less overwhelming."
"It gives you practical things you can *do* right away to build your business."
"Lots of practical tips, not just theory. Great for getting your feet wet and moving forward."
Parts may be review for some learners.
"Some of the initial setup stuff felt a bit basic if you've done any prior research."
"If you already have a few months in the business, some concepts might be familiar."
"A few lessons felt like common sense, but overall the value is definitely there."
Success depends on applying lessons diligently.
"This isn't a magic bullet, you really have to put in the work and apply the techniques taught."
"The course provides the roadmap, but success ultimately depends on your own consistency."
"Applying the lead generation strategies takes dedication and persistence."
"You won't be Rookie of the Year just by watching; you have to go out and *do* it."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Steps to Become "Rookie of the Year" in Real Estate with these activities:
Review Real Estate Terminology
Familiarize yourself with common real estate terms to better understand course concepts and communicate effectively with clients.
Browse courses on Real Estate
Show steps
  • Find a glossary of real estate terms.
  • Study the definitions of key terms.
  • Create flashcards for memorization.
Design a Sample Business Card
Practice designing a professional business card that reflects your brand and includes essential contact information.
Show steps
  • Research effective business card designs.
  • Select a design template or create your own.
  • Incorporate your logo, name, and contact details.
  • Get feedback on your design.
Read 'The Millionaire Real Estate Agent'
Gain insights into building a high-performing real estate business by studying proven strategies from industry leaders.
Show steps
  • Obtain a copy of 'The Millionaire Real Estate Agent'.
  • Read the book, taking notes on key concepts.
  • Identify actionable strategies to implement.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Read 'Ninja Selling'
Learn a relationship-based selling system to build trust and generate referrals.
Show steps
  • Obtain a copy of 'Ninja Selling'.
  • Read the book and take notes on the key principles.
  • Identify ways to implement the Ninja Selling system in your business.
Role-Play Objection Handling
Practice handling common objections from potential clients to improve your communication and persuasion skills.
Show steps
  • Identify common objections in real estate.
  • Develop responses to each objection.
  • Role-play with a partner, taking turns as the agent and client.
Develop a Business Plan
Create a detailed business plan to guide your real estate career, outlining goals, strategies, and financial projections.
Show steps
  • Define your target market and niche.
  • Set specific, measurable, achievable, relevant, and time-bound (SMART) goals.
  • Outline your marketing and lead generation strategies.
  • Create a financial plan, including budget and revenue projections.
Attend Local Real Estate Events
Expand your network and learn from experienced professionals by attending local real estate events.
Show steps
  • Research local real estate events and meetups.
  • Prepare an elevator pitch to introduce yourself.
  • Attend the event and network with other attendees.
  • Follow up with new contacts after the event.

Career center

Learners who complete Steps to Become "Rookie of the Year" in Real Estate will develop knowledge and skills that may be useful to these careers:
Real Estate Agent
A real estate agent helps clients buy, sell, and rent properties. This course is specifically designed for those entering the field, covering everything from initial setup, including business card design, to advanced client acquisition and business management techniques. Aspiring real estate agents will learn to create effective marketing strategies, manage client databases, and develop persuasive negotiation skills. The course's focus on lead generation, client management, and effective communication can help a new real estate agent quickly achieve success.
Real Estate Sales Consultant
A real estate sales consultant provides advice and guidance to clients looking to buy or sell property. The course teaches how to design consultations with clients and how to present listings. In addition, the course provides scripts and methods of communication, using Neuro Linguistics Programming techniques, will further enhance your ability to persuade and work with your clients. The course gives you the tools necessary to approach different types of clients and successfully guide them through transactions.
Real Estate Consultant
A real estate consultant provides expert advice to clients involved in real estate transactions. This course includes information on marketing, client management, lead generation, and negotiation. These are skills that would be essential to a consultant's role. The specific methods for creating client presentations and strategies for working with sellers will further enhance a consultant's communication and sales skills. This course helps provide the necessary foundation for success.
Real Estate Broker
Real estate brokers oversee real estate transactions and manage agents within their brokerage. This course helps build a foundation in core real estate practices essential for brokers. Learning how to attract and manage clients, develop presentations, and utilize marketing strategies will directly translate to effective team leadership. Since the course teaches from day one, it can help a broker support and understand new agents in their own firm, leading to a more successful and cohesive team.
Real Estate Marketing Specialist
A real estate marketing specialist focuses on promoting properties and real estate services. This course includes specific information about marketing, including creating lead magnets, email campaigns, and digital strategies. Understanding the principles of marketing will translate into effective promotional campaigns that will help agents reach potential clients. The lessons on using social media, creating targeted ads, and building an online presence can help a marketing specialist support agents in their efforts.
Client Relationship Manager
A client relationship manager builds and maintains relationships with clients. The course teaches how to build a client database, create buyer and seller presentations, work with a sphere of influence, and handle client objections. This course gives you tools to manage your client interactions. You can utilize the communication scripts, lead generation techniques, and emphasis on effective client consultations to foster loyalty and trust.
Lead Generation Specialist
A lead generation specialist focuses on identifying and nurturing potential clients for real estate businesses. This course teaches strategies for obtaining leads through various methods such as open houses, social media, and digital marketing, along with techniques for converting leads into clients. The course’s emphasis on creating a client database, nurturing leads, and effective communication will help a lead generation specialist in finding and working qualified leads for agents.
Business Development Manager
A business development manager identifies, creates, and grows new business opportunities for real estate companies. The course includes the development of a business plan and provides methods for finding new clients as well as business management strategies. This knowledge can help a business development manager identify avenues for expansion. The course's focus on client acquisition and marketing can help to drive growth.
Sales Trainer
A sales trainer develops and delivers training programs to enhance the skills of sales professionals, including in real estate. The course, with a clear focus on new real estate agent training, covers sales techniques, client interaction, and marketing. The course helps build a foundation in the core skills of the real estate business, which could then be used to create training programs. The course’s approach to building a successful real estate career may inform the development of sales trainings for new agents.
Real Estate Investor
Real estate investors purchase properties to generate income or capital appreciation. While the course focuses on the agent side of the business, some of the principles and knowledge of marketing, lead generation, and property evaluation are useful in spotting investment opportunities. An investor could use the CMA training and understanding of the market to help assess potential acquisitions, and strategies for finding sellers to negotiate deals. The course may provide insights into the real estate market.
Property Manager
A property manager oversees the daily operations of rental properties. While this course is built for agents, some of its core teachings do correlate with the position of property manager. The marketing skills taught in this course might be helpful for attracting new tenants. Lead generation and client management strategies will also be relevant to managing tenant relationships. This course may be a useful addition to the skills of a property manager.
Real Estate Analyst
A real estate analyst gathers and interprets data to provide insights on market trends. The course provides training on creating a comparative market analysis (CMA) as well as an overview of market trends. This can help an analyst to interpret market trends and evaluate property values. This course may be helpful for someone starting out in market analysis.
Marketing Coordinator
A marketing coordinator supports the implementation of marketing strategies, often in administrative roles. This course provides specific insight into the real estate market. With information on building a database, email campaigns, using social media, and creating lead magnets, this course may provide some background knowledge for a marketing coordinator. The course is focused on agents and lead generation, so it may not be the ideal fit.
Customer Service Representative
A customer service representative assists clients with their questions and concerns related to real estate. While this course does not directly train on customer service, it provides information on how to communicate with clients, build a database, and conduct consultations. The use of NLP for creating scripts may be useful for effective communication. This course may be useful for a representative to understand the industry.
Administrative Assistant
An administrative assistant provides crucial support and administrative duties in a real estate setting. Although this course primarily focuses on the tasks of a real estate agent, it may be helpful to understand the overall process of working with clients. The course does provide some instruction on building a database, which could be helpful for a beginning administrative assistant. Though the scope is limited, this course may be useful.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Steps to Become "Rookie of the Year" in Real Estate.
Provides a comprehensive guide to building a successful real estate business. It covers key areas such as lead generation, marketing, and team building. It is commonly used as a textbook at academic institutions and by industry professionals. Reading this book will give you a solid foundation for applying the strategies taught in the course.
Introduces a systematic approach to selling based on building relationships and providing value. It emphasizes a non-pushy, client-focused approach. This book is helpful in providing background and prerequisite knowledge. Reading this book will help you develop a sustainable and ethical sales strategy.

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