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John Doukasse | MoneyStars

In this hands-on course, you’ll learn how to use today’s most powerful AI tools—like ChatGPT, Canva, DALL·E, Zapier, and more—to brainstorm campaigns, write high-converting content, generate visuals and videos, personalize messaging, and build automated experiences that delight customers.

Whether you're a marketer, entrepreneur, creative professional, or customer experience leader, this course will show you how to create smarter, faster, and more personalized marketing strategies using AI. You'll go beyond just writing content—this course is about building complete marketing workflows, from ideation to automation.

Read more

In this hands-on course, you’ll learn how to use today’s most powerful AI tools—like ChatGPT, Canva, DALL·E, Zapier, and more—to brainstorm campaigns, write high-converting content, generate visuals and videos, personalize messaging, and build automated experiences that delight customers.

Whether you're a marketer, entrepreneur, creative professional, or customer experience leader, this course will show you how to create smarter, faster, and more personalized marketing strategies using AI. You'll go beyond just writing content—this course is about building complete marketing workflows, from ideation to automation.

What You’ll Learn:

  • How to brainstorm campaign ideas and marketing copy using ChatGPT

  • Creating branded visuals and social media graphics with Canva and AI tools

  • Generating blog posts, landing pages, and ad copy optimized for performance

  • Building automated email and customer engagement flows using AI

  • Personalizing messaging at scale and mapping the customer journey

  • Leveraging AI to generate videos, product visuals, and branded storytelling

  • Real-world examples and a full capstone project you can use in your business

No coding or AI experience required. By the end of the course, you’ll have all the skills and tools you need to confidently launch AI-powered marketing and CX initiatives in your work or business.

Enroll now

What's inside

Learning objectives

  • Use chatgpt to craft brand messaging, product descriptions, and personalized content at scale
  • Design professional-quality visuals, infographics, and videos using canva and ai-powered tools
  • Build ai-assisted marketing strategies that align audience targeting, channel selection, and funnel stages
  • Automate customer journeys and campaign workflows using tools like zapier, apollo, and instantly
  • Leverage ai to personalize experiences, improve customer engagement, and optimize marketing performance

Syllabus

Introduction
What is Zapier?
Developing a Marketing Strategy
Planning a Smart Marketing Strategy – Audience, Goals, Funnel, and Messaging
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Career center

Learners who complete AI for Creative Marketing and Customer Experience will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in AI for Creative Marketing and Customer Experience.
Regarded across the industry as the definitive operational manual, this reference provides battle-tested checklists and strategic frameworks for running high-performing campaigns. Readers learn list hygiene, inbox placement mechanics, and systematic testing routines essential for sustainable audience retention.
Foundational to modern ethical customer communication, Godin's thesis demonstrates why anticipated, personal, and relevant messaging consistently outperforms traditional intrusive advertising. It instills the fundamental mindset required to cultivate genuine subscriber trust and preserve sender reputation.
Kath Pay champions a customer-centric philosophy that shifts email strategy away from isolated push promotional tactics toward integrated journey orchestration. The text offers rigorous methodologies for combining behavioral triggers, dynamic personalization, and emotional resonance to boost long-term customer value.
Deep dive into marketing automation, covering advanced strategies and techniques. It is written by Jason Davis, a leading expert in marketing automation.
Provides a comprehensive introduction to Canva, covering its interface, tools, and features for both free and Pro versions. It's an excellent starting point for high school students and beginners looking to gain a broad understanding of the platform. The book includes practical projects and case studies, making it a useful reference for getting started with various design tasks in Canva. It also touches on basic graphic design principles relevant to using the tool effectively.
Comprehensive guide to writing in the digital age, essential for anyone creating content. It covers fundamental writing rules, grammar, style, and the process of content creation, production, and publishing. It's a valuable reference tool for improving writing skills across various online platforms. This book is commonly used by marketing professionals and is suitable for all levels, providing a solid foundation.
Packed with punchy, actionable tactics, this handbook deconstructs the daily mechanics of newsletter ideation, lead magnet creation, and broadcast scheduling. Self-learners and solo creators gain immediate templates for overcoming writer's block and turning silent subscribers into active brand advocates.
Engineered specifically for recurring revenue and digital subscription businesses, this tactical manual outlines how to architect automated onboarding sequences that accelerate product adoption. Garbugli breaks down event-driven activation emails, churn prevention triggers, and lifecycle messaging cadences.
A comprehensive guide to developing and implementing digital marketing strategies. covers various digital channels and techniques, providing a practical framework for navigating the complexities of online marketing. It's a valuable reference for professionals and students focusing on digital strategy. The third edition includes updates on recent trends.
A practical guide focusing on the essential activity of prospecting across various channels. is crucial for anyone involved in direct sales or business development, offering actionable strategies to keep the sales pipeline full. It emphasizes the importance of consistent effort and a proactive mindset in lead generation. It serves as a useful reference tool for sales teams.
Presents a seven-step framework for creating clear and compelling messages that resonate with your audience. It's highly applicable to content creation as it focuses on positioning the audience as the hero of the narrative. This book is widely recommended for marketers and content creators looking to improve their brand messaging and storytelling. It's a practical guide for structuring content.
Emphasizes the importance of answering your customers' questions honestly and comprehensively through your content. It's a core text for understanding inbound marketing and how content can drive sales and build trust. This book is valuable for both content creators and sales professionals and serves as a strategic guide for content development.
The latest in Kotler's marketing series, this book explores the impact of technology on marketing and how marketers can leverage it to create a more human-centric approach. It delves into contemporary topics like AI, data, and agile marketing, making it highly relevant for understanding the future of marketing strategy.
Blending direct-response discipline with cutting-edge marketing automation and generative AI tools, this 2024 treatise shows how to build automated nurture funnels without losing personal touch. Readers discover how to segment multi-channel leads and deploy responsive follow-up campaigns that convert.
Provides a deep dive into the technical foundations and applications of ChatGPT. It is written by the leading researchers at OpenAI, the company that developed ChatGPT, and valuable resource for anyone who wants to understand the inner workings of ChatGPT.
Considered a foundational text in content strategy, this book helps you understand the business value of content and the processes behind a successful content strategy. It's crucial for developing a solid understanding of how to plan and manage content for long-term success. is often used in academic settings and key reference for professionals building content strategies.
This classic book introduces the enduring concept of positioning, explaining how to create a unique space for a product or brand in the consumer's mind. While not recently published, its core principles remain highly relevant for developing effective marketing strategies. It must-read for understanding competitive strategy and brand perception.
Written by the founders of HubSpot, this book cornerstone for understanding the inbound methodology, a key approach to lead generation in the digital age. It explains how to attract customers through valuable content and experiences rather than traditional interruption marketing. is essential for gaining a broad understanding of modern lead generation strategies, particularly in a digital context.
Comprehensive guide to marketing automation for lead generation. It covers everything from the basics to advanced strategies.
Focuses on the importance of making it easy for customers to do business with you. It provides practical advice on how to reduce customer effort and improve satisfaction.
Explores the principles that make ideas memorable and impactful. It outlines six key traits of 'sticky' ideas, providing valuable insights for crafting content that captures attention and is easily recalled. While not exclusively about content creation, its focus on communication and the human mind is highly relevant for creating engaging content. This book is excellent for enhancing the effectiveness of your messaging.
Given the increasing role of AI in content creation, this book explores how artificial intelligence tools can be used to enhance the content creation process. It covers topics like AI-powered writing assistants, video editing tools, and content optimization. is highly relevant for understanding contemporary topics and leveraging new technologies in content creation.
Injecting humor and relatable storytelling into business communications, Klinck demonstrates how conversational writing turns routine broadcasts into eagerly anticipated messages. Readers learn how to reveal authentic personality, nurture deep subscriber loyalty, and make offers without feeling salesy.
Focuses on the factors that make content successful in the digital age, going beyond just creation to discuss distribution and influence. It provides strategies for getting your content seen and shared in a crowded online space. This book is particularly useful for understanding the dynamics of content reach and engagement in contemporary digital marketing.
Delves into the science behind why certain ideas, products, and behaviors become popular and spread. It provides a framework (STEPPS) for understanding social transmission, which is highly relevant for creating shareable content. While not solely about content creation, its insights into human psychology and virality are invaluable for content creators. This book is excellent for adding depth to understanding audience behavior.
Presents a framework for creating new market spaces, or "blue oceans," rather than competing in existing, crowded "red oceans." It offers a strategic approach to innovation and market creation, providing valuable insights for those looking to deepen their understanding of strategic marketing beyond traditional competition.
Another classic by Ries and Trout, this book presents 22 fundamental laws of marketing that remain relevant despite the changing marketing landscape. It offers timeless principles for developing effective marketing strategies and is considered a must-read for foundational knowledge.
Delves into the core of what constitutes a good strategy, applicable across various business functions, including marketing. It helps readers identify the characteristics of a strong strategy and the pitfalls of a weak one, providing a solid foundation for developing robust marketing strategies.
Veteran direct copywriter Bob Bly provides a thorough examination of email styling, formatting conventions, and persuasive subject line mechanics. It balances quick-scanning typographic rules with tactical frameworks for crafting sales pitches, executive updates, and customer service correspondence.
From a renowned storytelling expert, this book applies the principles of narrative to marketing and content creation. It explains how businesses can use compelling stories to connect with audiences and build lasting relationships. provides a deeper understanding of the power of storytelling in content and is valuable for creating more impactful narratives.
Provides a straightforward and practical guide to prospecting and developing new business. It's an essential read for sales professionals and business owners looking to improve their ability to find and engage potential customers. It offers clear strategies and useful reference for sales teams.
Seth Godin argues for the importance of creating remarkable products and services that stand out from the ordinary. challenges traditional marketing thinking and emphasizes the need for innovation and differentiation. It's a thought-provoking read for anyone looking to create impactful marketing strategies.
Emphasizes the importance of building a dedicated audience and turning casual followers into 'superfans.' It provides strategies for engaging with your audience, building trust, and fostering a sense of community. This book is highly relevant for content creators looking to build a loyal following and create a sustainable business around their content.
Delves into more advanced lead generation strategies, suitable for those looking to deepen their understanding and explore contemporary approaches. It covers topics beyond the basics and offers insights into optimizing lead generation efforts in a complex digital landscape. It is particularly useful for working professionals seeking to refine their strategies.
Written by a former HubSpot executive, this book focuses on building a scalable sales model using data, technology, and inbound principles. It's highly relevant for understanding how to leverage technology and data analytics in lead generation and sales acceleration. is valuable for those interested in a data-driven approach and is often used by sales leaders.
Spanning foundational fundamentals through multi-platform campaign execution, Gunelius offers an accessible blueprint for small and medium-sized enterprises. The chapters guide marketers through list acquisition legalities, CAN-SPAM compliance, creative template design, and baseline campaign tracking.
Focuses on the importance of creating valuable, compelling content to attract and retain customers. It's a key resource for understanding contemporary content marketing strategies and how they fit into an overall marketing plan.
Focusing on structured narrative architectures, Brunson introduces high-converting email sequences including the five-day Soap Opera welcome series and daily conversational broadcasts. It provides clear structural templates for turning lead magnets into automated multi-tier sales funnels.
Focuses on using social media to tell your story and engage with your audience, providing value ('jabs') before making a sales pitch ('right hook'). It's highly relevant for understanding social media's role in contemporary lead generation and building relationships with prospects online.
Effective copywriting is crucial for compelling content. provides practical techniques and formulas for writing persuasive copy that drives action. It's a valuable resource for content creators who need to write sales pages, emails, social media posts, and other marketing materials. This book useful reference tool for improving the persuasive power of your content.
Focuses on the specific challenges and opportunities of writing content online and capturing audience attention in a crowded digital space. It provides strategies for building a writing habit, finding your niche, and monetizing your online writing. This book is particularly useful for those focused on written content and building a career around it.
This practical guide provides a simple, actionable framework for creating a marketing plan on a single page. It's particularly useful for entrepreneurs and small business owners who need a clear and concise approach to marketing strategy.
Presents evidence-based principles of marketing, challenging some commonly held beliefs. It focuses on how brands grow through penetration and physical and mental availability. It's a valuable resource for a deeper, more scientific understanding of marketing effectiveness.

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