AI for Creative Marketing and Customer Experience
In this hands-on course, you’ll learn how to use today’s most powerful AI tools—like ChatGPT, Canva, DALL·E, Zapier, and more—to brainstorm campaigns, write high-converting content, generate visuals and videos, personalize messaging, and build automated experiences that delight customers.
Whether you're a marketer, entrepreneur, creative professional, or customer experience leader, this course will show you how to create smarter, faster, and more personalized marketing strategies using AI. You'll go beyond just writing content—this course is about building complete marketing workflows, from ideation to automation.
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In this hands-on course, you’ll learn how to use today’s most powerful AI tools—like ChatGPT, Canva, DALL·E, Zapier, and more—to brainstorm campaigns, write high-converting content, generate visuals and videos, personalize messaging, and build automated experiences that delight customers.
Whether you're a marketer, entrepreneur, creative professional, or customer experience leader, this course will show you how to create smarter, faster, and more personalized marketing strategies using AI. You'll go beyond just writing content—this course is about building complete marketing workflows, from ideation to automation.
In this hands-on course, you’ll learn how to use today’s most powerful AI tools—like ChatGPT, Canva, DALL·E, Zapier, and more—to brainstorm campaigns, write high-converting content, generate visuals and videos, personalize messaging, and build automated experiences that delight customers.
Whether you're a marketer, entrepreneur, creative professional, or customer experience leader, this course will show you how to create smarter, faster, and more personalized marketing strategies using AI. You'll go beyond just writing content—this course is about building complete marketing workflows, from ideation to automation.
What You’ll Learn:
How to brainstorm campaign ideas and marketing copy using ChatGPT
Creating branded visuals and social media graphics with Canva and AI tools
Generating blog posts, landing pages, and ad copy optimized for performance
Building automated email and customer engagement flows using AI
Personalizing messaging at scale and mapping the customer journey
Leveraging AI to generate videos, product visuals, and branded storytelling
Real-world examples and a full capstone project you can use in your business
No coding or AI experience required. By the end of the course, you’ll have all the skills and tools you need to confidently launch AI-powered marketing and CX initiatives in your work or business.
What's inside
Learning objectives
- Use chatgpt to craft brand messaging, product descriptions, and personalized content at scale
- Design professional-quality visuals, infographics, and videos using canva and ai-powered tools
- Build ai-assisted marketing strategies that align audience targeting, channel selection, and funnel stages
- Automate customer journeys and campaign workflows using tools like zapier, apollo, and instantly
- Leverage ai to personalize experiences, improve customer engagement, and optimize marketing performance
- Use chatgpt to craft brand messaging, product descriptions, and personalized content at scale
- Design professional-quality visuals, infographics, and videos using canva and ai-powered tools
- Build ai-assisted marketing strategies that align audience targeting, channel selection, and funnel stages
- Automate customer journeys and campaign workflows using tools like zapier, apollo, and instantly
- Leverage ai to personalize experiences, improve customer engagement, and optimize marketing performance
Syllabus
Introduction
What is Zapier?
Developing a Marketing Strategy
Planning a Smart Marketing Strategy – Audience, Goals, Funnel, and Messaging
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Syllabus
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Activities
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