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John Real Estate

This course is designed for photographers and real estate agents looking to take their own photos. You will learn everything you need to know from start to finish on how to maximize your iPhone.

The cameras in our phones are AMAZING. They are now fully capable of capturing professional quality real estate photos. More and more people are house shopping from their phones, which makes the smartphone photos virtually indistinguishable from a professional camera.

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This course is designed for photographers and real estate agents looking to take their own photos. You will learn everything you need to know from start to finish on how to maximize your iPhone.

The cameras in our phones are AMAZING. They are now fully capable of capturing professional quality real estate photos. More and more people are house shopping from their phones, which makes the smartphone photos virtually indistinguishable from a professional camera.

I've spent countless hours doing tests to get the absolute best out of the iPhone cameras and landed on a formula that is actually pretty simple. I even walk you through how to do a sky replacement, virtual staging, and the twilight photo.

The advantages of taking your own photos:

-You don't have to worry about scheduling a photographer

-Add photos in addition to the photos captured by the photographer

-Lower your marketing costs

-You booked your photographer on a rainy day, or a time when there are shadows all over the front of the house

In this course you will learn:

Lesson 1: How to prepare the house

Lesson 2: Lighting

Lesson 3: Composition & Settings

Lesson 4: Editing

Lesson 5: Advanced tips (Twilight photos, Virtual staging, etc)

Lesson 6: Job Shadow

The course also includes:

    -FREE house preparation video for clients

    -Access to the private Facebook group

    -Lifetime access to all course videos and updates.

*This course is designed for iPhones 11, 12, and 13*

See you there.

Enroll now

What's inside

Learning objectives

  • How to create professional looking real estate photos with your phone camera.
  • How weather affects real estate photography.
  • How to prepare the home for photography.
  • How to edit photos quickly on your iphone.

Syllabus

Welcome to iPhone Photography for Real Estate!
Welcome!
Learn how to prepare the home for photography - with and without staging!
How to Prepare the House
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches how to maximize the iPhone camera for professional-quality real estate photos, which can help agents market properties more effectively and photographers expand their service offerings
Covers advanced techniques like sky replacement and virtual staging, which are valuable skills for creating visually appealing property listings and attracting potential buyers
Includes a job shadow segment, which allows learners to observe real-world application of the techniques taught and gain practical insights into real estate photography
Focuses on iPhones 11, 12, and 13, which means that learners with older iPhone models may not be able to fully utilize all the techniques taught in the course
Explores how weather affects real estate photography, which is useful for planning shoots and capturing the best possible images regardless of environmental conditions
Teaches how to prepare a home for photography, which is a foundational skill that helps learners create visually appealing and marketable real estate listings

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Reviews summary

Practical iphone photography for real estate

According to learners, this course offers practical, actionable advice specifically tailored for taking professional-quality real estate photos using an iPhone. Students appreciate the step-by-step approach covering crucial aspects like house preparation, lighting, composition, and editing. Many highlight the value of lessons on advanced techniques such as sky replacement, virtual staging, and twilight photos. While the course is designed for iPhones 11, 12, and 13, many find the principles applicable. Reviewers frequently mention being able to immediately apply the techniques learned to improve their listings and marketing.
Focuses on iPhone 11, 12, and 13.
"Designed for iPhones 11, 12, and 13."
"While it targets specific models, the core principles apply broadly."
"Users with newer or older models may find slight differences but the methods are largely transferable."
Provides real-world listing shoot example.
"The job shadow module was a great way to see the techniques applied in a real scenario."
"Seeing the instructor shoot a real listing helped solidify everything I learned."
"Very practical to see a walkthrough of a real photoshoot."
Well-structured and easy to follow.
"The course is very well put together and easy to understand for someone not overly familiar with photography."
"Everything is explained clearly and concisely."
"Easy to follow and understand tips and tricks."
"The instructor does a great job breaking down the concepts into simple steps."
Teaches essential and advanced photo skills.
"Covers a wide range of topics from preparation to advanced editing."
"I especially liked the sections on twilight photos and virtual staging."
"The editing tips alone are worth the price of the course."
"Window pull and sky replacement techniques were very helpful."
Provides techniques applicable right away.
"The course is clear, concise, and provides actionable tips that I can implement right away."
"I immediately used some of the techniques and they made a noticeable difference in my listing photos."
"I'm excited to start using these skills on my properties to improve their visual appeal."
"Learned several key things I can use now for listing photos."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in iPhone Photography for Real Estate with these activities:
Review Basic Photography Principles
Reviewing basic photography principles will help you understand the settings and techniques discussed in the course, even though it focuses on iPhone photography.
Browse courses on Aperture
Show steps
  • Read articles or watch videos on the exposure triangle.
  • Practice adjusting aperture, shutter speed, and ISO on a camera (if available) or a photography simulator.
  • Experiment with different compositions using the rule of thirds.
Read 'Stunning Digital Photography' by Tony and Chelsea Northrup
Reading this book will provide a solid foundation in photography principles, which will enhance your understanding of the course material.
Show steps
  • Read the chapters on composition and lighting.
  • Take notes on key concepts and techniques.
  • Try applying the techniques to your own photos.
Practice Photo Editing on Your iPhone
Practicing photo editing on your iPhone will help you become more comfortable with the editing tools and techniques taught in the course.
Show steps
  • Take several photos of different scenes.
  • Edit the photos using the iPhone's built-in editing tools or a third-party app.
  • Experiment with different adjustments, such as exposure, contrast, and saturation.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Document Your Photography Process
Documenting your photography process will help you reflect on your learning and identify areas for improvement.
Show steps
  • Create a blog or social media account to share your photos and experiences.
  • Write about the challenges you face and the solutions you find.
  • Share your work with others and ask for feedback.
Photograph a Real Estate Property
Photographing a real estate property will allow you to apply the techniques you've learned in the course to a real-world scenario.
Show steps
  • Find a real estate property to photograph.
  • Prepare the property for photography, following the guidelines in the course.
  • Take photos of the property using the techniques you've learned.
  • Edit the photos and create a virtual tour.
Create a Before-and-After Photo Series
Creating a before-and-after photo series will help you showcase the impact of your editing skills and demonstrate your understanding of the course material.
Show steps
  • Take photos of a property before and after staging or cleaning.
  • Edit the 'after' photos to enhance their appeal.
  • Create a side-by-side comparison of the before and after photos.
  • Share the series on social media or your website.
Help Others in the Facebook Group
Helping others in the Facebook group will reinforce your understanding of the course material and allow you to learn from others' experiences.
Show steps
  • Regularly check the Facebook group for questions and requests for help.
  • Share your knowledge and experience to help others solve their photography problems.
  • Provide constructive feedback on others' photos.

Career center

Learners who complete iPhone Photography for Real Estate will develop knowledge and skills that may be useful to these careers:
Real Estate Photographer
A real estate photographer captures images of properties for sale or rent, creating visually appealing marketing materials. This course provides a focused curriculum tailored to using the iPhone for real estate photography. It addresses essential aspects such as preparing the house, understanding lighting, and mastering composition. The course helps a real estate photographer learn how to use an iPhone to achieve professional quality for a range of scenarios, including twilight shoots and virtual staging. A real estate photographer could take this course to be able to quickly capture and edit high-quality photos without relying on external resources.
Real Estate Agent
A real estate agent assists clients in buying, selling, and renting properties. This course empowers a real estate agent to take professional-quality photos of properties using an iPhone. It covers key topics including home preparation, optimal lighting, and effective composition, as well as photo editing. The course also delves into advanced techniques like sky replacements and virtual staging, allowing a real estate agent to take marketing of properties into their own hands. By learning through the job shadow and other course materials, a real estate agent can save costs, control scheduling, and add photos beyond those taken by professional photographers. This course may be particularly valuable to a real estate agent who is just starting out.
Interior designer
An interior designer plans and supervises the design and decoration of interior spaces. This course may help an interior designer to document their work effectively using an iPhone. By taking this course, an interior designer can learn how to capture the finished product to show off their work. The course covers optimal conditions for light and composition, and also how to use advanced techniques to make photos that sell ideas. These skills can help an interior designer to more powerfully present their work to potential clients. The course provides essential skills for an interior designer to create a portfolio.
Marketing Specialist
A marketing specialist develops and implements marketing strategies to promote products or services. This course helps a marketing specialist who works with real estate listings learn to take high-quality photos using an iPhone. This course may be useful for marketing specialists to learn how to create engaging visual content, especially with its focus on home preparation, composition, and photo editing techniques. The course's focus on creating real estate photos may be of particular interest to a marketing specialist in the real estate industry. Techniques taught, like sky replacement and staging, will give a marketing specialist in real estate a new range of tools.
Social Media Manager
A social media manager creates and manages content for social media platforms. This course may be useful for a social media manager who works with real estate clients. By taking the course, a social media manager will learn to create compelling visual content using an iPhone. The course covers topics such as optimal lighting, photo composition, and editing on the iPhone. A social media manager might find the sections on advanced techniques such as sky replacement or virtual staging especially relevant. The course provides specific skills that may improve the quality of content for social media.
Property Manager
A property manager oversees the day-to-day operations of real estate properties. This course may provide a property manager with the skills to take high-quality photos for marketing purposes, using an iPhone. The course covers essential skills like preparing the house, lighting, and composition, as well as photo editing, which could improve the quality of their marketing. A property manager may also be able to document the condition of properties or communicate issues using photography. Techniques taught by the course, such as sky replacements and virtual staging, can help a property manager show off the assets under their management. This course may provide a useful skill set for a property manager.
Architectural Photographer
An architectural photographer specializes in capturing images of buildings and structures. Though this course focuses on iPhone photography, it may be helpful to an architectural photographer because it provides a foundation in capturing space. For example, this course goes through how to use composition effectively. An architectural photographer may find the techniques on lighting and advanced techniques, like virtual staging or twilight photos, helpful. While it does not focus on professional cameras, an architectural photographer may still find this course's content relevant to their work.
Freelance Photographer
A freelance photographer works independently, taking photos for various clients and projects. This course provides focused training on real estate photography using an iPhone, which could allow a freelance photographer to add a new service offering. The course covers essential aspects of real estate photography, such as home preparation, lighting, composition, and editing. A freelance photographer will find the lessons on advanced techniques, like sky replacements and virtual staging, to be useful. This course may help a freelance photographer expand their portfolio and client base.
Content Creator
A content creator produces engaging material for various platforms. This course may be useful for a content creator looking to expand their skill set in visual content creation, specifically within the real estate niche. The course covers the fundamentals of real estate photography on an iPhone, from home preparation to advanced photo techniques like sky replacements. A content creator will learn how to take high quality photos to meet the requirements of different types of content, including social media. This course will assist a content creator in producing effective visuals, and the information on virtual staging may be useful for a variety of projects.
Virtual Assistant
A virtual assistant provides administrative, technical, or creative assistance to clients remotely. This course may be helpful to a virtual assistant who works with real estate professionals. The course teaches how to use an iPhone to take professional-quality photos, which can be beneficial for managing real estate listings. The course covers topics including home preparation, optimal lighting, and composition, along with photo editing skills. A virtual assistant could use this knowledge to enhance the marketing efforts of their clients. Lessons on advanced techniques like sky replacement and virtual staging may also be helpful for a variety of tasks. This course may make a virtual assistant more versatile.
Home Stager
A home stager prepares homes for sale by arranging furniture, decor, and other items to make properties more attractive to potential buyers. This course may be helpful to a home stager because it teaches how to capture their work in the best light using an iPhone. The course focuses on lighting, composition, and editing, which are important for photographing properties. A home stager will learn through the course how to create high quality photos that can be used to showcase their projects. The course may improve the services offered by a home stager.
Appraiser
An appraiser assesses the value of real estate properties. While not directly related, a course like this may be of some use to an appraiser. The skills taught in the course could be used by an appraiser to document properties. An appraiser may find the training on lighting and composition to be useful. The editing skills may also be helpful. This course may help an appraiser with a particular set of skills.
Facilities Manager
A facilities manager oversees the maintenance and operations of buildings and infrastructure. This course may be useful for a facilities manager, who may need to document a property to show a condition. The course teaches how to capture high quality images using an iPhone, with topics on lighting and composition especially relevant. A facilities manager can use these photographs to communicate effectively with stakeholders or to document ongoing situations. Lessons on photo editing will help a facilities manager to make their images clear and effective. This course may provide useful tools to a facilities manager.
Construction Manager
A construction manager plans, coordinates, and oversees construction projects. This course could be useful to a construction manager who needs to document progress using a phone camera. The course teaches essential skills in photography, including how to prepare an area for shooting, optimal lighting conditions, and composition. A construction manager may find the editing lessons helpful for making sure photos are clear and understandable. This course may be useful for a construction manager to improve their ability to communicate visually.
Urban Planner
An urban planner develops plans and policies for the growth and development of communities. Although this course is not directly related to urban planning, certain skills taught may be helpful. An urban planner may use the lessons on photography to document places within a community. This course covers topics like lighting and composition, which can be helpful to capture images. It may also be useful to an urban planner to understand how to communicate through visual media. This course may provide an urban planner with some useful techniques.

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in iPhone Photography for Real Estate.
Provides a comprehensive overview of photography principles, covering topics like composition, lighting, and editing. While the course focuses on iPhone photography, understanding these fundamentals will significantly enhance your ability to take professional-looking real estate photos. It's a great resource for understanding the 'why' behind the techniques taught in the course. This book is commonly used as a textbook at academic institutions.

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