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How to Create a Powerful Capability Statement (Step-by-Step)

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Based on 118 ratings
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Abraham Xiong

. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market.

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. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market.

After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts.

As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the "economic injustice" which exists in the government market.

In this course, you'll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you'll need to have a literature that speaks to your audience.

It explains why you need one, what are the components and how to use it.

You'll learn 7 important keys to unlock more contract opportunities. You'll also receive templates and samples so you don't have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly.

Use this course to help you to create your marketing capability statement for the largest customer in the world.

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What's inside

Learning objectives

  • Learn what is a capability statement
  • Templates to help you get started
  • Learn how to create your own capability statement
  • Discover the 7 keys to success in the government market
  • Learn how to find agencies and prime contractors
  • Learn how to appropriately market your capability statement
  • Sample marketing emails
  • Plus much more....

Syllabus

Getting Started
Course Overview
Introduction - A Little About Me

Please read this disclaimer and check the appropriate box.

In using these documents, I agree that the samples and templates are used for educational purposes only. It is not a substitute to seeking professional counsel such as an attorney or accountant. I take full responsibility for my own results including any risks in using these documents.

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Please click the YES statement to acknowledge that you've read this disclosure.

}Use these links to find your CODES for your capability statement.

}NAICS, PSC, SIC, NIGP:

◦NAICS: www.census.gov/naics

◦PSC: www.outreachsystems.com/resources/tables/pscs/

◦SIC: http://www.osha.gov/pls/imis/sicsearch.html

◦NIGP: http://ssl.doas.state.ga.us/PRSapp/PR_nigp_list.jsp?whereFrom=public

}DUNS number http://fedgov.dnb.com/webform/displayHomePage.do

To be a successful contractor you'll need to know what are important factors which government agencies utilize. There is a public or open policy and a cultural policy of how things are actually done and how contracts are actually awarded. This list will help you with understanding these things.

KLT is very important in your success as a government contractor. Your Capability Statement is used to open doors for you to establish relationships. Ultimately, you'll need to establish KLT. To be successful, it's not about what you know, who you know, but who knows you back.

To be successful in the government market, you have to build many relationships to have the best chance of winning contracts. Use this relationship triangle to get more familiar with the different parties you'll need to know.

     In your endeavors to grow your company in the government market, a capability statement is one of the key tools you'll need. If you have questions or get stuck along the way, feel free to reach out to me so I can help you with it.  Also, you can use the discussion tool above.

FREE REVIEW:

     As a student of this course, there's no charge for me to review your completed capability statement.  Just email me your capability statement and put this phrase in the subject line: "Capability Statement Review".

     Also, I can answer any questions you may have about other areas in the government market, such as certification support, proposal writing, or marketing/relationship strategies.

     Abraham Xiong

     404-955-8080

    [email protected]

PS: If you get stuck along this journey, I'm here to help. Reach out to me.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides templates and samples, which allows learners to finalize their capability statements quickly and efficiently
Explores the components of a capability statement, which is essential for marketing to government agencies and prime contractors
Teaches how to find agencies and prime contractors, which is critical for securing government contracts
Requires learners to agree to a disclaimer, which states that the templates are for educational purposes only and not a substitute for professional counsel
Includes links to external websites for finding relevant codes, such as NAICS and PSC, which may require additional research and navigation
Offers a free review of completed capability statements by the instructor, which provides personalized feedback and support

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Reviews summary

Creating a government capability statement

Based on the course description, this course, "How to Create a Powerful Capability Statement (Step-by-Step)", aims to teach small business owners how to create the essential marketing tool needed to pursue government contracts. It covers what a capability statement is, why it's needed, and its key components (the "6 C's"). The course provides templates and samples to help learners get started quickly. It also delves into marketing strategies for finding target audiences, including specific advice for the Department of Defense and subcontracting, emphasizing the importance of relationships (KLT). The instructor offers a free review of completed capability statements to students. While the course description suggests practical, step-by-step guidance, the analysis is limited as no actual student reviews were provided for this assessment.
Breaks down the essential sections of a capability statement.
"The course details the 6 C's: Codes, Core Competencies, Company Data, Corporate Expertise/Differentiators, Clients (Past Performance), and Contact Information."
"It explains the different types of codes needed, like NAICS, PSC, SIC, and NIGP."
"Includes guidance on presenting past performance and company differentiators."
Teaches how to use and distribute the statement effectively.
"Learn how to appropriately market your capability statement."
"Explains how to find your target audience and opening doors to new relationships."
"Discusses marketing specifically to large prime contractors and the Department of Defense."
Provides templates and samples to aid creation.
"You'll receive templates and samples so you don't have to start from scratch."
"Use these templates to create your Capability Statements."
"Sample marketing emails are included to assist with outreach efforts."
Instructor offers personalized review and help.
"As a student of this course, there's no charge for me to review your completed capability statement."
"If you have questions or get stuck along the way, feel free to reach out to me so I can help you with it."
"I can answer any questions you may have about other areas in the government market."
Analysis based solely on course info, not reviews.
"No student review data was provided for this analysis."
"Overall student sentiment and common feedback points from learners could not be determined."
"Specific strengths and weaknesses noted by students are unknown."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Create a Powerful Capability Statement (Step-by-Step) with these activities:
Review Government Contracting Basics
Solidify your understanding of government contracting fundamentals to better grasp the nuances of crafting an effective capability statement.
Browse courses on Government Contracting
Show steps
  • Review key government contracting terms and definitions.
  • Familiarize yourself with the federal acquisition process.
  • Research common contract types and their requirements.
Read "Federal Contracting Made Easy"
Gain a broader understanding of the federal contracting landscape to inform your capability statement strategy.
View Federal Contracting Made Easy (Federal... on Amazon
Show steps
  • Obtain a copy of "Federal Contracting Made Easy."
  • Read the book, focusing on sections relevant to small businesses.
  • Take notes on key concepts and strategies.
Analyze Competitor Capability Statements
Improve your capability statement by studying what works and what doesn't in existing examples.
Show steps
  • Identify 3-5 companies in your industry targeting government contracts.
  • Find their capability statements online or through industry contacts.
  • Analyze their strengths and weaknesses.
  • Note what you can apply to your own statement.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Draft a First Version of Your Capability Statement
Apply the course learnings to create a tangible deliverable that can be refined and improved.
Show steps
  • Use the course templates to structure your capability statement.
  • Fill in each section with relevant information about your company.
  • Focus on highlighting your core competencies and differentiators.
  • Review and revise for clarity and impact.
Participate in a Peer Review Session
Gain valuable feedback on your capability statement from other students in the course.
Show steps
  • Connect with other students through the course forum or networking events.
  • Exchange capability statements for review and feedback.
  • Provide constructive criticism and suggestions for improvement.
  • Incorporate feedback into your final version.
Finalize and Distribute Your Capability Statement
Prepare your capability statement for real-world use in marketing your business to government agencies and prime contractors.
Show steps
  • Incorporate feedback from peer review and instructor review.
  • Proofread and edit for any errors.
  • Create a digital version for online distribution.
  • Develop a plan for distributing your capability statement to your target audience.
Attend Government Contracting Events
Network with government agencies and prime contractors to build relationships and promote your business.
Show steps
  • Research upcoming government contracting events in your area.
  • Register for events that align with your target market.
  • Prepare an elevator pitch and business cards.
  • Attend events and network with attendees.
  • Follow up with contacts after the event.

Career center

Learners who complete How to Create a Powerful Capability Statement (Step-by-Step) will develop knowledge and skills that may be useful to these careers:
Government Contractor
A Government Contractor provides goods or services to government entities. The course teaches you how to create a powerful capability statement, the ideal marketing collateral in the government market. You'll learn why you need one, what the components are, and how to use it effectively. The course unlocks 7 important keys to secure more contract opportunities and provides templates and samples to avoid starting from scratch. As a Government Contractor, you can use this course to enhance your marketing efforts and increase your chances of winning contracts.
See salaries and explore the career path for Government Contractor
Business Owner
The Business Owner is responsible for the overall success of their company. If you want to win government contracts, this course is essential. You'll learn to create a capability statement, a critical marketing tool for the government market. The course covers the components to include, why it's important, and how to use it. You will also learn to market effectively. With templates available, the Business Owner can quickly develop a capability statement and improve your chances of securing government contracts. As a Business Owner, this directly impacts your company's growth.
See salaries and explore the career path for Business Owner
Contract Specialist
A Contract Specialist manages and oversees contracts, ensuring compliance and maximizing value. This often involves working with government contracts, where a strong understanding of capability statements is crucial. This course teaches you how to create effective capability statements. You'll learn the essential components, how to format them, and how to market them effectively, directly applicable to securing government contracts. The course also includes templates and samples, saving time and ensuring a professional result. To excel as a Contract Specialist, you'll need to understand how to present your organization's strengths, something this course emphasizes.
See salaries and explore the career path for Contract Specialist
Business Development Manager
The Business Development Manager identifies and pursues new business opportunities, often within the government sector. This course would be helpful because it shows you how to create a powerful capability statement, which is a key marketing tool for government contracts. You'll learn the components of a successful statement, how to target your audience, and how to avoid common marketing mistakes. With templates and samples included, you can quickly develop effective materials. A Business Development Manager can use this to present their company effectively to potential government clients. This course makes you more attractive to potential employers.
See salaries and explore the career path for Business Development Manager
Proposal Manager
The Proposal Manager leads the development and submission of proposals, including those for government contracts where a clearly articulated capability statement can strongly influence success. This course teaches you how to craft a compelling capability statement, covering its essential components and effective marketing strategies. Learning to select the right version and understanding the six Cs of a capability statement builds a beneficial foundation. You also gain access to templates and samples, streamlining the proposal process. If you want to improve proposal win rates, taking such a course can hone your skillsets.
See salaries and explore the career path for Proposal Manager
Government Relations Specialist
A Government Relations Specialist builds and maintains relationships with government entities. The course teaches you about capability statements, key tools for communicating a company's value to government agencies. You'll learn the components of a capability statement, how to market it, and how to avoid mistakes. The sample marketing emails included in the course help you craft effective communications to begin relationships. This course emphasizes the importance of knowing your audience, which a Government Relations Specialist must do to succeed.
See salaries and explore the career path for Government Relations Specialist
Small Business Liaison
The Small Business Liaison works to connect small businesses with contracting opportunities, especially within the government sector. This course may be useful as it offers insights into creating effective capability statements, vital marketing tools for small businesses seeking government contracts. This course equips you with the knowledge to guide small businesses in showcasing their capabilities effectively. The templates and samples included streamline the process, enabling Small Business Liaisons to provide practical assistance. By understanding the nuances of capability statements, you will play a more effective role in the success of small businesses.
See salaries and explore the career path for Small Business Liaison
Marketing Consultant
A Marketing Consultant advises businesses on their marketing strategies, often including how to target government clients. This course may be helpful for a Marketing Consultant focused on the government sector. It teaches how to develop a capability statement, the equivalent of a brochure or flyer for the government. The course provides you with a framework for creating effective marketing materials, including templates and samples. You'll learn the components of a winning capability statement and how to avoid common marketing mistakes. This will improve your ability to provide comprehensive marketing advice.
See salaries and explore the career path for Marketing Consultant
Public Relations Specialist
A Public Relations Specialist manages a company's public image. This course may be useful because it teaches you how to create a capability statement, a key marketing tool for securing government contracts. This knowledge enables you to better represent your clients or organization to government agencies. This course emphasizes the importance of communicating effectively and tailoring your message to your audience, skills central to public relations. Knowing how to craft a compelling capability statement helps you shape a positive perception within the government sector.
See salaries and explore the career path for Public Relations Specialist
Sales Representative
A Sales Representative sells products or services to clients. For those targeting government agencies, this course may be useful. It teaches how to create a capability statement, a critical document for presenting your company's offerings. The course covers the essential components of a capability statement and provides templates to streamline the creation process. You'll also learn how to market your capability statement effectively, increasing your chances of securing contracts. This knowledge will give you a competitive edge in the government market.
See salaries and explore the career path for Sales Representative
Procurement Manager
A Procurement Manager oversees the acquisition of goods and services, often including managing relationships with government contractors. This course teaching how to create a capability statement may be useful, as it provides insight into what contractors need to communicate effectively. Understanding the components of a capability statement and how contractors market themselves helps the Procurement Manager better evaluate potential vendors. This enhanced understanding also builds more effective communication during the procurement process.
See salaries and explore the career path for Procurement Manager
Compliance Officer
A Compliance Officer ensures that a company adheres to regulations and standards. This could include government contracting regulations. This course on creating capability statements helps to understand the documents and processes contractors use to market themselves to the government. The Compliance Officer can better assess whether contractors are following ethical and legal guidelines by understanding these marketing practices. It aids also in evaluating the accuracy and transparency of contractor claims, contributing to robust compliance efforts.
See salaries and explore the career path for Compliance Officer
Project Manager
A Project Manager oversees the planning, execution, and closing of specific projects. For those working on government contracts, this course may be useful as it teaches how to create effective capability statements. The Project Manager can leverage this to better understand how the company presents its abilities to the government. Knowing the essential components of a capability helps ensure that project proposals align with the company's overall marketing strategy. It is a more holistic understanding of government work.
See salaries and explore the career path for Project Manager
Grant Writer
The Grant Writer prepares proposals to secure funding from various sources. While this course focuses on capability statements for government contracts, the underlying principles of clear and persuasive communication are broadly applicable. The Grant Writer can adapt the lessons learned about structuring a compelling message to craft more effective grant proposals. Understanding how to highlight relevant skills can be transferred over to more effective grant writing. This can improve your ability to secure funding for your organization or clients.
See salaries and explore the career path for Grant Writer
Technical Writer
The Technical Writer creates documentation and guides for technical products and services. Although not directly related to capability statements, this course teaches clear and concise communication, a crucial skill for a technical writer. The Technical Writer can apply these principles to improve clarity to technical documents, making them easier for the audience to understand. This course reinforces communication skills that are valuable for creating effective technical documentation. It may improve the success of your work.
See salaries and explore the career path for Technical Writer

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Create a Powerful Capability Statement (Step-by-Step).
Cover image
Federal Contracting Made Easy
Save
Provides a comprehensive overview of the federal contracting process, from registration to proposal writing. It is particularly useful for small businesses new to the government market. It offers practical advice and real-world examples to help navigate the complexities of federal procurement. This book can serve as a valuable reference tool throughout the course and beyond.
Federal Contracting Made Easy (Federal Contracting...
Paperback
$$
Federal Contracting Made Easy
Paperback
$$$
Federal Contracting Made Easy, Second Edition
Paperback
$$
Federal Contracting Made Easy
Hardcover
$$
Federal Contracting Made Easy
Kindle Edition
$$

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Rating
4.5 Filled star Filled star Filled star Filled star Empty star
Effort
1.5 total hours
Via
Udemy
Instructor
Abraham Xiong
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Provides templates and samples, which allows learners to finalize their capability statements quickly and efficiently
Explores the components of a capability statement, which is essential for marketing to government agencies and prime contractors
Teaches how to find agencies and prime contractors, which is critical for securing government contracts
Requires learners to agree to a disclaimer, which states that the templates are for educational purposes only and not a substitute for professional counsel
Includes links to external websites for finding relevant codes, such as NAICS and PSC, which may require additional research and navigation
Offers a free review of completed capability statements by the instructor, which provides personalized feedback and support
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