AR in marketing using Meta Spark from Coursera

This course prepares you for a career using AR in marketing. You will learn how AR is used for marketing purposes as well as processes, guidelines, and best practices for creating AR effects. While this course focuses on creating AR effects using Meta Spark, the skills you will build apply to many other similar tools.

By the end of this course, you will be able to:

- List the capabilities and limitations of Meta Spark.

- Install, set-up, and configure your work environment.

- Explain the different elements of the Meta Spark Studio and Meta Spark Hub interfaces.

- Optimize and test Meta Spark effects.

- Identify best practices for designing, developing, and testing in Meta Spark.

- Push content to Instagram using Meta Spark Hub.

- Identify Agile and Scrum best practices for Meta Spark development.

- Use Meta Spark scripting to create travel posters.

To be successful in this course, experience with object oriented programming and basic web development is needed. JavaScript is a plus but not required. We recommend completing the previous courses in the program so you can build on the knowledge and skills from those courses here.

What's inside

Syllabus

Meta Spark Quick Start

This module will introduce you to the basics of AR, as well as introduce you to Meta Spark, a tool you will use to create, save, test, and publish AR projects that you create.

Meta Spark fundamentals

Now that you have learned about the basics of AR and AR in marketing, it's time for a closer look. In this module you'll learn about 2D target trackers (where you can attach text or assets) and Meta Spark effects you can use to bring your projects to life.

Meta Spark pro

Now that you've become more comfortable using Meta Spark, it's time to practice implementing some of the more advanced features, such as design patterns, scripting, user input, audio, pickers, sliders, custom rendering, debugging, and optimization.

Game creation in Meta Spark

Now that you've learned all about creating effects in Meta Spark, it's time to put your skills to the test by creating and end-of-course project. You'll use the tools and technique you discovered in the course to create a series of a series of AR posters that incorporate 2D object trackers and interactions. We're calling it the scavenger hunt.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides hands-on labs and interactive exercises to reinforce learning

Suitable for beginners looking to enter the field of AR marketing

Emphasizes industry best practices for creating AR effects

Builds a strong foundation in Meta Spark, a widely used AR tool

Requires experience with object oriented programming and basic web development

Focuses on Meta Spark, which may limit applicability to other AR tools

Career center

Learners who complete AR in marketing using Meta Spark will develop knowledge and skills that may be useful to these careers:

Interactive Media Developer

An Interactive Media Developer designs and develops interactive media, such as websites, games, and mobile applications. These professionals use a variety of programming languages and software tools to create engaging and user-friendly experiences. The course in AR in marketing using Meta Spark can be useful for this role, as it provides foundational knowledge about how to create and develop AR experiences.

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Marketing Manager

A Marketing Manager plans, develops, and executes marketing campaigns. These campaigns can include a variety of tactics, such as advertising, public relations, and social media marketing. The course in AR in marketing using Meta Spark may be useful for this role, as it provides foundational knowledge about how to create and manage AR marketing campaigns.

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Digital Marketing Specialist

A Digital Marketing Specialist plans, executes, and manages digital marketing campaigns. These campaigns can include a variety of tactics, such as social media marketing, search engine optimization (SEO), and email marketing. The course in AR in marketing using Meta Spark can be useful for this role, as it provides foundational knowledge about how to create and manage AR marketing campaigns.

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Software Developer

A Software Developer designs, develops, and maintains software applications. These applications can be used for a variety of purposes, such as business, education, and entertainment. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to create and develop AR applications.

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Full-Stack Developer

A Full-Stack Developer designs, develops, and maintains both the front-end and back-end of a website or application. This includes the user interface, the underlying code, and the database. The course in AR in marketing using Meta Spark may be useful for this role, as it helps build a foundation for understanding how to create and develop AR experiences, as well as the underlying code and infrastructure.

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Multimedia Artist and Animator

A Multimedia Artist and Animator creates visual content for a variety of media, including film, television, video games, and the web. These professionals use a variety of software tools to create 2D and 3D animations, as well as visual effects. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to create and develop AR experiences.

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Web Designer

A Web Designer designs and develops websites. These websites can be used for a variety of purposes, such as business, education, and entertainment. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to create and develop AR experiences for the web.

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Front-End Developer

A Front-End Developer designs and develops the user interface of a website or application. This includes the layout, design, and functionality of the interface. The course in AR in marketing using Meta Spark may be useful for this role, as it helps build a foundation for understanding how to create and develop AR experiences.

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Graphic designer

A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to create and design AR experiences.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data. This data can be used to make informed decisions about a variety of business-related topics, such as marketing, product development, and financial planning. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to collect and analyze data related to AR and marketing campaigns.

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Systems Analyst

A Systems Analyst analyzes, designs, and implements computer systems. These systems can be used for a variety of purposes, such as business, education, and government. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to analyze and design AR systems.

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Public relations manager

A Public Relations Manager plans, develops, and executes public relations campaigns. These campaigns can include a variety of tactics, such as media relations, social media marketing, and event planning. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to create and manage AR marketing campaigns.

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Technical Writer

A Technical Writer creates and maintains technical documentation, such as user manuals, training guides, and white papers. These documents provide instructions and information on how to use and maintain products and services. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to create and maintain documentation for AR products and services.

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Computer User Support Specialist

A Computer User Support Specialist provides technical assistance and support to computer users. These professionals might work with hardware and software. They might also offer instruction and training on how to use a variety of programs. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to troubleshoot and resolve issues related to Meta Spark and AR technology.

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Information Systems Manager

An Information Systems Manager plans, coordinates, and directs the activities of an organization's information systems department. These professionals are responsible for ensuring that the organization's computer systems are running smoothly and efficiently. The course in AR in marketing using Meta Spark may be useful for this role, as it can provide foundational knowledge about how to manage and maintain AR systems.

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AR in marketing using Meta Spark

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