Save for later

Search Engine Optimization (SEO) Certificate

Heads up! This course may be archived and/or unavailable.

A certificate in SEO is ideal for professionals working with other marketing professionals, or those already in a marketing role who want to advance their career. It covers everything from understanding website SEO tactics and implementation techniques to leveraging PPC strategies for campaigns on each of the major PPC search engines. In addition to learning site architecture, link building and other advanced SEO tactics, you will learn common pitfalls to avoid, such as "black hat" techniques and failing to develop a long-term content strategy.

Search Engine Optimization

Paid Channel Advertising

Traffic Acquisition

Conversion Optimization

What you'll learn:
  • Understand how search engines (Google, Yahoo, Bing, Bidu) rank websites.
  • Develop the skills required to optimize website structure to maximize rankings, site visits, and sales.
  • Effectively utilize Google Analytics.
  • Learn the latest search engine optimization tools and techniques.
  • Utilize social media for marketing and to increase traffic.
  • Learn how to utilize search engine optimization and web analytic tools and techniques to understand customers and develop effective marketing campaigns.

    • Get Details and Enroll Now

    Get a Reminder

    Send to:
    Rating Not enough ratings
    Length 7 weeks
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Business, Entrepreneurship, and Leadership

    Get a Reminder

    Send to:

    Similar Courses

    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    SEO Content Writing $34k

    Freelance SEO Analyst $39k

    Experienced SEO/SEM $57k

    SEO & PPC Specialist $58k

    SEO Campaign Strategist $60k

    E-commerce SEO Outreach $61k

    National SEO Specialist $63k

    Supervisor SEO Coordinator $73k

    Regional SEO Specialist $81k

    SEO Marketing Coordinator $88k

    SEO Marketing $88k

    SEO Developer Manager $117k

    Write a review

    Your opinion matters. Tell us what you think.

    Please login to leave a review
    Login or register with your email instead.
    Rating Not enough ratings
    Length 7 weeks
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Business, Entrepreneurship, and Leadership

    Similar Courses

    Sorted by relevance

    Like this course?

    Here's what to do next:

    • Save this course for later
    • Get more details from the course provider
    • Enroll in this course
    Enroll Now

    Special thanks to our sponsors