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Instagram Optimization

Grow Your Presence

Nina Ottaviano

By the end of this course, you will be able to:

- Analyze Instagram metrics and content performance

- Optimize content based on analytics insights

- Summarize monetization strategies

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Syllabus

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Career center

Learners who complete Instagram Optimization: Grow Your Presence will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 40 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Instagram Optimization: Grow Your Presence.
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Monetizing Innovation
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Provides a practical framework for designing products with pricing in mind from the outset. It emphasizes understanding customer willingness to pay and aligning product features and bundling with pricing strategies. It is particularly useful for those involved in product development and strategy, offering a solid foundation for making informed monetization decisions.
Monetizing Innovation: How Smart Companies Design...
Kindle Edition
$$
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Platform Revolution: How Networked Markets Are...
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Foundational text on platform business models, explaining how they differ from traditional pipeline businesses and the economic forces behind their success. It provides insights into building, launching, and monetizing platforms. This must-read for anyone interested in contemporary monetization strategies in the digital economy.
Platform Revolution: How Networked Markets Are...
Kindle Edition
$
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The Business of Platforms
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Examines the strategic challenges and opportunities of digital platform businesses. It explores different types of platforms, the dynamics of digital competition, and the implications of platform power. This book offers a deeper understanding of the complexities of platform monetization and is suitable for advanced students and professionals.
The Business of Platforms: Strategy in the Age of...
Kindle Edition
$$
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Monetizing Your Data
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Focuses specifically on strategies for monetizing data, a critical aspect of contemporary business. It provides a practical roadmap for identifying, packaging, and selling data-driven products and services. This book is highly relevant for organizations seeking to leverage their data assets for revenue generation.
Monetizing Your Data: A Guide to Turning Data into...
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Monetizing Your Data: A Guide to Turning Data into...
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The Automatic Customer
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Explores the power of the subscription business model and its applicability across various industries. It outlines different types of subscription models and provides insights into building recurring revenue streams. This book is valuable for entrepreneurs and established businesses looking to implement or enhance subscription monetization.
The Automatic Customer
Paperback
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The Automatic Customer
Kindle Edition
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Content Strategy for the Web
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Provides a comprehensive overview of content strategy, covering everything from planning and creation to delivery and measurement. It great resource for anyone who wants to learn more about the field.
Content Strategy for the Web, 2nd Edition
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(Italiano) Content strategy per il web. I contenuti fanno la...
Perfect Paperback
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Content Strategy for the Web (Voices That Matter)
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The Membership Economy: Find Your Super Users,...
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Delves into the concept of the membership economy, differentiating between subscriptions and memberships and highlighting the importance of community and belonging. It provides a framework for building sustainable relationships with customers and generating recurring revenue. This book is excellent for understanding the strategic advantages of membership models.
The Membership Economy: Find Your Super Users,...
Hardcover
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The Strategy and Tactics of Pricing
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Considered a standard text in pricing, this book covers major pricing topics with a balance of theory and practice. It's an indispensable guide for both students and practitioners seeking a comprehensive understanding of value-oriented pricing. valuable reference tool and is often used as a textbook in business programs.
The Strategy and Tactics of Pricing: A Guide to...
Paperback
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The Strategy and Tactics of Pricing: A Guide to...
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Social Media Monetization
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Focuses on the specific strategies and models for generating revenue from social media initiatives. It explores various platforms, critical success factors, and emerging trends in social media monetization. This book is highly relevant for understanding contemporary monetization in the context of social platforms.
Social Media Monetization: Platforms, Strategic...
Paperback
$$$
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Value-Based Pricing: Drive Sales and Boost Your...
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Focusing on the concept of value, this book guides readers on how to create, communicate, and capture customer value through pricing. It's a key resource for understanding how to move beyond cost-plus pricing and align pricing with perceived customer value. is essential for developing a customer-centric monetization strategy.
Value-Based Pricing: Drive Sales and Boost Your...
Hardcover
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Value-Based Pricing: Drive Sales and Boost Your...
Kindle Edition
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The Pricing Model Revolution
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Explores innovative approaches to monetization beyond traditional pricing, including freemium, dynamic pricing, and subscription models. It delves into the behavioral and psychological aspects of pricing. This book is valuable for understanding contemporary and emerging monetization strategies.
The Pricing Model Revolution: How Pricing Will...
Hardcover
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Data Is Everybody's Business
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Provides a clear and accessible guide to data monetization for a broad audience within an organization. It introduces frameworks for converting data into value through improving operations, wrapping products with data, and selling information offerings. This book is excellent for building a foundational understanding of data monetization across different roles.
Data Is Everybody's Business: The Fundamentals of...
Kindle Edition
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Pricing Strategy
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Offers a detailed look at the various aspects of pricing strategy, including setting price levels, managing discounts, and establishing price structures. It provides practical guidance for developing and implementing effective pricing strategies. This book is suitable for students and professionals who need a deeper understanding of the mechanics of pricing.
Pricing Strategy
Paperback
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Pricing Strategy
Kindle Edition
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The 10 Rules of Highly Effective Pricing
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Offers a roadmap for transforming price management to improve profitability. It outlines ten key rules for effective pricing, covering topics such as pricing governance, value selling, and avoiding price wars. This book provides practical steps for optimizing pricing strategies.
The 10 Rules of Highly Effective Pricing: How to...
Hardcover
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The 1% Windfall
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Highlights how even small improvements in pricing can lead to significant increases in profitability. It provides actionable strategies for optimizing pricing to drive growth. This practical guide for business owners and managers looking to make immediate improvements in their monetization efforts.
The 1% Windfall: How Successful Companies Use Price...
Hardcover
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The 1% Windfall: How Successful Companies Use Price...
Kindle Edition
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Game Changer
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Presents a framework for strategic pricing based on identifying and playing different 'pricing games.' It integrates various pricing concepts and tools into a practical approach. This book offers a strategic perspective on pricing and its broader impact.
Game Changer: How Strategic Pricing Shapes...
Hardcover
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Game Changer: How Strategic Pricing Shapes...
Kindle Edition
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Jab, Jab, Jab, Right Hook
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Emphasizes the importance of creating valuable content that resonates with the target audience, highlighting the power of storytelling in social media marketing.
Jab, Jab, Jab, Right Hook: How to Tell Your Story...
Hardcover
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Gary Vaynerchuk Collection 3 Books Set (Crush It,...
Paperback
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Jab, jab, jab, right hook, life leverage, mindset...
Paperback
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Jab, Jab, Jab, Right Hook: How to Tell Your Story...
Kindle Edition
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Business Model Generation
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This highly visual handbook introduces the Business Model Canvas, a strategic management tool for developing new or documenting existing business models. It includes sections on revenue streams and cost structures, directly relevant to monetization. useful reference tool for understanding the components of a business model and how monetization fits within it.
Business Model Generation: A Handbook for...
Paperback
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Business Model Generation: A Handbook for...
Kindle Edition
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Pricing for Profit
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Provides a practical, profit-focused framework for developing effective pricing strategies. It emphasizes the importance of pricing structures for improving the bottom line and offers achievable strategies for sustainable business growth. This book solid resource for business owners and managers.
Pricing for Profit: How to Develop a Powerful...
Paperback
$$
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The New Rules of Marketing and PR
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Provides a strategic approach to social media marketing, offering guidance on how to align social media efforts with business objectives and build a strong online presence.
The New Rules of Marketing and PR: How to Use...
Paperback
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The New Rules of Marketing & PR: How to Use Content...
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The New Rules of Marketing & PR: How to Use Content...
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The New Rules of Marketing & PR: How to Use Social...
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The New Rules of Marketing and PR (6th Edition)...
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The New Rules of Marketing & PR: How to Use Social...
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The New Rules of Marketing and PR: How to Use...
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The New Rules of Marketing & PR, 6th Edition: How...
Audible Audiobook
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The New Rules of Marketing and PR: How to Use...
Audible Audiobook
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The New Rules of Marketing and PR Publisher: Wiley
Hardcover
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The New Rules of Marketing and PR: How to Use...
Kindle Edition
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Managing Content Marketing: The Real-World Guide...
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Focuses on the marketing side of content strategy, providing practical advice on how to create and distribute content that will attract and engage your target audience.
Managing Content Marketing: The Real-World Guide...
Paperback
$$
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Entrepreneurial You
Save
Provides guidance for individuals looking to monetize their expertise and build multiple income streams. It covers strategies for building a personal brand, creating content, and leveraging online platforms for revenue generation. While not solely focused on large businesses, it offers valuable insights into individual-level monetization strategies relevant in the digital economy.
Entrepreneurial You: Monetize Your Expertise,...
Hardcover
$$
Cover image
The Lean Startup
Save
While not exclusively about monetization, this foundational book on the lean startup methodology provides a framework for building and iterating on business models, which is crucial for effective monetization. It emphasizes validated learning and rapid experimentation to find a sustainable business model. provides essential background knowledge for entrepreneurs and innovators.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
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The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
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(Español) El método Lean Startup: Cómo crear empresas de...
Kindle Edition
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(Español) Lean Analytics: Cómo utilizar los datos para crear...
Kindle Edition
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(Español) El camino hacia el Lean Startup: Cómo aprovechar la...
Kindle Edition
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(Pусский) Бизнес с нуля: Метод Lean Startup для быстрого...
Kindle Edition
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(Français) Lean Startup: Adoptez l'innovation continue...
Kindle Edition
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(Deutsch) Lean Startup: Schnell, risikolos und erfolgreich...
Kindle Edition
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Cover image
Hooked
Save
Explores how to design products that create user habits, which is indirectly but significantly related to monetization, especially for products relying on engagement and recurring use (like many digital products and subscription services). Understanding user behavior and habit formation is crucial for successful long-term monetization. This book offers a psychological perspective relevant to digital monetization strategies.
Hooked: How to Build Habit-Forming Products
Hardcover
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NEW-HOOKED
Hardcover
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Hooked (Engajado): Como construir produtos e...
Paperback
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(Italiano) Creare prodotti e servizi per CATTURARE I CLIENTI...
Kindle Edition
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(Français) Hooked: Comment créer un produit ou un service qui...
Audible Audiobook
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Hooked Workbook: Supplemental Workbook for Nir...
Kindle Edition
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(Português) Hooked: Produtos e Serviços que Criam Hábitos...
Kindle Edition
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Crossing the Chasm
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This classic marketing book addresses the challenges of bringing disruptive innovations to a wider market. While not focused solely on monetization, the strategies for crossing the 'chasm' and achieving mainstream adoption are critical for scaling a business and its revenue. It provides valuable strategic context for companies with innovative monetization approaches.
Crossing the Chasm, 3rd Edition: Marketing and...
Paperback
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Crossing the Chasm: Marketing and Selling High-Tech...
Kindle Edition
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Crossing the Chasm: Marketing and Selling...
Hardcover
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Crossing the Chasm [Paperback]
Paperback
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Crossing the Chasm: Marketing and Selling High-Tech...
Paperback
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Crossing the Chasm Publisher: HarperBusiness;...
Paperback
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The Chasm Companion: A Field Guide to Crossing the...
Paperback
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The Experience Economy, Updated Edition
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While not strictly about monetization models, this classic book argues that businesses must create memorable experiences for customers. This concept is increasingly relevant to contemporary monetization strategies, particularly in service and subscription-based models where customer engagement and experience are key to retention and revenue. It provides valuable context for understanding the evolving value proposition in monetization.
The Experience Economy, Updated Edition
Kindle Edition
$$
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Everybody Writes
Save
Great resource for anyone who wants to improve their writing skills, which is essential for creating effective content. It covers everything from grammar and punctuation to storytelling and persuasion.
Everybody Writes: Your New and Improved Go-To Guide...
Hardcover
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Everybody Writes: Your Go-To Guide for Creating...
Hardcover
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Everybody Writes: Your Go-to Guide to Creating...
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[Everybody Writes: Your Go-To Guide to Creating...
Hardcover
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(Français) Le guide des écrits web percutants: La traduction...
Kindle Edition
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Social Media ROI
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Delves into the topic of measuring the return on investment (ROI) of social media marketing, providing practical techniques and metrics for evaluating the effectiveness of social media campaigns.
Social Media ROI: Managing and Measuring Social...
Paperback
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Social Media ROI: Managing and Measuring Social...
Kindle Edition
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Content Inc.: How Entrepreneurs Use Content to...
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Highlights the significance of creating valuable and engaging content in social media marketing, emphasizing the importance of building a strong content strategy.
Content Inc.: How Entrepreneurs Use Content to...
Hardcover
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Content Inc.: How Entrepreneurs Use Content to...
Kindle Edition
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The Art of Social Media
Save
Written by experienced social media practitioners, this book offers practical tips and strategies for using social media effectively, covering topics such as content creation, community building, and influencer marketing.
The Art of Social Media: Power Tips for Power Users
Hardcover
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The Art of Small Business Social Media: A Blueprint...
Hardcover
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The Art of Social Media: Power Tips for Power Users
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The Art of Small Business Social Media: A Blueprint...
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Influence, New and Expanded
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While not specifically about social media marketing, this book provides valuable insights into the psychology of persuasion and influence, which are essential elements of effective social media marketing.
Influence, New and Expanded: The Psychology of...
Hardcover
$$
(中文) Influence, New and Expanded: The Psychology of...
Paperback
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Every Nonprofit's Guide to Publishing
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Great resource for nonprofit organizations who want to use content strategy to achieve their goals. It covers everything from developing a content strategy to creating and distributing content.
Every Nonprofit's Guide to Publishing: Creating...
Paperback
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The Power of Visual Storytelling: How to Use...
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Highlights the significance of visual content in social media marketing, providing practical tips and strategies for creating visually appealing and engaging content that resonates with the target audience.
The Power of Visual Storytelling: How to Use...
Kindle Edition
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Content Marketing
Save
Focuses on the strategic side of content marketing, providing a framework for developing and executing a successful content marketing strategy.
Content - The Atomic Particle of Marketing: The...
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Content Marketing: Think Like a Publisher - How to...
Paperback
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Content - The Atomic Particle of Marketing: The...
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Content Marketing: Think Like a Publisher - How to...
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No B.S. Guide to Direct Response Social Media...
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Offers a practical guide to social media marketing for businesses, covering the key elements of social media strategy, content creation, and community management.
No B.S. Guide to Direct Response Social Media...
Paperback
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No B.S. Guide to Direct Response Social Media...
Paperback
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No B.S. Guide to Direct Response Social Media...
Kindle Edition
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No B.S. Guide to Direct Response Social Media...
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The Social Media Bible
Save
Provides a comprehensive overview of social media marketing, covering a wide range of topics from social media platforms and content creation to community management and analytics.
The Social Media Bible: Tactics, Tools, and...
Audio CD
$$
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Web Analytics Demystified
Save
Great resource for anyone who wants to learn more about content analytics, which is essential for measuring the success of your content strategy.
Web Analytics Demystified: A Marketer's Guide to...
Paperback
$$
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The Design Dimension of Planning
Save
Great resource for government organizations who want to use content strategy to improve citizen engagement and service delivery.
The Design Dimension of Planning: Theory, content...
Hardcover
$$$$
The Design Dimension of Planning: Theory, content...
Kindle Edition
$$$
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Social Media Marketing
Save
Great resource for anyone who wants to learn more about content strategy for social media, which is essential for reaching your target audience.
Social Media Marketing
Hardcover
$$$$
Social Media Marketing
Paperback
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Social Media Marketing
Paperback
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Understanding Healthcare Delivery Science
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Great resource for healthcare organizations who want to use content strategy to improve patient engagement and outcomes.
Understanding Healthcare Delivery Science
Kindle Edition
$$$

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Effort
1 week at 4 hours/week
Level
Introductory
Via
Coursera
Institution
Coursera
Instructor
Nina Ottaviano
Language
English
Transcripts
Français العربية
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