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Dr. José J. Vázquez-Cognet

Most people make the incorrect assumption that economics is ONLY the study of money. My primary goal in this course is to shatter this belief. During this course, we will be addressing the above questions as well as many more relating to:

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Most people make the incorrect assumption that economics is ONLY the study of money. My primary goal in this course is to shatter this belief. During this course, we will be addressing the above questions as well as many more relating to:

-the environment

-love and marriage

-crime

-labor markets

-education

-politics

-sports

-business

My main goal is to show you the way economists think and how to use this analytical system to answer questions related not only to these and other important human issues but to anything you end up doing with your life after this class. After all, as you will quickly find out, I believe that everything is economics!

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What's inside

Syllabus

Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
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Introduction and Basic Principles
Welcome to your first week in Microeconomics Principles! As you will quickly see, the things you learn in this class will probably help you see the world in a different way. Economics is not just about money, as you may have incorrectly assumed. On the contrary, as you will learn in this lesson, economics is about how society distributes scarce resources. And, since almost anything in the world is a scarce resource, from fossil fuels to suitable romantic partners, we can apply the rules of economics to pretty much anything.
Supply and Demand
Welcome to your second week in Microeconomics Principles! This module we will cover the hallmark framework of the field: the supply and demand model. I am sure that if you knew any economics words before enrolling in this course those two words were supply and demand. This module you will finally learn what all the fuss is about.
Market Efficiency and Government Policies
Welcome to Week 3! Last module we introduced the supply and demand model to explain how free markets work. One of the main concepts we learned about free markets was that they tend to gravitate toward an “equilibrium” price and quantity. This module we will use the same conceptual model to answer one important question: Are free markets the best way to distribute society’s resources?
Elasticities
Welcome to the fourth week! This module we will cover one of my favorite economics concepts: elasticity. It is one of my favorites because of how useful it is to analyze policy implications, as well as its usefulness for business managers. This will be obvious to you when you read one of the discussion topics for this module: Should we legalize marijuana?
Production and Costs
Welcome to your fifth week! This module we will begin covering the theory of the firm, which will take us basically three modules to finish. Economists call this section of the course, "The Economics of the Lemonade Stand." And that title makes perfect sense, since the concepts we cover can be used by anyone, from someone owning a lemonade stand, to a car manufacturing company, to a hair salon, to a burrito stand, etc.
Competitive Output
Welcome to your sixth week! This module we continue our discussion of the firm by focusing on those firms working in a perfectly competitive (or competitive) environment.
Firms with Market Power
So, why is it that when you fly the person sitting next to you in the plane probably paid a different price for the ticket than what you paid for it? And why does Starbucks charge so much for its coffee even though you can buy coffee at Dunkin’ Donuts for almost half of that price? This module we are finishing our discussion of the firm by focusing on cases that should be more familiar to you than the perfect competition examples we have been using.
Public Goods, Common Resources, and Externalities
And so we have arrived at the last week. This course has gone too fast! This module we will be discussing market failures. A market failure is a situation when the market does not do a good job of distributing resources among members of society. In fact, in all of these cases the market IS the problem.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Comprehensive study of principles of microeconomics
Examines the application of economic principles in various domains, including environment, love, marriage, crime, and sports
Explores the central concepts of economics, such as supply and demand, market efficiency, and elasticity
Imparts analytical skills to address economic questions and broader life issues

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Reviews summary

Microeconomics for beginners

Learners say Microeconomics Principles is a great online learning experience for beginners. The engaging assignments and well designed videos are well suited to those new to the field of microeconomics. Students note that the course's biggest selling point is when Professor Vazquez applies microeconomic concepts to real businesses.
Suited to beginners in the field
"Well suited to a complete newcomer to the field"
Engaging videos and assignments
"engaging presenter and well designed videos."
"I like this style as well because each video can be focused on a specific topic or narrow range of topics."
Professor applies concepts to real businesses
"The biggest selling point for this course is when Prof. Vazquez goes out into the world and applies the concepts to real businesses. This includes a local farmer's market and a popular barbecue restaurant among others."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Microeconomics Principles with these activities:
Review: The Armchair Economist
This book provides a clear and engaging introduction to microeconomic principles, making it an excellent resource for reinforcing your understanding of the course material.
View The People Paradox on Amazon
Show steps
  • Read the book
  • Take notes on the key concepts
  • Complete the discussion questions at the end of each chapter
Organize Your Notes
Organizing your notes will help you better retain the information you learn and make it easier to study for exams.
Browse courses on Microeconomics
Show steps
  • Create a file or folder for your notes
  • Organize your notes by topic
  • Highlight key concepts
Khan Academy Microeconomics
The Khan Academy offers a comprehensive set of microeconomics tutorials that can supplement your learning.
Browse courses on Microeconomics
Show steps
  • Create an account on Khan Academy
  • Enroll in the Microeconomics course
  • Complete the video tutorials and practice exercises
Five other activities
Expand to see all activities and additional details
Show all eight activities
Connect with an Economics Professor
Connecting with an economics professor can provide you with additional support and guidance throughout the course.
Browse courses on Microeconomics
Show steps
  • Attend office hours
  • Ask questions during class
  • Set up a meeting to discuss your progress
Economics Explained Video
Creating a video that explains a microeconomic concept will help you solidify your understanding and improve your communication skills.
Browse courses on Microeconomics
Show steps
  • Choose a topic
  • Write a script
  • Record and edit your video
  • Share your video online
Microeconomics Practice Problems
Solving practice problems will help you improve your problem-solving skills and reinforce your understanding of the course material.
Browse courses on Microeconomics
Show steps
  • Find a set of practice problems
  • Attempt to solve the problems
  • Check your answers and learn from your mistakes
Attend an Economics Workshop
Attending an economics workshop can provide you with exposure to cutting-edge research and new perspectives on the field.
Browse courses on Microeconomics
Show steps
  • Find an economics workshop that interests you
  • Register for the workshop
  • Attend the workshop and participate in the discussions
Tutor a Classmate
Tutoring a classmate will help you reinforce your understanding of the material while also helping others learn.
Browse courses on Microeconomics
Show steps
  • Find a classmate who needs help with the course material
  • Set up regular tutoring sessions
  • Review the material with your classmate and answer their questions

Career center

Learners who complete Microeconomics Principles will develop knowledge and skills that may be useful to these careers:
Economist
Economists use economic theory and data to analyze a wide range of economic issues, including inflation, unemployment, and the impact of government policies. This course would provide you with a strong foundation in economic principles, which would be useful for a career in economics. The course would also help you develop analytical and problem-solving skills that are essential for success in this field.
Financial Analyst
Financial analysts provide investment advice to individuals and institutions. This course would help you develop the analytical skills necessary to evaluate companies and make investment decisions. The course would also provide you with a strong understanding of the financial markets, which is essential for success in this field.
Market Research Analyst
Market research analysts collect and analyze data to understand consumer behavior and market trends. This course would provide you with the skills necessary to design and conduct market research studies. The course would also help you develop the analytical skills necessary to interpret and communicate research findings, which are essential for success in this field.
Business Analyst
Business analysts use data to analyze business processes and identify areas for improvement. This course would provide you with the skills necessary to collect and analyze data, and to develop and implement recommendations for improvement. The course would also help you develop the communication skills necessary to effectively communicate your findings to stakeholders, which are essential for success in this field.
Consultant
Consultants provide advice to businesses and organizations on a wide range of issues, including strategy, operations, and marketing. This course would provide you with a strong foundation in economic principles, which would be useful for a career in consulting. The course would also help you develop the analytical and problem-solving skills that are essential for success in this field.
Policy Analyst
Policy analysts develop and analyze policies for governments and other organizations. This course would provide you with a strong understanding of economic principles, which would be useful for a career in policy analysis. The course would also help you develop the analytical and communication skills that are essential for success in this field.
Teacher
Teachers educate students at all levels, from kindergarten through college. This course would provide you with a strong foundation in economic principles, which would be useful for a career in teaching. The course would also help you develop the communication and interpersonal skills that are essential for success in this field.
Journalist
Journalists write and report on news and current events. This course would provide you with a strong understanding of economic principles, which would be useful for a career in journalism. The course would also help you develop the research and writing skills that are essential for success in this field.
Doctor
Doctors diagnose and treat illnesses and diseases. This course would provide you with a strong understanding of economic principles, which would be useful for a career in medicine. The course would also help you develop the analytical and problem-solving skills that are essential for success in this field.
Lawyer
Lawyers represent clients in court and provide legal advice. This course would provide you with a strong understanding of economic principles, which would be useful for a career in law. The course would also help you develop the analytical and communication skills that are essential for success in this field.
Engineer
Engineers design and build structures, machines, and systems. This course would provide you with a strong understanding of economic principles, which would be useful for a career in engineering. The course would also help you develop the analytical and problem-solving skills that are essential for success in this field.
Scientist
Scientists conduct research to understand the natural world. This course would provide you with a strong understanding of economic principles, which would be useful for a career in science. The course would also help you develop the analytical and problem-solving skills that are essential for success in this field.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Microeconomics Principles.
Standard textbook for microeconomics courses. It provides a comprehensive overview of the subject, covering topics such as supply and demand, market equilibrium, consumer behavior, and firm behavior.
Is another popular textbook for microeconomics courses. It is written in a clear and concise style, and it provides a good balance of theory and applications.
Provides a survey of the microeconomic foundations of economic growth. It good choice for students who want to learn how to use microeconomic principles to analyze economic growth issues.
Provides a modern approach to microeconomics. It good choice for students who want to learn about the latest developments in microeconomic theory.
Provides a non-technical introduction to microeconomics. It good choice for students who want to learn about the basics of microeconomics without getting bogged down in the details.
Provides a very short introduction to microeconomics. It good choice for students who want to learn the basics of microeconomics in a short amount of time.

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