Save for later

Transmedia Storytelling

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre.

Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera.

Get a Reminder

Send to:
Rating 4.6 based on 79 ratings
Length 7 weeks
Effort 6 weeks of study, 3-4 hours / week
Starts Oct 12 (3 weeks ago)
Cost $49
From UNSW Australia (The University of New South Wales), UNSW Sydney (The University of New South Wales) via Coursera
Instructors Simon McIntyre, Ollie Bown, Geoge Khut, Jeffrey Koh, Emma Robertson, Dr Jeffrey Koh, Dr Geoge Khut, Associate Professor Simon McIntyre, Dr Ollie Bown
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Art & Design Humanities Education
Tags Social Sciences Arts And Humanities Music And Art Education

Get a Reminder

Send to:

Similar Courses

What people are saying

transmedia storytelling

The course provides a good and broad overview of what transmedia storytelling is, where the "industry" is heading and how it can be used across any kind of communication.

It makes clear why transmedia storytelling is triving, while giving you the tools to set up your own story.

It turns out Transmedia Storytelling is a lot harder than you might think.

Great course, gives a first overview of the elements of Transmedia Storytelling.

The course has surely improvised my understanding of transmedia storytelling.

Great way of entering the world of transmedia storytelling.

It was absolutely worth buying this course, I learnt a lot about storytelling itself and about transmedia storytelling, as well.

Read more

well structured

very well structured and interesting subject.

Well structured into the four areas you need to understand to build transmedia experiences.

Very well structured content, easy to understand lectures even for students with non-English mother language.

Felt this was a well structured course that opened me up to a lot of good ideas.

The course is well structured and filled with abundant resources.

Read more

very interesting

Very interesting!At first, I just wanted to learn about Transmedia technics and when I was told to tell a story, well ...And now, I'm ready to make it known!

Very interesting course and well organized and presented.

Very interesting, briliant contributors.

I believe the content is really great and the way it is developed and told is also very interesting.

Read more

recommend it

This is an outstanding course and I highly recommend it to people who want to get familiar with the topic and also to those who want to start a career as a transmedia storyteller.

This is an outstanding course and I highly recommend it to people who want to get familiar with the topic and also to those who want to start a career as a transmedia storyteller.

I cannot recommend it enough!

I recommend it to anyone with the writing bug Very thought-provoking, informative and comprehensible.

Read more

very helpful

<brag>I got 97%!</brag> Very helpful course!

It was very helpful.

Instructors give clear instructions and the interviews are very helpful.

Read more

so many

There are so many different ways to tell a story!

Kudos to the course designers for gathering so many industry insights onto a single platform for the learners.

Read more

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Freelance Los Angeles Editorial Photographer $48k

Client Operations Specialist (Los Angeles) $48k

Los Angeles Editor $63k

Los Angeles Account Executive Manager $64k

UX Architect | Los Angeles $68k

Medical device sales Los Angeles $76k

Institutional Specialist, PAH - Los Angeles $80k

Senior Kids Editor Los Angeles $89k

Solutions Engineer- Los Angeles $99k

Los Angeles correspondent $108k

Performance Strategist- Los Angeles $111k

Commissioned Officer City Of Los Angeles $126k

Write a review

Your opinion matters. Tell us what you think.

Rating 4.6 based on 79 ratings
Length 7 weeks
Effort 6 weeks of study, 3-4 hours / week
Starts Oct 12 (3 weeks ago)
Cost $49
From UNSW Australia (The University of New South Wales), UNSW Sydney (The University of New South Wales) via Coursera
Instructors Simon McIntyre, Ollie Bown, Geoge Khut, Jeffrey Koh, Emma Robertson, Dr Jeffrey Koh, Dr Geoge Khut, Associate Professor Simon McIntyre, Dr Ollie Bown
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Art & Design Humanities Education
Tags Social Sciences Arts And Humanities Music And Art Education

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now