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Saad Omer

En el curso Medios digitales para recursos sanitarios (DMHO), se capacita a los profesionales de la comunicación sanitaria para que aprovechen las perspicacias sociales y conductuales en el diseño, la implementación y la evaluación de las comunicaciones sobre salud en línea. El curso está diseñado como un tutorial integral y basado en pruebas que expone los pasos tácticos principales para diseñar e implementar campañas de salud exitosas en las redes sociales y para evaluar su rendimiento e impacto en las conductas sanitarias. Durante el curso, los estudiantes explorarán las prácticas recomendadas para diseñar mensajes pertinentes y contenidos creativos de la campaña. Al final del curso, los estudiantes serán capaces de implementar una estrategia de comunicación digital con objetivos de campaña accionables y evaluar su impacto a través de métricas de los anuncios, datos de encuestas, costos e indicadores de cobertura.

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Syllabus

Perspicacia conductual como base
La perspicacia conductual constituye el fundamento sobre el que se basan las estrategias de campañas futuras. Se anima a los participantes a usar este módulo para generar ideas de campañas que puedan aplicar a fin de continuar con el resto del curso.
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Elabore su estrategia de comunicación
Comprensión de las consideraciones claves para fundamentar su estrategia de comunicación sanitaria para un público objetivo definido.
Cómo diseñar para el contexto: mensajes y contenidos creativos que repercuten
Demostración del contenido con mejor rendimiento en función de los estándares de la industria —tanto activos orgánicos como planificados—, sujeto a las prácticas recomendadas para diseñar contenidos creativos de campañas sanitarias en línea.
Tácticas para medios digitales e implementación de campañas
Aprenda a diseñar su estrategia de comunicación digital para lograr un impacto óptimo sin salirse del presupuesto y gane confianza para pulsar el botón de lanzamiento en su estrategia de campaña.
Las métricas que importan: cómo interpretar el impacto
Fijación de metas tangibles e indicadores claves de rendimiento para campañas de comunicaciones para el cambio social y conductual (SBCC) en el mundo real.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Ofrece conceptos básicos sólidos para principiantes en el diseño de campañas sanitarias para redes sociales
Proporciona conocimientos prácticos basados en pruebas para ejecutar campañas exitosas en redes sociales
Enseña técnicas de narración y diseño para crear contenidos de campaña efectivos
Imparte estrategias para medir el impacto de las campañas sanitarias en línea y optimizar el rendimiento
Requiere conocimientos previos de perspicacia conductual o campañas de cambio social
El curso puede requerir un compromiso de tiempo significativo para completar los módulos y las tareas interactivas

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Medios digitales para resultados sanitarios with these activities:
Organiza tus notas y materiales del curso
Mejora tu retención y comprensión organizando tus materiales de aprendizaje.
Show steps
  • Recopila todas tus notas, tareas y materiales de lectura.
  • Ordénalos por tema o módulo.
Practica la implementación de campañas
Fortalece tus habilidades para implementar campañas de salud utilizando simulaciones y ejercicios prácticos.
Show steps
  • Crea un plan de implementación para una campaña de muestra.
  • Utiliza herramientas y recursos en línea para simular la implementación.
  • Participa en juegos de roles o debates para practicar la comunicación con las partes interesadas.
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Career center

Learners who complete Medios digitales para resultados sanitarios will develop knowledge and skills that may be useful to these careers:
Digital Health Strategist
Digital Health Strategists develop and implement strategies for using digital technologies to improve health outcomes. They may work for a variety of organizations, including hospitals, health insurance companies, and technology companies. The course Medios digitales para resultados sanitarios is highly relevant to Digital Health Strategists, as it provides them with the skills and knowledge needed to effectively use digital media for health communication.
Social Media Manager
A Social Media Manager plans, executes, and analyzes social media strategies for businesses and organizations. They use social media to connect with customers, build relationships, and achieve marketing and business goals. The course Medios digitales para resultados sanitarios is highly relevant to Social Media Managers, as it covers the use of social media for health communication, specifically with the goal of improving health outcomes.
Health Communications Manager
A Health Communications Manager creates and executes plans for communicating complex health information to the target audience. This typically includes vulnerable populations who require special care and sensitivity. The course Medios digitales para resultados sanitarios fits into the daily work of a Health Communications Manager by providing tactical steps to design successful campaigns using digital media and social networks.
Public Health Educator
Public Health Educators focus on the health of entire communities and populations. They develop and implement programs that promote healthy behaviors, prevent disease, and improve the quality of life. A large part of this role is designing and delivering effective health communication campaigns, making the course Medios digitales para resultados sanitarios very useful to someone in this role.
Patient Advocate
Patient Advocates help patients navigate the healthcare system and ensure that they receive the care they need. They may work for hospitals, clinics, or advocacy organizations. The course Medios digitales para resultados sanitarios is useful for Patient Advocates, as it helps them develop the skills needed to effectively communicate with patients and their families about their health care.
Community Health Worker
Community Health Workers are frontline public health workers who provide health education, outreach, and support to individuals and families in their communities. The course Medios digitales para resultados sanitarios is useful for Community Health Workers, as it helps them develop the skills needed to effectively communicate health information to diverse populations.
Health Policy Advisor
Health Policy Advisors advise policymakers on health-related issues. They may work for government agencies, think tanks, or advocacy organizations. The course Medios digitales para resultados sanitarios is useful to Health Policy Advisors, as it helps them develop the skills needed to effectively communicate health policy information to policymakers and the public.
Health Educator
Health Educators teach people about health and wellness. They strive to prevent illness and injury by promoting healthy behaviors and lifestyles. They can work in a wide variety of settings including schools, hospitals, and community centers. The course Medios digitales para resultados sanitarios is useful for Health Educators, as it explores the key principles of designing and delivering effective health communication campaigns using digital media.
Nonprofit Program Manager
A Nonprofit Program Manager plans, implements, and evaluates programs for nonprofit organizations. They may work in a variety of areas, including health, education, and social services. The course Medios digitales para resultados sanitarios is useful for Nonprofit Program Managers, as it helps them develop the skills needed to effectively communicate with stakeholders and promote their programs.
Public Health Nurse
Public Health Nurses promote and protect the health of communities. They may work in a variety of settings, including schools, clinics, and community centers. The course Medios digitales para resultados sanitarios is useful to Public Health Nurses, as it helps them develop the skills needed to effectively communicate health information to diverse populations.
Health Informatics Specialist
Health Informatics Specialists use data, information, and technology to improve the delivery and quality of health care. They may work in a variety of settings, including hospitals, clinics, and public health agencies. The course Medios digitales para resultados sanitarios is useful to Health Informatics Specialists, as it helps them develop the skills needed to effectively communicate health information using digital media.
Health Writer
A Health Writer creates and edits written materials about health and medical topics. They may write for a variety of audiences, including patients, consumers, and healthcare professionals. The course Medios digitales para resultados sanitarios is helpful for Health Writers, as it teaches them the principles of effective health communication and how to use digital media to reach their target audience.
Health Policy Analyst
Health Policy Analysts study and analyze health policy issues to inform decision-making and improve the health of populations. They may work for government agencies, research institutions, or advocacy organizations. The course Medios digitales para resultados sanitarios is useful for Health Policy Analysts, as it provides them with the skills and knowledge to effectively communicate health policy information to the public.
Clinical Research Coordinator
Clinical Research Coordinators manage and coordinate clinical research studies. They may work for hospitals, universities, or pharmaceutical companies. The course Medios digitales para resultados sanitarios is useful to Clinical Research Coordinators, as it helps them develop the skills needed to effectively communicate with patients and their families about clinical research studies.
Health Insurance Sales Agent
Health Insurance Sales Agents sell health insurance policies to individuals and families. They may work for insurance companies or independent agencies. The course Medios digitales para resultados sanitarios may be useful to Health Insurance Sales Agents, as it helps them develop the skills needed to effectively communicate with customers about their health insurance options.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Medios digitales para resultados sanitarios.
Explores the transformative impact of digital technologies on healthcare. It discusses the latest advancements in telemedicine, remote patient monitoring, and personalized medicine, providing insights into the future of healthcare delivery.
Este libro es una guía completa para el marketing en redes sociales. Cubre temas como la estrategia de redes sociales, el desarrollo de contenido y la medición del éxito.
Este libro es una guía fácil de seguir para el marketing en redes sociales. Cubre temas como la creación de perfiles de redes sociales, el desarrollo de contenido y la medición del éxito.
Este libro proporciona información práctica sobre cómo utilizar las redes sociales para construir relaciones y hacer crecer su negocio. Cubre temas como la creación de contenido atractivo, la interacción con los seguidores y el uso de las redes sociales para el servicio de atención al cliente.
Este libro proporciona una guía paso a paso sobre cómo medir el retorno de la inversión (ROI) de sus esfuerzos de marketing en redes sociales. Cubre temas como el establecimiento de objetivos, el seguimiento del progreso y el análisis de los resultados.
Este libro proporciona información práctica sobre cómo utilizar las redes sociales para hacer crecer su negocio. Cubre temas como la creación de contenido atractivo, la construcción de relaciones y el uso de las redes sociales para el servicio de atención al cliente.

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