Стратегии сервиса в современной медицине from Coursera

Хороший сервис не бросается в глаза. Клиент (а в нашем случае — Пациент) просто запоминает это ощущение безопасности, легкости движения в клинике, доступности любой помощи — будь то информация, или место, куда надо попасть, или проблема, которую сотрудники уверенно решили. Сотрудникам клиник — врачам, медсестрам, регистраторам и другим — совсем нетрудно следовать правилам хорошего сервиса. Потому что эти правила понятные и осмысленные. Хороший сервис не напрягает сотрудников, а дает им уверенность в их работе и помогает в сложных ситуациях. Для клиники в целом (неважно, государственной или частной) хороший сервис — это внутренний порядок и контроль. Хороший сервис — это то, что делает организацию более устойчивой в любых изменениях. Хороший сервис полезен всем, кто участвует в процессе лечения: пациентам, докторам, клиникам. Сервис — это «сквозное явление», затрагивающее все подразделения клиники, все рабочие процессы и весь персонал. Такое определение используют в своей рабочей практике по управлению сервисом эксперты курса Илья Тупицын, Генеральный Директор ООО Национальная Медицинская Сеть и Ольга Логунцова, Медицинский Директор этой сети, Предлагаем вам для критического и творческого осмысления некоторые рецепты хорошего (то есть разумного) сервиса в медицине.

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Know what's good

, what to watch for

, and possible dealbreakers

Especially useful for medical practitioners who wish to refine their service skills

Develops critical and creative thinking in service in medical contexts

Taught by experts in the healthcare industry, who bring practical experience to the classroom

Examines service in healthcare, which is highly relevant to the medical field

May require extensive background knowledge in healthcare

Career center

Learners who complete Стратегии сервиса в современной медицине will develop knowledge and skills that may be useful to these careers:

Healthcare Administrator

Healthcare Administrators oversee the business and operational aspects of healthcare organizations, including hospitals, clinics, and nursing homes. They are responsible for planning, organizing, and directing the delivery of patient care, as well as managing the organization's finances, human resources, and marketing. The course on Service Strategies in Modern Medicine can help prepare you for this role by providing you with a deep understanding of the healthcare industry, as well as the skills and knowledge you need to manage and improve patient care.

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Patient Advocate

Patient Advocates represent the interests of patients and their families, helping them to navigate the healthcare system and get the care they need. They may work for hospitals, clinics, insurance companies, or patient advocacy organizations. The course on Service Strategies in Modern Medicine can help you prepare for this role by providing you with a deep understanding of the healthcare industry, as well as the skills and knowledge you need to advocate for patients and their families.

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Medical Practice Manager

Medical Practice Managers oversee the day-to-day operations of medical practices, including scheduling appointments, managing patient records, and billing insurance companies. They also work closely with physicians to ensure that patients receive the best possible care. The course on Service Strategies in Modern Medicine can help you prepare for this role by providing you with a deep understanding of the healthcare industry, as well as the skills and knowledge you need to manage a medical practice.

See salaries and explore the career path for Medical Practice Manager

Medical Assistant

Medical Assistants perform a variety of administrative and clinical tasks in medical offices and clinics. They may schedule appointments, take patient histories, and assist doctors with examinations and procedures. The course on Service Strategies in Modern Medicine can help you prepare for this role by providing you with a deep understanding of the healthcare industry, as well as the skills and knowledge you need to perform medical assistant tasks.

See salaries and explore the career path for Medical Assistant

Physician Assistant

Physician Assistants are healthcare professionals who provide patient care under the supervision of a physician. They may perform physical exams, diagnose and treat illnesses, and prescribe medications. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of patient care.

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Doctor

Doctors diagnose and treat illnesses and injuries. They may work in hospitals, clinics, or private practices. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of patient care.

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Nurse

Nurses provide patient care in a variety of settings, including hospitals, clinics, and nursing homes. They may administer medications, monitor patient vital signs, and educate patients on their health conditions. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of patient care.

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Phlebotomist

Phlebotomists draw blood from patients for testing. They may work in hospitals, clinics, or blood banks. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of patient care.

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Pharmacy Technician

Pharmacy Technicians assist pharmacists in filling prescriptions and providing patient care. They may work in pharmacies, hospitals, or clinics. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of patient care.

See salaries and explore the career path for Pharmacy Technician

Dental Assistant

Dental Assistants assist dentists in providing patient care. They may take X-rays, clean teeth, and prepare patients for procedures. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of patient care.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns for products and services. They may work for a variety of organizations, including healthcare providers, pharmaceutical companies, and medical device manufacturers. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of marketing in healthcare.

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Sales Representative

Sales Representatives sell products and services to businesses and consumers. They may work for a variety of organizations, including healthcare providers, pharmaceutical companies, and medical device manufacturers. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of sales in healthcare.

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Healthcare Policy Analyst

Healthcare Policy Analysts research and analyze healthcare policies and their impact on the healthcare system. They may work for government agencies, think tanks, or advocacy groups. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of policy analysis in healthcare.

See salaries and explore the career path for Healthcare Policy Analyst

Healthcare Consultant

Healthcare Consultants provide advice and guidance to healthcare organizations on a variety of topics, including strategic planning, financial management, and operational improvement. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of consulting in healthcare.

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Healthcare Data Analyst

Healthcare Data Analysts collect, analyze, and interpret data to improve healthcare outcomes. They may work for hospitals, clinics, or health insurance companies. The course on Service Strategies in Modern Medicine may be useful for this role by providing you with a basic understanding of the healthcare industry and the importance of data analysis in healthcare.

See salaries and explore the career path for Healthcare Data Analyst

Стратегии сервиса в современной медицине

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