Reporting et communication de la RSE from edX

De plus en plus d’entreprises consacrent des ressources importantes à leurs politiques de responsabilité sociétale. Mais comment organisent-elles le reporting de leurs activités et performances ? Communiquent-elles tout à toutes leurs parties prenantes, tant internes qu’externes ? Pourquoi ou pourquoi pas ? Comment élaborer une politique de communication crédible qui évite le « CSR-washing » ? Comment décoder les communications d’entreprises qui nous entourent ? Peut-on faire confiance à la publicité verte ?

Si ces questions vous intéressent, ce cours est fait pour vous, que vous soyez manager ou employé.e, ou professeur.e ou étudiant.e ! Le contenu de ce cours peut également intéresser tout citoyen ou toute citoyenne qui désire poser des choix plus éclairés de consommation.

Vous serez confronté.es à différents cas d’entreprises qui vous permettront de comprendre les défis auxquels font face les managers. Vous serez également invité.es à interagir entre vous sur les forums de discussion, notamment pour partager vos propres exemples et analyses.

En présentant les avis et expériences d’expert.es en RSE et en communication issu.es tant du monde académique que du monde de l’entreprise, ce cours invite les managers, les consommateurs et les citoyens à acquérir une compréhension approfondie et un esprit critique face au reporting et aux communications de RSE.

What's inside

Learning objectives

A la fin de ce cours, vous serez capables de
Adopter un point de vue critique sur le reporting et les communications sur la rse ;

Élaborer un plan de communication clair et judicieux qui concilie les intérêts des multiples parties prenantes ;
Reconnaître le risque de « csr washing » tout autant que les opportunités liées à une solide stratégie de communication sur la rse.

A la fin de ce cours, vous serez capables de
Adopter un point de vue critique sur le reporting et les communications sur la rse ;
Élaborer un plan de communication clair et judicieux qui concilie les intérêts des multiples parties prenantes ;
Reconnaître le risque de « csr washing » tout autant que les opportunités liées à une solide stratégie de communication sur la rse.

Syllabus

Comment organiser le reporting ?

Quels sont les différents types de reporting ?

Quels sont les guides et standards en la matière ?

Comment évaluer la qualité d'un rapport de RSE ?

Pourquoi assurer un rapport ?

Pourquoi et comment communiquer?

Pourquoi communiquer ou ne pas communiquer?

Comment communiquer ?

Quelles recommandations peut-on formuler en termes du contenu du message sur la RSE ?

Qu'est-ce que l'écoblanchiment (ou "CSR-washing") ?

Quelles recommandations peut-on formuler pour une communication crédible sur la RSE ?

Quels outils et canaux de communication utiliser ?

Emballage des produits

Labels et certifications (notamment la certification BCORP)

Médias sociaux

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores a topic that is standard and pervasive in the business community - corporate social responsibility

Taught by instructors who are recognized for their work in the academic and business communities in the domains of CSR, communication, and more

Develops a critical understanding of corporate social responsibility reporting and communications

Examines real-world case studies to help learners apply CSR reporting and communication principles to the workplace

Provides recommendations for formulating a credible CSR communication strategy

Includes a variety of media, such as videos, readings, discussions, and case studies

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Reporting et communication de la RSE with these activities:

Review course syllabus

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Familiarize yourself with the course objectives to adjust your mindset to accommodate a successful semester

Browse courses on Corporate Social Responsibility

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Read the course syllabus thoroughly
Identify key concepts and learning objectives

Set up a note-taking system

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Organize your notes to better retain information throughout the semester

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Choose a note-taking system that suits your learning style
Gather necessary materials (notebooks, pens, highlighters)
Establish a designated workspace for studying

Analyze CSR case studies

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Practice evaluating real-world examples of CSR reporting and communications

Browse courses on CSR Reporting

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Read and analyze CSR case studies provided in the course materials
Identify the key elements of CSR reporting and communications
Evaluate the effectiveness of the CSR initiatives

One other activity

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Develop a CSR communication plan

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Apply your understanding of CSR communication to a practical scenario

Browse courses on CSR Reporting

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Identify the target audience for your CSR communication
Develop key messages and communication objectives
Select appropriate communication channels
Create a communication timeline and budget

Career center

Learners who complete Reporting et communication de la RSE will develop knowledge and skills that may be useful to these careers:

Researcher in CSR

Researchers in CSR study the social, environmental, and economic impact of businesses. Taking the course on Reporting and Communication of CSR can be useful as it can help you to understand the different types of CSR reporting and communication and how to evaluate their effectiveness.

See salaries and explore the career path for Researcher in CSR

CSR Communications Specialist

CSR Communications Specialists are responsible for developing and executing CSR communication strategies. The Reporting and Communication of CSR course is highly relevant as it covers the different types of CSR communication, the different channels for CSR communication, and how to develop a credible CSR communication strategy.

See salaries and explore the career path for CSR Communications Specialist

Professor of CSR

Professors of CSR teach and research corporate social responsibility. Taking the Reporting and Communication of CSR course can be useful as it can provide you with a comprehensive overview of the field of CSR, including the reporting and communication of CSR.

See salaries and explore the career path for Professor of CSR

CSR Reporting Specialist

CSR Reporting Specialists are responsible for developing and managing CSR reports. The course on Reporting and Communication of CSR can help build a foundation for this role as it covers the different types of CSR reporting, the standards and guidelines for CSR reporting, and how to evaluate the quality of a CSR report.

See salaries and explore the career path for CSR Reporting Specialist

ESG Analyst

ESG Analysts are responsible for evaluating the environmental, social, and governance performance of companies. Taking the Reporting and Communication of CSR course can be useful as it can help you understand reporting and communication of CSR and how to evaluate it.

See salaries and explore the career path for ESG Analyst

Investor Relations Manager

Investor Relations Managers are responsible for communicating with investors and analysts. The Reporting and Communication of CSR course may be useful as it can help you to understand how to communicate the CSR efforts of a company to investors.

See salaries and explore the career path for Investor Relations Manager

Corporate Communications Manager

Corporate Communications Managers are responsible for developing and executing communication strategies for organizations. The course on Reporting and Communication of CSR can be useful to you as it can help you to understand the importance of CSR and how to communicate it effectively to stakeholders.

See salaries and explore the career path for Corporate Communications Manager

Social Media Manager

Social Media Managers are responsible for managing an organization's social media presence. Taking the Reporting and Communication of CSR course may be useful as it can help you to understand how to communicate CSR efforts through social media.

See salaries and explore the career path for Social Media Manager

Brand Manager

Brand Managers are responsible for the development and execution of branding strategies. The Reporting and Communication of CSR course can be useful to you as it can help you to understand how to communicate a brand's social responsibility efforts.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns for products or services. The course on Reporting and Communication of CSR can be useful to you as it can help you understand how to effectively communicate the social responsibility of a product or service.

See salaries and explore the career path for Marketing Manager

Content Writer

Content Writers are responsible for creating written content for a variety of purposes, such as website articles, blog posts, and social media posts. The Reporting and Communication of CSR course can be useful to you as it can help you to understand how to effectively communicate CSR initiatives.

See salaries and explore the career path for Content Writer

Public relations manager

As a Public Relations Manager, you will plan and execute public relations campaigns for organizations or individuals. Take the Reporting and Communication of CSR course. It can be useful to developing and executing communication strategies that effectively communicate the CSR efforts of an organization.

See salaries and explore the career path for Public relations manager

Corporate Social Responsibility Manager

As a Corporate Social Responsibility Manager, you will work to ensure an organization meets its environmental, social, and governance (ESG) goals. Taking the Reporting and Communication of CSR course may be useful as it can help you to understand the reporting and communication of CSR and how to do so effectively.

See salaries and explore the career path for Corporate Social Responsibility Manager

Sustainability Consultant

Sustainability Consultants advise businesses on how to improve their environmental, social, and governance (ESG) performance. Taking the course on Reporting and Communication of CSR can be useful as it can help you to understand CSR and communicate it effectively to stakeholders.

See salaries and explore the career path for Sustainability Consultant

Communication Specialist

As a Communication Specialist, you will be responsible for developing and executing communication strategies that promote an organization's brand and reputation. The Reporting and Communication of CSR course can be useful to you as it can help you to understand the importance of CSR and how to communicate it effectively to stakeholders.

See salaries and explore the career path for Communication Specialist

Reporting et communication de la RSE

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