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Valérie Swaen, Barbara Dupont, and Jessica Lieberman

Ebranlées par les crises financières et économiques mondiales, de plus en plus d’entreprises consacrent des ressources importantes à leurs politiques de responsabilité sociétale. Mais qu’est-ce que la responsabilité sociétale d’une entreprise (RSE) ? Les parties prenantes aux activités de l’entreprise sont-elles réellement intéressées par la RSE ? Si oui, comment mettre en place une stratégie crédible de RSE ? Dans le climat actuel d’incertitude, la RSE est un facteur critique d’évolution voire de révolution du monde des affaires.

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Ebranlées par les crises financières et économiques mondiales, de plus en plus d’entreprises consacrent des ressources importantes à leurs politiques de responsabilité sociétale. Mais qu’est-ce que la responsabilité sociétale d’une entreprise (RSE) ? Les parties prenantes aux activités de l’entreprise sont-elles réellement intéressées par la RSE ? Si oui, comment mettre en place une stratégie crédible de RSE ? Dans le climat actuel d’incertitude, la RSE est un facteur critique d’évolution voire de révolution du monde des affaires.

Si vous êtes intéressé.e par les relations entre le monde des affaires et la société, que vous soyez manager ou employé.e, dans une grande ou une plus petite entreprise, que vous soyez professeur.e ou étudiant.e, ce cours est fait pour vous !

Ce cours aborde la RSE de deux manières :

  • Comme une invitation à la réflexion sur les pratiques des entreprises,
  • Comme une source d’innovation et un moyen de gérer à la fois une compétition intense, des demandes pour un développement plus durable et un changement de paradigme au niveau de la gouvernance internationale.

En présentant les analyses et expériences d’expert.es en RSE issues tant du monde académique que de la sphère professionnelle, ce cours invite les managers, les consommateurs et consommatrices et les citoyen.nes à acquérir une compréhension approfondie et un esprit critique face aux activités de RSE.

Vous serez confrontés à différents cas d’entreprises, qui vous permettront de comprendre les défis auxquels font face les managers qui cherchent à développer une stratégie responsable. Vous serez également amenés à interagir entre vous sur les forums de discussion.

Ce cours vise à vous aider à gérer la RSE avec différentes parties prenantes internes et externes. Il vise en particulier à soutenir les managers actuel.les et futur.es dans leurs efforts pour positionner un leadership responsable, une production et une consommation durable au centre de leur vision stratégique.

What's inside

Learning objectives

  • A la fin de ce cours, vous serez capables de
  • Discuter la nature multidimensionnelle du concept de la rse
  • Adopter un point de vue critique sur les questions éthiques, sociales et environnementales que pose le fonctionnement des organisations contemporaines
  • Stimuler et gérer des changements effectifs dans les organisations, vers des postures plus responsables
  • Concilier les intérêts des multiples parties prenantes dans un plan d’actions clair et judicieux

Syllabus

Définir le concept et analyser les enjeux de la RSE
Finalité d'une entreprise et parties prenantes
RSE et objectifs de développement durable (ODD)
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Mettre en œuvre la RSE
Outils et guides disponibles
Facteurs de succès et obstacles
Dialogue avec les parties prenantes
Motivations et bénéfices potentiels pour les entreprises
Spécificités en termes de stratégie RSE
Devenir un.e leader responsable
Compétences d’un.e leader responsable
**Implémenter la RSE dans les petites et moyennes entreprises **
Rôles des responsables de la RSE

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops multidimensional perspective on the nature of CSR
Possibilities of CSR for managing international competition and development
Critical viewpoint of ethical, social, and environmental issues
Useful to managers, employees, students, and professors
Multimodal course with discussions, readings, and case studies
Taught by experts in CSR from academia and the corporate sector

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Découvrir la responsabilité sociétale des entreprises (RSE) with these activities:
Collect and organize resources
Gather and organize relevant materials, such as course notes, readings, assignments, and past exams for future deeper review.
Show steps
  • Locate materials from multiple sources
  • Create folders for different topics
  • Sort materials into appropriate folders
Review tutorial on defining stakeholders and their interests in a business context
Helps establish a foundational understanding of how to identify and manage stakeholders
Browse courses on Stakeholder Analysis
Show steps
  • Watch a tutorial on stakeholder analysis
  • Complete the guided exercise in the tutorial
Engage with CSR experts on LinkedIn
Provides an opportunity to network and learn from experienced professionals in the field
Show steps
  • Identify CSR experts on LinkedIn
  • Connect with them and request a virtual coffee chat
One other activity
Expand to see all activities and additional details
Show all four activities
Explore case studies of successful CSR implementations
Demonstrates practical applications of CSR principles and strategies
Show steps
  • Search for case studies of CSR implementations
  • Read and analyze the case studies
  • Identify key success factors and challenges

Career center

Learners who complete Découvrir la responsabilité sociétale des entreprises (RSE) will develop knowledge and skills that may be useful to these careers:
Sustainability Consultant
Provide consulting services to help organizations develop and implement sustainability strategies. This course helps build a foundation in the principles of CSR, including stakeholder engagement, environmental management, and social responsibility. It also provides practical tools and frameworks for implementing CSR in organizations.
Corporate Social Responsibility Manager
Develop and implement CSR policies and programs, engage with stakeholders, and report on CSR performance. This course provides a comprehensive overview of CSR, including its history, evolution, and current trends. It also examines the ethical, social, and environmental challenges facing businesses today.
Sustainability Manager
Analyse the environmental and social impacts of business operations, develop and implement sustainability strategies, and report on progress towards sustainability goals. This course helps build a foundation in the principles of CSR, including stakeholder engagement, environmental management, and social responsibility. It also provides practical tools and frameworks for implementing CSR in organizations.
Corporate Sustainability Analyst
Analyze and report on corporate sustainability performance, develop sustainability strategies, and engage with stakeholders. This course provides a comprehensive overview of CSR, including its history, evolution, and current trends. It also examines the ethical, social, and environmental challenges facing businesses today.
Sustainability Reporting Specialist
Develop and implement sustainability reporting systems, collect and analyze data on sustainability performance, and prepare sustainability reports. This course provides a comprehensive overview of sustainability reporting, including the different frameworks and standards used. It also provides practical guidance on how to develop and implement a sustainability reporting system.
Corporate Governance Analyst
Analyze and report on corporate governance practices of companies, develop corporate governance strategies, and engage with companies on corporate governance issues. This course provides a comprehensive overview of corporate governance, including the different frameworks and standards used. It also provides practical guidance on how to develop and implement a corporate governance strategy.
Ethical Investment Analyst
Analyze and report on the ethical performance of companies, develop ethical investment strategies, and engage with companies on ethical issues. This course provides a comprehensive overview of ethical investing, including the different frameworks and standards used. It also provides practical guidance on how to develop and implement an ethical investment strategy.
ESG Analyst
Analyze and report on ESG performance of companies, develop ESG investment strategies, and engage with companies on ESG issues. This course provides a comprehensive overview of ESG investing, including the different frameworks and standards used. It also provides practical guidance on how to develop and implement an ESG investment strategy.
Business Ethics Consultant
Provide consulting services to help organizations develop and implement ethical business practices. This course provides a comprehensive overview of business ethics, including the different ethical theories and frameworks used. It also provides practical guidance on how to develop and implement an ethical business strategy.
Nonprofit Program Manager
Develop and implement programs for nonprofit organizations, manage budgets, and evaluate program impact. This course may be useful for Nonprofit Program Managers who want to gain a better understanding of the ethical, social, and environmental challenges facing businesses today.
Social Entrepreneur
Develop and implement social ventures that address social and environmental problems. This course may be useful for Social Entrepreneurs who want to gain a better understanding of the ethical, social, and environmental challenges facing businesses today.
Public Policy Analyst
Analyze and report on public policy issues, develop public policy recommendations, and engage with policymakers on public policy issues. This course may be useful for Public Policy Analysts who want to gain a better understanding of the ethical, social, and environmental challenges facing businesses today.
CSR Officer
Develop and implement CSR policies and programs, engage with stakeholders, and report on CSR performance. This course provides a comprehensive overview of CSR, including its history, evolution, and current trends. It also examines the ethical, social, and environmental challenges facing businesses today.
Public relations manager
Develop and implement public relations campaigns, manage media relations, and build relationships with stakeholders. This course may be useful for Public Relations Managers who want to gain a better understanding of the ethical, social, and environmental challenges facing businesses today.
Marketing Manager
Develop and implement marketing campaigns, manage marketing budgets, and conduct market research. This course may be useful for Marketing Managers who want to gain a better understanding of the ethical, social, and environmental challenges facing businesses today.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Découvrir la responsabilité sociétale des entreprises (RSE).
Explores the future of CSR. It discusses the challenges and opportunities that businesses face in the 21st century, and how CSR can help businesses to create a more sustainable future.
Manifesto for social business. It argues that businesses can be a force for good, and provides a practical guide to starting and running a social business.
Argues that businesses can no longer afford to ignore their social and environmental impact. It provides a practical guide to building a purpose-driven business.
Makes the business case for CSR. It shows how CSR can help businesses improve their financial performance, reduce their risks, and attract and retain customers.
Ouvrage de référence en anglais sur la RSE, il offre une perspective internationale sur le concept et ses implications pour les entreprises.
Ce livre explore les tendances et les innovations émergentes dans le domaine de la durabilité des entreprises.
Cet ouvrage explore les dimensions éthiques de la durabilité et fournit un cadre pour la prise de décision éthique.

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