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Fatima Karim
تتعرف عزيزي المتعلّم/الطالب في هذه الدورة التدريبية على أُسُس إعداد حملة على منصة إعلانات جوجل بالإستناد إلى أهم التفاصيل في الحملة بدءًا من أهمية الإعلان مرورًا بأهداف الحملة و أنواعها متوقفًا عند أساسياتها من فئة مستهدفة، ميزانية، موقع جغرافي، لغة وتحديد الكلمات المستهدفة إضافةً إلى تجنب الأخطاء التي تؤدي إلى فشل الحملة وصولًا إلى إنشاء حملة لموقع الكتروني على منصة إعلانات جوجل المتميزة. كل هذه التفاصيل ستجعلك في نهاية الدورة التدريبيّة قادرًا على إبتكار حملتك وصولًا للإحترافية.
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What's inside
Syllabus
منصة إعلانات جوجل للمبتدئين
تتعرف عزيزي المتعلّم/الطالب في هذه الدورة التدريبية على أُسُس إعداد حملة على منصة إعلانات جوجل بالإستناد إلى أهم التفاصيل في الحملة بدءًا من أهمية الإعلان مرورًا بأهداف الحملة و أنواعها متوقفًا عند أساسياتها من فئة مستهدفة، ميزانية، موقع جغرافي، لغة وتحديد الكلمات المستهدفة إضافةً إلى تجنب الأخطاء التي تؤدي إلى فشل الحملة وصولًا إلى إنشاء حملة لموقع الكتروني على منصة إعلانات جوجل المتميزة. كل هذه التفاصيل ستجعلك في نهاية الدورة التدريبيّة قادرًا على إبتكار حملتك وصولًا للإحترافية.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for beginners looking to build a foundation in Google Ads campaign management
Provides a practical approach to Google Ads campaign creation and optimization
Incorporates industry best practices and essential elements of Google Ads campaigns
Taught by Fatima Karim, an experienced Google Ads professional
Emphasizes avoiding common mistakes in Google Ads campaign setup
Course materials are designed to help learners create comprehensive Google Ads campaigns
Save this course
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Reviews summary
Google ads for beginners
There is only one review for this course. The included review, the only one given, is extremely positive. The reviewer states that this course was extremely beneficial to them in their learning.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in منصة إعلانات جوجل للمبتدئين with these
activities:
Review advertising basics
Show steps
Review the basics of advertising, including different types of advertising, advertising strategies, and key advertising metrics.
Show steps
-
Read articles and blog posts about advertising basics.
-
Watch videos about advertising concepts.
-
Take a free online course on advertising basics.
Join a study group or online forum
Show steps
Connect with other students or professionals in the field through study groups or online forums to discuss course-related topics, share ideas, and provide support.
Show steps
-
Find a study group or online forum related to the course.
-
Participate in discussions and ask questions.
-
Share your insights and knowledge with others.
Follow a tutorial on creating a Google Ads campaign
Show steps
Follow a step-by-step tutorial on how to create a Google Ads campaign, covering topics such as campaign structure, targeting, budgeting, and ad copy.
Browse courses on
Google Ads
Show steps
-
Find a tutorial on creating a Google Ads campaign.
-
Follow the steps in the tutorial to create your own campaign.
-
Test your campaign and make adjustments as needed.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice writing ad copy
Show steps
Practice writing effective ad copy for different types of advertising campaigns. This activity will help you develop the skills necessary to create compelling ads that attract customers.
Browse courses on
Ad Copywriting
Show steps
-
Read articles and blog posts about ad copywriting.
-
Watch videos about ad copywriting techniques.
-
Practice writing different types of ad copy, such as headlines, descriptions, and calls to action.
Mentor junior students or professionals
Show steps
Share your knowledge and experience with junior students or professionals by mentoring them. This activity not only benefits them but also reinforces your own understanding of the course material.
Show steps
-
Find opportunities to mentor junior students or professionals.
-
Provide guidance and support on course-related topics.
-
Share your insights and experiences.
Create a sample Google Ads campaign
Show steps
Create a sample Google Ads campaign that targets a specific audience and includes relevant keywords and ad copy. This activity will allow you to apply the skills you have learned and create a real-world advertising campaign.
Browse courses on
Google Ads
Show steps
-
Define your target audience.
-
Choose relevant keywords.
-
Write effective ad copy.
-
Set a budget and timeline for your campaign.
-
Monitor your campaign's performance and make adjustments as needed.
Participate in an advertising competition
Show steps
Participate in an advertising competition to test your skills and knowledge, receive feedback from experts, and potentially win prizes or recognition for your work.
Browse courses on
Advertising
Show steps
-
Find an advertising competition that aligns with your interests and skills.
-
Develop a creative and effective advertising campaign.
-
Submit your campaign to the competition.
-
Receive feedback from experts and the public.
Review advertising basics
Show steps
Review the basics of advertising, including different types of advertising, advertising strategies, and key advertising metrics.
Show steps
Show steps
Show steps
- Read articles and blog posts about advertising basics.
- Watch videos about advertising concepts.
- Take a free online course on advertising basics.
Join a study group or online forum
Show steps
Connect with other students or professionals in the field through study groups or online forums to discuss course-related topics, share ideas, and provide support.
Show steps
Show steps
Show steps
- Find a study group or online forum related to the course.
- Participate in discussions and ask questions.
- Share your insights and knowledge with others.
Follow a tutorial on creating a Google Ads campaign
Show steps
Follow a step-by-step tutorial on how to create a Google Ads campaign, covering topics such as campaign structure, targeting, budgeting, and ad copy.
Browse courses on
Google Ads
Show steps
Show steps
Show steps
- Find a tutorial on creating a Google Ads campaign.
- Follow the steps in the tutorial to create your own campaign.
- Test your campaign and make adjustments as needed.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice writing ad copy
Show steps
Practice writing effective ad copy for different types of advertising campaigns. This activity will help you develop the skills necessary to create compelling ads that attract customers.
Browse courses on
Ad Copywriting
Show steps
Show steps
Show steps
- Read articles and blog posts about ad copywriting.
- Watch videos about ad copywriting techniques.
- Practice writing different types of ad copy, such as headlines, descriptions, and calls to action.
Mentor junior students or professionals
Show steps
Share your knowledge and experience with junior students or professionals by mentoring them. This activity not only benefits them but also reinforces your own understanding of the course material.
Show steps
Show steps
Show steps
- Find opportunities to mentor junior students or professionals.
- Provide guidance and support on course-related topics.
- Share your insights and experiences.
Create a sample Google Ads campaign
Show steps
Create a sample Google Ads campaign that targets a specific audience and includes relevant keywords and ad copy. This activity will allow you to apply the skills you have learned and create a real-world advertising campaign.
Browse courses on
Google Ads
Show steps
Show steps
Show steps
- Define your target audience.
- Choose relevant keywords.
- Write effective ad copy.
- Set a budget and timeline for your campaign.
- Monitor your campaign's performance and make adjustments as needed.
Participate in an advertising competition
Show steps
Participate in an advertising competition to test your skills and knowledge, receive feedback from experts, and potentially win prizes or recognition for your work.
Browse courses on
Advertising
Show steps
Show steps
Show steps
- Find an advertising competition that aligns with your interests and skills.
- Develop a creative and effective advertising campaign.
- Submit your campaign to the competition.
- Receive feedback from experts and the public.
Career center
Learners who complete منصة إعلانات جوجل للمبتدئين will develop knowledge and skills
that may be useful to these careers:
Google Ads Specialist
Google Ads Specialist
A Google Ads Specialist is responsible for planning, executing, and optimizing advertising campaigns on Google's platforms, including Search, Display, and Video. This course is tailored specifically for beginners in Google Ads, providing a comprehensive overview of the platform's essential elements. By gaining proficiency in campaign setup, targeting options, and performance tracking, you can become a valuable asset to organizations looking to leverage Google Ads for business growth. This course can be a stepping stone towards building a successful career as a Google Ads Specialist.
Digital Marketing Consultant
Digital Marketing Consultant
A Digital Marketing Consultant provides strategic advice and guidance to businesses on their digital marketing efforts. Possessing a strong understanding of Google Ads is essential for Digital Marketing Consultants as it allows them to effectively evaluate and optimize their clients' advertising campaigns. This course can help you build a solid foundation in Google Ads, enabling you to provide valuable insights and recommendations to your clients. By learning about campaign planning, targeting strategies, and performance analysis, you can enhance your ability to help businesses achieve their digital marketing goals.
Advertising Manager
Advertising Manager
An Advertising Manager plans, executes, and manages advertising campaigns across multiple channels, including digital platforms like Google Ads. Understanding Google Ads is crucial for Advertising Managers as it allows them to effectively allocate budgets and optimize campaigns to achieve maximum impact. This course can provide you with a strong foundation in Google Ads, enabling you to make informed decisions, negotiate with vendors, and measure the effectiveness of your advertising efforts. By learning about campaign planning, targeting strategies, and performance analysis, you can enhance your ability to drive successful advertising campaigns and achieve your business goals.
Digital Marketer
Digital Marketer
A Digital Marketer designs, executes, and manages marketing campaigns across numerous digital channels. Google Ads expertise is essential for this role, especially for managing pay-per-click advertising campaigns on Google's search engine and display network. This course can help you build a solid foundation in Google Ads, and by learning the basics of campaign setup, targeting, and optimization, you can increase your value in the competitive digital marketing field. Whether you're new to digital marketing or looking to enhance your skills, this course can be a valuable asset in your career journey.
Freelance Digital Marketer
Freelance Digital Marketer
A Freelance Digital Marketer provides digital marketing services to clients on a project or contract basis. Google Ads expertise is highly sought after by clients, making it a valuable skill for Freelance Digital Marketers. This course can provide you with a solid foundation in Google Ads, enabling you to offer comprehensive digital marketing services to your clients. By learning about campaign management, targeting strategies, and performance optimization, you can enhance your ability to meet your clients' needs and build a successful freelance career.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
An SEO Specialist optimizes websites and their content to rank higher in search engine results pages (SERPs). Understanding Google Ads is beneficial for SEO Specialists as it provides insights into how search engines work and how to optimize content for visibility. This course can help you gain a deeper understanding of Google's advertising platform, giving you an added advantage in your SEO optimization strategies. By learning about keyword targeting, campaign structure, and ad performance analysis, you can enhance your ability to drive organic traffic to websites.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing plans to achieve business objectives. Google Ads is a key component of many marketing strategies, and a solid understanding of the platform is essential for Marketing Managers. This course can provide you with a comprehensive overview of Google Ads, enabling you to effectively manage and optimize advertising campaigns. By learning about campaign setup, targeting options, and performance tracking, you can enhance your ability to drive brand awareness, generate leads, and achieve your marketing goals.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to provide insights and recommendations for business decision-making. Google Ads campaign data can be a valuable source of information for Data Analysts. This course can provide you with a solid foundation in Google Ads, enabling you to effectively analyze campaign performance, identify trends, and draw meaningful conclusions. By learning about data collection, analysis techniques, and data visualization, you can enhance your ability to turn data into actionable insights and support data-driven decision-making.
Marketing Analyst
Marketing Analyst
A Marketing Analyst measures, analyzes, and interprets marketing campaign performance to provide insights and recommendations for improvement. Having a solid understanding of Google Ads is essential for Marketing Analysts as it allows them to evaluate the effectiveness of online advertising efforts. This course can help you grasp the fundamentals of Google Ads campaign management, enabling you to assess campaign performance, identify optimization opportunities, and make data-driven recommendations to enhance marketing strategies.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for managing and optimizing online stores. Google Ads plays a crucial role in driving traffic and generating sales for e-commerce businesses. By taking this course, you can acquire the knowledge and skills to effectively utilize Google Ads to reach your target audience, increase website traffic, and boost conversion rates. Whether you're starting an e-commerce business or looking to advance your career in the field, this course can provide valuable insights into using Google Ads to drive e-commerce success.
Online Business Owner
Online Business Owner
An Online Business Owner manages and operates an online business, selling products or services directly to consumers. Google Ads is a valuable tool for Online Business Owners to reach their target audience, drive traffic to their website, and increase sales. This course can help you gain the fundamental knowledge and skills necessary to run successful Google Ads campaigns for your online business. By learning about campaign setup, targeting options, and performance tracking, you can optimize your advertising efforts, attract more customers, and grow your online business.
Business Analyst
Business Analyst
A Business Analyst helps organizations improve their performance by analyzing business processes and identifying areas for improvement. Google Ads can provide valuable insights into customer behavior and market trends, making it useful for Business Analysts. This course can provide you with the foundational knowledge and skills to leverage Google Ads data for your business analysis. By learning about campaign performance tracking, audience segmentation, and competitive analysis, you can enhance your ability to make data-driven recommendations and drive business growth.
Affiliate Marketer
Affiliate Marketer
An Affiliate Marketer promotes other people's products or services and earns a commission on sales generated through their unique referral links. Google Ads can be a powerful tool for Affiliate Marketers, enabling them to reach a wider audience and increase their earnings potential. This course can provide you with the foundational knowledge and skills to utilize Google Ads effectively. By understanding campaign setup, targeting options, and performance tracking, you can optimize your affiliate marketing campaigns and maximize your earning potential.
Social Media Manager
Social Media Manager
A Social Media Manager plans and executes social media strategies to build brand awareness, engage with customers, and drive traffic. While Google Ads primarily focuses on search engine advertising, understanding its principles can be beneficial for Social Media Managers. This course can provide you with a foundation in Google Ads, enabling you to better integrate paid advertising into your social media marketing strategies. By learning about targeting options, ad formats, and performance tracking, you can enhance your ability to reach your target audience and achieve your social media marketing goals.
Content Marketer
Content Marketer
A Content Marketer creates and distributes valuable, relevant, and consistent content to attract and retain a target audience. Google Ads can complement content marketing efforts by driving traffic to content and generating leads. This course can help you understand the basics of Google Ads, allowing you to leverage its capabilities to promote your content effectively. By learning about keyword research, ad targeting, and campaign optimization, you can increase the reach and impact of your content marketing initiatives.
For more career information including salaries, visit:
OpenCourser.com/course/dgwhb5/mnS@
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
منصة إعلانات جوجل للمبتدئين.
Classic guide to Google Ads. It covers everything from campaign setup to targeting and measurement. It's a great resource for both beginners and experienced marketers who want to learn more about Google Ads.
Save
Teaches you how to optimize your website for conversions. It covers everything from landing page design to call-to-action buttons. It's a great resource for marketers who want to learn how to get more leads and sales from their website.
Save
Teaches you how to get your business off the ground. It covers everything from identifying your target market to marketing your product and services. It's a great resource for marketers who want to learn how to build a successful online business.
Practical guide to building a successful startup. It covers everything from hiring and firing to fundraising and marketing. It's a great resource for marketers who want to learn how to build a successful online business.
Save
Tells the story of Amazon.com. It covers everything from the company's early days to its current dominance of the online retail market. It's a great resource for marketers who want to learn how to build a successful online business.
Save
Provides a practical guide to venture capital. It covers everything from finding investors to negotiating deals. It's a great resource for marketers who want to learn how to build a successful online business.
Classic guide to building a successful startup. It covers everything from developing your business model to testing your ideas and launching your product. It's a great resource for marketers who want to learn how to build a successful online business.
Explains how to build a successful startup. It covers everything from the importance of innovation to the challenges of competition. It's a great resource for marketers who want to learn how to build a successful online business.
Explains why large companies often fail to innovate. It covers everything from the challenges of disruption to the importance of customer focus. It's a great resource for marketers who want to learn how to build a successful online business.
Save
Great introduction to Google Analytics. It covers everything from setting up your account to tracking your website's traffic and conversions. It's a great resource for beginners who want to learn how to use Google Analytics to improve their website's performance.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/dgwhb5/mnS@
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Effort
ساعتين
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Fatima Karim
Language
العربية
Good to know
Suitable for beginners looking to build a foundation in Google Ads campaign management
Provides a practical approach to Google Ads campaign creation and optimization
Incorporates industry best practices and essential elements of Google Ads campaigns
Taught by Fatima Karim, an experienced Google Ads professional
Emphasizes avoiding common mistakes in Google Ads campaign setup
Course materials are designed to help learners create comprehensive Google Ads campaigns
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