Creating a Responsive HTML Email from Udemy

What's inside

Learning objectives

Learn to create an html email layout compatible with a wide range of email clients
Discover techniques to design elements that will "gracefully degrade" in older email clients without losing the design integrity

Add css to your html email to take advantage of newer email clients and varying screen sizes

Learn to create an html email layout compatible with a wide range of email clients
Discover techniques to design elements that will "gracefully degrade" in older email clients without losing the design integrity
Add css to your html email to take advantage of newer email clients and varying screen sizes

Syllabus

Introduction and Set-up Files

About this course.

The exercise files are located in Section 1, Lecture 4 (look for the resources links).

Setting expectations for you and your clients.

Beginning the project.

Creating the Graphics

Creating the Banner and Background Graphics.

Creating content graphics for multiple screen sizes.

Creating the HTML Email

Creating the Base HTML Structure.

Formatting and styling the logo row.

Formatting and styling the headline row.

Formatting and styling the content row.

Formatting and styling the promos row.

Formatting and styling the callouts row.

Formatting and styling the footer row.

Creating Buttons with HTML and CSS

Converting links to buttons with CSS.

Creating a call-to-action button.

Adding CSS to the Email

Adding the media queries for medium and small screens.

Switching the headline and banner for smaller screen sizes.

Adjusting the layout for content and footer for smaller screens.

Adjusting the promos for smaller screens.

Adjusting the promos for callouts for medium screens.

Adjusting the promos for callouts for small screens.

Pushing the Envelope

Setting custom inbox preview text.

Adding animation to your email.

Using web fonts in your email.

Adding HTML5 video into your email

Encoding and embedding base64 images

Using High Definition (Retina) graphics in your HTML Email

Validation and Testing

Validating the code of you HTML email.

Testing your HTML email with an online service.

Suggested adjustments for Yahoo! Mail.

Suggested adjustments for Blackberry 5 OS.

Suggested adjustments for Lotus Notes 6.5, 7, and 8.5.

Where to go from here

Where to go from here.

Recommendations for alternate layouts

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills and knowledge in HTML email design, including layout, styling, and testing

Taught by Chris Converse who has extensive experience in email design and typography, ensuring that learners can benefit from up-to-date industry knowledge

Covers various email clients including Outlook 2003, Gmail, and modern Android, Apple, and Windows phones, ensuring compatibility with a wide range of devices

Provides techniques for graceful degradation in older email clients without losing design integrity

Includes practical exercises and resources to help students create and test their own HTML emails

May require prior knowledge of HTML and CSS, as it is not explicitly stated that the course includes an introduction to these concepts

Reviews summary

Informative and concise course

According to students, this course covers the basics of creating responsive HTML emails. The course is informative and well-structured, with engaging assignments that help learners apply what they've learned. One student noted that one of the files is missing, but overall the course is concise and helpful.

One student mentioned that one of the files is missing.

"It's really helpful, but one of the files is missing, unfortunately."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creating a Responsive HTML Email with these activities:

Organize course materials and resources

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Stay organized and prepared by compiling all relevant materials and resources in one place.

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Gather course materials, notes, and assignments.
Organize these materials into a folder or notebook.

Study web design fundamentals

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Understand the core principles of web design to lay a solid foundation for HTML email creation.

View Designing With Web Standards, 3/E on Amazon

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Read chapters 1-3 of the book to gain an overview of web design principles.
Complete the exercises in the book to practice applying these principles.

Follow tutorials on HTML email best practices

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Stay up-to-date with industry best practices for HTML email design by following tutorials and articles online.

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Search for tutorials on HTML email best practices on websites like Litmus or Campaign Monitor.
Follow the tutorials to learn about the latest techniques and guidelines.

14 other activities

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Watch tutorials on HTML email design

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Watching tutorials on HTML email design will help you learn the basics of HTML email design and get started with creating your own emails.

Browse courses on HTML

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Find a tutorial on HTML email design.
Watch the tutorial and follow along.
Try out the techniques you learned in the tutorial.

Practice coding HTML and CSS

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Reinforce your understanding of HTML and CSS by completing coding exercises and challenges online.

Browse courses on HTML

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Practice writing HTML and CSS code to solve the exercises.
Find coding exercises on websites like Codecademy or HackerRank.

Practice writing HTML and CSS code

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Writing HTML and CSS code is a fundamental skill for creating HTML emails. Practicing writing code will help you become more proficient and comfortable with the process.

Browse courses on HTML

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Create a simple HTML and CSS email template.
Add content and style to your email.
Test your email in different email clients.

Design an HTML email layout

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Put your understanding of HTML and CSS into practice by creating a visually appealing and responsive HTML email layout.

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Sketch out the layout of your email.
Create the HTML structure and add CSS styles.
Test your email in different email clients to ensure compatibility.

Attend an HTML email design workshop

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Attending an HTML email design workshop is a great way to learn from experts and get hands-on experience.

Browse courses on Email Marketing

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Find an HTML email design workshop.
Register for the workshop.
Attend the workshop and learn from the experts.
Practice what you learned in the workshop.

Volunteer to create HTML emails for a nonprofit organization

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Volunteering to create HTML emails for a nonprofit organization is a great way to give back to your community and use your skills for good.

Browse courses on Email Marketing

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Find a nonprofit organization that needs help with HTML email design.
Contact the organization and offer your services.
Create HTML emails for the organization.
Get feedback on your work.

Start an HTML email design project

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Starting an HTML email design project is a great way to put your skills into practice and create something that you can be proud of.

Browse courses on Email Marketing

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Choose a topic for your project.
Gather content for your project.
Design and code your project in HTML.
Test your project in different email clients.
Publish your project online.

Build a library of HTML email resources

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Create a comprehensive collection of useful resources related to HTML email design for future reference.

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Search for articles, tutorials, and tools related to HTML email.
Bookmark or save these resources in a central location.

Create an HTML email newsletter

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Creating an HTML email newsletter is a great way to practice your HTML email design skills and learn about email marketing.

Browse courses on Email Marketing

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Choose a topic for your newsletter.
Gather content for your newsletter.
Design and code your newsletter in HTML.
Test your newsletter in different email clients.
Send your newsletter to your subscribers.

Attend industry events and webinars

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Connect with other professionals in the field and learn about emerging trends in HTML email design.

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Find industry events and webinars related to HTML email design.
Attend these events to network with others and learn from experts.

Participate in an HTML email design contest

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Participating in an HTML email design contest is a great way to challenge yourself and learn from other designers.

Browse courses on Email Marketing

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Find an HTML email design contest.
Create an email design for the contest.
Submit your design to the contest.
Get feedback on your design.

Participate in HTML email design contests

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Challenge yourself and showcase your skills by participating in HTML email design competitions.

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Find HTML email design contests online.
Submit your best HTML email design for evaluation.

Create an email marketing campaign

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This activity will help you apply your skills in creating an email marketing campaign.

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Define your target audience
Create a series of email messages
Send your email campaign and track the results

Mentor junior designers

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Share your knowledge and experience by mentoring others interested in HTML email design.

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Offer to mentor junior designers or students.
Provide guidance and support as they learn and grow.

Career center

Learners who complete Creating a Responsive HTML Email will develop knowledge and skills that may be useful to these careers:

User Experience (UX) Designer

A User Experience (UX) Designer focuses on the user's interaction with a product or service. They research, design, and evaluate user interfaces to make them more intuitive and user-friendly. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of user experience design. The course also teaches how to create emails that are easy to read and navigate on different devices.

See salaries and explore the career path for User Experience (UX) Designer

Product Manager

A Product Manager is responsible for the lifecycle of a product, from its inception to its launch and ongoing development. They work with a team of engineers, designers, and marketers to bring a product to market and ensure that it meets the needs of customers. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of product management. The course also teaches how to create a product roadmap and how to manage a product launch.

See salaries and explore the career path for Product Manager

Web Developer

A Web Developer designs and develops websites. They use a variety of programming languages and technologies to create websites that are both functional and aesthetically pleasing. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in HTML and CSS, two of the core technologies used in web development. The course also teaches how to create responsive emails that can be viewed on different devices.

See salaries and explore the career path for Web Developer

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are successful in using a company's products or services. They work with customers to identify their needs and ensure that they are getting the most value from the company's offerings. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of customer success. The course also teaches how to build and maintain relationships with customers.

See salaries and explore the career path for Customer Success Manager

Email Marketing Manager

An Email Marketing Manager plans and executes email marketing campaigns for a company or organization. They use data and analytics to track the success of campaigns and make improvements. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of email design and development. The course also teaches how to use CSS to style emails for different screen sizes and devices.

See salaries and explore the career path for Email Marketing Manager

Project Manager

A Project Manager plans, organizes, and executes projects for a company or organization. They work with a team of project stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of project management. The course also teaches how to plan and execute email marketing campaigns.

See salaries and explore the career path for Project Manager

Data Analyst

A Data Analyst collects, analyzes, and interprets data to help organizations make better decisions. They use a variety of statistical and analytical techniques to identify trends and patterns in data. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of data analysis. The course also teaches how to use data to improve email marketing campaigns.

See salaries and explore the career path for Data Analyst

Content Strategist

A Content Strategist develops and executes content strategies for a company or organization. They work with a team of writers, editors, and designers to create and publish content that is engaging and informative. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of content strategy. The course also teaches how to create and execute email marketing campaigns.

See salaries and explore the career path for Content Strategist

Sales Representative

A Sales Representative is responsible for selling a company's products or services to customers. They work with customers to identify their needs and ensure that they are getting the most value from the company's offerings. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of sales and marketing. The course also teaches how to build and maintain relationships with customers.

See salaries and explore the career path for Sales Representative

Marketing Manager

A Marketing Manager develops and executes marketing campaigns for a company or organization. They use a variety of marketing channels to reach target audiences and promote products or services. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of marketing. The course also teaches how to create and execute email marketing campaigns.

See salaries and explore the career path for Marketing Manager

Account Manager

An Account Manager is responsible for managing relationships with a company's customers. They work with customers to understand their needs and ensure that they are satisfied with the company's products or services. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of customer relationship management. The course also teaches how to build and maintain relationships with customers.

See salaries and explore the career path for Account Manager

Social Media Manager

A Social Media Manager develops and executes social media strategies for a company or organization. They use a variety of social media platforms to reach target audiences and promote products or services. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of social media marketing. The course also teaches how to create and execute email marketing campaigns.

See salaries and explore the career path for Social Media Manager

Graphic designer

A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as brochures, magazines, and corporate reports.

See salaries and explore the career path for Graphic designer

Art Director

An Art Director oversees the visual aspects of a creative project, such as a film, television show, or magazine. They work with a team of artists and designers to create a cohesive visual style for the project. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of visual design. The course also teaches how to create and manage a team of artists and designers.

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Copywriter

A Copywriter writes text for a variety of purposes, such as advertising, marketing, and public relations. They use their writing skills to persuade, inform, and entertain readers. The course on Creating a Responsive HTML Email may be useful for someone in this role because it provides a foundation in the principles of copywriting. The course also teaches how to write emails that are clear, concise, and persuasive.

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