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Michael de la Maza, PhD, CEC

"I would like to thank you for your course. You have done an amazing job." - George-Liviu Neculita, Product Owner, Volvo

"I have been working as a PO for seven years. Your course is amazing." - David Pereira, Product Owner, limango GmbH

"Thank you so much for creating the robust Product Owner course. It is, for me, the exact approach I needed to wrap my head around the position and its responsibilities." - Hans Fernandez, Central Square

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"I would like to thank you for your course. You have done an amazing job." - George-Liviu Neculita, Product Owner, Volvo

"I have been working as a PO for seven years. Your course is amazing." - David Pereira, Product Owner, limango GmbH

"Thank you so much for creating the robust Product Owner course. It is, for me, the exact approach I needed to wrap my head around the position and its responsibilities." - Hans Fernandez, Central Square

“Michael's passion and enthusiasm for Agile practices is evident both in the way that he presents his material and the subject matter itself.” - Jamie Phillips, Consulting Software Engineer, Picis

"I tend to be a fairly cynical and critical person. I have gone to a lot of seminars and often find myself leaving them feeling like it was not a good use of my time.

Yet, I am only on slide 1 of Module 2, and the amount of time I'm spending nodding my head up and down in agreement with your points is already noteworthy. Even a simple point you made about user stories, and how there is no universal right or wrong way to do it, is something I have NEVER heard expressed so well, even at Business Analyst focused seminars. I'm enjoying how you break this down and explain these concepts." - Brian Cargas, Product Owner, Cargill

Are you a Scrum Product Owner? Are you not sure how to run experiments to validate your backlog? Do you want to learn how to collaborate with your team and stakeholders? Do you want to make accurate prioritization decisions that maximize value? Then this course is for you.

This course is the fastest path you can take to 'level up' your Scrum Product Owner skills.

This course is for people who have taken a one to three day course on Scrum Product Ownership (or have equivalent experience) and want to ‘raise the bar’ on their skills. Introductory Product Owner courses tell you ‘what’ you need to do but not ‘how’ to do it. This course shows you, through detailed examples, exercises, and homework, ‘how’ to be a Scrum Product Owner.

In this course, you will learn:

  • The mindset of successful Scrum Product Owners. You will learn how your mindset influences your actions and how to construct an effective mindset.

  • How to interact with the Development Team and stakeholders. What practices can you put in place that will make you more successful?

  • Hypothesis-driven development: How to make sure that the items in your backlog are valuable.

  • EXACTLY what you are responsible for during the planning, refinement, and review meetings. And how to execute on those responsibilities effectively.

  • How to visualize your work. You will learn what managers care about and how they think about product ownership.

  • The characteristics of a Product Owner and how to increase your ability to work with the team.

You will get spreadsheets and recipes that take the STRESS out of being a Scrum Product Owner.

In addition to the course material, you will receive two one-on-one 25 minute coaching sessions with me. I will share with you what I’ve learned training and consulting at eBay, Carbonite, edX, Paypal, Symantec, Philips, Verizon, and a dozen other companies.  In addition, you’ll be able to ask questions at any time using the questions area of the course. This is like having a

Who am I? I am a Scrum Alliance Certified Enterprise Coach (CEC). There are about 100 of us in the world. I know that sounds a bit arrogant but I'm one of about 300 Scrum coaches and trainers who can submit people for the Certified Product Owner (CSPO) and Certified Scrum Master (CSM) certifications so I know the material in ways that other instructors do not.  I'm the co-author of two books, Why Agile Works and Professional Scrum with Team Foundation Server. Before becoming an agile coach I was VP of Corporate Strategy at Softricity (acquired by Microsoft) and founder of Inquira (acquired by Oracle). I have a PhD in Computer Science from MIT.

I am here to pump you up as you deepen your understanding of Scrum and improve your Scrum Product Owner skills.

The course is designed to be taken over nine weeks. If you follow this plan, you will spend approximately half an hour per day on the course. The first one or two days of every week will focus on videos and during the remainder of the week you will be doing assignments.

Warning: This course is HARD. I like to say, “Practice in proportion to your aspirations.” If you are ready to sweat blood to become a better Scrum Product Owner, I invite you to look at the many videos you can watch for free to see if this course is a good fit for you.

If you have any questions, do not hesitate to contact me. I want you to be successful: more influential, confident, and visible.

Enroll now

What's inside

Learning objectives

  • Execute on a product vision
  • Run experiments to validate the value of the items in your backlog
  • Work with the team and stakeholders to create a story map
  • Develop release plans based on empirical data
  • Write user stories that really work
  • Reflect on your own abilities and create an improvement plan
  • Describe how top companies succeed at product ownership

Syllabus

Check In: Where are you now and where are we going?
Welcome!
Homework
Value
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Product Owner Responsibilities: What is a PO responsible for?
Product Owner Responsibilities
Product Owner Organizational Structures
Product Owner Anti-Patterns
Value: How do you know what to build?
Value: Old School vs. New School
Lean Startup Exercise
Communicating with User Stories
User Stories: Theory and Practice
User Story Writing Exercise
User Stories
Backlog Refinement
How to refine the backlog: Detail, Estimates, Order
Backlog Refinement Exercise
Backlog Refinement Quiz
Sprint Planning
Sprint Planning: Theory and Practice
Sprint Planning Exercise: Understanding Variance
Sprint Review
Sprint Review: Theory and Practice
Sprint Review Exercise
Release Planning
Release Planning Exercise
Story Mapping
User Story Mapping Exercise
Section 10: Bonus Material

An article by Michael James on the importance of Product Ownership.

Illustrated Agile Manifesto
Introduction to Cynefin
Feature stories: Large and small
Agile Transformation: Mistakes and Lessons
Use ChatGPT to Accelerate Your Product Manager Work

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Robust Scrum Product Owner with these activities:
Review 'User Story Mapping' by Jeff Patton
Learn user story mapping to improve backlog validation and collaborative story creation.
Show steps
  • Read the book's introduction and first three chapters.
  • Identify key takeaways related to backlog prioritization.
  • Reflect on how to apply these techniques to your current projects.
Review Agile Manifesto Principles
Solidify your understanding of the Agile Manifesto principles to better grasp the underlying philosophy of Scrum.
Browse courses on Agile Principles
Show steps
  • Read the Agile Manifesto and its 12 principles.
  • Reflect on how each principle applies to product ownership.
  • Identify areas where your current practices align or diverge.
Create a Product Vision Board
Develop a clear product vision to guide backlog prioritization and stakeholder communication.
Show steps
  • Identify the target audience and their needs.
  • Define the product's purpose and key features.
  • Visualize the product's future state and benefits.
  • Share the vision board with stakeholders for feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a Release Plan
Practice release planning to create realistic timelines and manage stakeholder expectations.
Show steps
  • Identify key features for the next release.
  • Estimate the effort required for each feature.
  • Prioritize features based on value and risk.
  • Create a timeline with milestones and dependencies.
  • Communicate the release plan to the team and stakeholders.
User Story Writing Practice
Refine your user story writing skills to improve communication and collaboration with the development team.
Show steps
  • Choose a product or feature you are familiar with.
  • Write user stories using the INVEST principle.
  • Get feedback from peers on clarity and completeness.
  • Revise stories based on feedback.
Blog Post: Lessons Learned as a Product Owner
Reflect on your experiences and share insights to reinforce your learning and contribute to the community.
Show steps
  • Identify key challenges and successes you've encountered.
  • Structure your blog post with clear headings and examples.
  • Share your post on relevant online communities.
Review 'The Lean Startup' by Eric Ries
Understand Lean Startup principles to improve your approach to hypothesis-driven development.
Show steps
  • Read the book's key chapters on MVP and validated learning.
  • Identify how Lean Startup principles apply to product ownership.
  • Reflect on how to incorporate these principles into your workflow.

Career center

Learners who complete Robust Scrum Product Owner will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Robust Scrum Product Owner.
Provides a practical guide to user story mapping, a technique highly relevant to the course's focus on backlog refinement and prioritization. It helps Product Owners visualize the product backlog and understand the user journey, which is crucial for effective communication with the development team and stakeholders. The book complements the course's modules on user stories and release planning, offering a hands-on approach to building the right product. It valuable resource for understanding how to create a shared understanding of the product vision.
Introduces the Lean Startup methodology, which emphasizes validated learning and iterative product development. It aligns perfectly with the course's focus on hypothesis-driven development and running experiments to validate backlog items. The book provides a framework for minimizing waste and maximizing value, which is essential for Scrum Product Owners. It is particularly useful for understanding the 'new school' approach to value, as mentioned in the syllabus.

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