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Dillon Freed

My name is Dillon Freed. I have spent my entire life studying the “Apex Predators” among us, those who have a killer instinct. I have made programs like Basketball Brain, BoingMIND, No Nervous, Float, Genius Over half a million people have used some version of my programs. Learn more about me at DillonFreed(dot)com.

Being a killer isn’t always pretty; and perhaps it is not always moral. But we cannot deny that it is effective and many of the greatest achievers among us have this quality.

Read more

My name is Dillon Freed. I have spent my entire life studying the “Apex Predators” among us, those who have a killer instinct. I have made programs like Basketball Brain, BoingMIND, No Nervous, Float, Genius Over half a million people have used some version of my programs. Learn more about me at DillonFreed(dot)com.

Being a killer isn’t always pretty; and perhaps it is not always moral. But we cannot deny that it is effective and many of the greatest achievers among us have this quality.

The program goes through the personality characteristics of these Apex Predators. We also teach you how to develop it within yourself – some are “Natural Born Killers” – others are “Artificially Born Killers” – created by using programs such as this. We explore the similarities between sociopathy and paranoia and the killer instinct mindset along with the spiritual/altruistic consequences of adopting such a mindset. The tension between being a warrior and a decent person. We talk about the “Dark Powers” killers have and use. We will also do breakdowns of great “Apex Predators,” including: Elon Musk, Bill Gates, Michael Jordan, Tiger Woods, Kobe Bryant, Tom Brady, Winston Churchill, and more.

SUMMARY:This program will help you develop a Killer Instinct mindset.>Over 7 Hours of Lectures>Daily, Weekly, and Monthly Drills to Develop the Killer>Specialized Drills to Fix Up any Weaknesses You May Have>On-Going Lecture Series (New Content Added Regularly)>Biographical Lectures on Killers in a variety of Fields>Suggested Reading list>Killer Instinct Cheat Sheet (PDF) (A summary of the program content)

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What's inside

Learning objective

How to develop the same mindset of the most successful people in the world

Syllabus

THE RULES OF KILLERS

1. What is your vision for you life/career/sport?
Example: I have a vision to change 10 million lives with my programs. To alter lives. When I’m tired, it wakes me up. When I’m bored, it makes me excited. When I’m lost, it reorientates me. Another example: I see myself owning a jet (I love to travel.) I can see it. I see how I’ll feel about myself if I achieve that.

2. Start to believe that it’s possible. Tell yourself, see it, and feel it like it’s real. How much will you visualize it? Can you let go of doubt AND be fueled by that little bit of doubt?

Drill help POSSESSION under drills section

3. What are you willing to sacrifice?

  • Physically

  • Food

  • Relationship

  • Comfort

  • What people think of you

  • Shyness

You won’t be able to succeed (at least consistently) without sacrifice

Read more

LESSON DRILLS

What are the fundamentals of your industry? Here are some examples:

  • Writer: grammar and plots and sentences and reading

  • CEO: marketing practice, sales pitch, studying competitions

  • Salesperson: role playing, pitches, deals, product details

  • Musician: fundamental movements and practicing songs

  • Basketball: jump shots and dribbling

  • Quarterback: throws and learning offense

  • Golfer: Swings, shots

  • Artist/Architecture: Draw/sketch daily

Do not wait to be Chosen

Hit every day hard. Bully the day. And be patient.


Inside you is a killer, but every killer listens to wise old man too. Still, some people confuse the wise old man, patience, for apathy and cowardice.


<strong>Bonus</strong>: Ignoring the "Wise" Men: Leonidas

In the movie 300, Leonidas the leader of Sparta goes to see the wise old men about fighting the Persians. Leonidas knows the Persians are coming to invade Sparta and wishes to go out and meet them. But the wise men, the seers know as Ephors, deny him permission. Leonidas ignores them and goes to the meet the invading empire. At times, you will have to ignore the "wise" people around you and do what you think is right if you will be a Killer.

How many nights and mornings have you spent working on your craft... alone?

Are you willing to sacrifice the comforts others have to achieve what you want?

*Compare yourself to others - the best in your field’s work ethics

*How many reps are they getting per day? What do they read? How many hours a day? Who did they study under? How do they view the world?

Do not have an Imagination of Failure
Do Not Fall in Love with the Struggle
Bet on Yourself
F Your Feelings

1) Say NO to your laziness

2) Say NO to your self lacerations (don't beat yourself up!)

*90% Reps (Mental and Physical Repetitions)

*10% Abstract Belief that You Can Do It + Experience of Success + Being Peer Reviewed Positively

Do not do Fake Work!
Be Able to Take Harsh Criticism
Siphon Off Hate and Doubt
The Power of Streaks
Be curious about FEAR
The Law of Hard Work (tendency of attraction)

Hard Exercises

*Weights

*Basketball

*Boxing

*Conditioning

*MMA


Soft Exercises

*Tai Chi

*Stretching

*Yoga

*Pilates

KILLER INSTINCT AND PARANOIA
Introduction
The Knowing Nucleus
Seeing Signs Everywhere
Encirclement Fear
Negative Revelation
Phobia of Contamination
Paranoid Haste
Operate in Secret
Pseudologica Fantastica
Preemptive Strikes
Example of a Preemptive Strike
Conclusion
DARK POWERS
Dark Power of Weird Luck
Dark Power of "This does not apply to me"
Dark Power of Enjoying the Suffering of Others (who are in your way)
Dark Power of Addictive Personality
Dark Power of Brilliant Stupidity
Dark Power of Loving Being Secondary
Dark Power of Compartmentalization
Dark Power of Irrational Confidence
CONCLUSIONS

“The Spirit of Buffalo County”

Somebody; said that it could’nt be done,
But he, with a chuckle, replied,
That “maybe it could’nt; but he would be one
Who wouldn’t say so till he’d tried.
So he buckled right in with the Trace of a grin
On his face; if he worried he hid it. He started to sing as he tackled the thing
That couldn’t be done, and he did it.

Somebody scoffed, “Oh, you’ll never (do) that;
At least nobody ever has done it.” But he took off his coat, and he took off his hat,
And the first thing he knew he’d begun it. With the lift of his chin and a bit of a grin,
If any doubt rose he forbade it. He started to sing as he tackled the thing
That couldn’t be done, and he did it.

There are thousands to tell you it cannot be done,
There are thousands to prophesy failure, There are thousands to point out to you one by one
The dangers that wait to assail you, But just buckle in with a bit of a grin,

Then take off your coat and go to it; Just start to sing as you tackle the thing
That cannot be done, and you’ll do it.

FOUNDATIONAL DRILLS

The importance of setting nightmares cannot be overrated. Do this drill. Listen to the music below and set these nightmares - type them or get a journal to write them down:


Music: https://dillonfreed.com/wp-content/uploads/2019/02/y2mate.com-war_music_no_copyright_TNs5JFYaTMk.mp3


  • Body (appearance)

  • Morals/Virtues (honesty, boldness, courage)

  • Intellect/Education (e.g. if you don't read a certain number of books, go to school, etc.)

  • Health (Diet, energy, drugs, alcohol, etc.)

  • Money (credit score, travel, clothes, cars, where you live, house, home, those who rely upon you etc. - what will that look like?)

  • Career

  • Ultimate Goal/Passion

  • Relationships

  • Any other category you can think of, go ahead and add it

Foundational Drill 2: Set Your Dreams
Do these drills each day.
DAILY 1: Every 15
DAILY 2: Possession

Get your body, face, voice, vision, and emotion involved with these! Say with total body mind and feeling.</strong>

*I could care less what others think!

*When I feel lazy, I say to hell with my feelings and I go to work!

*I will sacrifice anything I need to to achieve my goal!

*I'm a curious about my fears, I love to explore them!

*I can do it! I know I can do it!

*I siphon off the haters and doubters negative power and it gives me power!

DAILY 4: This is Not Okay
DAILY 5: WWW
DAILY 6: Visualizations

G.R.O.W.S.

  • GOAL: Visualize your main goal, your ultimate goal. See the process. Go inside your body.

  • RELATIONSHIPS: Visualize/feelulize successful relationships with family, friends, and lovers.

  • OTHERS: See others being successful, those you care about.

  • WORDLY: Material things, body, health.

  • SPIRIT: Your spiritual qualities, for a killer it might be honesty and boldness.

WEEKLY DRILLS

*Make a list of your nightmares for the following.
>Body
>Intellect
>Passion
>Relationship
>Career
>Feel free to add your categories

*Now a list of your dreams, the opposite and greater of those categories, for the same categories:
>Body
>Intellect
>Passion
>Relationship
>Career
>Feel free to add your categories

WEEKLY: Review (and add to) Fuel List
WEEKLY: Review Goals
MONTHLY DRILLS
Touch your Goals
Review the Program

In this day and age we lack FOCUS. Picking three 30 day challenges every month has RADICALLY improved my efficiency.

Create this list, and review it monthly.

SPECIAL DRILLS
Smash the Small Self (Lack of Confidence)

Common Archetypes

  • Warrior/Killer Archetype

  • Sage/Wise Old Man/Woman Archetype

  • Comedian/Jokester Archetype

The Fierceness Tornado
MORE LECTURES
You are not alone in isolation
The Goldfish Mind
Dress to Kill
If you are starting from zero (or negative) – man up!
If someone else did it , I can too
Smart Not just Hard
No Time to Judge
Three different types of killers
After Success
Be a W.O.L.F.
Get more focused as stress increases
Killers are killers 24/7
Achilles

In memory of Karl Lagerfeld, one of the most prolific and widely popular designers of the 20th and 21st centuries, who has died today at 85.

Lagerfeld was Creative Director of Chanel for an era-defining, age-defying 36 years. Upon assuming the reins in 1983, Lagerfeld swiftly revived Chanel, reinterpreting the house founder’s iconic tweed skirt suits, little black dresses, and quilted handbags. He did it via the lens of hip-hop one season and California surfer chicks the next—he was a pop culture savant—without ever forgetting what the revolutionary Coco stood for: independence, freedom, and modernity. His iconic work for over half of a century will be remembered as a many faceted, brilliant, and irreplaceable talent. Photographed by Annie Leibovitz, Vogue, September 2018

Exploit downtime
Killer Time
Monastic Periods
Fear is in the beginning
Crown shyness
One bite at a time
Van Gogh Complex
You can't stand in place
Learn the power of preferences
Destructive Creation
The UnSecret
KILLER PROFILES
Tom Brady

KILLER PROFILE

  • Independent – own man, see his Twitter

  • Competitive – wants to win (laughs at competition)

  • Bold visionary – to hell with other people’s neurons

  • A bit of contempt for lazy, small thinkers

Dark Side

  • Volatile temper like Jobs and Gates and Jordan

  • Will push people under them

  • Not worried about their karma (Jobs later in life was, he was a man battling with being a warrior and a saint)

KILLER PROFILE


*Trained psychologically from a young age


*Intimidating because his skill


*Obsessively competitive


*Dark Side: conquering everything, women, voracious appetite

KILLER PROFILE

  • Unreal Work Ethic

  • Wants to beat the best

  • Psychological Warfare

  • Creates a Fuel List (lives off doubters) – Siphoning

  • Psychotically Competitive

  • Only Small Outbursts of Anger, then the Simmer

  • Worships Pressure

  • Fundamental Obsessed

  • Creativity came from it

Spirit Animal

  • Black Cat

Dark Side:

  • Can be cruel to teammates, owners, opponents, etc.

  • Not faithful to wife allegedly

*Volatile temper


*Makes people around them raise their standards


*Wicked “good luck” – things turned out in his favor in his career


*Dark side, ability to compartmentalize his “sins”


*Great tension between the Killer and Saint

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores the mindset of high achievers, which may inspire learners to adopt effective strategies for pursuing their own goals and overcoming obstacles
Includes daily, weekly, and monthly drills, which may help learners to internalize the concepts and apply them consistently in their daily lives
Examines the similarities between sociopathy, paranoia, and the killer instinct mindset, which may be unsettling or controversial for some learners
Draws inspiration from figures like Elon Musk and Michael Jordan, which may resonate with learners interested in business, sports, and leadership
Teaches learners to siphon off hate and doubt, which may help them to develop resilience and maintain a positive mindset in the face of adversity
Includes content about 'dark powers' and preemptive strikes, which may be interpreted as promoting unethical or harmful behavior

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Develop Your Killer Instinct with these activities:
Review Core Concepts of Vision Setting
Reinforce your understanding of vision setting, a fundamental concept for developing a killer instinct, by reviewing related materials and exercises.
Show steps
  • Review notes on vision setting from previous courses or books.
  • Practice visualizing your own vision for life and career.
  • Write down your vision and the steps to achieve it.
Read 'The 7 Habits of Highly Effective People'
Develop a strong foundation in personal effectiveness, which is crucial for cultivating a killer instinct, by reading and applying the principles from this widely acclaimed book.
Show steps
  • Read the book and take notes on key concepts.
  • Reflect on how the 7 habits can be applied to your life and career.
  • Identify one habit to focus on implementing immediately.
Daily Visualization Exercises
Enhance your ability to visualize success and overcome obstacles, a key component of the killer instinct, through consistent daily practice.
Show steps
  • Set aside 30 minutes each day for visualization.
  • Visualize achieving your goals and overcoming challenges.
  • Focus on the feelings and emotions associated with success.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Discuss Killer Instinct with Peers
Reinforce your understanding of the course material by discussing the concepts and examples with other students.
Show steps
  • Organize a study group with other students from the course.
  • Discuss the key concepts and examples from the lectures.
  • Share your personal experiences and insights.
Create a 'Killer Instinct' Manifesto
Solidify your understanding of the killer instinct by creating a personal manifesto that outlines your beliefs, values, and principles for achieving success.
Show steps
  • Reflect on the key characteristics of a killer instinct.
  • Write a manifesto that articulates your personal philosophy.
  • Share your manifesto with others and solicit feedback.
Read 'The 48 Laws of Power'
Gain a deeper understanding of power dynamics and strategic thinking, which are essential for developing a killer instinct, by studying the principles outlined in this controversial book.
Show steps
  • Read the book and take notes on the 48 laws.
  • Analyze how these laws are applied in real-world situations.
  • Consider the ethical implications of using these laws.
Analyze an 'Apex Predator'
Deepen your understanding of the killer instinct by conducting a detailed analysis of a successful individual who embodies these traits.
Show steps
  • Choose an 'apex predator' from the course or another field.
  • Research their background, achievements, and personality traits.
  • Write a report analyzing their killer instinct and its impact.

Career center

Learners who complete How to Develop Your Killer Instinct will develop knowledge and skills that may be useful to these careers:
Athlete
An athlete often needs a killer instinct to achieve peak performance and win against tough competitors. This course directly addresses that, exploring the mindset of top achievers including Michael Jordan and Kobe Bryant. The program also teaches athletes how to create a vision for themselves, overcome doubt, and understand the need for sacrifice. The program contains specialized drills to improve physical and mental performance. The program's discussions on the mental toughness of apex predators can be used to improve one's performance. Learning the importance of focusing on strengths, and working through weaknesses, can help an athlete elevate their game.
Entrepreneur
An entrepreneur often needs a 'killer instinct' to identify and pursue opportunities, and this course may be helpful in cultivating that mindset. Entrepreneurs must have vision, believe in the possibility of success, and be willing to sacrifice. This course explores the importance of having a vision and how to make it a reality, and it emphasizes that success often requires sacrifice of comfort, time, and relationships. The course's discussion of mental toughness, along with drills designed to overcome doubt, are quite relevant to this role. This training can help one to move forward with conviction, even in the face of uncertainty.
Coach
A coach often needs a killer instinct to push teams and individuals to achieve their best, and this course may be helpful in developing that quality. The course presents the mindset of some of the greatest achievers of our time, including athletes and business leaders, which can help a coach understand how to motivate. This program teaches how to create a vision, set goals, and understand the importance of sacrifice. The program's drills to enhance focus and to overcome weaknesses can help a coach to better guide their team. This course may also be useful for gaining insights into leadership techniques by exploring the qualities of 'apex predators.'
Musician
A musician needs a killer instinct to break through, perfect their craft, and achieve success. This course may help a musician learn how to develop a mindset of achievement. This program emphasizes the importance of setting clear goals, visualizing success, and committing to hard work. It contains lessons on overcoming doubt, ignoring criticism, and developing a competitive edge. The course's drills designed to build focus, and improve one's skills are extremely helpful in this role. By exploring the qualities of 'apex predators,' this program can also inform how to make bold decisions to excel.
Sales Manager
A sales manager needs a killer instinct to lead teams to success and drive revenue. This course may be useful for a sales manager because it teaches how to develop a mindset of high achievement, along with the capacity to push through obstacles. The program's emphasis on setting goals, ignoring negativity, and utilizing harsh criticism to improve oneself can help a sales manager to take charge and inspire their teams. The discussions of how 'apex predators' operate could provide insights into sales techniques and leadership strategies. This course also explores how to take initiative and overcome internal resistance, which are critical for motivating team members to reach their sales targets.
Business Executive
A business executive requires a killer instinct to make critical decisions and guide companies toward success. This course may aid a business executive by teaching them how to develop a bold, decisive mindset. The course explores the techniques of 'apex predators,' which can be translated into strategies for making tough choices and driving performance. The program's focus on vision, sacrifice, and mental toughness is crucial for executives. The course's drills to overcome weaknesses and develop strengths can help one become a more effective, resilient leader. This program may also be useful for building the mindset necessary to challenge the status quo and lead with confidence.
Venture Capitalist
A venture capitalist needs a killer instinct to identify promising startups and guide them toward success. This course may help venture capitalists, as it explores the mindset of those who achieve highly. The course's focus on identifying opportunities, having a vision, and learning to sacrifice is highly relevant to this role. The program drills designed to overcome self doubt may help one make bold investment choices. Additionally, learning how to ignore naysayers and to take initiative, as discussed in the course, are key qualities for anyone looking to make a large impact in venture capital.
Project Manager
Project managers often need a killer instinct to drive projects to completion on time and within budget. This course may be useful for a project manager because it teaches how to create a vision, set goals, overcome doubts, and stay focused under pressure. The program's concepts of daily discipline and sacrifice can help a project manager to push through obstacles. The course's drills designed to build confidence and siphon off negativity are also helpful for this role. Learning how to be bold and decisive, as discussed in the course, can help one to guide a project to achieve its objectives.
Stock Trader
Stock traders often require a killer instinct to make fast and decisive moves in the market, and this course may offer insights into building that mindset. The program's emphasis on being bold, taking initiative, and ignoring criticism may help traders make more resolute trades. The lectures outlining the behaviors of 'apex predators' could provide new ideas on creating a strategy. This course also contains discussions of the capacity to stay focused under pressure. By exploring the mental toughness of high achievers, this program may be useful to traders who seek to make decisions with confidence.
Writer
A writer often needs a killer instinct to overcome writer’s block, consistently produce quality work, and achieve recognition. This course may be useful for a writer as it guides one in developing a mindset of high achievement. The program’s concepts of creating a vision, setting goals, and not waiting to be chosen are very applicable to the process of writing. The course's drills, designed to improve focus and push through obstacles, are critical for any writer. The lessons on overcoming self-doubt and taking initiative may allow a writer to pursue publication and promotion with more confidence.
Political Campaign Manager
A political campaign manager often needs a killer instinct to drive a candidate to victory and overcome opposition. This course may be useful, as it teaches how to develop a strong vision and set goals. The program's discussions of the strategic thinking of 'apex predators' may be translated into winning campaign strategies. The lectures on building mental toughness, ignoring negativity, and taking initiative are relevant to the demands of a political campaign. The drills to develop strengths and overcome weaknesses may also help a campaign manager to make a candidate competitive.
Software Developer
A software developer often needs a killer instinct to solve complex problems and deliver projects on time. This course may be useful as it focuses on developing the mindset of a high achiever. The courses emphasize the importance of having a vision, overcoming doubt, and making sacrifices to reach one's goals, which are all helpful mindsets in software development. The drills provided, designed to improve focus and overcome weaknesses, are applicable to the development process. The techniques of 'apex predators,' as described in this course, can also be helpful for approaching hard problems with a sense of purpose and resolve.
Artist
An artist often needs a killer instinct to find their unique voice, consistently produce work, and achieve recognition in a competitive field. This course may help an artist by teaching them how to develop a mindset of high achievement. The program’s emphasis on setting a vision, not waiting to be chosen, and the importance of sacrifice can help an artist stay on track toward their goals. The exercises to improve focus, and to overcome doubt, are applicable to the creative process. The course's discussions on the work ethic of “apex predators” can be used to model dedication to one’s artistic practice.
Surgeon
A surgeon often needs a 'killer instinct' to make critical decisions and perform life-saving procedures under pressure. This course may be helpful because it teaches how to develop a decisive and focused mindset. The program's emphasis on having a clear vision, and performing daily drills for improvement, are relevant to the demands of surgery. The drills designed to overcome doubt and stay calm under pressure are also useful. Learning how to be bold and decisive, as discussed in the course, can help a surgeon to lead with confidence during complex procedures. This program may also provide insights into the mental fortitude necessary to manage the intense responsibilities of this role.
Lawyer
A lawyer often needs a killer instinct to advocate fiercely for their clients and achieve positive outcomes. This course may be useful as it explores how to build a mindset of winning. The course teaches one how to develop a strong vision, set goals, and overcome self-doubt, which are all helpful in the legal field. The drills for focus and mental toughness can be applied to the demands of legal practice. The discussions outlining the strategic techniques of 'apex predators' can also be used to inform the approach to legal argumentation and negotiation. This program may be helpful for lawyers who are looking to build confidence and sharpen their edge.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Develop Your Killer Instinct.
Provides a framework for personal and interpersonal effectiveness. It aligns well with the course's focus on developing a killer instinct by emphasizing proactive behavior, goal setting, and synergistic collaboration. While not explicitly about 'killer instinct,' it provides a foundation for achieving ambitious goals and leading a successful life. It is commonly used as a textbook in leadership and management courses.
Explores the dynamics of power and influence. It can be useful for understanding how 'apex predators' operate and achieve their goals. However, it's important to critically evaluate the laws and consider the ethical implications of applying them. This book provides additional depth to the course, but should be read with caution.

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